Should you take on clients in a new niche?

A tricky question to navigate for many agency owners, especially those starting out. 

The answer is totally dependent on your circumstances as an agency owner & whether you can afford to say yes or no to tapping into a new market. 

On one hand, if you are a brand new agency owner who doesn’t have a consistent stream of income, then by all means, take whatever you can to build up cash flow & hone in on a niche overtime. 

However, on the other hand, if you are an experienced agency owner who has a solid reputation in a specific market, you should be turning away prospects in a different niche as it could distract you & do you more harm than good. 

In this video, I go over the topic of taking on clients in a new niche in a bit more detail to help you understand whether or not this is something that would make sense for you. 

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie