In this episode, we dive into the meat behind marketing. Our guest, Kara Smith Brown, founder and CEO of LeadCoverage breaks down the math behind marketing and how to see the results and work hand in hand with sales. For more information subscribe to <a href="https://www.freightwaves.com/check-call">Check Call the newsletter</a> or the podcast. <a href="https://listen.freightwaves.com/checkcall">Follow the Check Call Podcast</a><a href="https://listen.freightwaves.com/freightcasts">Other FreightWaves Shows</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Check Call

Becoming more than just the “marketing girl”

Check Call is a podcast for 3PLs and Freight Brokers. We take the industry we know and sometimes love under a microscope to dive a little deeper and see what we can find.