What we covered in this episode with Brand Ambassador Charlotte Voisey Charlotte Voisey introduces William Grant & Sons, global supplier of spirits. She works with all the ambassadors on all of William Grant & Sons' brands. Their job is to make people fall in love with the company's brands such as Hendrick's Gin or Glenfiddich  Scotch or Balvenie Scotch.Charlotte Voisey's role is to search for people whose personality fit those brands so that they can really bring them to life for people and extend the brand into human interaction. A good Brand Ambassador needs to have the ability to truly connect with people, and that's often through charisma, it's through interesting personality, it's through having the confidence to be a great presenter in a room. Charlotte Voisey says that the events that Brand Ambassadors create could be a study on techniques, a talk on different trends that are happening in the industry, or what's happening in different geographical areas of the world about trends in cocktails.Brand Ambassador is a wonderful job and it's an incredible experience. There's a lot of travel and you have access to experiences that most people will never see. The catch is that you are always on!Charlotte Voisey explains the process how to become a Brand Ambassador.We talk about cocktail making and about Charlotte Voisey's approach to cocktails.Series of rapid-fire questions.Link to the podcast episode on Apple Podcast. Links to other episodes with bartenders or bar owners Conversation with Flavien Desoblin from the Brandy Library in NYCEpisode #1 with Jesse VidaConversation with Angel Teta from Portland in episode #4Episode #62 with Bob Peters from Charlotte, NCConversation with Brand Ambassador Charlotte Voisey in episode #50Episode #36 with Beau du Bois from San Diego, CAConversation with Ryan Burk, Head Cider Maker at Angry Orchard #gallery-3 { margin: auto; } #gallery-3 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 25%; } #gallery-3 img { border: 2px solid #cfcfcf; } #gallery-3 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */ Charlotte pouring at Del Posto Portrait Charlotte Voisey Orbium Martini with Charlotte Voisey Coffee Cocktail with Monkey Shoulder Submitted questions from podcast listeners What cocktails can I make with Monkey Shoulder Scotch?Monkey Shoulder is a blended scotch, but the whole premise around Monkey Shoulder is that it's made for mixing. So it's not a traditional scotch that you sit down and sip neat. It is designed to be mixed in cocktails. For Monkey Shoulder, what we want to do is push the idea of scotch in cocktails, as extreme as possible to get this message across. We suggest to come up with an overarching idea of making a scotch Tiki cocktail, for example, or a scotch cocktail with tropical flavors, something you wouldn't normally expect. That's the goal, right? It has to be something that looks like a rum drink. That can be served by the pool. It could be blended, it could be with crushed ice. You might find it in a Tiki bar. And then you work backwards to fit in Monkey Shoulder. Then, you would then come bring in different elements. Like big tropical flavors such as fresh pineapple. You could add orgeat simple syrup instead of just a regular sugar. Start from that. Ask yourself what are you trying to achieve? How does it need to taste and how does the temperature need to be? How does it need to look? And then you work backwards rather than looking at Monkey Shoulder, like a scotch, and then thinking about scotch cocktails.How travels inspire your cocktail creations ?Last year I was lucky enough to visit both Columbia and Costa Rica. And in both places, we went to visit a coffee plantation and,