“If we’re truly going to hit our goals, it’s going to be essential for us to offer, all in unison if possible, the same opportunities to invest in podcasting that advertisers have in the video and the rest of the audio space.” In today’s episode, host Heather Osgood is joined by John Fitzgerald, the EVP of Ad Sales at DAX US. Tune in to hear Heather and John discuss: <ul>
<li>The shift in advertisers being interested in the whole package, not just podcasts</li>
<li>Is it true that you should only advertise on the top 1% of podcasts? </li>
<li>What level of targeting actually exists for podcasting? </li>
<li>The benefits of taking a broad approach to selecting shows</li>
</ul>______________________________________More of a visual person? Watch this episode on <a href="https://www.youtube.com/channel/UCLrMBeMSOIlMBSwEejbni2A">YouTube</a>. Ready to learn more? Check out our <a href="https://truenativemedia.com/blog/">blog for more podcast advertising tips.</a> If you get value from the content, please consider subscribing and leaving a review!You can also follow us on socialTwitter - @<a href="https://twitter.com/truenativemedia">truenativemedia</a>Instagram - @<a href="https://www.instagram.com/truenativemedia/">truenativemedia</a>YouTube - <a href="https://www.youtube.com/channel/UCLrMBeMSOIlMBSwEejbni2A">Heather Osgood</a>LinkedIn - <a href="https://www.linkedin.com/in/podcastadvertising/">Heather Osgood</a> | <a href="https://www.linkedin.com/company/tnma/">True Native Media</a> | <a href="https://www.linkedin.com/showcase/the-podcast-advertising-playbook/">Podcast Advertising Playbook</a>

Podcast Advertising Playbook

It’s All Content Driven

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.