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• In the UK, the IAB says that podcast advertising grew by just 8% in 2024, to £90mn ($120mn) - a slowdown from a 23% growth last time. However, this number only accounts for audio podcast ads - the video display ad category, which includes video podcasts, grew by 20% year-on-year. (Now we know why the industry is fixated with a definition for what a podcast is - and the perils of being too narrow).
• Spotify says that they paid out $100mn to podcasters in Q1/25. (That’s both ad-based revenue and from the Spotify Partner Program; the company haven’t split out the two).
  • The focus on video by Spotify has resulted in the number of active monthly video podcasts increasing by 28%, and the release says that some publishers have seen weekly consumption increase substantially after introducing video.
• Pocket Casts has launched automatically generated transcripts for Plus and Patron members. Transcripts will be automatically generated for “the most-followed podcasts”; the company continues to make creator-produced transcripts, using the podcast:transcript tool, available to everyone.
  • Pocket Casts has also posted a guide to fiction podcasts for nonfiction listeners from Tal Minear.

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