How I Built My Small Business
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June 04, 2024 6:00am
38m
Alex Salz and Buzz Bonneau talk with us about their journey starting an international wetsuit brand.
Alex and Buzz are two avid surfers who started and still run FERAL Wetsuits, a mostly direct-to-consumer brand from Ocean Beach in San Francisco. FERAL designs and produces the Vans Surf Team wetsuits, has collaborated with Volcom, and Stab's editor-in-chief, Michael Chiaramella, was quoted saying "it's my favorite of the entire wetsuit test.
Their business has been featured in Surfer, Stab, Vans, Vogue and in the short film "Once Upon a Time in New Zealand" with Raglan surfer and comic Luke Cederman @RaglanSurfReport.
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