Let's face it.  In 2022,  people have started to do business with the faces that they recognize and trust.  Major corporations are moving away from symbols and colors, and moving into the space of hiring a face to build a brand that connects with their ideal consumer.

Take Flo from Progressive Insurance for instance.  She's iconic and recognizable.  And you immediately think of Progressive when you think of her.

How are you building your brand so that you're recognizable and relatable?  Are you leaning on your broker's colors and brand, or on your own face and voice to do so?

Building a brand people trust is the most sustainable way to create the business you crave.  So what's stopping you?

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