Ready to stand out when everyone is selling? This is your episode! Amy and Janeen tackle how to move more books during high traffic months (like November–hello, Black Friday). Includes tips on market research, how to ride unstable sales waves, and the best strategic discounts to offer. Plus, in New and Shiny we discuss making readers wait on books, and when splitting your WIP is a great idea. <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://authorculture.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">authorculture.substack.com/subscribe</a>

Author Culture Podcast

Marketing | How to Sell Books in High-Traffic Months

Helping science fiction and fantasy authors find sustainable success on their terms in a chaotic publishing world.
Using her 15 years of experience as an award-winning science fiction & fantasy author of 25+ books, editor/coach/marketing strategist, and publishing house CEO, Janeen is here to elevate your author life (and cut through some of the common myths and misconceptions).
Includes:
-World building guidance
-Publishing industry commentary
-Author interviews
-Marketing strategies
-Author life tips
-Encouragement & mindset
So if you’re looking for a friendly, experienced guide to help you navigate author life, enjoy the creative journey, and stay faithful to your calling, you’re i...