Drinks Adventures - Wine, beer, whisky, gin & more with James Atkinson

Bartender veteran Jason Crawley on Squealing Pig's wine and gin hybrids

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November 04, 2020 3:39am

19m

A podcast for lovers of wine, beer, liquor (incl. whisky, whiskey, bourbon, gin, vodka, tequila etc) and cocktails, Drinks Adventures hosts wine makers, brewing and distilling experts, sommeliers, bartenders & more.
Bartender veteran Jason Crawley has been working with Squealing Pig on the launch of several new gin and wine hybrid products.
When I launched this podcast back in 2018, I spoke about the fact that the drinks industry was in a state of flux.
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Drinkers are increasingly enjoying a wider repertoire of different beverages than ever before.
And producers are responding with new and innovative products that increasingly blur the lines between beer, wine and spirits.
Marlborough, NZ-based winery is owned by Treasury Wine Estates, the company behind Penfolds and Wynns, which have previously featured on this podcast.
Squealing Pig Rose is the number one selling rose wine in the Australian market, and the Squealing Pig Pinot Noir is also a strong performer.
The company has built on this success with the launch of several new hybrid products in the space of a year; a Rose Gin, a Pinot Noir Gin and now, the ginsecco premixes, which combine the same base gin with Squealing Pig Prosecco and soda in a 250ml slimline can.
Jason has an unrivalled perspective on some of these exciting trends we've been speaking about on the Drinks Adventures podcast.
He joins us in this bonus episode sponsored by Squealing Pig.