Today's coaching call I had with 2 of my student's was one that is so juicy, I had to slice off part of it to share with you.

We were discussing a Turkey Giveaway for Thanksgiving, and how to implement this strategy in a way that would build the agent's business.

The students thought I'd share with them a great social media post idea to generate traffic.  Instead I challenged them to dive deeper into the strategy and how it fits into the overall Sales Funnel of their busines.

Sales funnel?  What in the forking shirtballs is that?  Can't we simply toss a post onto Facebook and use it as lead generation? 

It was a valid question to be asked, but the hard answer is "NO".  Not if you want to recession proof your business and build one that is sustainable.  Learning the sales funnel and how to create content to move potential clients through it is as fundamental as knowing how to write up a contract.
Only it's almost never taught.  That's why it's going to be my keynote at the annual Focus Conference next February for The Real Boss Women. 

For now though, check out this bite of information.  I promise you it's juicy....and super relevant to you too.

Links Mentioned In This Episode:
Kajabi for building landing pages and opt-ins
The Focus Conference

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