Persuasion expert Robert Cialdini, PhD, talks about his formidable body of work developing and understanding what he calls the six universal principles of influence. APA is currently seeking proposals for APA 2020, click here to learn more <a href="https://convention.apa.org/proposals">https://convention.apa.org/proposals</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Speaking of Psychology

The Power of Persuasion

"Speaking of Psychology" is an audio podcast series highlighting some of the latest, most important and relevant psychological research being conducted today. Produced by the American Psychological Association, these podcasts will help listeners apply the science of psychology to their everyday lives.

The Power of Persuasion

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