Podnews Daily - podcast industry news
Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short update every weekday. editor@podnews.net - visit https://podnews.net to get our free newsletter.
Mon, June 02, 2025
WTF? Marc Maron to end podcast
Sponsored by New Podcasts . · Got a new or noteworthy podcast to tell us about? Get it into newpodcasts.net , free, and reach tens of thousands of podcast fans! · Want a new show to listen to? Get the New Podcasts podcast for new recommendations every day! One of the longest-running and most popular podcasters Marc Maron is to end his podcast, WTF, after sixteen years. The final episode of the Acast-hosted show will be “sometime in the fall”. The comedian says that he and his producer Brendan are burnt out. “It's the right decision for me. It's the right decision for Brendan… It’s just time.” Eight kids podcasts are working together to grow podcast listening with The Summer Listening Challenge , inspired by classic library reading programs. Kids get a certificate for taking part, and special video messages if they finish all sixteen. The Podcasting, Seriously Awards Fund has awarded its 300th grant. The fund covers submission fees for producers, editors, and others, up to $200 per calendar year per creator. Canadian creative agency Sequel has become the fund’s latest partner. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here The Undercover Intern Can No Longer Intern Safely — If you know anyone at the BBC, PBS, or—at worst—CBS, please ask them to listen to his home-improvement pilot podcast and commission a full TV or cinema series. This is urgent; no time-wasters, please. Listen to The Tara Palmeri Show — Tara Palmeri is one of the most feared and fearless political journalists. Catch her brand-new show on Apple, Spotify and YouTube. No bias. No agenda. Just the scoops. The Advertising Landscape - Trust and Attention — Discover why podcast ads win attention & trust compared to other media. Join Tom Webster 6/4 at 2PM ET for data on podcast advertising's unique power + actionable strategies for
Fri, May 30, 2025
Spotify adds podcast discovery to the home screen
Sponsored by RedCircle . If your podcast was a band, it would sell out arenas (or clubs at least!). Let’s get you paid like it. Spotify launched enhanced podcast discovery tools to its app , including recommendations on the home screen “for users who love podcasts”. It’s unclear how the recommendations are chosen. The company has also added a threaded view to its proprietary comments, and a new “following” view within the app. Sports betting website FanDuel was the #1 podcast advertiser in April, says Magellan AI . Corporate advertising for Google makes it to #13, the highest spend increase last month. The Independent Podcast Forum, planned for Jun 16, has been postponed . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. YouTube Channel Growth for Podcasters! — Ready to grow your podcast on YouTube? With targeted strategies, you can increase visibility, attract listeners, and turn views into subscribers. Contact us to Start growing your YT Channel Today! The Advertising Landscape - Trust and Attention — Discover why podcast ads win attention & trust compared to other media. Join Tom Webster 6/4 at 2PM ET for data on podcast advertising's unique power + actionable strategies for brands & creators. Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_me
Thu, May 29, 2025
Acast’s Smart Recommendations launched for ad buyers
Sponsored by RedCircle . Talking into a mic for free? That’s a choice. Getting paid for it? That’s a business. Acast has launched its first AI-powered tool (that’s Acast Intelligence to you): Smart Recommendations, an AI-powered podcast ad planner . The tool takes natural language to allow advertisers to turn a desire to reach, for example, “men living in capital cities in Australia interested in craft beer” into a curated set of podcasts to advertise in. In the UK, the BBC has announced a partnership with the Crossed Wires podcast festival in Sheffield , to run a weekend of free shows in early July. Free tickets will be available at the end of next week. We may have an end to Kast Media’s bankruptcy proceedings, which we’ve been covering for over a year . The company’s plan to emerge from bankruptcy was confirmed by a court yesterday . Meanwhile, Kast Media published its accounts for April 2025 as part of the bankruptcy proceedings. The company made $11,455.05 in advertising, and $3,748.63 from Apple Podcasts premium subscriptions. After paying CEO Colin Thomson’s salary and freelancers, the company lost $11,500 in the month. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here The Undercover Intern Can No Longer Intern Safely — If you know anyone at the BBC, PBS, or—at worst—CBS, please ask them to listen to his home-improvement pilot podcast and commission a full TV or cinema series. This is urgent; no time-wasters, please. Audiencelift: Grow on Major Podcast Platforms Now — 📈Ready to grow? Audiencelift helps podcasters reach real audiences and increase downloads across Major Podcast Platforms. Launch your first campaign with Audiencelift Today! The Advertising Landscape - Trust and Attention — Discover why podcast ads win attention & trust compared to other media. Join Tom Webster 6/4 at 2PM ET for data on podcast advertising's unique power + actionable strategies for brands & creators. Gold
Wed, May 28, 2025
Podcast ad recall: totally balanced
Sponsored by RedCircle . More ad revenue without switching hosting providers. Get your free trial. Podcasts are highly unusual: podcast advertising is recalled just as much by female listeners as male listeners , according to a study released today by Sounds Profitable. That’s not the case in TV, radio, or even Reddit, where there is significant male bias in recall. “[Podcasting’s] gender parity in recall isn't just a fun statistical oddity,” says Tom Webster, “it's a window into something genuinely unique: a medium where your message is equally likely to break through regardless of which half of the population you're trying to reach.” The winners of the 2025 Quill Podcast Awards were announced. Podcast of the year went to Well, I laughed , “a podcast for listeners who find themselves in search of a good laugh and their next strange story to tell at parties.” Passes are now available for PodSummit YYC 2025 in Calgary AB, Canada this September. This year’s lineup of speakers is headlined by Jesse Lipscombe and our Editor James Cridland, with LIVE podcast shows from Sickboy (Jeremie Saunders, Brian Stever, and Taylor MacGillivary), and CBC’s Crime Story with Kathleen Goldhar. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. 🚨 Last Chance to Book Early June Podcast Ads — Only 3 days left to lock in self-serve campaigns running 6/1-6/15 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait! Listen to The Tara Palmeri Show — Tara Palmeri is one of the most feared and fearless political journalists. Catch her brand-new show on Apple, Spotify and YouTube. No bias. No agenda. Just the s
Tue, May 27, 2025
Is better video podcasting coming to open RSS?
Sponsored by RedCircle . Keep your hosting, connect to RedCircle. Make more money. Simple! See how. Is better video podcasting coming to independent podcast apps? In a post on LinkedIn, The Podcast Standards Project says that it’s been discussing a better solution for supporting video using open RSS. The solution overcomes many of the issues highlighted by our Editor in a personal blog post last year ; it might even allow dynamically-inserted video advertising, too, and it can also provide better consumption data, while being significantly cheaper to serve than existing examples. Apple had charts for video podcasts back in May 2017, John Wordock reminds us: he has written his confessions of a podcast chart addict . Podsqueeze is a new, just-launched, tool that uses AI to automatically find great clips from your podcast to share on social media. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list. 💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform. YouTube Channel Growth for Podcasters! — Ready to grow your podcast on YouTube? With targeted strategies, you can increase visibility, attract listeners, and turn views into subscribers. Contact us to Start growing your YT Channel Today! Book time this summer wi
Mon, May 26, 2025
New York Festivals 2025 winners announced
Sponsored by RedCircle . FIJI Water, NerdWallet, Happy Mammoth, and Recess work with us. You could be the voice behind their next ad. See how. The New York Festivals Radio Award winners were announced for 2025. , which include podcasts as well as radio shows. Broadcaster of the year was CBC/Radio-Canada. The Lever’s investigative podcast Master Plan was awarded the prestigious National Press Club Award . Nick Quah chats with YouTube’s Tim Katz (“a vice-president who oversees partnerships across different sectors — news, civics, health, education, kids’ content — including, now, podcasts.”). Katz describes a podcast on the platform as “listenable content — so, content that’s video optional,” and says that “if you look at the top podcasts in the US, almost all of them are on YouTube”, although Podtrac told us in February that only half were . Podnews said last week that the new-look YouTube podcasts homepage in the US was editorially curated. It isn’t, we’re told; just a different algorithm. The biggest podcast sponsors are more likely to sponsor true crime podcasts , says Rephonic in new analysis. 35% of shows have sponsors (similar to 34% for shows in all genres). > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. ✅ Goal For Your Week: Automate Your SEO Strategy — Grow your podcast audience with SEObot! Automatically create SEO optimized blogs from episodes, boost Google rankings, save time and get more listens. Supports 50 languages. <a href="https://podnews.net/class-click/2884/2025-05-26" rel="
Fri, May 23, 2025
Apple Podcasts paints the town purple
Sponsored by RedCircle . Don’t. Do not. Underdeliver on your ad read. Our best tips to avoid that. The team from Apple Podcasts spoke at The Podcast Show yesterday - the first ever time that Apple Podcasts has spoken at a podcasting event. The talk, by Jake Shapiro and Susie Warhurst, was well received by the audience, who learnt that 2024 was Apple Podcasts’ best year ever for listeners, hours, and premium podcast subscribers. The chimneys at the iconic Battersea Power Station, where Apple’s UK operations are based, turned Apple Podcasts purple in celebration of the podcast creator community this week. Apple unveiled some data from one of Goalhanger’s shows, The Rest is History . That show has 45,000 paying subscribers using Apple Podcasts, and it was revealed that 57% of them are on the annual plan, which is helpful for retention. Tony Pastor, the co-founder of Goalhanger, was quoted as saying “The key advantage of Apple Podcasts Subscriptions is how seamless the experience is for listeners.” Apple Podcasts also shared the strength of UK podcasting, with many UK shows also achieving top 10 chart positions around the world, like Wondery/Novel’s Kill List and Noiser’s Sherlock Holmes . Apple said that 88 of the top 100 UK shows are made in the UK. Apple Podcasts announced the latest additions to the Creators We Love program, which includes five of the UK’s most well-established podcasters. Selected by the Apple Podcasts editorial team, the five shows will be promoted both on and off the platform. Opinion: It’s nearly 20 years since podcasts first went into iTunes; and Apple has been a good steward of open podcasting since. Apple Podcasts has been criticised in the past for being overly secretive; but to see the Apple team being so open with creators at The Podcast Show was refreshing and well-reviewed by all - and reinforced that Apple, of all of the big podcast platforms, is podcasting’s friend. We hope to see more of this in future. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Don't sell a Patreon ❌, sell your subscription ✅! — Supporting Cast is completely white labeled, so your brand is always front and center. Build YOUR subscription & community, not Patreon's <a href="https://podnews.net/class-click
Thu, May 22, 2025
Podcasts go mainstream in the UK
Sponsored by RedCircle . Podcast hosts: part storyteller, part therapist, part unpaid intern. We can fix the last part. See how. Podcast listening has moved into the mainstream in the UK, according to the Edison Research Infinite Dial UK, which was released yesterday at The Podcast Show. The data gives a new high for monthly listening for podcasts of 51%. There’s a webinar later in the month to learn more. Also released in London was the Top 25 Podcasts in the UK for Q1/25 from Edison Podcast Metrics. There’s no change in the top three shows (Rogan, TRIP, Diary of a CEO), with Goalhanger having four shows in the top ten. Industry analyst Adam Bowie looks at the data from the chart in more detail. UK media regulator Ofcom released its annual Podcast Survey and Audio Survey dataset. The data goes into use of video podcasts, suggesting that 41% prefer audio-only podcasts. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 🚨 Last Chance to Book Early June Podcast Ads — Only 3 days left to lock in self-serve campaigns running 6/1-6/15 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait! 👩🏫 A blog post of your last episode (free) — Create a blog post and social media posts from your podcast in 5 minutes. Join 4k+ other podcasters that leverage WhisperTranscribe to grow their podcast. Limited time free offer, no strings attached. Promote Your Podcast On Social Media — Podsqueeze turns each podcast episode into social content for every platform — so you stay visible without
Wed, May 21, 2025
The Podcast Show 2025 kicks off in London
Sponsored by RedCircle . We’re in London. At The Podcast Show. It’s going great. You should be here. Get the scoop. The Podcast Show in London is underway, with record numbers of attendees registered to attend. Christiane Amanpour and Emily Maitlis – two veteran female journalists – have been confirmed for a ‘Behind The Headlines’ session; and Apple Podcasts will deliver a session for the first time. Spotify’s share of downloads is down year-on-year in the UK, according to OP3 data. Our Editor, James Cridland, speaking this morning at The Podcast Show London, compared data from a typical week in April in 2024 and 2025 . “It may be that this is the growth of Spotify video, which won’t be seen by third-party analytics services like this,” he said. Apple Podcasts increased its share by 4.3%. The data also doesn’t show YouTube, Global Player or BBC Sounds. The Signal Awards released a new report about what podcasters can learn from the creator economy. Enter The Engagement Era: How Podcasters are Learning From The Creator Economy is available now, exploring how top podcasts are reconfiguring their businesses to become more responsive to their listeners. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” The Undercover Intern Can No Longer Intern Safely — If you know anyone at the BBC, PBS, or—at worst—CBS, please ask them to listen to his home-improvement pilot podcast and commission a full TV or cinema series. This is urgent; no time-wasters, please. AI Toolkit for Podcasting on macOS — Headroom is your AI co-pilot for podcast prep and publishing. Transcribe, tag, write, export—faster than ever. Native macOS app. Start your next episode
Tue, May 20, 2025
What are your Essential Listens?
Sponsored by RedCircle . London calling! We’ll be at The Podcast Show. Bring yourself, we’ll bring the tea (ha!). Book a meeting. What five podcasts have impacted you the most? Left of Media is creating The Essential Listening Poll - a list of the 100 most influential podcasts of all time to be published in August at Podcast Movement in Dallas: and as a Podnews reader, you’re invited to submit your five shows here . You’ve until the end of this month - please say you’re a Podnews reader when you submit yours. Among our five would be... CNET’s Buzz Out Loud ; This Week in Tech ; pioneering true-crime show Death in Ice Valley ; satirical show The Bugle ; and your podcast. Yours. That one you do. Kara Swisher (and the business beind Pivot ) is the subject of a profile in the New York Times . We learn that Swisher and business partner Scott Galloway turned down a $40mn guaranteed offer, and instead signed a 70% revenue deal with Vox Media that could return $70mn for them to split. Spotify has been criticised for listing spam podcasts that operate as links to websites for illegal drugs. Previous industries who have targeted free podcast hosts like Spotify also include book piracy and sex workers . Spotify say they’ve removed them. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer!
Mon, May 19, 2025
The Ambies give awards to Steven Bartlett and Podnews
Sponsored by RedCircle . Not hosting with RedCircle? No problem. You can still monetize with us. The Podcast Academy has announced two, new, international awards will be handed out at The Podcast Show in London this week. The International Governor’s Award goes to Steven Bartlett from FlightStory’s chart-topping Diary of a CEO , which has “elevated podcasting as a medium for insight, vulnerability, and meaningful dialogue”, said Christy Mirabal, the chairperson of TPA. The International Impact Award goes to James Cridland, the Editor of Podnews, who Mirabal said has been “a global voice for the podcast industry, tirelessly advocating for its growth, innovation, and sustainability”. Headliner launched TL;DL today. “Too Long; Didn’t Listen” blends clips from your favorite shows with AI-host insights for a unique, personalized audio experience. You can try it today. Here’s a ten-minute version of the Podnews Weekly Review from this week, via TL;DL (it’s summarised our top story well - but that’s all it did). More than 80% of creators are using AI in their workflow , according to a new study from Wondercraft. The main benefit of AI is to save time, according to the survey. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Free Podcast Growth Workshop 🔥🎧🔥 May 20th — This FREE Podcasting Business School workshop will teach you.. ⭐️FIVE simple strategies to help you grow your podcast without using social media. Show up for live training and Q&A with Adam Schaeuble. ✅ Goal For Your Week: Automate Your SEO Strategy — Grow your podcast audience with SEObot! Automatically create SEO optimized blogs from episodes, boost Google rankings, save time and get more listens. Supports 50 languages. Social Media Re-Purpose With Podsqueeze — Instantly turn your episodes into personalised Video Clips, Social Media Posts, Show Not
Fri, May 16, 2025
YouTube adds podcast chart, new podcast homepage
Sponsored by RedCircle . Brands like FIJI Water, Mood and Wonderful Pistachios (yes, the pistachios) trust us with podcast ads. Good taste is contagious. Get your free campaign plan here . PSA: If you’re flying to London next week, you’ll need an ETA before you board. They’re $22 (£16). Each person must apply separately. Details from the UK Government here . YouTube has announced that it’s launched a podcasts chart. The top 100 is here - it’s weekly, updated every Wednesday. Unlike other podcast charts, the YouTube chart is ranked by watch-time. YouTube “generally” defines a podcast as a playlist designated as a “podcast” by the creator in the upload process. Bumper has discovered that the available data goes back to Mar 18, 2025 . Joe Rogan has been #1 every week. It’s a US chart only. The company is “expanding podcast charts to additional regions.” YouTube has also, quietly, updated the YouTube Podcasts homepage in the US to be editorially curated . It highlights podcasts as square podcast artwork, and editorially curates them into different rails (“Award-winning”, “Music minded”, “In conversation with”, “Gaming and sport”, etc). Viewers in other countries get the older, algorithmic page that contains 16:9 video thumbnails, including many things that aren’t really podcasts. Compare these two screenshots - YouTube Podcasts in the US , and YouTube Podcasts in Australia . This change appears to only be in place in the US. One of the concerns for our industry highlighted in the Podnews Report Card this year was the YouTube podcasts homepage, with comments that the company “needs to invest in editorial curation to be taken more seriously”. Spotify announced a change in the way they will display play-counts for podcasts. "To
Thu, May 15, 2025
Radio Academy ARIAS names Goalhanger Best Audio Brand
Sponsored by RedCircle . Watch out, London! We’ll be at The Podcast Show. Will you? Book a meeting . In the UK, audio and radio industry awards The ARIAS announced the 2025 winners . The awards are mostly for radio stations; but gold winners included the podcast Dead River from Audio Always for Best Commercial Partnership; and the inaugural UK Audio Brand of the Year 2025 went to podcast company Goalhanger, which produces (among many others) The Rest is Politics with Alastair Campbell (pictured above) and Rory Stewart. Tony Pastor, the company’s co-founder, told us that the award “proves there’s still a huge appetite for long-form, intelligent content delivered in an entertaining way.” Online radio streamer AccuRadio is seeking Chapter 11 bankruptcy protection after failing to reach agreement with music royalty company SoundExchange. After almost twenty-five years, AccuRadio has paid over $13.5mn in royalties to Sound Exchange.. The popular audio show Twenty Thousand Hertz is coming to YouTube . Dallas Taylor writes: “This is not a video version of the podcast. It is its own thing fully designed for YouTube. The podcast will remain beautifully crafted and story-driven. The YouTube series will complement it by exploring sound in ways that have never been seen before.” > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” 🎵 Story-driven music for podcast creators 🆕 — Music for podcasters, documentarians and those with a story to tell. Thousands of royalty-free tracks composed for narrative use, fast editing and emotive scoring. Get your free 7-day trial today. <a href="https://podnews.net/class-click/288
Wed, May 14, 2025
Infinite Dial UK to be unveiled next week
Sponsored by RedCircle . Podcast-curious? Get your free podcast advertising campaign plan . Edison Research will unveil The Infinite Dial UK 2025 at The Podcast Show in London , it’s been announced. There’ll also be a free webinar on May 29 . The study is made to be comparable with Infinite Dial data in other countries, including the US, Australia and New Zealand. Apple has unveiled new accessibility features coming later in the year. For podcasting, we gained transcripts in Mar 2024 , but live captions for other apps will be available with more languages, Live Listen will add captions on a connected Apple Watch, the Personal Voice voice cloning system becomes more natural and quicker to train; a new magnifier app makes it easier to see the screen; and accessibility labels will be visible in the Apple App Store. An interesting data point as part of some work by Westwood One - 85% of Americans commute to work, but ad buyers are not like the rest of us - the advertising industry only commutes into work 4.2 times a week, rather than the average American who commutes 4.7 times a week. Friday is lowest for everyone. (One for you if you release on Fridays?) > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Free Podcast Growth Workshop 🔥🎧🔥 May 20th — This FREE Podcasting Business School workshop will teach you.. ⭐️FIVE simple strategies to help you grow your podcast without using
Tue, May 13, 2025
Podcasters win at the 29th Webby Awards
Sponsored by RedCircle . Trusted by FIJI Water, NerdWallet, and Bandai Namco to run their podcast ads. Are you next? Get a free campaign plan. The Webby Awards ceremony took place last night in New York. Webby Award for Podcast of the Year went to hosts of The MeidasTouch Podcast (above), for “groundbreaking contributions to digital political commentary and cultural advocacy.” We link to all the winners. iHeartMedia released its Q1/25 earnings. Podcast revenue was $116mn, up 28% year-on-year - representing 14.3% of the company’s total revenue (this time last year, that was 11.3%). The company still has debt of $4.6bn. It plans $150mn of cost savings this year: 10% of those savings will come from the digital audio group (but 65% from the legacy broadcast division). In analysis, Chris Peterson says podcasting is driving the company . Buzzsprout has integrated its paid subscription tool with Apple Podcasts Subscriptions , making it easier to produce premium or ad-free episodes. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Looking for a sign? Clarity? Inspiration? — Unlock your highest self, tap into your hidden powers, and discover mindset hacks as we dive into spirituality, self-development, healing, and transformative tools. Listen to Awake & Inspired now! The Undercover Intern Can No Longer Intern Safely — If you know anyone at the BBC, PBS, or—at worst—CBS, please ask them to listen to his home-improvement pilot podcast and commission a full TV or cinema series. This is urgent; no time-wasters, please. Audiencelift: Grow on Major Podcast Platforms Now — 📈Ready to grow? Audiencelift helps podcasters reach real audiences and increase downloads across Major Podcast Platforms. Launch your first campaign with
Mon, May 12, 2025
Spotify’s play count concerns creators
Sponsored by RedCircle . Get your free podcast advertising campaign plan here . Thank us later. There has been an adverse reaction to Spotify’s announcement that it is to add play counts to podcasts on its app - reaction which appears to have taken the company by surprise. Spotify issued a statement on Threads addressing creator concerns, telling creators it “really appreciates the honest discussion”, and that it’ll “share more” on Friday. (The responses are not great.) We don’t, yet, see any play counts published in the app. Spotify has also been a little more open about how the play statistics are worked out. On an updated page , the company says that “plays” are the: “number of times a Spotify user actively watched or listened to your content on the Spotify app. Plays are only counted once per user per session, so if you play an episode, pause, and resume playing, that counts as one play.” Elsewhere, Spotify points out that plays of trailers or clips are not included . How different is a “play” on each platform? The Podnews Weekly Review has a total audience size of 185 people on both Spotify and Apple Podcasts over the last 60 days. But, the play count? On Spotify, we’ve had 715 “plays” ; but on Apple Podcasts, we’ve had 2,800 “plays” - almost four times as many “plays” from the same audience size. Apple measures any touch of the “play” button - probably explaining Spotify’s example above. (Here’s our overall stats , by the way, for the same time period: 11,817 downloads). One of the highest pain points in the Podnews Report Card earlier this year was that different platforms don’t measure the same thing. We noted at the time that Spotify for Creators, Apple
Fri, May 09, 2025
Lemonada Media’s acquisition price
Sponsored by RedCircle . Your podcast deserves more than exposure. It deserves invoices. We help with those. How much did PodX Group pay for their acquisition of Lemonada Media)? Around $30mn, says Ashley Carman, in her newsletter Soundbite . She reports that QCODE has achieved fresh funding, and that Goalhanger looks set to get funding from The Chernin Group. (Podnews readers get 25% off Soundbite for the first year using this link ) Podtrac released its US podcast rankers for April. The Daily Wire slipped below Paramount; there are few other changes, and numbers are mostly flat. Spanish-language news podcast Noticentro raised some eyebrows last month by appearing at #6 in the Podtrac chart. Noticentro publishes 18 episodes most days (one every hour); but the podcast chart is based on unique audience, not total downloads. It’s nowhere to be seen this month. Sounds Profitable’s Tom Webster released more data from The Advertising Landscape on podcasting’s “fans” - and “anti-fans” - those who listen a lot, and those who are not regular consumers. There’s a clear gender gap; and middle-aged people (35-54) are most likely to be fans of podcasts. It’s data that might help us grow the medium further. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Improve your podcast without the hassle — We're your podcast's strategic growth partner with over 13 years experience. We know how to make a podcast shine. Let us help you become the best in your niche ✅ Goal For Your Week: Automate Your SEO Strategy — Grow your podcast audience with SEObot! Automatically create SEO optimized blogs from episodes, b
Thu, May 08, 2025
Bigger than you think: podcast revenue is $7.3bn worldwide
Sponsored by RedCircle . 10,000+ paid ad opportunities to podcasters of all sizes. Delivered. Want one, too? Sign up. The podcast industry might be bigger than you think. New research from Hernan Lopez’s Owl & Co suggests that the global podcast economy is $7.3bn - and says that the US makes up two-thirds of that. The enlarged figure comes from including video and “consumer revenue” (like Patreon and others). Exclusive: The London Standard newspaper has partnered with podcast producer Message Heard , to lead the development and production of The Standard’s award-winning audio output. It’s the first such partnership for a UK news brand. What are “plays” on Spotify? Since the announcement yesterday that Spotify is adding a play count to its app , we’ve been trying to learn how a “play” is defined. However, Spotify don’t want to say; just that it’s intended to capture user intent, using a number of proprietary signals. As a by-product, “starts” will disappear from the creator dashboard. YouTube has also never published how it calculates “plays”; so, both companies are now using opaque, proprietary numbers as the primary consumption metric for creators. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Need short-form content? — I'm Kristen (a real person), who can highlight the best moments from your podcast. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Follow The Antiquarium Of Sinister Happenings! — Multi-award winning full cast horror anthology ft. Mike Flanagan, Kate Siegel, David Dastmalchian and more.Immerse yourself through interactive elements & hidden secrets! New episode weekly. Gold supporters: Buzzsprout , Mowpo
Wed, May 07, 2025
PodX Group acquires Lemonada; Spotify launch “plays”
Sponsored by RedCircle . Want to read ads for Recess, FIJI Water, or Mood? With us you can. Regardless of where you host. Sign up. PodX Group is to acquire Lemonada Media. The Swedish company already owns a number of podcast production houses across the world; it’s their first acquisition in the US. No terms were given. Last month, PodX merged its three UK companies . Spotify announced that it is to add a “play” count , visible within the app, for all podcasts. “Plays will capture engagement across audio and video content on Spotify”, the company says, also pointing to a blog post for creators . But, what exactly are plays? “Plays are a new metric that reflects the number of times people have actively watched or listened to any episode in your catalog,” the Spotify for Creators page says - but gives no detail of how this is calculated. Podnews asked Spotify for the definition of a “play”: it’s a measure of “intentional engagement”, we were told, but were sent no further clarification on how it is calculated (even when we asked again). Consumption will now be confusingly displayed to creators in “streams”, “downloads” and “plays”, but without a definition of what a “play” is, it seems an opaque and self-serving number, and is disappointing. Consumption hours and consumption hours by user will also now be available. The Canadian Podcast Listener, a survey of podcast consumption in Canada, will contain enhanced video podcast metrics when it is released later this year. The research will break out actual audio and video consumption among genres, top podcasts, and among all podcast consumers. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning po
Tue, May 06, 2025
Playback data all in one place
Sponsored by RedCircle . 8,500 podcasts said yes to getting paid through us. Join the cool kids and get your free trial. German podcast platform Audiorella launched Audiorella Data , a tool that gathers playback data from Spotify, YouTube, and other key platforms into one dashboard. ZDF is its first customer. Acast released its financial report for Q1/2025. The company saw sales growth of 30%, up to US$55mn for the quarter. North America grew by 65%. However, the company went back into loss, losing $3mn in the quarter; and total listens dropped by 1% year-on-year - though that is a creditable number, given Acast lost the BBC in November. The South African government is planning to regulate podcasters. A government minister said that there was “an obligation to protect the rights of the people who use these podcast platforms, including equality, dignity, and privacy,” adding: “You can’t have a platform where anything goes and has no regulatory parity.” > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Pod Engine: 10x Faster Guest Booking — AI-superpowered podcast search, outreach & more. Trusted by top agencies. 14-day free trial. Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , <a href="https://podglomerate.com/?utm_source=podnews.net&utm_medium=r
Mon, May 05, 2025
The top 50 US podcasts for Q1/2025
Sponsored by RedCircle . Podcasting: where talking to yourself is highly encouraged. Turn that talent into treasure (aka monetize it). Start now. Edison Research released the top 50 podcasts in the US for Q1 2025 . Rotten Mango makes its debut in the top ten; The Mel Robbins Podcast makes the top 50 for the first time - at #15. Podnews’s list includes hosting companies; Megaphone host 22, Simplecast host 12. Registrations are now open for the Women Who Podcast Awards. The awards are run by a magazine, Women Who Podcast , which is up to issue 17. President Trump signed an executive order aiming to eliminate federal funding for NPR and PBS. Public funding for radio and TV costs the American taxpayer $1.60 a year, said New York Public Radio in a statement . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Listen to The End of the World Podcast — a new sci-fi/fantasy audio drama about a young man’s odyssey at an otherworldly bed and breakfast establishment named, rather ominously, The End of the World. A tale of life, death…and what comes next Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https://100mba.net/escape/?utm_source=partners&utm_medium
Fri, May 02, 2025
Looking for an expert? Meet your PodHeroes
Sponsored by RedCircle . No spreadsheets. No back-and-forth emails. We do podcast advertising different. See how. PodHeroes, the “world’s first podcast expert marketplace”, has launched. The tool aims to help creators access expert guidance throughout their podcasting journey, and offers knowledgeable mentors who have built their own successful shows. The Podcast Show London has revealed the programme for the stages and speakers. Our Editor, James Cridland, will be doing the opening keynote at 9.15am on day one. You can buy tickets now ; code PODNEWS10 saves on selected passes. More financial reports were released: Broadcaster and podcast producer SiriusXM’s financials showed revenue for “Pandora and off-platform”, which is where podcasts live, was $487mn - down 2% year-on-year. Podcast publisher and broadcaster Cumulus Media’s financial report said that, like-for-like, podcast revenue increased by 39% if you ignore The Daily Wire , which moved away from Cumulus at the end of 2024; overall, though, the unit was down 13%. Phone and computer manufacturer Apple’s latest financial report was released . The financial call mentioned podcasts once; Apple Services, the division that Apple Podcasts is part of, saw an all-time revenue record of $26.6bn. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Improve your podcast without the ha
Thu, May 01, 2025
New concept podcast earbuds
Sponsored by RedCircle . It’s not too late for Mother’s Day host-read ads! Campaign turn-around in 3 days. Get in touch. POD Pods are earbuds with a case specifically designed for podcast listeners - with hardware that includes a dedicated skip button, and a colour e-ink display. Disappointingly - they’re just a concept, from Japanese designer Lee Huang. We’d buy one. Maybe. In the UK, Bauer Media sold its stake in digital audio marketplace Octave to its joint venture partner, News UK, last month. This month, the company has announced its digital audio ad platform AudioXi will be rolled out into the market - “our long-term strategic plan”, said ad-boss Simon Kilby. Google’s NotebookLM is now being rolled-out in over fifty languages. The tool makes AI-hosted podcasts from whatever information you feed it. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Grow a Loyal Podcast Audience — Advertise your podcast to engaged Pocket Casts users who will stick around for the long haul. Book via our easy-to-use site with ad options to suit every budget! Gold supporters: Buzzsprout , <a href="http
Wed, April 30, 2025
Spotify shows off 10% more users in Q1/25 financials
Sponsored by Magellan AI . Heading to The Podcast Show in London? Meet with Magellan AI Spotify released its Q1/25 financial update. Making more than US$1.4bn profit in the quarter, the company saw a year-on-year growth of 10% monthly-active users to 678 million; 12% growth in premium subscribers (268 million), and 15% growth in total revenue (US $4.7bn). In the prepared comments to investors , Daniel Ek raised concerns about increased economic uncertainty in the world; and bragged that the company can now add new features to their apps six times faster. Investor Chris Peterson suggests that the results show “podcasts are leading the creator economy.” Don’t know whether to read anything into this, but the Spotify Earnings Call Replay podcast has yet to be updated. Wondery has signed a first-look deal with Lindsay Graham and his company Airship. It’s the first time Wondery has done a first-look deal directly with talent. The two collaborate on American History Tellers and American Scandal. Goalhanger is celebrating hitting one billion streams of its content. The company says it’s the biggest independent podcast producer outside the US. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” 💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will e
Tue, April 29, 2025
UK audio ad growth slows
Sponsored by Magellan AI . What’s fueling podcast ad growth? Join Magellan AI live today at 12p ET for a March podcast spend breakdown. Join the webinar In the UK, the IAB says that podcast advertising grew by just 8% in 2024 , to £90mn ($120mn) - a slowdown from a 23% growth last time. However, this number only accounts for audio podcast ads - the video display ad category, which includes video podcasts, grew by 20% year-on-year. (Now we know why the industry is fixated with a definition for what a podcast is - and the perils of being too narrow ). Spotify says that they paid out $100mn to podcasters in Q1/25. (That’s both ad-based revenue and from the Spotify Partner Program; the company haven’t split out the two). The focus on video by Spotify has resulted in the number of active monthly video podcasts increasing by 28%, and the release says that some publishers have seen weekly consumption increase substantially after introducing video. Pocket Casts has launched automatically generated transcripts for Plus and Patron members. Transcripts will be automatically generated for “the most-followed podcasts”; the company continues to make creator-produced transcripts, using the podcast:transcript tool, available to everyone. Pocket Casts has also posted a guide to fiction podcasts for nonfiction listeners from Tal Minear. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Simple Strategies to help podcasters make more💰 — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,300+ Pod Pals on this list. <a href="https://podnews.net/class-click/2550/2025-04-29" rel="sponso
Mon, April 28, 2025
Tencent to pay a mountain of cash for Ximalaya
Sponsored by Magellan AI . Planning + insight = podcast growth. See how Boll & Branch did it. Discover what worked Chinese podcasting company Ximalaya is reportedly to be acquired by Tencent Music for $2.4bn , reports Bloomberg. (Spotify bought Anchor for just $140mn ). Ximalaya, which claimed more than 303mn monthly active users in 2023, spent $100mn on a US expansion in 2019 ( though it may not have done ); the company tried to float on the NYSE, but didn’t, and was going to float in Hong Kong, but hasn’t. Himalaya’s highest-profile employee in the US was Peter Vincer, who made the headlines in Jun 2021 (though he denied the story ); now called Notorious LLC, his company hasn’t posted on socials for the last five months (one of its last posts: a picture of Vincer dressed as Superman ). Spotify quietly launched a trending podcasts chart a few weeks ago: “designed to spotlight the shows that are getting people talking right now.” Available in many different countries, you can see it at the Spotify Podcast Charts website, or in JSON form . It’s quite similar in intention to the Apple Podcast chart, which is also mostly based on trending information. And for bragging rights, it’ll be much better than the standard Spotify chart , since newly-launched shows should rocket to the top. Podlibre has been launched - the project is to build an <a href="https://podlibre.org?utm_source
Fri, April 25, 2025
The Daily gets two new co-hosts
Sponsored by Magellan AI . Join networks like Wondery using Magellan AI to highlight opportunities for optimizing reach across podcast shows. Reach Lift From the New York Times, The Daily, one of the most popular podcasts in the world, is to get two new co-hosts . Natalie Kitroeff and Rachel Abrams will join Michael Barbaro as co-hosts, as Sabrina Tavernise returns to a reporting role. Rachel hosts today’s episode. “Natalie and Rachel are the perfect journalists to take us into this new chapter,” said Barbaro. Today is DNA Day, and also the launch day for Gene Pool Media, a new podcast network dedicated to healthcare and genetics. The new network brings together some of the most influential voices in science to reshape how scientific stories are shared. BBC Studios has announced a partnership with The Podcast Exchange in Canada. TPX will be its exclusive third-party advertising reseller for BBC podcasts in the country. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Strait Talk — Indo-Pacific Insights From Business and Defense Experts every week, from strike aircraft to canola oil sales. Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today! Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , Sounds Profitable , The Podglomerate , <a href="https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campai
Thu, April 24, 2025
YouTube is 20
Sponsored by Magellan AI . See why RedCircle uses Magellan AI attribution to measure performance and maximize results. Track ad impact YouTube is twenty years old this week (YouTube Music is ten years old this year, too). The company has posted plenty of new stats on its blog . Hamish & Andy, who present one of the biggest podcasts in Australia, have signed a renewal deal, early, with LiSTNR owners SCA . After the NASDAQ warned Cumulus Media that it might be delisted , Cumulus has announced that it will move off the stock exchange on May 2 , “rather than investing time, effort, and cost into developing a plan to remain”. Its share price needed to be at least $1; its shares are down 90% over the last twelve months, and are currently trading at $0.27. Its Q1/25 results are out on May 1. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Producer, Editor & Sound Designer — Great editing & sound design isn't a luxury. It's a necessity. Work with a freelancer who just gets it. 🎙️ Boost Your Podcast Audience with Player FM — Player FM’s self-serve ad portal helps increase your reach, engagement, and downloads. Tailor your campaigns to your goals and budget. Launch your campaign today! Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , The Podglomerate , Cloud10 , <a href="https://
Wed, April 23, 2025
Daily Mail launches premium true crime podcasts
Sponsored by Magellan AI . RedCircle partnered with Magellan AI to fuel data-driven campaigns for brands and creators. Read the full announcement DMG Media has launched a new true crime podcast subscription, The Crime Desk (“the home of arresting podcasts” - we see what they did there), which launches today from the owner of the Daily Mail . In a pre-launch period, it’s gained subscriptions “well into the thousands”; the team has eight full-time staff and another dozen freelancers. (It uses Supporting Cast). Global and iHeart Podcasts have been unveiled as headline partners of The Podcast Show London next month. Podnews is a media partner; and we’ve a full list of who’s involved - the code PODNEWS10 saves money on selected passes. Evan Davis, a BBC radio presenter, has been asked by the BBC to stop hosting The Happy Heat Pump Podcast . The BBC is a complicated beast - we’ve written a full story to explain why. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Study on YouTube Podcasts Seeking Participants — Participate in a research study by answering an anonymous survey about what motivates you to watch video podcasts on YouTube for a chance to win a $25 gift card. Legal U.S. residents only 18+. 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now! Grow a Loyal Podcast Audience — Advertise your podcast to engaged Pocket Casts users who will stick around for the long haul. Book via our easy-to-use site with ad options to suit every budget! Gold supporters: Buzzsprout , Mowpod , <a href="https://w
Tue, April 22, 2025
Exclusive: Webby Awards podcast winners
Sponsored by Magellan AI . Mynt Agency uses Magellan AI to spot podcast ad trends and outmanoeuvre the competition. See who's spending Exclusive: Podnews lists podcast winners for the 29th Annual Webby Awards today , including awards for Dan Taberski’s Hysterical, Conan O’Brien, New Heights and SmartLess. In our list, you’ll also see hosting companies and be able to listen to the trailers. Exclusive: The podcast website tool Podpage lets anyone get a great looking website for their podcast; but today for Elite annual members, they’re announcing free podcast website design services - free design polish based on your podcast artwork, and a free live design review with the Podpage CEO for expert design advice. Podscribe released its top podcast publisher ranker for April , with Acast and iHeart showing big audience growth in the top 5; and top podcast rankings for April , with NPR News Now and On Purpose with Jay Shetty both seeing more than 20% growth. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list. Pod Engine: 10x Faster Guest Booking — AI-superpowered podcast search, outreach & more. Trusted by top agencies. 14-day free trial. Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https://100mba.
Mon, April 21, 2025
Podcast ad revenue smashes through $2bn
Sponsored by Magellan AI . Mynt Agency's secret to smarter podcast media buying? Better insights and faster planning. See how they did it Podcasting is now a $2bn ad industry in the US - earning a total of $2.4bn in US podcast ad revenue, in 2024. “This rebound is driven by continued expansion of podcast networks, deeper brand integrations, and advancements in audience targeting,” said the IAB / PwC Internet Ad Revenue Report. In total, internet advertising revenue hit $258.6 billion in 2024, its highest since 2021. The report is a free download . The theme music from Noiser’s Titanic - Ship of Dreams is, like all Noiser podcasts, crafted by the company’s in-house music team. Noiser has published a behind-the-scenes video of how it all worked - including a wheelbarrow, an oil heater, and some hammers. The show started to be released earlier this month, and has topped the charts in various countries. You can get ad-free listening and early access to new episodes here . Video podcasts got a mention in Netflix’s earnings call by Netflix co-CEO Ted Sarandos , says John Wordock. Here’s the clip . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” 🏆 Half of the top podcasters use Supporting Cast! — NPR, Lemonada, Wondery, SiriusXM, and more trust Supporting Cast to sell & deliver their subscription and exclusive content 📈. Get in t
Fri, April 18, 2025
Spotify’s Maya Prohovnik: “you’re going to be thrilled”
Sponsored by Magellan AI . Find out why CBC relies on Magellan AI for pod-to-pod attribution. Measure podcast growth People are spending 44% more time looking at Spotify’s app than last year. “The demand for podcast audiences for video is undeniable at this point,” says Spotify’s Maya Prohovnik in an exclusive interview with the Podnews Weekly Review today . “For almost all shows who have switched from audio to video, they're making more total revenue,” she told us; and when questioned on claims earlier in the week that creators lose features when they switch to video , she told us: “I think that's the wrong way to look at the big picture. If you are already making video content, or if you're thinking about expanding to video, you're going to be thrilled by the outcome of SPP” (the Spotify Partner program). Prohovnik also told us that Spotify is working to improve ad measurement and third-party attribution. “We acknowledge that gap, we see it, we agree with the problem and so we're working on that.” The Cut covers podcasts being made by tweens. Most shows mentioned in the piece are video only - on Cameo, Instagram, Tikok and YouTube. Congratulations to Leo Laporte and all at This Week in Tech , which celebrated its 20th anniversary on Apr 17. Originally called “Revenge of the Screen Savers”, here’s episode 1 : “a 56kbps MP3Pro file weighing in at around 14MB”. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list. 🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advert
Thu, April 17, 2025
Podcast Show London announces new speakers
Sponsored by Magellan AI . Canada's largest broadcaster trusts Magellan AI. Tap into the same analytics tools as CBC. Start measuring pod-to-pod The Podcast Show London has confirmed new partners and speakers , including Gary Lineker and Jack Davenport from Goalhanger, and Alison Lomax from YouTube UK & Ireland. Also announced as speakers are the team from FlightStory Studio: the team behind Diary of a CEO, Begin Again, and We Need to Talk - who’ll take to the stage with a session called “The Creator Economy is Dead. Welcome to the Era of Creator Entrepreneurs”. Our Editor is also speaking, and you’ll be able to watch the Podnews Weekly Review record live on-stage at the end of the event. The event has also announced many live podcasts, as part of the Podcast Show LIVE festival . Code PODNEWS10 saves money on selected passes to the Podcast Show itself. Spotify was down for over five hours yesterday. “Spotify experienced an outage today beginning around 6:20am EDT. As of 11:45am EDT, Spotify is back up and functioning normally,” a spokesperson told Techradar , which live-tweeted the incident. Patreon announced live video which will roll out in the next few months. Creators can go live through the web, or via the Patreon mobile app. Podcasters earnt $472 million on Patreon last year, the company says. You can support Podnews on Patreon. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” <a href="https://podnews.net/class-cli
Wed, April 16, 2025
Women’s podcast listenership triples
Sponsored by Magellan AI . Find the right shows fast. Magellan AI helps match your brand to the right audience. Plan smarter podcast buys Women’s podcast listenership has tripled in ten years , according to the Women’s Audio Report: Women & Podcasts released by Edison Research and SiriusXM Media. 45% of all women in the US (60mn) are monthly listeners; and 52% consume podcasts in some form (whether listening or watching). Sounds Profitable's Tom Webster is hosting a free webinar today at 2pm Eastern , examining ad-supported podcasting compared to other ad-supported media. It’s the largest cross-platform study of its kind, and is the first to isolate the audience for ad-supported podcasts - which is different to the overall podcast audience. Acast has announced an exclusive, global podcast deal with The Athletic. The Athletic is currently #8 publisher in Podtrac, and its premium sports podcasts will be monetised across audio and video. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list. Monetize Smarter, Not Louder. — Your audience isn’t just numbers on a spreadsheet, and your sponsors shouldn’t be, either. BackBeat Media connects podcasters with brands that actually fit—so you stay authentic and get paid. The Advertising Landscape — Join Sounds Profitable's Tom Webster on Wed, April 16, for the first look at ad-supported podcasting compared to other ad-supported media, in the largest cross-platform study of its kind. Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia.com.au/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter
Tue, April 15, 2025
Spotify invests in international audiobooks
Sponsored by Magellan AI . Better insights, bigger deals. See how Gamut Podcast Network uses Magellan AI to drive revenue. See their strategy Spotify announced that it is investing €1 million ($1.14mn) to increase the production of audiobooks in non-English languages , starting with French and Dutch. “In France, we are continuing to bring a younger, more diverse audience to audiobooks, with nearly 60% of listeners aged 18 to 34 accounting for over half of all listening hours,” the company says. But, what is an audiobook? Some successful podcasts are reading out public domain stories, or works to which the podcaster has the rights. However, don’t think that monetising these podcasts-as-audiobooks is going to be easy: we’ve heard from one podcast network who acquired a successful story podcast only to discover that Spotify’s SPAN wouldn’t monetise it at all. The company’s monetisation policies say that earning money is restricted for content that “is a written work by authors read aloud without the addition [of] original content”. Acast has signed a former Spotify exclusive show. The Receipts Podcast, hosted by Tolani Shoneye and Audrey Indome, launched in 2016, is also releasing episodes on YouTube, and will soon “launch its own dedicated studio setup”. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Pod Engine: 10x Faster Guest Booking — AI-superpowered podcast search, outreach & more. Trusted by top agencies. 14-day free trial. AudienceLift: AI Podcast Growth – 12% Off Now! — AudienceLift.com: Your AI-Powered Podcast Growth Partner Trusted by industry leaders to grow audiences and build subscr
Mon, April 14, 2025
Goalhanger adds women’s football show
Sponsored by Magellan AI . Stop guessing. Start optimizing. Magellan AI attribution improves ROAS and targeting. Optimize your campaigns She shoots - she scores. Goalhanger, the largest independent podcast company in the UK is to release a new show tomorrow - The Rest Is Football: Daly Brightness , a new show hosted by England women footballers Millie Bright and Rachel Daly. Promising a deep dive into the heart of women's football, it’s the second brand extension from Goalhanger - the first, The Rest Is Politics: US , was launched a year ago. Futuro Media has launched Futuro Plus , including an expansion of the podcast company’s shows and ad-free access. The company is using Supporting Cast. The shortlist of the sixth annual Publisher Podcast Awards has been released. The winning podcasts will be decided by over fifty judges from across the world. There is also a Publisher Podcast Summit on the same day, Jun 11, in London. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! The Advertising Landscape — Join Sounds Profitable's Tom Webster on Wed, April 16, for the first look at ad-supported podcasting compared to other ad-supported media, in the largest cross-platform study of its kind. Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia.com.au/?utm_source=podnews.net&ut
Fri, April 11, 2025
Video on Spotify slammed; claims rebutted
Sponsored by Magellan AI . Did you miss our presentation at Evolutions by Podcast Movement last week? Download it here “No clear audience gain ... unvetted, untested, and unproven proprietary metrics.” In a piece about video on Spotify, Sounds Profitable ’s Bryan Barletta writes: “ In its current state, I urge the podcast industry not to take part in Spotify Video and Streaming Audio as it stands to have a massive and long-term negative revenue and reputational impact for those involved.” Pointing us to a recent blog post from Megaphone (for whom Barletta briefly worked), Spotify said many claims were untrue and sent Podnews a long set of specific corrections when we asked for comment. The company tells us that they’re keen to help. We last spoke with Maya Prohovnik in October , and we’d be keen to speak with Spotify again to get any specific questions answered. We’re updates@podnews.net (or hit reply). Ashley Carman covers Spotify music takedowns for podcasters in her Soundbite newsletter this week. It’s long been the case that Spotify has removed any use of commercial music in podcasts, regardless of any licence that podcasters have acquired. Ashley reports a recent change in Spotify’s tools - Podnews understand that creators now get eight days to provide more information, episodes can now remain on the platform if the content is correctly licensed, and there is now an appeals process. Podnews readers get 25% off Soundbite for the first year. New service PodcastPrepper claims to “reduce podcast preparation effort by 95%”. The tool delivers AI-driven questions to ask your next guest. Great for podcast hosts who don’t really care about the guests they have on, the tool is just $4 while in beta. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Class
Thu, April 10, 2025
Merger creates UK “podcasting supergroup”
Sponsored by Magellan AI . MetaRouter partners with Magellan AI to deliver privacy-first podcast attribution. Learn more In the UK, three podcast production companies have announced a merger. Platform Media, Listen and Goldhawk - all owned by PodX - are to merge under the Platform Media name, dubbed a “podcast supergroup”. It will continue to use Listen, Goldhawk and Platform Media’s Folding Pocket brands as content labels. The company claims eight-figure revenues and 70% year-on-year growth. Acast has partnered with Supercast to offer paid subscription tools. They’ll be available to all Acast podcasters, allowing them to easily sell exclusive audio and video content, ad-free feeds, and the ability to engage with other fans. PodcastOne has seen video views “surge 218% year-over-year” . The company posts to Rumble and Substack as well as YouTube and Spotify. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list. LAST CALL! Women Podcasters Awards — Submit your nomination by April 30th at 6PM PT. Voting is from May 1-31. Our mission is to elevate women's voices globally and within the podcasting industry. Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , Cloud10 , Sounds Profitable , <a href="https://podglomerate.com/?utm_source=podnews.net&utm_
Wed, April 09, 2025
Testing ad effectiveness before it runs
Sponsored by Magellan AI . Host-read, programmatic, or run-of-network? See how top advertisers allocate podcast budgets with Magellan AI’s spend analysis. Track competitive spend Audion has launched Sense, an AI-powered tool that is designed to give pre-campaign analysis of ad creative , helping advertisers achieve more effective digital audio advertising spots, before they run. It’s been trained with more than 3,000 audio campaigns. Audioboom published its Q1/25 financial results. EBITDA profit is up 10x year-on-year; the company says its on pace to deliver record revenue of $80mn this year. Steven Goldstein published his writeup of his View from the Top panel at Evolutions in Chicago. Podcasting isn’t breaking, he says, it’s bending. The word ‘video’ is mentioned seventeen times. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Producer, Editor & Sound Designer — Great editing & sound design isn't a luxury. It's a necessity. Work with a freelancer who just gets it. Pod Engine: 10x Faster Guest Booking — AI-superpowered podcast search, outreach & more. Trusted by top agencies. 14-day free trial. 🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more! Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , Cloud10 , <a href="https:
Tue, April 08, 2025
The podcast from a crowded elevator
Sponsored by Magellan AI . Ads that run too early, too late - or not at all? Magellan AI checks every ad read so you don't have to. Verify every ad Um. In a show titled Anything Can Be A Podcast (fittingly, only on YouTube), host Taylor Cartago talks us through the hit musical Hamilton, while standing in a crowded elevator. For an hour. Someone’s told him that he’s gonna rise up, while others enter the room where it happens just to get down to the lobby. Acast held a “Capital Markets Day” for investors , setting updated financial targets for the company. You’ll find the presentation and the full webcast on Acast’s website . Kast Media, still in bankruptcy, released its monthly operating report for March . The company made $25,211 in ad sales; and a further $5,130 in premium paid subscriptions. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Outsource Your Podcast Editing to a Pro! — Get full-service podcast post production support: expert audio and video editing, show notes, social media snippets, and seamless uploading and scheduling. Just record and outsource the rest! Your Podcast Deserves Better Sponsors. — You’ve built an engaged audience—now it’s time to monetize the right way. At BackBeat Media, we connect independent podcasters with sponsors that truly fit their audiences. Try STREAMr today — Boost audience reach with STREAMr! Convert your video/audio content to share on YouTube, Apple, Spotify, & more in 3 easy steps 🎙️🔁🎥 Try it free today & stream your content on all major platforms! Grow Your Podcast Ad-Free [Free Event] — We’re talking real strategies that bring in your target listeners: PR strategies, leveraging your existing channels, discoverability tips for SEO, distribution tactics & more. Join A
Mon, April 07, 2025
Google’s podcast download spike
Sponsored by Magellan AI . Public radio meets performance data: American Public Media has teamed up with Magellan AI for next-gen ad measurement. Read the full story Google appears to be driving hundreds of thousands of podcast downloads every week, that we don’t think are being listened-to. The Google Audio News product on mobile phones and smart speakers is driving significant extra traffic - and, we can reveal today, we’re not the only company who has noticed. Podtrac released its March US podcast rankings. Among the most popular podcasts, NPR News Now has overtaken The Daily; and VINCE has debuted into the chart at #7 - the show is by Vince Coglianese, and has taken over Dan Bongino’s feed. Livewire published the top podcast hosting companies for February, based on released episodes. Spotify for Creators posted a ten-month high; #2 Spreaker posted a record number of new episodes, and Buzzsprout remains on a two-year high at #3. Libsyn posted another all-time low. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list. The New Zealand Podcasting Summit, May 10 2025 — The annual event for NZ’s podcast producers, presenters, practitioners, & providers. This is a day-long event focused on networking, sharing, upskilling, & learning. Six themed sessions over the day. Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&u
Fri, April 04, 2025
Video: more important than ever
Sponsored by Instant Intro from Magellan AI . No more manual outreach. Scale podcast ad buys with Instant Intro from Magellan AI. Get connected faster “Audio is still healthy and thriving, but video is more important than ever,” according to Amplifi Media and Coleman Insights. Speaking at Evolutions in Chicago, Steven Goldstein and Jay Nachlis revealed that 77% of podcast consumers are consuming both audio and video , and that social media has overtaken recommendations from friends and family as the most popular way to discover podcasts. We’ve a short interview in the Podnews Weekly Review this week, from Evolutions. Nick Viall has renewed his sales agreement with Libsyn Ads. He’d signed with AdvertiseCast, now Libsyn Ads, in Feb 2023 after Kast Media’s bankruptcy. Writing in Soundbite , Ashley Carman suggests that the near-four-year deal with Libsyn Ads is worth between $20-30mn. (Podnews readers get 25% off Soundbite with this link right here ) As covered yesterday, Oxford Road published its white paper containing the definition of podcasting , including a study of consumers. The study reveals that 72% of US podcast listeners now define the traditionally audio-only medium as being inexorably linked to video. What’s more, 52% say that videos of people discussing topics – available only on YouTube – still qualify as podcasts even without an audio-only component. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Learn Podcasting from a Hall of Famer – Start Now — Ready to start or grow your podcast? Join the School of Podcasting! Get UNLIMITED COACHING, courses, and community. Use code PODNEWS for a special discount. Start your podcasting journey today! Listen to "Leaving The Island" from Audiation — This new 3-part series explores the first federally-funded resettlement of an entire community due to climate change. A model for the future, or a cautionary tale? Listen and decide for yourself. <a href="https://podnews.net/class-c
Thu, April 03, 2025
Podnews Report Card results for 2025
Sponsored by Magellan AI . Don’t just get downloads, get repeat listeners. Measure promo impact with pod-to-pod attribution. Measure repeat listeners The Podnews Report Card results for 2025 were released on stage at Evolutions, with comments and scores by creators about the podcast platforms we all use. YouTube scored significantly higher for all categories, though creators expressed concern about walled gardens and about perceived complication getting listed. Apple continued to be creators’ favourite platform, though in the apps category, the independent podcast app Pocket Casts was #2. We’ve published the full results here . What is a podcast? Dan Granger spoke at Evolutions, offering a new definition for podcasting. “The stakes are nothing less than the sustainability of the entire channel.“ The company has published a whitepaper for download; and, in The Media Roundtable , a three-part documentary that traces the evolution of podcasting from pirate radio roots to today’s billion-dollar ecosystem. Spotify announced a number of changes and enhancements to advertising on its platform. It’s launched a new programmatic offering called Spotify Ad Exchange; and a new AI ad creator tool dubbed Spotify Gen AI Ads. Their launch notes contain a number of stats about how Spotify is working. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Learn Podcasting from a Hall of Famer – Start Now — Ready to start or grow your podcast? Join the School of Podcasting! Get UNLIMITED COACHING, courses, and community. Use code PODNEWS for a special discount. Start your podcasting journey today! Monetize Smarter, Not Louder. — Your audience isn’t just numbers on a spreadsheet, and your sponsors shouldn’t be, either. BackBeat Media connects podcasters with brands that actually fit—so you stay authentic and get paid. Audiencelift Grow Your Podcast, Grow Yo
Wed, April 02, 2025
The biggest app is…
Sponsored by Magellan AI . April Fools is over - so is relying on guesswork. Magellan AI attribution delivers accurate, reliable data for clearer podcast measurement and better ROAS. Optimize your campaigns Exclusive Apple Podcasts remains the #1 app in the US for podcast downloads for the biggest shows , according to new data from Podtrac. In a presentation this morning (keynote stage 9am) at Evolutions in Chicago, our Editor will reveal data showing that - even with YouTube views - Apple is still the largest podcast app out there for the 250 biggest shows. Evolutions, by Podcast Movement, kicked off yesterday with a keynote from Tom Webster - who spoke about the need to convert occasional listeners to more frequent consumers. Organisers say that the event has 1,600 attendees. Magellan AI is not rebranding. Yesterday, Apr 1, they announced a rebrand to Podgellan AI - but it was an April Fool’s joke. “Of course we won't use the word ‘pod’ in our company name,” Magellan AI CEO and co-founder Cameron Hendrix said, adding “Who would do that?” Magellan AI is this month's sponsor of, um, Podnews. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Producer, Editor & Sound Designer — Great editing & sound design isn't a luxury. It's a necessity. Work with a freelancer who just gets it. Pod Engine: 10x Faster Guest Booking — AI-superpowered podcast search, outreach & more. Trusted by top agencies. 14-day free trial. Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , The Podglomerate , <a href="https://soundsprofitable.com?u
Tue, April 01, 2025
The Ambies: the winners for 2025
Sponsored by Podgellan AI . Magellan AI is now Podgellan AI , because every good podcast company starts with “Pod”. Podcast ad measurement, attribution and competitive insights - now with added Pod. The winners of The 2025 Ambies were announced in Chicago - the fifth annual awards for excellence in audio, in a ceremony hosted by Tig Notaro ahead of Podcast Movement Evolutions. Hysterical won Podcast of the Year; Ira Glass was honored with the esteemed Governors Award; and Sam Sanders received the Impact Award. We link to all the winners . In a bold move, Magellan AI has announced a rebrand to Podgellan AI . The podcast advertising intelligence platform tells Podnews that the change reflects a deep commitment to the podcast space. iOS 18.4 is now available as an update for iPhone and iPad. Among many other improvements, the update offers two new home-screen widgets for Apple Podcasts: a “followed show” widget to directly place the Podnews Daily your favourite show’s latest episodes on your home screen; and a library widget to get to your most used sections, like latest episodes or Stations. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Listen to "Leaving The Island" from Audiation — This new 3-part series explores the first federally-funded resettlement of an entire community due to climate change. A model for the future, or a cautionary tale? Listen and decide for yourself. Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia.com.au/?utm_source=podnews.net&utm_medium=rss&utm_ca
Mon, March 31, 2025
Hubbard Radio Launches Gamut Podcast Network
Sponsored by CoHost at Evolutions . How do you know if your audience is truly engaged? Fatima Zaidi of CoHost , James Cridland of Podnews, Sharon Taylor of Triton Digital, and Steve Pratt of The Creativity Business will tell you at Evolutions in Chicago. Join us tomorrow at 3.15pm. Exclusive: Hubbard Radio has announced the launch of the Gamut Podcast Network , a dedicated podcast division for the 102 year-old company. “The launch of Gamut is more than a rebrand; it’s a pivotal evolution for our company,” said Ginny Hubbard, CEO of Hubbard Radio; the VP/GM is John Goforth, who joined the company last August . Another snippet of data from Amplifi Media and Coleman Insights: “We asked YouTube podcast consumers which devices they use to tune in. Smartphones remain the top choice at 79%: but the big story is the rise of Smart TVs and computers — each now used by 46% of YouTube podcast consumers.” The State of Video Podcasting 2025 is on Thursday at 9am on the main keynote stage at Evolutions - 24 hours after the Podnews Report Card. Linus Media Group (on YouTube as Linus Tech Tips, among others) shares how the content company makes money . Revenue from YouTube is just 11.6% of total revenue; of that, 37.3% comes from a revenue share from YouTube Premium subscribers, which operates similarly to Spotify’s Partner Program. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list. Listen to "Leaving The Island" from Audiation — This new 3-part series explores the first federally-funded resettlement of an entire community due to climate change. A model for the future, or a cautionary tale? Listen and decide for yourself. Try STREAMr today — Boost audience reach with STREAMr! Convert your video/audio content to share on YouTube, Apple, Spotify, & more in 3 easy step
Fri, March 28, 2025
BBC rules out UK ads in podcasts
Sponsored by CoHost . Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. After criticism from the UK podcast industry, the BBC has said it won’t press ahead with ads in podcasts in the UK , saying that it has “decided to rule out placing adverts around BBC licence-fee funded programmes on third-party podcast platforms in the UK.” The announcement is expected to be confirmed in the BBC Annual Plan next week. Independent podcasters had called the idea “disastrous”. The BBC will still take some advertising in UK podcasts though; Podnews reported last week on a new BBC podcast which will contain ads inside the UK, but is not produced by the public service. The BBC is funded by advertising outside the UK. Exclusive: Frequency Ads has launched a new Premium Publisher Network for host-read ads. Partnering with DAX US, the service aims to make host-read ads as easy to buy as programmatic ads. Popular podcast app Pocket Casts is rolling out “smart folders” next week, which automatically groups shows together. You’ll see them in beta versions of the app now. “Popular podcast app”? Find out quite how popular Pocket Casts is - next week, in the Podnews Report Card; Apr 2 9.00am on the Keynote Stage at Evolutions . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here PM Evolutions kicks off NEXT WEEK! — Book your train or plane to be in Chicago for podcasting's most important annual spring event. There's still time to join us for all four days, Mon through Thurs, and code PODNEWS still saves $50! Don't sell a Patreon ❌, sell your subscription ✅! — Su
Thu, March 27, 2025
Spotify Partner Program expands into Europe
Sponsored by CoHost . Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. Spotify’s monetisation model for creators, the Spotify Partner Program is to expand to a further nine new countries , eight in Europe. From Apr 29, eligible audio and video creators in France, Belgium, Luxembourg, The Netherlands, Ireland, Germany, Austria, Switzerland and New Zealand can enroll. This means more money for existing partners, too: we’re told that eligible creators earn based on how much Spotify Premium members stream their video content in the markets where the Spotify Partner Program is available ; so a US creator will now earn from viewers in these additional countries too. By country population, this grows the total potential audience by 43% (but not all content is equally popular in different countries). YouTube’s Head of Podcasts, Kai Chuck has left the company after a reorganisation. A YouTube spokesperson told TubeFilter: “To better serve podcasters on YouTube, we’re bringing the Podcast Partnerships team together with the News and Civics Partnerships teams. We’re grateful to Kai Chuk for all his contributions over the years.” The News and Civics Partnerships teams are led by Tim Katz, who wrote a blog post about YouTube Podcasts last month. Steven Bartlett’s Flight Studio, which launched last April , is readying a video podcast hosting company, called Flightcast . The developer, who goes under the name Rox Codes, is looking for beta testers on LinkedIn . Notably, it claims to offer direct video upload to Spotify, which is something, as far as we’re aware, unavailable in any other third-party host. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Cl
Wed, March 26, 2025
Japan: YouTube is #1 for podcasts
Sponsored by CoHost . Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. YouTube is the #1 podcast platform in Japan, according to a new report from Otonal and the Asahi Shimbun Company. A new high of 17.2% of Japanese adults aged 15-69 listen at least once a month; that figure rising to 34% for 15-19 year-olds. Audio in Japan has always seen lower consumption than in other countries. The 17.2% monthly listeners number compares with 55% in the US. Last week was the 100th anniversary of the birth of radio in Japan. Podnews’s Editor, James Cridland, will be on Tokyo radio station J-WAVE on Friday morning to talk about podcasting and radio’s future. Megyn Kelly is to launch her own podcast network . The MK Media network has already signed a number of journalists. Podcast hosting company RSS .com has added automatic Apple Podcasts submission . The feature from Apple, which was launched in Feb , was driven in part by comments in the Podnews Report Card, and makes it easier for new users to get into Apple Podcasts without registering as a user. (The new Report Card is published next week, in a keynote at Evolutions ). The company is also showing off its reviews and metrics in a new page . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here <ul
Tue, March 25, 2025
YouTube could let you swap ads in videos
Sponsored by CoHost . Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. YouTube could be switching on dynamic ad insertion , according to a report by Semafor . The report says YouTube “would allow host-read ads to be dynamically inserted and swapped out within individual YouTube videos”, as is already the case for audio podcasts using open RSS. YouTube hasn’t commented. Semafor suggest that Spotify offers this product. It doesn’t; videos on Spotify do not have dynamic ad insertion, and uploading a video episode replaces any audio episode. 427,000 podcasts from members of The Podcast Standards Project now use additional Podcasting 2.0 features , according to a new update. In a blog post, the group encourages co-operation between podcast hosting companies and podcast apps. The post is the first since August last year; it acknowledges the difficulty of making progress, and asks for “killer features” to help move the project forward. Generative audio AI company ai|coustics has raised €5mn (US$5.4mn) in funding. The company is aiming to “bring its AI-powered studio-quality sound to every platform and device”. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Producer, Editor & Sound Designer — Great editing & sound design isn't a luxury. It's a necessity. Work with a freelancer who just gets it. Heading to Podcast Movement? Let’s Connect! — Great sponsors, real support, and a team that actually listens—that’s BackBeat Media. If you’re heading to Chicago, let’s meet up and talk about growing your show the right way. 🚀 AUDIENCELIFT = LISTENS + SU
Mon, March 24, 2025
Gen Z leans towards video
Sponsored by CoHost . Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. Exclusive: New data from The State of Video Podcasting 2025 by Coleman Insights and Amplifi Media, to be unveiled next week at Evolutions (Thu Apr 3, 9-9.30), confirms a major shift in podcast consumption: only 10% of Gen Z podcast consumers never consume video podcasts. It’s not all about video, though - the study also shows 41% of Gen Z podcast consumers only or mostly consume audio podcasts. The whole sample is slightly higher at 46%. The data is from a survey of 1,000 US podcast consumers, including 307 aged 15-29. “But, didn’t you highlight data in Podnews showing the opposite a few weeks ago?” Yes, we did. Conducted very differently, that one showed a high level of audio drama fans, which is a clue as to the difference in results: video podcasts of audio drama isn’t really a thing (well, it is, but it’s called Netflix). And... what is a podcast anyway? Exclusive: What are the 100 best podcasts of all time? Left of Dial Media wants to find out, and launches the 2025 Essential Listening Poll today , with the aim of producing a definitive list from a diverse list of participants, including members of The Podcast Academy and others. You can find out how to get involved on their website. Based in Vancouver and LA, the women-led boutique network Podcast Nation now represents over three dozen shows , the company says. Today, we’ve a look at the co-founders behind the network , the show that kicked off the company, how they grew, and how they’re considering YouTube in the future. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursda
Fri, March 21, 2025
Podcasts hit the mainstream
Sponsored by CoHost's analytics . Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost . Sign up today for a free trial. For the first time, The Infinite Dial from Edison Research has reported that over 50% of Americans are consuming podcasts each month . The research, now in its 27th year, shows that podcasts are consumed by 55% of Americans aged 12+. The study has an enlarged survey size and now asks about “watching” podcasts as well as “listening”. (Podcasts grew whatever question was asked). The monthly splits show that video podcasts are still trailing audio podcasts, with 48% saying they’d listened to a podcast in the last month, with only 37% having watched one. The webinar presentation was co-presented by Edison Research VP Megan Lazovick, and Podnews Editor, James Cridland. You can watch it here , as well as download the report. First look: Sam Sanders will be honored with The Podcast Academy's Impact Award at The Ambies on Mar 31. The host of The Sam Sanders Show was praised by Christy Mirabal, the chairperson of TPA, as having the “ability to challenge perspectives, celebrate culture in all its complexity, and make audiences feel truly seen”. In the Boston Globe , New England’s 50 fastest-growing companies includes podcast production and marketing agency The Podglomerate. Congratulations to them! > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Learn Podcasting from a Hall of Famer – Start Now — Ready to start or grow your podcast? Join the School of Podcasting! Get UNLIMITED COACHING, courses, and community. Use code PODNEWS for a special discount. Start your podcasting journey today! Listen to "Leaving The Island" from Audiation</a
Thu, March 20, 2025
Fantasy Footballers to keynote at Evolutions
Sponsored by CoHost's analytics . Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost . Sign up today for a free trial. Evolutions has announced two new keynotes for the event in Chicago IL, USA, from Mar 31 to Apr 3. Hosts of The Fantasy Footballers , Jason Moore and Mike Wright, will reveal their cross-platform strategy for audience growth and monetization—valuable lessons for creators and industry professionals alike on harnessing passionate communities and building sustainable media businesses. Evolutions says “Their journey from podcast pioneers to running one of the largest independent sports media companies in the world exemplifies the transformative power and unique opportunities within podcasting.” Just as showbiz and impressive, the Editor of Podnews, James Cridland, returns to reveal the Podnews Report Card, and uncover what podcast publishers really think of the big platforms. The Report Card is in its fourth year; last year , Apple Podcasts was the #1 platform - but is there a challenger this year? The code PODNEWS will save money on selected passes if you book this week . Has the total number of listeners to podcasts increased over the last twelve months? We’ve not got long to wait - Edison Research’s Infinite Dial 2025 will be revealed in a free webinar at 2pm Eastern this afternoon. Our Editor, James Cridland, is co-presenting the figures, alongside VP Megan Lazovick. The 20th People’s Choice Podcast Awards is open for registration. The awards have been running since 2005. Podnews will be a sponsor this year, because of course we will be. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Simple Strategies to help pod
Wed, March 19, 2025
Law&Crime launches show exclusively with Wondery+
Sponsored by CoHost's analytics . Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost . Sign up today for a free trial. Law&Crime, a legal and true crime network, has launched a new show - as an exclusive on Wondery+. Luigi will launch on March 24, following the case of Luigi Mangione, who is accused of killing a health insurance company CEO - and asks whether it’s a standard murder case, or a new cultural moment. Radiotopia from PRX released its new shows for Q2/25 - three podcasts will join the network, alongside a new series from Song Exploder’s Hrishikesh Hirway. California loves Conan O’Brien; Colorado prefers Anderson Cooper; while Massachusetts likes Ellen Pompeo. That’s the findings of the most searched-for celebrity-hosted podcasts in the US , according to podcast host RSS .com. The data also includes podcasts hosted by athletes. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Producer, Editor & Sound Designer — Great editing & sound design isn't a luxury. It's a necessity. Work with a freelancer who just gets it. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Tomorrow is your last chance for Evolutions Sale! — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TOMORROW! Book your passes to help shape the future of the industry! The New Zealand Podcasting Summit, May 10 2025 — The annual event for NZ’s podcast producers, presenters, practitioners, & providers. This is a day-long event focused on networking, sharing, upskilling,
Tue, March 18, 2025
YouTube puts “podcasts” on the front page
Sponsored by CoHost's analytics . Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost . Sign up today for a free trial. YouTube is adding a dedicated “Podcast” tab on the main screen of its Android TV app , thus highlighting more podcast content to YouTube’s biggest number of users - TV is now the primary device for YouTube viewing in the US. As with its podcasts page on the web , though, it contains plenty of content which appears to have been automatically marked as being a podcast, including news reports. YouTube is currently “the US’s preferred podcast service”, said Edison Research in October . It unveils its latest Infinite Dial study this Thursday in a free webinar , co-presented by Edison’s Megan Lasovick, and Podnews Editor, James Cridland. One of us doesn’t own a single pair of bluetooth headphones. Podscribe rankings for March show that The MeidasTouch Podcast has almost twice the downloads and views of Joe Rogan (121mn vs 64mn). Edison Research has launched a Download Metrics service , partnering with SoundStack. Edison says that the service works alongside its Edison Podcast Metrics survey to “provide deeper information to subscribers, especially for smaller and short-run shows”. The solution is IAB v2.2 compliant. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here <a href="https://podnews.net/class-click/2758/20
Mon, March 17, 2025
Podstock brings the numbers together
Sponsored by CoHost's analytics . Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost . Sign up today for a free trial. When trying to take stock of your podcast network’s numbers, it can be irritating logging into multiple platforms across the internet to put all your consumption data together. A new service called Podstock has launched , to give one view of that data, for shows and networks. CEO and co-founder Michael Paretzky, who led podcast analytics and strategy at Audacy, writes that he hopes the podcast industry can become more efficient with the tool . Podcasthon started last weekend, with more than 1,700 shows signed up to do a special episode for a charity or cause. There’s a big list on their website, and it runs until Friday. It’s the third year for Podcasthon, and its biggest ever. How many downloads does a popular branded podcast, which earns more than $100,000 in ad revenue, get? Writing on LinkedIn, Sam Parr, the founder of Hampton, has shared download numbers and details of Moneywise , a personal finance podcast for high net worth people. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. 💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform.
Fri, March 14, 2025
Michelle Obama tapes new podcast at SXSW
Sponsored by CoHost's Tracking Links . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. Sign up for a free 7-day trial . Michelle Obama and her brother Craig Robinson appeared on-stage yesterday at SXSW to record a live episode of their newly launched podcast IMO . They appeared at the Austin Convention Center with Dr. Laurie Santos, psychology professor and host of The Happiness Lab. SXSW had a renewed focus on podcasting this year. JAR Audio and Sounds Profitable covered The Power of Branded Podcasts in a webinar and a freely downloadable study. 43% of Americans 18+ would likely listen to a podcast about a favourite brand or product, the study says. Exclusive: 911 Podcasts has revealed the cast for the second season of sci-fi thriller podcast Cascadia. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able? Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now. Your Podcast Deserves Better Sponsors. — You’ve built an engaged audience—now it’s time to monetize the right way. At BackBeat Media, we connect independent podcasters with sponsors that truly fit their audiences. Got a new podcast? — Visit the "New Podcasts" website, and tell us about it! We'll add it to our new podcasts feed, get your show into Podnews, and get you more listeners - all free! Get started now! Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia.com.au/?utm_source=podnews.net&utm_medium=r
Thu, March 13, 2025
Video or audio podcasts? Gen Z choose audio
Sponsored by CoHost's Tracking Links . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. Sign up for a free 7-day trial . Video or audio podcasts? According to Gen Z podcast fans (13-28 year-olds), video is skibidi and audio is slay - they overwhelmingly prefer audio podcasts , according to a new survey from podcast hosting company Transistor. 76% primarily listen to audio podcasts, with 18% consuming a mix of audio and video, and just 6% primarily watching video podcasts, according to the global survey. Transistor also finds that Spotify is the most-used podcast app for Gen Z (56%), with YouTube at 21% and Apple Podcasts at 10%. This mirrors findings in separate studies from Morning Consult and music apps in Edison Research’s Infinite Dial last year. Speaking of which: The Infinite Dial® 2025 will be revealed on Mar 20 in a free webinar , hosted by Edison Research’s Megan Lazovick and Podnews’s Editor, James Cridland. Apple announced podcast transcriptions within Apple Podcasts just over a year ago, and the company says it has now completed creating transcripts for all previously published episodes across the 13 supported languages. That means that more than 100 million episodes in Apple Podcasts have transcripts now available. (The company also allows creators to supply their own transcripts, if preferred). Leave the laptop at home - Zoom has released the PodTrak P2 , a portable recorder for USB microphones. The product includes background noise reduction, and contains a built-in dynamic compressor. The $99 unit can record up to four simultaneous tracks to an SD card. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Free Workshop: Get more clients from your podcast. — This FREE Podcasting Business School workshop will teach you simple strategies to help you convert podcast listeners into paying c
Wed, March 12, 2025
Pocket Casts on the web: now open to everyone
Sponsored by CoHost's Tracking Links . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. Sign up for a free 7-day trial . Pocket Casts has opened its web player to everyone. You don’t need an account to listen - here’s our daily podcast to try it out. You can also download Mac and Windows desktop apps, too - and if you sign in, you can rate shows and store your favourites, and keep tabs of what you’ve listened-to (which syncs to the app, too). Until now, it was behind a paywall, and only available to Pocket Casts Plus users. The company’s press release includes significant promotion of the benefits of open RSS. “The future of podcasting shouldn’t be locked behind walled gardens,” it says; “podcasts belong to the people, not corporations,” adding that “Podcasting is one of the last open corners of the internet, and we’re here to keep it that way.” We’re linking to the Pocket Casts web player from our podcast pages, like this for The Joe Rogan Experience . One way to link programmatically is to use the Apple iTunes ID, like https://pca.st/itunes/1325018583 - this will also open the Pocket Casts app if it’s installed on mobile. The Pocket Casts web player is not (yet?) optimised for mobile, and doesn’t show transcripts. An Apple Podcasts web player was launched last year - and while it, too, doesn’t show transcripts, it works flawlessly on mobile: especially when installed as an app on Android . As the number of podcasters, producers and students from across higher education get involved in podcasting, the HigherEd PodCon has been announced . In the podcast conference capital of Chicago, at the University of Illinois campus in the city, on July 12. Already confirmed as a speaker is Matt Abrahams from Think Fast Talk Smart . <a
Tue, March 11, 2025
AI to fix most annoying thing about podcasting
Sponsored by CoHost's Tracking Links . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. Sign up for a free 7-day trial . It’s everyone’s nightmare: a podcast where everyone is talking over one another. It’s one of the most irritating things for listeners, and it makes life almost impossible for podcast editors. AI can now help with that - AudioShake has launched a tool to separate overlapping voices - there is a demo in the release - and the tool is already integrated into Wondercraft . Exclusive: HerMoney has partnered with Evergreen and Rhapsody Voices for sales and distribution. The show is hosted by Jean Chatzky, and marks an expansion of Evergreen’s business podcasts channel. The show was previously with Airwave. Podcast production tool Alitu now records video. “When you're done, you'll get an MP4 download with all participant videos neatly arranged in a grid - ready to upload straight to YouTube without any additional editing.” It’s available to every customer with no additional cost. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Boost Your Podcast Downloads 🚀 — Only 20% of podcasters hit 1,000+ downloads per episode. Ready to join them? Grab this FREE 3-Day Organic Podcast Growth Mini Course and start climbing toward the top 20%! Need short-form content? — I'm Kristen (a real person), who can highlight the best moments from your podcast. Women Podcasters Awards — Reminder: Prices increase on March 15th! Submit your nomination today. Our mission is to elevate women's voices globally and within the
Mon, March 10, 2025
Emerging Women in Podcasting competition launches
Sponsored by CoHost's Tracking Links . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. Sign up for a free 7-day trial . JAR Audio has announced the third edition of the Emerging Women in Podcasting Pilot Competition . The winner gets a professionally produced audio podcast pilot episode, with full support from JAR’s talented team. The winner last year was Half Betty . The Daily Wire has announced a new advertising partnership with Perplexity, an AI-driven “answer engine”. Ben Shapiro will use the tool to get “real-time context and facts” about issues he is covering. In Mumbai, India’s biggest podcasting conclave and awards, Podmasters 2025, ends early bird entries later today. (You’ve still eight hours left!) Public voting starts on Friday; the awards event is later this year. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Big Networks Ignore You. We Don’t. — You deserve a team that listens. At BackBeat Media, we stay in touch, support your growth, and connect you with sponsors that fit. That’s why some podcasters have been with us for 20+ years. The Power of Branded Podcasts — Join Sounds Profitable's Tom Webster, JAR Audio's Liz Hames, and special guest Andrea Marquez from Amazon as they debut NEW research and a case study on branded content and "Brand Fans." Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_cam
Fri, March 07, 2025
Miss Me? does first sold-out live show
Sponsored by CoHost . Looking for better podcast analytics? CoHost gives you insight into download sources, audience demographics, episode consumption, and more. Sign up for a free trial today. Miss Me? , the podcast hosted by Lily Allen and Miquita Oliver, performed its first live show yesterday at London’s Hackney Empire - like tonight’s show, it was a sell out. On stage, they announced that their Q&A shows will soon be available on YouTube as well as in podcast form. The show is produced by Persephonica for the BBC. Podtrac has published its rankers for February. The Daily is #1 participating podcast in the US, overtaking NPR News Now . There are plenty of podcasting sessions and events at SXSW next week. Here’s a Google sheet of them all . The iHeartPodcast Awards will be held at the event next Monday. The company has announced a slew of award presenters . It’s also streaming live. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able? Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now. 10,000 new listeners are waiting—let’s go get them — Create powerful podcast ads and drive real listeners to your show with a few simple clicks. More growth, more impact, and the audience you deserve. Ready to scale? See what's possible! <a href="https://podnews.net/class-click/2806/2025-0
Thu, March 06, 2025
New comedy podcast network to launch
Sponsored by CoHost . Looking for better podcast analytics? CoHost gives you insight into download sources, audience demographics, episode consumption, and more. Sign up for a free trial today. Exclusive: There’s a new comedy podcast network in town. The launch of the WITZ Podcast Network has been announced by entertainment studio Cineverse and comedy club brand The Stand. Cineverse is currently well-known for horror, true crime and entertainment; comedy is the #1 most popular podcast category in the US. Speaking of which, The Golden Lobes awards - celebrating the funniest podcasts, people and moments in the audio industry - are closing shortly - you’ve until the end of Mar 15. Entries are just £25 ($32). Fourthwall, a membership and e-commerce platform for creators, integrated with Spotify recently, and has shared a chart of the number of paid subscribers for one podcast before and after enabling the feature . Here’s a show with it enabled . There’s an “early access” button which links your Spotify account to your Fourthwall membership, in a browser. Other platforms supported by Spotify Open Access include Memberful, Supporting Cast, Substack and Patreon. Spotify does not take a cut. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Get Podcast Launch and Management Services Here — Start your show or take it to the next level with full-service support: expert audio and video editing, show notes, social media snippets,
Wed, March 05, 2025
Spotify’s new video program “loses publishers money”
Sponsored by CoHost . Looking for better podcast analytics? CoHost gives you insight into download sources, audience demographics, episode consumption, and more. Sign up for a free trial today. How much can you earn by switching your podcast to Spotify’s new video podcast partner program? One company did - and actually lost nearly $1,000 in January after switching to Spotify video , Amanda McLoughlin posts on LinkedIn. To use video on Spotify, she explains, publishers need to agree for their RSS feed to be replaced by a Spotify-hosted video file (used even if listeners only consume the audio track): so one show lost more than half its revenue because it was unable to sell dynamic audio ads to Spotify listeners (ironically, though Spotify’s Audience Network). The Spotify Partner Program is “an untested program with secretive math”, concludes McLoughlin: “the risk just isn’t worth it”. Exclusive: The Podcast Show London has announced its partners for the show (including Podnews), and a first set of speakers. In the release, they also announce an initial set of sessions for the event. We’ll be there - code PODNEWS10 saves money on selected passes, so you can be there too! First look: Evergreen has launched EvergreenNOW!, a free ad-supported streaming television channel. The channel includes independent films, award-winning podcasts, and live sports, and is available on platforms including Apple, Android, Roku and more. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Free Workshop: Get more clients from your podcast. — This FREE Podcasting Business School workshop will teach you simple strategies to help you convert podcast listeners into paying clients. Show up for live training and Q&A on March 14th! 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Gold supporters: <a href="htt
Tue, March 04, 2025
Goalhanger’s two-million listener live podcasts
Sponsored by CoHost . Looking for better podcast analytics? CoHost gives you insight into download sources, audience demographics, episode consumption, and more. Sign up for a free trial today. How powerful are live podcasts? Goalhanger’s The Rest is Politics and The Rest is Politics: US both ran special live shows after the White House exchange between President Donald Trump and President Volodymyr Zelenskyy. The live YouTube events, reposted in audio on podcast apps, have already delivered more than two million listeners and viewers in just four days, says Goalhanger. A social media clip has already gained another 1.6 million views. Worth also mentioning that Podcasting 2.0 enables podcasts to broadcast live directly into podcast apps (with notifications when you go live, too). iVoox has announced integration with Spotify Open Access. It allows podcasters to distribute their exclusive premium content to Spotify. The company’s advertising offerings are now also in Publiespaña’s commercial catalogue, making it easier for advertisers to find and book specific iVoox shows. Over 50% of clicks from Linkfire led to podcast plays for Lemonada Media, according to a case study from the company. Nearly 70% of engaged listeners became followers of the show, the companies say. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” 10,000 new listeners are waiting—let’s go get them — Create powerful podcast ads and drive real listeners to your show with a few simple clicks. More growth, more impact, and the audience you deserve. Ready
Mon, March 03, 2025
Canada gets its own podcast magazine
Sponsored by CoHost . Looking for better podcast analytics? CoHost gives you insight into download sources, audience demographics, episode consumption, and more. Sign up for a free trial today. A new online magazine for Canadian Podcasters has launched. It’s called Canadian Podcaster , and it’s free - coming with a podcast, too. The goal of the publication is to share the microphone with podcasters from across Canada, sharing voices, encouragement and tools to build the Canadian podcast community. It’s from Dave Campbell’s True Media Solutions. If you prefer a newsletter, Pod The North is good too. DeepCast Pro has rebranded to DeepCast Creator . The company has announced Podsites, a turnkey website solution, and new investors. Amazon’s Wondery has cut what the company calls “a small number” of jobs - though one person speaking to Reuters suggests the number of affected people is “dozens and dozens”, which Amazon denies. Both content and advertising teams have been affected. This is in addition to the closure of its operations in Brazil and Mexico, a story Podnews broke on Feb 13 . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Need short-form content? — I'm Kristen (a real person), who can highlight the best moments from your podcast. Got a new podcast? — Visit the "New Podcasts" website, and tell us about it! We'll add it to our new podcas
Fri, February 28, 2025
Data on news podcast listeners
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! The average age of CNN viewers is 67 , and FOX News viewers are even older, at 69. But the age profile of listeners to news podcasts is similar to the US population average: a younger audience meaning real opportunity for advertisers. That’s one of the findings of The News Podcast Consumer , new data released by Sounds Profitable this week with National Public Media, focusing on the US’s second-most popular podcast genre. It’s a free download. The full schedule for Evolutions has been published. The event takes place in Chicago, Mar 31 - Apr 3. Tickets are here - code PODNEWS saves money for selected passes. How many Americans are listening to podcasts? And what other digital media are they consuming? The Infinite Dial 2025 from Edison Research will be presented in a free webinar on Thursday Mar 20 at 2pm ET. It’ll be presented by Edison Research Vice President Megan Lazovick, and the editor of Podnews, James Cridland. The annual research is supported this year by Audacy, Cumulus Media, and SiriusXM Media. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform. <a href="https://podnews.net/class
Thu, February 27, 2025
YouTube had “1 billion podcast listeners” in Jan
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! YouTube released a new headline data point, suggesting that there were more than 1 billion viewers of podcast content a month in January. It also repeated that 400 million monthly hours of podcast watching were consumed on TV sets. Putting the 1 billion number in context, Spotify claimed just 120mn monthly podcast listeners in November. Apple Podcasts is likely to be smaller in terms of monthly listeners, according to Podtrac in Jan 2023 : but Apple Podcasts had a significantly higher share of downloads. Worth remembering, too, that a listener to a second of “podcast” content on YouTube - even automatically-played content - will count towards the 1 billion figure, irrespective of the amount of downloads they make, or the time they spend with podcasts. Reach doesn’t translate to time spent. However, Edison Research said in Oct 2024 that, of all the podcast platforms, YouTube was used “most often” to listen to podcasts . We wondered what YouTube considered a “podcast” to be. A YouTube spokesperson told us that the company follows the lead of creators marking a playlist as a “podcast” when they upload. The YouTube Podcasts homepage in the US, as one example, includes full TV news shows like NBC Nightly News and PBS NewsHour , which both broadcasters have marked as a “podcast” - but there are audio podcasts for NBC Nightly News and PBS News Hour as well. Australia’s podcast
Wed, February 26, 2025
Heavyweight to return, with Pushkin
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Heavyweight is to return, as Jonathan Goldstein and his team of producers join Malcolm Gladwell’s Pushkin Industries . The show will return later this year; it was with Gimlet, becoming a Spotify exclusive in Nov 2021. Spotify cancelled the show in Dec 2023. Average RPM (revenue per thousand views) for YouTube Shorts is thirty times smaller than for full length videos , according to Digiday . One video creator suggests they earn $5.50 for long-form videos, but just $0.18 for Shorts. The article suggests some creators feel forced into generating Shorts content to please the YouTube algorithm. On Air Fest was last week, including the Business Summit. Writing their thoughts... Eric Nuzum from Magnificent Noise - “ There was no single company mentioned more that day than YouTube. None. ” ... John Wordock - “ Should we retire the word podcast? ” ... Ausha’s Odile Beniflah - “ Community is everything ” ... and, of course, host Ashley Carman. Here’s a gift link to her coverag
Tue, February 25, 2025
Acast delivers $44.9mn to creators down under
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Since launch, Acast has paid over AUD $44.9mn (US $28.6mn) to creators in Australia and New Zealand , the company has revealed. It recently signed big-hitters Casefile True Crime and Toni and Ryan . Podscribe will reveal the Q4/2024 Performance Benchmarks report in a webinar tomorrow. Podscribe attendees will get the new data, from Podscribe, a week before everyone else. It’s free to sign up. (This time yesterday, we covered this story but got the name of the company wrong - not for the first time. Humble apologies: your editor is an idiot.) Magellan AI will also run a webinar on Thursday , with detail from that company’s Benchmark Report. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today! CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience! Party like it’s 1999, w/o Y2K Gold supporters: <a hre
Mon, February 24, 2025
Podimo hits a million paid podcast subscribers
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Breaking: Subscription-based podcast and audiobook company Podimo has hit 1 million paid global subscribers , the company announced this morning. The five year-old company is profitable in three of its markets, and operates in Europe and Latin America. Audiochuck, the podcast company run by Ashley Flowers, has received $40mn in investment from the Chernin Group . The company turned a profit of $45mn last year, reports Bloomberg. She’s looking to expand her staff to 130. Dan Bongino, who had Donald Trump on his podcast before the election, has been named the deputy director of the FBI. The Dan Bongino Show does around 322,000 downloads per episode, as well as being syndicated across radio stations in the US, as a replacement for Rush Limbaugh. “We extend our heartfelt congratulations,” said Cumulus Media. “Dan has entertained and informed tens of millions of listeners every day and we are grateful for our successful partnership. We look forward to welcoming Dan back in the future.” His last show will be Friday, March 14th. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 💰 FREE monetization strategies every Thursday. — Want to learn from a full time podcaster? Get simple strategies to help podcasters make more $ with your online business every Thursday. Subscribe to the FREE Podcasting Business School newsletter. Sung Podcast Intros! — Level up your podcast! Let RedRum Creative craft an infectious, sung-for-you
Fri, February 21, 2025
Apple Podcasts fixes its submissions process
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! After last year’s Podnews Report Card highlighted the difficulty of submitting a show to Apple Podcasts, Apple has fixed things - rolling out a new, streamlined, process to automatically submit a show for creators using selected podcast hosts. It removes the requirement to open an Apple account first. The launch podcast hosts are: Audioboom, Audiomeans, Ausha, Blubrry, Buzzsprout, Captivate, Castos, Hubhopper, Libsyn, Pinecast, Podbean, Podspace and Transistor. Creators can then claim their show in Apple Podcasts Connect at a later date, should they want to. There is a new, streamlined process for that, using a token to place in your RSS feed. The new process also handles transferral of podcasts from one account to another. The existing method of submitting a show isn’t going away, if you’re on other hosts. The clarity of responses to the Podnews Report Card last year was clear - with creators and publishers saying the Apple Podcasts submission process was “awfully complicated” with “too many hoops”, that the account requirement was “ridiculous and unnecessary”, and that it was particularly bad for “people who are new to podcasting”. We shared all the responses with Apple last year, and are delighted to see significant change, which should benefit the entire industry. Please, if you’ve not yet done it, complete the Podnews Report Card this year : and who knows what we can accomplish this time around. Edison Research released the Top 25 Podcasts in the UK for Q4/2024. News podcasts did well this quarter, which included the US Presidential Election. The BBC has the most titles in the list overall, though Goalhanger Podcasts has three shows in the top 5. > > > Read more of today’s podcast industry news stories on the Podnews website </
Thu, February 20, 2025
Podcasts have more ads than ever
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! There are more ads in podcasts than ever, says Magellan AI, which released its Quarterly Benchmark Report for Q4/2024 . Average advertiser ad load increased over 20% year-on-year (but is still significantly less than broadcast radio, we’d add). The data shows a y-on-y ad-spend increase of 19%; and a 10% q-on-q increase in the number of brands advertising on podcasts. AIR released its 2025 Rate Guide , with updated benchmark freelance rates for producers, sound designers, story editors, fact-checkers, and researchers in the US audio industry. Adam Curry’s new project Godcaster has been launched. The tool allows Christian podcasts hosted anywhere to benefit from live streaming, funding tools and other Podcasting 2.0 features. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Simple Strategies to help podcasters make more💰 — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,300+ Pod Pals on this list. CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience! Party like it’s 1999, w/o Y2K Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_
Wed, February 19, 2025
Data: Branded podcasts are liked by audiences
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! First look: Branded podcasts work - listeners like the brand more after listening to a branded podcast - shows that both keep their attention and that they would recommend to others. That’s the finding of the new 2025 Benchmark Report on Branded Podcasts released today by Signal Hill Insights. The research, based on survey responses from more than 15,000 podcast listeners, gives a number of strong reasons why brands should be investing more in podcasts. First look: SiriusXM has just announced that it is to expand its SiriusXM Podcasts+ premium subscription to Spotify, YouTube Music, and other podcast apps via SupportingCast. “This expansion brings SiriusXM Podcasts+ benefits – including ad-free listening to new episodes, exclusive bonus content, and early access to new episodes of popular shows – to all major podcast platforms.” (You can also subscribe directly with Apple Podcasts ). If you’re a Podcast Academy member, you can now vote for your favourites in The Ambies. Log into the member portal and go to “The Ambies!” tab for log in credentials. The full list of nominees was published earlier this week. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Audiencelift Grow Your Po
Tue, February 18, 2025
Episode 1,800 for Todd Cochrane’s Geek News Central
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! While you fill out the Podnews Report Card , we’d also like to point you to the Podcast Marketing Academy’s Podcast Marketing Trends survey, which is open to enter. The survey will uncover everything from idea-testing to podcast search algorithms. By taking part, you’ll “be automatically entered to win one of more than $15k in prizes.” Audyllic is an audio processing tool for podcasts that uses the broadcast-standard Orban Optimod tool to make podcasts as easy to listen-to as your favourite radio station. It offers two hours free a month. The US’s iHeart is producing a true-crime show with the UK’s Chalk and Blade, and Australia’s Clockwork Films. “Crying Wolf” will be released later in the year. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able? Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now. Sung Podcast Intros! — Level up your podcast! Let RedRum Creative craft an infectious, sung-for-you jingle intro that’ll grab your listeners ears. Most jingles are just $500! Visit RedRum Creative to hear samples. Gold supporters: <a href="https://www.buzzsprout.
Mon, February 17, 2025
Tig Notaro to host The Ambies
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! The Podcast Academy has announced the nominees for the fifth annual ceremony of The Ambies. The show will be on Monday Mar 31 in Chicago, and will be hosted by comedian and podcaster Tig Notaro. It’s our chance to see one of Spotify’s new Creator Milestone Awards ( Jan 28 ) close-up. Rusty Quill’s audio drama series The Magnus Archives surpassed 100 million downloads, and the team picked up the award from Spotify London last week. Podcast app Castro, which celebrates one year this month with its new owner, has posted a “state of the app” looking at achievements made in the last twelve months. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today! CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience! Party like it’s 1999, w/o Y2K Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=su
Fri, February 14, 2025
Spotify shares creator podcast earnings
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Spotify shared some creator earnings from the first month of the Spotify Partner Program. “Hundreds of podcast creators surpassed $10,000 in monthly revenue”, the company said, but also gave three specific examples of January earnings. We’re All Insane earned more than $17,000. (An advertising planning tool that Podnews has access to suggests that this show does 579,000 downloads a month overall.) Kinda Funny Gamescast made over $10,000. (This show, we think, gets 124,000 downloads a month overall.) Your Mom’s House with Christina P. and Tom Segura and 2 Bears, 1 Cave with Tom Segura & Bert Kreischer , two podcasts from YMH studios, saw combined earnings of more than $105,000. (These shows may do a total of 6.5mn downloads a month). So, is this doing better than advertising? Podnews analysis suggests that We’re All Insane is achieving $29 CPM; Kinda Funny $80 CPM; and YMH is doing $16 CPM. However, total download numbers are from all platforms, not just Spotify. Should Spotify account for 50% of total consumption, of course, you can double those CPM numbers. And baked-in advertising is still fine within these shows, so this is additive revenue. Spotify was also keen to highlight the growth in consumption that video gives: We’re All Insane claims a 6x consumption increase in total hours year-on-year; Kinda Funny and the YMH Studios shows around 22% month-on-month. The company adds: “The top 20 video podcasts eligible for the Spotify Partner Program have seen an average 24%+ growth of consumption. Overall, video podcast consumption on Spotify is up more than 20% since the program’s launch.” Some other detail: Within Spotify for Creators, participants can see the sources of their revenue with ad-supported (streams) and premium (share). (Wouldn’t it be fun if you wanted to share some with us?) Spotify promised videos would be “uninterrupted by ad breaks”. At the time, we wrote that it would be “uninterrupted and ad-free”, but we got that wrong: Spotify Premium users see unskippable ads at the beginning and end of vi
Thu, February 13, 2025
Wondery closes in Mexico and Brazil
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Exclusive: Amazon’s Wondery has closed its operations in Mexico and in Brazil. Podnews understands that the closure was announced in a short staff meeting earlier this week. Those impacted include Sarah Barrett , the company’s Head of Mexico Podcast Content. It comes the same week as some of Wondery Mexico’s shows were nominated for the Ondas Globales awards; and the LATAM units own a successful YouTube page with more than 500,000 subscribers. Amazon tells Podnews: “After a careful review of our priorities and customers’ needs, we’ve made the difficult decision to close Wondery’s Brazil and Mexico original content operations. This decision wasn’t made quickly or easily, and we remain committed to developing immersive storytelling and audio content for audiences.” A raw download figure doesn’t tell you whether those listeners are new, or returning. Are they people who listened once and swore to never again listen? Or are you not reaching new audiences at all? Bumper has worked out how to calculate new vs returning listeners, using first-party data within the Apple and Spotify dashboards. That data will be added to the Bumper Dashboard soon (which we reviewed last August .) If you’re curious, here’s a graph showing how the Podnews Weekly Review performs on Spotify, using weekly figures. No idea what we did in mid June. Exclusive: Podcast industry veteran Christy Mirabal has launched The Listening Party Agency, working with Imelda Vergara-Skinder. The agency describes itself as “a dynamic new marketing consultancy designed to amplify the voices of podcast creators everywhere”, and is based in New York and Los Angeles. <
Wed, February 12, 2025
Acast achieves profitability target
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Acast has posted its first year in profit , according to the company’s financial year-end report. The full report claims a 19% net sales growth for 2024, and an EBITDA profit of $2.2mn. Total listens were down 13% in 2024, which the company attributes to Apple’s changes in iOS 17 . In Q4/2024, net sales grew by 17% overall, with sales in North America growing by 33%. However, the number of listens was down by 8% in the quarter: Acast say this is because the BBC left Acast’s network for Triton Digital . The BBC left in late November, so expect a further decrease of listens in Q1. The UK itself is a “challenging market” according to CEO Ross Adams (though Acast didn’t represent the BBC there). Netflix wants to get into video podcasts , according to Business Insider . It reportedly tried to hire Alex Cooper last year. Meta has launched a demo tool called Audiobox - “create an audio story with AI voices and sounds.” It’s quite a fun thing to play with, though it seems to like whispering very much. Of interest: “This research demo is not open to residents of, or those accessing the demo from, the States of Illinois or Texas.” > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Need short-form content? — I'm Kristen (
Tue, February 11, 2025
Murdoch’s Fox buys into Red Seat Ventures
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Red Seat Ventures has been acquired by Tubi Media Group, part of Rupert Murdoch’s Fox Corporation . Red Seat Ventures makes shows with people like Tucker Carlson, Megyn Kelly and Piers Morgan. Terms weren’t disclosed. Amy Poehler is to launch a new podcast with Spotify’s The Ringer. The actor, who spoke at Evolutions in Los Angeles last year, is to do a new show called Good Hang , launching in March. It’ll be produced by her company Paper Kite Productions, which recently gained Jenna Weiss-Berman as Head of Audio. The original founders of Chartable, Dave Zohrob and Harish Agarwal, are working on a new startup using voice AI - and, of course, podcasting about it. Smart Speakers comes out Feb 24. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Read more poetry! — Free email newsletter sharing one good poem a week, plus commentary. 🚨 Last Chance to Book Early June Podcast Ads — Only 3 days left to lock in self-serve campaigns running 6/1-6/15 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait! <a href="https://podnews.net/class-click/27
Mon, February 10, 2025
Help the industry: fill in the report card
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! The Podnews Report Card is back for a fourth year. The big podcast platforms are keen to know how they’ve done over the last year, and we’ve a quick survey for you to fill out. We’ll share your thoughts directly with the big platforms, and also at Evolutions in early April. Please spend ten minutes and fill it in : no registration is required, and we’ve built it for speed. Can you share this with your network? The more entries, the better. Another day, another ad agreement for podcasts from BBC Studios: this time, Digitize New Media has been announced as ad partner in Ireland. So, you’ve got negative feedback for your podcasts. How do you deal with it? In an article today with help from the Podcast Professionals Association, we learn how to navigate negative feedback in podcasting , and how to reduce how much you get. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list. CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience! Party like it’s 1999, w/o Y2K Sung Podcast Intros! — Level up your podcast! Let RedRum Creative craft an infectious, sung-for-you jingle intro that’ll grab your listeners ears. Most jingles are just $500! Visit RedRum Creative to hear samples.</l
Fri, February 07, 2025
Evolutions names first keynote speakers
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Evolutions , in Chicago at the end of March, has confirmed its first keynote speakers. Pulitzer Prize-winning journalist and bestselling author Ronan Farrow will be in conversation with Audible Chief Content Officer Rachel Ghiazza focusing on the evolving landscape of audio investigative reporting. Use code PODNEWS to save on selected passes. So, is everyone jumping into Spotify video? Not quite, reports Ashley Carman in Soundbite . “Of the top 50 shows, 37 regularly post videos to YouTube ... and only eight also put them on Spotify,” she writes. As a Podnews reader, you qualify for 25% off the first year’s subscription to Bloomberg’s tech newsletter bundle , including Soundbite. Earlier this week, Livewire published data showing the share of new podcast episodes by hosting companies. Spotify for Creators saw a three point jump in share to 27%, its highest number for six months; the #2, Spreaker, also saw a record share of 14.3%; and #3 Buzzsprout posted an almost two-year high of 9.4%. Also posting highs were Captivate (the highest share since 2022) and RSS .com, its highest share ever. Livewire also posted the top podcast tracking services - Chartable’s closure not resulting in any significant growth for other companies - and use of CDNs , with Amazon Cloudfront and Cloudflare both showing record share. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here <a href="https://podnews.net/class-click/166/2025-02-07" rel="spo
Thu, February 06, 2025
“Podcast Election” reflected in top shows
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Edison Podcast Metrics released the top US podcasts for Q4/2024. The “podcast election”’s effect was visible, as Theo Von ’s show rose three spots to #5, and Pod Save America rose to #10; conservative talk shows have also done well. Talk Tuah with Hailey Welch debuted at #11: her last show was in mid December focusing on “how to avoid getting cancelled”, just days before her crypto coin crashed in value, and she cancelled herself . Alphabet, the parent company of Google and YouTube, released its Q4/24 results. The CEO Sundar Pichai said: “YouTube continues to be the leader in streaming watchtime and podcasts” - which many say is the first time podcasts have been mentioned in Google’s financial results. YouTube ads grew 13% to $10.4bn for the quarter (which included the US election). Transistor has released a new page template for its podcast website tool. These are available free for any podcast, including those hosted on Transistor - here’s an example for us . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Not Growing? — The top website to learn how to podcast just added unlimi
Wed, February 05, 2025
Spotify’s first full year of profitability
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Spotify released its Q4/24 financial figures. 2024 was the company’s first full year of profitability (posting net profit of €1.14bn (US $1.18bn). Revenue grew 16% year-on-year to €4.2bn ($4.3bn). There are now more than 330,000 video podcasts, and 270 million people have streamed one, says the company. Chris Petersen has also taken a look at the numbers . A claim we reported on yesterday from the Australian Podcast Report “requires additional context and clarification”, says CRA, the Australian commercial radio industry body, following queries by Podnews. We carry statements from CRA and Triton Digital ; and give our own take: not least, CRA gave us quite a different response the first time we asked. “ Music publishers are asking Spotify to remove thousands of unlicensed songs from podcasts on its platform ”, reports the Wall Street Journal , claiming the number is around 2,500. The story adds: “Spotify said it reached out to NMPA ... and asked for details, but didn’t receive any response.” Spotify has always removed shows with whole music tracks, irrespective of licensing. But here’s how you can use commercial music in your show . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newslet
Tue, February 04, 2025
One-in-five hours of ad-supported audio is to podcasts
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Americans listen to audio for almost four hours every day, and almost one-in-five hours listening to ad-supported audio is listening to a podcast. The data is released by Nielsen today in the company’s 2024 Quarterly Audio Report , including data from Edison Research. Commercial radio gets a 67% share of ad-supported audio. For those aged 18-34, podcasts are even more popular, taking up almost a third of all time spent listening to ad-supported audio. Positive numbers, but ones that show how much growth is possible. 48% of 18-34s in Australia listen to podcasts every month, according to new data - and podcast listeners are listening to more shows. The 2024 Australian Podcast Report was released today , released by Australian commercial radio industry body Commercial Radio & Audio. The report, though, needs to be read with caution, since it relies heavily on data from the Triton Digital Podcast Ranker, which only lists participating publishers. One claim in the press release , quoted by Lizzie Young, CRA’s CEO, is that “63% of podcasts are achieving more than 100,000 average monthly downloads in 2024”. That simply isn’t true: based on our analysis, this number comes from the top 200 participating shows in the ranker (where, for example, in December, 139 of the 200 listed shows achieved more than 100,000 downloads - about 70%.) Most podcasts will achieve significantly less than this. Additionally, the report claims that total average monthly listeners in 2024 increased 8.5% year-on-year, but these are numbers for participating publishers, and as the small print notes, “numbers will increase as new publishers join”. The ABC joined in Dec 2023. The CRA wasn’t able to respond to us by press time. Other Australian data includes the D
Mon, February 03, 2025
Adelicious signs one of the UK’s biggest shows
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! One of the UK’s biggest podcasts, Sh**ged Married Annoyed has signed with Adelicious . The show was with Acast, and joins other Avalon shows from Russell Howard and Frank Skinner on the podcast network. The award-winning show has spawned a book, a TV chat show, and had two live arena tours (including selling out Wembley SSE Arena and the O2). The Podcast Business Journal interviewed Avalon co-founder Jon Thoday and Adelicious MD Andrew Goldsmith last year. In 2020, podcasting in Türkiye grew faster than anywhere else on Earth. Now, the industry is part of a US $31mn digital audio ad market - and it’s only set to grow further. Rıfat Özcan writes for Podnews today, looking at the rapidly evolving Turkish podcasting ecosystem. EarBuds today carries International Podcast Recommendations , from Andreea Coscai. Kast Media’s bankruptcy procedure appears to have got a lot more complicated - the owner of Jim Cornette’s shows, Arcadian Vanguard, is suing Kast Media CEO Colin Thomson and his family members - and also suing LiveOne and PodcastOne. The complaint alleges that $6.9mn of cash went missing; claims that family members received two cars and a $7,665 Cartier watch; and also alleges that this was occurring with PodcastOne’s knowledge. The summons was served on Friday. The Podcast Business Journal interviewed LiveOne’s Rob Ellin at the time . <a href="https://po
Fri, January 31, 2025
PodcastOne adds ART19 hosting to its shopping cart
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. PodcastOne is to switch hosting to Amazon’s ART19 . It had been using the relatively unknown Nox Solutions as a podcast host. The Podcast Index suggests Nox Solutions hosts around 1,277 shows - 1,077 of which are with PodcastOne and Launchpadone. Docusign is the latest company with a new sonic logo. In this case, it’s described as a “red thread” that runs through all of Docusign’s marketing (and, we hope, podcast advertising). We’ve a few examples in the press release , and another in our podcast . SiriusXM shared the company’s 2024 results. “What is working? Well, wouldn’t ya know it… it’s podcasts.” says Chris Peterson, in his analysis of the numbers. He adds that “it’s time for independent publishers to control their own monetization”. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Host your podcast videos the right way! — Video podcasts have the potential to attract millions of viewers and listeners simultaneously. Disctopia allows you to upload podcast videos and automatically add them to your RSS feed - It's Magic! 🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more! Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm
Thu, January 30, 2025
UK Political Podcast Awards winners
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. The winners of the UK’s Political Podcast Awards were announced. Podcast of the year was Goalhanger’s The Rest is Politics, but Persephonica’s Political Currency and Electoral Dysfunction from Sky News won two awards. Acast shows won the most awards. Yesterday, we linked to a presentation from German podcast marketers and publishers promoting the benefits of audio-only podcasts. It was in German. Sadly, viele Menschen sind faul und sprechen keine anderen Sprachen. The good news is - it’s now also available in English . How does Acast market itself to potential advertisers? By podcast advertising, of course. The company has shared a bit of knowledge of how they do it. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Host your podcast videos the right way! — Video podcasts have the potential to attract millions of viewers and listeners simultaneously. Disctopia allows you to upload podcast videos and automatically add them to your RSS feed - It's Magic! Final Evolutions Sale ENDS TONIGHT — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TONIGHT! Book your passes to help shape the future of the industry! Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia.com.au/?utm_source=podnews.net
Wed, January 29, 2025
More listeners than ever to podcasts in US
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. There are more listeners than ever to podcasts in the US, according to new data. The Triton Digital 2024 US Podcast Report also suggests that YouTube continues to be the most “preferred” platform for 33.1% of all podcast listeners, while Apple Podcasts has slumped to a new low: preferred by just 12.2%. The data, which is a free download, also contains more detail about the US Podcast Ranker. Video podcasts are “not equally sensible and beneficial for all podcasts“. A group of German podcast marketers and publishers have worked together to produce a white paper explaining the benefits of audio-only podcasts . Advantages include better distribution, and monetisation, and audio podcasts have a 150% higher listen-through rate than video podcasts. There have been a number of layoffs at SiriusXM, impacting the podcast teams and Earwolf. Podnews understands that 100 roles were impacted, representing 2% of the workforce, along with a number of changes to the company’s structure. The CEO Jennifer Witz called it a “profoundly challenging day”. One of those included is Amelia Chappelow , who was Executive Producer at Earwolf. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Host your podcast videos the right way! — Video podcasts have the potential to attract millions of viewers and listeners simultaneously. Disctopia allows you to upload podcast videos and automatically add them to your RSS feed - It's Magic! Tomorrow is your last chance for Evolutions Sale! — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TOMORROW! Book your passes to help shape the future of the industry! Gold supporters: <
Tue, January 28, 2025
Spotify launch recognition for most-streamed shows
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. Spotify has launched Creator Milestone Awards , which will be given to podcasts that reach particular streaming levels on Spotify. It’s the first time Spotify has publicly revealed streaming numbers for podcasters across the platform. Like YouTube , award recipients will be hand-delivered a physical Spotify plaque. Gold (500mn+ lifetime streams) includes Joe Rogan, Crime Junkie, Armchair Expert and Last Podcast on the left, but also two German podcasts. One of those, Gemischtes Hack, only has 285 episodes: so each episode has been played an average of 1,750,000 times, just on Spotify. (And even more impressive, when you know there are only about 120mn native German speakers.) There are 13 Silver (250mn+ lifetime streams) awardees, including Call Her Daddy and The Daily, two Spanish podcasts, one German and one Portuguese. There are 83 Bronze (100mn+ lifetime streams) awardees. Podcasts in “emerging markets” get Bronze after just 50mn+ lifetime streams. SiriusXM has pulled its video versions of Alex Cooper’s Call Her Daddy from Spotify along with other Unwell Network shows. The shows will be viewable on YouTube and the SiriusXM app. Cooper posted on Instagram saying that you can watch on YouTube “for free”. How do you make podcast advertising work better? Don’t make the ads dull and boring. <a href="https://www.westwoodone.com/blog/2025/01/27/the-extraordinary-cost-of-dull-boring-ads-require-2x-to-2-6x-greater-media-spend
Mon, January 27, 2025
The best podcast hosting company is…
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. Buzzsprout is the best podcast hosting company , says TechRadar in a review that also gives special credit to Podbean, Libsyn, Captivate and Transistor. Kamala Harris’s podcast strategy fell way short of Trump’s , says Ashley Carman: Harris didn’t appear to focus on a cohesive list of shows, which didn’t share similar audiences - making it hard to hit the same talking points. The article is in the latest edition of her Bloomberg newsletter, Soundbite . To support podcast journalism, Podnews has snagged a deal on Ashley Carman’s Soundbite newsletter. You can grab Bloomberg’s Tech Newsletter Bundle at a 25% discount for the first year - which includes Soundbite and others. The IAB suggests in its 2025 Outlook Study of ad buyers that growth of podcast ad spend will slow this year, and its market share will drop. Total advertising is set to grow by 7.3%; podcasting will just beat that, at 7.4%. And, in a surprise, S&P Global Market Intelligence suggests that the US podcast industry won’t top $2bn in revenue until 2032 . The IAB suggest it hit $1.9bn in 2023 . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Free Podcast Growth Workshop 🔥🎧🔥 May 20
Fri, January 24, 2025
How Apple Podcasts works with podcasts in China
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. Exclusive: Apple Podcasts has made changes to the way it makes podcasts available in China. Working with podcasters inside China, Podnews has learnt that Apple is now able to remove specific episodes from shows, and that those episodes are hidden from users even if a user tries the RSS feed in the Apple Podcasts app. As two examples: Lex Fridman has 22 recent shows removed; the Joe Rogan Experience is missing eight recent shows. We’ve written an availability checker for Apple Podcasts, to understand what is available where. More details in the article. Evolutions 2025 has announced a set of new speakers for the event in Chicago IL , on Mar 31 - Apr 3. Reflecting video’s part in the podcast space, Evolutions will have a Video Village, presented by YouTube. Use code PODNEWS to save on selected passes. Podcast studio Filt has announced a reorganisation , including consolidation with Finland’s Suomen Podcastmedia, and the launch of Filt Nordics across Sweden, Denmark, Norway and Finland. The companies are backed by PodX Group. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Stop Hustling and Start Living. — Learn to meet (and exceed!) your personal & professional goals in a slow, steady, & sustainable way with the highly acclaimed Slow Living Podcast hosted by NYT best-selling author, Stephanie O'Dea. Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able? Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now. Gold supporters: <a href="https://www.buzzsprout.com/?utm
Thu, January 23, 2025
The US podcast manosphere
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. Nine (all male) podcast hosts interviewed Donald Trump last year, helped swing their mostly male audience to a Republican win in November. You’ll have seen many of them at events for the inauguration last weekend (with Joe Rogan in the room while Donald Trump was sworn in). A group of reporters at Bloomberg, including Soundbite’s Ashley Carman, reviewed nearly 1,300 hours of footage to reveal what they talk about, how the network works together, who they appeal to, and how they’re now building support for Donald Trump’s political agenda. Here’s a gift link to read the whole thing . KQED has launched a “real time” news podcast called The Latest , which updates dynamically throughout the day with the latest news. The podcast is built using technology from Spooler, which launched in 2022 . The Podcast Show London tells us that prices are going up on Feb 1. PODNEWS10 saves money on selected delegate passes. Podnews is a media partner; our London-born Editor is on the advisory board. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Stop Hustling and Start Living. — Learn to meet (and exceed!) your personal & professional goals in a slow, steady, & sustainable way with the highly acclaimed Slow Living Podcast hosted by NYT best-selling author, Stephanie O'Dea. AI Podcast Growth - Get 12% Off Now! — AudienceLift.com: Your AI-Powered Podcast Growth Partner Trusted by industry leaders to grow audiences and build subscriber databases. Start your first campaign today with code Podnews12 for 12% off! Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnews.net&utm_m
Wed, January 22, 2025
Acast scores New Zealand’s biggest interview podcast
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. Exclusive: The Between Two Beers podcast, New Zealand’s most popular long-form interview podcast, has signed a multi-year deal with Acast . The partnership will include ad and sponsorship opportunities on the audio podcast, video podcast and associated social channels. The show was previously with NZME. Reasons to be cheerful: at Signal Hill Insights, Paul Riismandel is optimistic about podcasting in 2025 - pointing out that much has changed in the ten years since Serial. Not least - there’s a 3.4x greater chance of finding an audience in 2025 than in 2014. “You’re not buying enough podcasts”: Cumulus Media’s message to advertisers in the company’s 2025 Audioscape . No brand is coming close to saturating podcast audiences, says Pierre Bouvard. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform. 🚨 Last Chance to Book Early June Podcast Ads — Only 3 days left to lock in self-serve campaigns running 6/1-6/15 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait! Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href
Tue, January 21, 2025
Planning for PodCamp Toronto
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. Above: Spotted at the Greater Toronto Area podcaster meetup last week, John and Jennifer from the Canadian Podcast Awards , and Arys Déjan, host of The Who & How Club . They’re preparing for PodCamp Toronto next month. There will be a federal election this year in Australia, and the current Prime Minister, Anthony Albanese, has chosen his first long-form interview to be on independent podcast News Club from The Squiz. The US certainly seems to be locked-on to shows from the Locked On Podcast Network. The company claims 358 million listens and views in 2024 ; an increase of 20% year-on-year. Podnews understands that the company’s Locked On College Sports channels grew by over 50% on the year; and projected total listens and views in 2025 should be over 400 million. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list. Need short-form content? — I'm Kristen (a real person), who can highlight the best moments from your podcast. Run Growth for Podpage — Podpage is adored by customers and seeking an experienced growth marketer to own end-to-end scaling to 5-10x more podcasters and creators. You will do it all and have a ton of autonomy. Gold suppo
Mon, January 20, 2025
The 2025 Podcast Hall of Fame ceremony, in full
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. The 2025 induction ceremony for the Podcast Hall of Fame took place in Orlando FL, USA, with eleven new honorees . You can watch the full ceremony here . The UK’s Sport Social Podcast Network has partnered with German podcast studio Wake Word to enter the German market. The two companies will support rights holders and sporting institutions in Germany. Bazaar magazine’s agony aunt has launched a podcast. Here’s what she wish she’d known before she’d launched it. (Not least - listen to the experts) > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Listen to Podcast Launch Tips 🚀 — Optimize your podcast launch with tips and strategies from a full time podcaster with over 1 million downloads. New episodes every Monday wherever you enjoy listening to your podcasts.🔥🎧🔥 Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today! Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able? Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now. Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia.com.au/?utm_sourc
Fri, January 17, 2025
Podcasters splashdown in Orlando for Podfest
Sponsored by Central Talent Booking . Your Podcast Deserves the Best Guests - Central Talent Booking helps you secure top-tier guests to boost your podcast’s reach and engagement. Find out how. Podfest Expo is taking place at the Renaissance Orlando at Seaworld in Florida; with the full tracks starting today. The Podcast Hall of Fame Ceremony is held this evening, welcoming eleven new people . We’re sorry we’re not there this year; but we hope you have a great time. Audiencelift has released a brand new version of its audience growth platform. The company says it grows your podcast audience by advertising your podcast trailer on premium digital publishers such as CNN, Yahoo and WSJ, finding people interested in what your show is about. The IAB expects US digital advertising growth to slow considerably this year. It’s because of a lack of big events like the Olympics and elections. It’s not limited to digital ads, though - everyone is predicted to feel the pinch. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Don't sell a Patreon ❌, sell your subscription ✅! — Supporting Cast is completely white labeled, so your brand is always front and center. Build YOUR subscription & community, not Patreon's Boost Your Podcast Downloads 🚀 — Only 20% of podcasters hit 1,000+ downloads per episode. Ready to join them? Grab this FREE 3-Day Organic Podcast Growth Mini Course and start climbing toward the top 20%! Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able? Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now. Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net&utm_me
Thu, January 16, 2025
Promoting Google on podcasts
Sponsored by Central Talent Booking . Your Podcast Deserves the Best Guests - Central Talent Booking helps you secure top-tier guests to boost your podcast’s reach and engagement. Find out how. Working on an ad campaign for a client? Acast’s Ross Adams shows off how they helped promote the Google Pixel. Before Christmas, some Megaphone customers saw a significant decrease in download numbers. “Something seems off”, one told us, “...and I can’t get a straight answer as to why.” The company has now sent a message to users saying that they’d found a bug; and that it’s fixed - affected dates are Nov 21 to Jan 13. Payouts were unaffected. It’s emerged that one of those laid-off by TuneIn this week was Steve Gaysinskiy , who was responsible for maintaining TuneIn’s integrations with different partners. It was the latest in a series of unreported layoffs at the company, which still offers a podcast directory in spite of not accepting new shows since February last year . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform. Final Evolutions Sale ENDS TONIGHT — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TONIGHT! Book your passes to help shape the future of the industry! Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn mean
Wed, January 15, 2025
Exclusive: On Air Fest reveals 2025 schedule
Sponsored by Central Talent Booking . Your Podcast Deserves the Best Guests - Central Talent Booking helps you secure top-tier guests to boost your podcast’s reach and engagement. Find out how. Exclusive: On Air Fest has revealed its 2025 schedule , which it calls the most expansive lineup yet. The event, between Feb 19-21 in and around Brooklyn NY, will include more than eighty performances, podcast tapings, panel conversations and workshops. Among the third wave of featured talent announced today is Anderson Cooper, Jemele Hill and Anna Martin. There is also an invite-only Podcast Business Summit with Bloomberg’s Ashley Carman. This will be the event’s eighth year. Tickets are available on the website. Podcast monetisation company Audioboom published a 2024 Trading Update . In 2024, the company beat analyst forecasts to show an EBITDA profit of $3.4mn. Total revenue for the year was up by 13% to $73.4mn. The company has signed new content partnerships and renewed existing ones, but also managed to reduce minimum guarantee obligations by more than $3mn. The company’s CEO, Stuart Last, joins us in the Podnews Weekly Review this Friday. For the first time, the Australian Podcast Ranker has a clear, uncontested #1. ARN’s iHeart is number one for podcasting in podcast publishers and in sales representation. It comes as the BBC, represented by ARN’s iHeart, joins the Australian Podcast Ranker for the first time. The BBC is the tenth biggest participating publisher, with 3.3mn downloads. (The ranker is calculated using monthly listeners; the #1 publisher for monthly downloads remains the ABC, who’s podcasts are commercial free in the country.) > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Give Your Podcast a Holiday Boost? — Player FM’s self-serve ad portal makes it easy to grow you
Tue, January 14, 2025
Selling your podcast: what’s it like?
Sponsored by Central Talent Booking . Your Podcast Deserves the Best Guests - Central Talent Booking helps you secure top-tier guests to boost your podcast’s reach and engagement. Find out how. What happens when you sell a podcast? Writing for Podnews, Tanner Campbell explains how he sold his podcast by accident - and his mistakes and lessons along the way. Podcasts have done many things, but is this the first time they have named a moon? Quasi-moons were documented on WNYC’s Radiolab last year, and in May, Radiolab and the International Astronomical Union launched a contest that would enable a Radiolab listener to name one of Earth’s quasi-moons. The winning name is Cardea, the Roman goddess of thresholds, transitional spaces, and, um, door hinges. podseo is a brand new podcast SEO service from Andrea de'Marsi, a co-founder of Spreaker. You can get in and play around for free - the service allows creators to grow their SEO efforts and watch what their competitors do. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. 🚨 Last Chance to Book Early June Podcast Ads — Only 3 days left to lock in self-serve campaigns running 6/1-6/15 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait! 🎉New Year - Get New Listeners with AudienceLift — AudienceLift - The only trusted source for real podcast growth all traffic monitored by Cloudflare! AudienceLift powered 650+ campaigns in 2024. Start Growing in 2025 with 12% off! Use code Podnews12 Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamam
Mon, January 13, 2025
Sonic Dash storytelling competition winners
Sponsored by Central Talent Booking . Your Podcast Deserves the Best Guests - Central Talent Booking helps you secure top-tier guests to boost your podcast’s reach and engagement. Find out how. Could you produce an original piece of storytelling audio with just 48 hours notice? Silver Sound announced the results of the third biannual Sonic Dash - an audio storytelling competition held every six months. Entrants must craft a completely original piece within two days of being emailed the theme - which,this time around, was "You’ve Got to Be Kidding Me." Oliver Morris and Jude Hodgson Hann took home the top prize with their piece, "Scapegoat." You can hear it in The Sonic Dash podcast feed. Substack, which announced a partnership with Spotify in April last year , is now promoting its Spotify integration on the Substack dashboard . The service also has integrations with Apple, YouTube Music, “Youtube Podcasts”, Pocket Casts and Overcast; but this is the first time that our Podnews reader who spotted this has seen them actively promote it. Bossjock , a podcast recorder on iOS, has released a newly rewritten version that adds enhancements to the soundboard, keyboard control, and sharing capabilities. You can grab it here . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Listen to Podcast Launch Tips 🚀 — Optimize your podcast launch with tips and strategies from a full time podcaster with over 1 million downloads. New episodes every Monday wherever you enjoy listening to your podcasts.🔥🎧🔥 Don’t miss the Brand Podcast Summit (Jan. 14-1
Fri, January 10, 2025
Pod Bible looks for a new owner
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. Pod Bible, a printed magazine and website in the UK, is looking for acquisition offers. The well-respected magazine, which featured podcasts to listen to, was made available inside The Sunday Times ; it also has a newsletter for podcast listeners. The LARK M2S microphone was released at CES. An easily-hidden wireless microphone intended for those shooting video, it can capture thirty hours of studio-level wireless audio. Podpacer is a podcast planning tool to help you research and plan your next episode. Slobodan Manić, the founder, tells us that “Podpacer learns from your past episodes, plus any YouTube videos, documents, or web pages you provide and uses that knowledge to help you plan and prepare new episodes more efficiently.” > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Subscribe to the Kat & Moose Podcast! — KAT and MOOSE PODCAST has over 220 episodes exploring the quirks of being human. We call ourselves a MENTAL HEALTH COMEDY PODCAST and won a Signal Award for Best Buddy Podcast. Subscribe today! 🎉New Year - Get New Listeners with AudienceLift — AudienceLift - The only trusted source for real podcast growth all traffic monitored by Cloudflare! AudienceLift powered 650+ campaigns in 2024. Start Growing in 2025 with 12% off! Use code Podnews12 Worldwide Online Baccarat Announcer/Commentator — This exciting opportunity is ideal for bilingual or multilingual individuals who are passionate about Baccarat and have experience in podcasting, vlogging, or as influencers. Apply now! Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnew
Thu, January 09, 2025
How much does a famous podcaster get paid?
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. After a former Barstool Sports podcaster, the comedian Grace O’Malley, made claims about her pay, Barstool Sports CEO Dave Portnoy clarified her exact wages in a TikTok video : a base salary of $175,000 a year, and earnings of 70% of ads sold on her personal socials (a further $75,000 last year). “I just don't like when people make it seem like we scam our creators because we don’t,” he said. Goalhanger is to turn The Rest Is History into TV and film formats , according to Bloomberg. The show claims 12.5mn downloads a week (the article suggests This American Life “only” does 11.5mn). The Brand Podcast Summit has announced “Extreme Makeover - Podcast Edition” , taking one attendee’s show and giving it a full overhaul from the ground up. The event is part of the Brand Podcast Summit next week, and is free. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. 🚨 Last Chance to Book Early June Podcast Ads — Only 3 days left to lock in self-serve campaigns running 6/1-6/15 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait! Worldwide Online Baccarat Announcer/Commentator — This exciting opportunity is ideal f
Wed, January 08, 2025
Nominations announced for the iHeartPodcast Awards
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. The iHeartPodcast Awards has announced its nominations . The award ceremony will be held on Mar 10 at SXSW. Three Icon Awards are also being made, to Sarah Spain, Dan Taberski and Daniel Alarcón. You can vote now for the Podcast of the Year. How big are serialised podcasts - shows you need to start at the first episode, and listen to the last? Bumper looks at how they interact with each other, and how you might market a serialised show by reaching audiences that already listen to them - or, listen to shows that are similar. Podtrac released its US rankers for December 2024. Almost all publishers saw a decline in traffic, as is normal. Acast leapt from #5 to #3, but the company releases its data after its quarterly financial reports, so while everyone else is reporting on December, the Acast numbers are for October (and are actually unchanged month-on-month). NPR News Now returned to #1 podcast; two shows from SiriusXM are new in the podcast charts, though SiriusXM isn’t listed in the publishers chart. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” The Subscription Platform for Top Podcasters 🏅 — Find out why the industry’s largest subscription
Tue, January 07, 2025
Podcast listener finds man wanted by police
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. An arrest has been made in connection with a murder in Australia 27 years ago, in the Port Cartwright cliffs in Queensland (above). Police have confirmed to Meshel Laurie, the host of Australian True Crime , that it was a listener to her podcast who provided information leading to the arrest last Thursday of Keith Lees, now aged 72. Lees was the subject of an Australian True Crime episode released on Dec 23: he had gone on the run after being questioned by police in June. The show has been with Acast since 2020. At CES, microphone manufacturer Shure has released the MV7i - a new USB microphone which allows you to plug in a second XLR microphone of your choice. More than 60 billion minutes of podcast content was downloaded through the Audioboom platform in 2024, according to the company’s review of the year . The company made $60mn for its creators. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list. Don’t miss the Brand Podcast Summit (Jan. 14-15) — Two days packed with strategies to launch and produce a podcast your audience loves. Learn from podcasting and marketing experts. Register for free. Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_c
Mon, January 06, 2025
Spreaker more than doubles podcast numbers
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. iHeart’s consumer podcast host Spreaker published 13.5% of all new podcast episodes in December , according to Livewire - a record for the company, and an increase in share of 2.7x year-on-year. Its share was just 5% in December 2023, and it’s grown consistently since September. Spotify for Creators also saw an uplift to 24.4%; the #3 podcast host, Buzzsprout, saw a drop to 6.5%. Megaphone has also dropped year-on-year. How many podcasts are being listened-to through web-based players? OP3’s John Spurlock looked at the top 300 shows for December as measured by the service: 5.17% of all episodes are listened through web-based players, but some shows are almost 100% consumed through the web. Remote recording and editing tool Riverside chose Dec 30 to inform corporate customers that Riverside prices for each additional licence will double on Feb 1 to $100 . The company raised $30mn three weeks ago. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. 💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform. Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source
Fri, January 03, 2025
Spotify launches revenue-sharing Partner Program
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. Spotify has launched the Spotify Partner Program , a way to monetise your shows on the platform. “More than 65% of eligible shows and networks have already enrolled,” says the press release . You have to be hosted with Spotify (or Spotify’s Megaphone) in order to get access, and be based in the US, UK, Canada or Australia. Creators get a 50% revenue share for ads sold. For any video episodes that “Spotify Premium subscribers in select markets stream uninterrupted”, creators earn “based on how much your content is streamed”, but there is no further detail. If you have baked-in host reads, you retain all revenue from those. The hard-to-hit eligibility figures (30 day targets of 10,000 streamed hours on Spotify, and 2,000 unique Spotify users) are Spotify-exclusive numbers - which suggests that some podcasters might withdraw their shows from open RSS altogether if it helps them hit the eligibility figure. How does YouTube compare? YouTube pays out more - giving creators 55% of ad revenues (though overall revenues might be lower), and shares a portion of YouTube Premium revenue with creators, based on watch time. YouTube’s also significantly easier to become eligible, needing 4,000 streamed hours in the last year, and 1,000 subscribers). Anchor co-founder Michael Mignano has explained how Anchor managed to add shows to Apple Podcasts without forcing users to do it themselves - always a bone of contention with other podcast hosts. No, it wasn’t a secret API (which Apple always denied): it was... hiring college students to do it all manually. How do you turn a true crime podcast into a video show suitable for YouTube? <a href="https://podnews.net/podcast/ivaow"
Thu, January 02, 2025
Listener retention to be important in 2025
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. More attention to retention will be one of the trends in podcasting in 2025 , says the founder of Pod Houston, Ozeal Debastos in his yearly prediction piece for Podnews. He also predicts an audience-centric shift in the forthcoming year. In December, total overall podcast downloads on Buzzsprout were down 14% year-on-year . However, we’d not worry; both Spotify and Apple showed increases in download share; and we covered a few days ago that the total number of podcasts being updated is up 2.5% year-on-year . (And, if you’re getting plays on YouTube, or uploading video to Spotify, those plays never get back to your podcast host anyway.) From the archives: in February 2021, our Editor wrote a personal blog about “how to get another billion podcast listeners”. It reflects the fact that, while data costs are low for many in Western countries, that isn’t the case in developing countries, particularly South Africa, where at the time mobile data cost 23x the cost of the US. (To download an episode of This American Life on your mobile would have cost you the equivalent of $3.52). An old article here on Podnews compares audio quality at different bitrates and filesizes. Or this page from NPR is a fun quiz . Marc Maron was once a 40kbps MP3 file; many NPR shows were 64kbps. The reason almost everyone uses 128kbps? Dynamic Audio Insertion, DAI. As Acast says : “In order for ads to be stitched into your audio file, the podcast audio files need to match the encoding of the ad audio file, and the ads are encoded at 128kbps MP3.” <a href="https://podnews.net/update/listener-retention"
Wed, January 01, 2025
The gender bias of video podcasts
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. In Vulture , Nick Quah writes a full piece about video podcasting, and whether “ video will kill the audio star in 2025 ”. Some people he interviews make the case for enhanced discovery on video platforms. But, others point out a gender bias - men just turn up; but women are expected to “be camera ready”, as a quick check between Joe Rogan and Alex Cooper will point out. A thoughtful piece, it’s worth a read today. New year’s resolution - please stop asking Alex Goldman to work with PJ Voght again . They “will not work again” in the future, says Goldman, who would prefer you to listen to “the thing I want to make”. A new podcast aimed at demystifying Podcasting 2.0 launches today. Clare Waite Brown explains, new feature by new feature, how the enhancements to the podcast standards work. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📲 Overhaul FM is a NEW podcast app — for iOS and Android. Get Personalized Podcast recommendations based on your listening history and preferences to help you discover NEW podcasts. Download the app today for FREE! 🔥🎧 🎄 Podcast Movement Holiday Sale Ends Soon! — Don’t miss out on the festive savings during the Podcast Movement Evolutions Holiday Sale! Secure your spot at the lowest price before this special deal disappears on Thursday! Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podne
Tue, December 31, 2024
The winners of the Canadian Podcast Awards
Sponsored by Personally, from CBC . From CBC, Personally is the home for intimate storytelling and memoir. Get lost in someone else's life. Now accepting pitches . The winners of the 7th Canadian Podcast Awards were announced. Over 2,300 votes were cast, and more than 1,000 individuals took part. The People’s Choice went to true crime show Lullaby: The Fear Podcast The Fountain podcast app has published its 2024 Rewind . The #1 show is Rabbit Hole Recap , a Bitcoin podcast. In 2024, listeners sent a total of $127,900 to creators using Fountain. The Podglomerate’s Joni Deutsch predicts that Podcasting becomes the primary strategy, not an afterthought in Nieman Lab. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Follow the Super Awesome Mix Podcast — "I made you a mix tape": some of the best words to hear from someone you care about. Weekly episodes feature a new mix, guests, and the stories behind each track. Rediscover the art of the mix tape. 🎄 Podcast Movement Holiday Sale Ends Soon! — Don’t miss out on the festive savings during the Podcast Movement Evolutions Holiday Sale! Secure your spot at the lowest price before this special deal disappears on Thursday! Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , The Podglomerate , <a
Mon, December 30, 2024
NPR funding under threat
Sponsored by Personally, from CBC . From CBC, Personally is the home for intimate storytelling and memoir. Get lost in someone else's life. Now accepting pitches . Funding for NPR is under threat in 2025 , after Elon Musk and Vivek Ramaswamy have written they intend to “take aim” at funding for NPR and PBS. NPR is one of the largest podcast publishers in the US (and has trained many producers who work elsewhere). NPR itself earns less than 1% of its funding from the US government; though its member stations earn 14% of their income that way. In 2023, NPR’s total revenue was $318mn , but earned just $32mn directly from the Corporation for Public Broadcasting, which is funded by the federal government. By way of comparison, in the UK, the BBC’s revenue from government-mandated licence-fees in 2023 was US $4.6bn ( £3,660mn ); five times fewer people live in the UK than the US. Eric Nuzum, a former NPR executive, suggests that those at NPR should lead with a concrete vision for the future , rather than take a defensive position. The BBC published its top podcasts of 2024 , based on plays within BBC Sounds, the Corporation’s proprietary audio app. The BBC’s daily news podcast Newscast was most po
Fri, December 27, 2024
Will 2025 be video’s year?
Sponsored by Sounds Good, from CBC . From the staff at CBC Podcasts, Sounds Good is a bi-weekly newsletter that offers the latest in news, events and industry buzz from podcast creators and producers. Subscribe now . The Podnews Weekly Review this week focuses on predictions from the podcast’s supporters for 2025. Video is one of the more divisive subjects, with some suggesting that it’ll become more and more important, and others suggesting that we’ll see a refocus towards audio. You can read - and listen - to the predictions on our website . Triton Digital’s Sounder has launched a new audio insights overview page , giving a new view for publishers of their content. Fresh from closing Google Podcasts earlier this year, Google has broken another thing: this time, “Hey, Google, What’s The Latest News” from an Android phone. That used to be a way to get Podnews to play , but now, thanks to Gemini, a bad voice reads news headlines badly. Podnews reader James Hart blogs on how to fix it. A Nest speaker continues to work, until Google breaks that, too. Mind, Apple has also broken “Siri, play the news from Podnews”; our iPhone tells us that we don’t have Apple Podcasts installed (we do); and our Mac plays something on Apple Music that is not us. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📲 Overhaul FM is a NEW podcast app — for iOS and Android. Get Personalized Podcast recommendations based on your listening history and preferences to help you discover NEW podcasts. Download the app today for FREE! 🔥🎧 Fill your podcast player with new podcasts — Trailers from shows featured in Podnews - in your podcast player: updated every day with new things to listen to. Follow the show today! Gold supporters: <a hr
Thu, December 26, 2024
How many ads in podcasts? Where do you live?
Sponsored by Sounds Good, from CBC . From the staff at CBC Podcasts, Sounds Good is a bi-weekly newsletter that offers the latest in news, events and industry buzz from podcast creators and producers. Subscribe now . Mobituaries with Mo Rocca is one of the biggest podcasts in the US, produced by CBS News and monetised by iHeart. Yet, depending where you listen, you get significantly more advertising. We compared the same episode, downloaded from Brisbane, Los Angeles and New York. The ads are marked here in yellow. When downloaded in Australia, you get just two 30” ads (for a gambling company); when downloaded via a VPN in California, the adload was ten minutes 29 seconds (20% of the whole show). New York listeners get even more. In our second spot break, in California we were served a 2’55” break. Yet, one Podnews reader on the East US coast heard the same episode : they were given a five minute spot break at that point. In total, they were given 18’40” of ads in the same show. Yikes. (Is our reader a desirable audience member, perhaps?) Oddly, in California the second spot break was exactly the same as the third spot break . Cumulus Media, the owner of the Westwood One Podcast Network, might be delisted from NASDAQ again, after the company traded below $1 a share for more than thirty days. It’s got until the middle of next year to sort things out, though. It was last delisted in 2017. Happy Christmas to ART19, which certified to IAB v2.2 podcast guidelines on Dec 23. The IAB requires annual recertification, yet four companies still appearing in the IAB’s list were last certified in 2021 - three from iHeart (Omny Studio, Spreaker and Voxnest); and the German podcast host Audiorella. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📲 Overhaul FM is a NEW podcast app — for iOS and Android. Get Personalized P
Wed, December 25, 2024
Moments defining podcasting in 2024
Sponsored by Sounds Good, from CBC . From the staff at CBC Podcasts, Sounds Good is a bi-weekly newsletter that offers the latest in news, events and industry buzz from podcast creators and producers. Subscribe now . Nick Quah posts The 10 Moments That Defined Podcasting in 2024 . In the list, Haliey “Hawk Tuah” Welch, Donald Trump, and Mark Zuckerberg in Acquired. And others, too. Podcasters using affiliate marketing to earn revenue should know about PayPal’s Honey browser extension - which is rewriting your affiliate codes to theirs , so even if you successfully promote a product, if Honey is installed on a user’s machine, PayPal get the commission, not your podcast. Justin Baldoni’s Man Enough podcast has lost Liz Plank, the show’s co-host, who has announced she is to step away from the show , in a statement . Baldoni has been accused of sexual harassment and a smear campaign, by Blake Lively. The show, which started in 2021, is additionally co-hosted by Wayfarer Studios CEO Jamey Heath, who is also named in Lively’s complaint. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Follow the Super Awesome Mix Podcast — "I made you a mix tape": some of the best words to hear from someone you care about. Weekly episodes feature a new mix, guests, and the stories behind each track. Rediscover the art of the mix tape. Listen to Articles as Podcasts — Email us links, PDFs or newsletters and our AI will deliver human-like narration to your podcast app. Seamlessly turn your readings into podcasts! Enjoy personalized episodes on-the-go. Try for free! Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podn
Tue, December 24, 2024
Sweet growth for Crowd Network
Sponsored by Sounds Good, from CBC . From the staff at CBC Podcasts, Sounds Good is a bi-weekly newsletter that offers the latest in news, events and industry buzz from podcast creators and producers. Subscribe now . In the UK, Crowd Network has seen revenues grow by over 80% for the fourth consecutive year , the company says. The buzz around the podcast network includes live shows, video-first podcasts, and award nominations. Is Apple Podcasts getting more popular? Libsyn posted another small increase in share-of-download for Apple Podcasts for November 2024 , up to 46.9%. (However, any episodes uploaded as video to Spotify won’t count in these figures, even if only listened in audio form). Something we didn’t spot at the time: SXM Media withdrew from the US Triton Digital ranker in October. We gather another large publisher is out of Triton’s ranker from Jan 1. Triton Digital is owned by a competing podcast network: iHeart, and in New York, the company moved into iHeart’s offices in November. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Follow the Super Awesome Mix Podcast — "I made you a mix tape": some of the best words to hear from someone you care about. Weekly episodes feature a new mix, guests, and the stories behind each track. Rediscover the art of the mix tape. 🎁 Holiday Sale: Save on Podcast Movement! — Celebrate the holidays with huge savings on Podcast Movement Evolutions 2025 tickets. Lock in your discounted rate now before prices increase. Give yourself the gift of savings today! Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia.com.a
Mon, December 23, 2024
The podcast making “well in the six figures”
Sponsored by Sounds Good, from CBC . From the staff at CBC Podcasts, Sounds Good is a bi-weekly newsletter that offers the latest in news, events and industry buzz from podcast creators and producers. Subscribe now . The podcast Money for the rest of us has a membership community that charges $450 a year, and the podcast is earning “well into the six figures” in revenue , according to Simon Owens. The master of ceremonies for the Podcast Hall of Fame 2025 has been announced. It’ll be John R Miles, the creator and host behind the Passion Struck Podcast . Television manufacturer LG has launched LG Radio+ , a radio and podcast service on LG smart TVs running webOS 6.0 and above. It uses Radioline as a provider - as a tip, check if you’re there, and if not you can add your show over here . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list. Don't sell a Patreon ❌, sell your subscription ✅! — Supporting Cast is completely white labeled, so your brand is always front and center. Build YOUR subscription & community, not Patreon's Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=po
Fri, December 20, 2024
A look back at 2024
Sponsored by Understood, from CBC . From CBC, Understood goes deep on the current events, people, and cultural moments shaping society. Seasons span four episodes, hosted by journalists with an existing expertise on the story. Now accepting pitches. Happy holidays - for many, it’s a last day in the office before two quiet weeks. For many more still, it’s podcasting as usual over the break, so we will be publishing as normal across the holiday period. We’ve got you! A special “Hark List” has been published : a look at the state of podcasting in 2024, with clips from a number of different shows. It’s hosted by our Editor, James Cridland, with clips from Buzzcast, Vergecast, our own Podnews Weekly Review, and plenty more. You can listen to it here , or, better, download the Hark app to listen and explore more new shows to listen to). The Podnews Weekly Review this week interviews, among others, Jessica Cordova-Kramer, the CEO of Lemonada Media. She talks about how the company has maintained high ad rates, and how they’re doing video, too. Here’s the full 30-minute interview on Podnews Extra . The Texas Creator Awards have been announced . Nominations are open until the end of January. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. AudienceLift: AI Podcast Growth – 12% Off Now! — AudienceLift.com: Your AI-Powered Podcast Growth Partner Trusted by industry leaders to grow audiences and build subscriber databases. Start your first campaign today wit
Thu, December 19, 2024
Global size of the podcast market
Sponsored by Understood, from CBC . From CBC, Understood goes deep on the current events, people, and cultural moments shaping society. Seasons span four episodes, hosted by journalists with an existing expertise on the story. Now accepting pitches. How big is the global podcast market? Justin Jackson’s research website has increased its estimates. It suggests that 2024 saw around $3-3.4bn in global ad-sales; that the hosting business is worth around $100-150mn, and that podcast events and conferences are worth $15-20mn. The estimates don’t include YouTube. Sources are given: and it’s open for others to contribute. The IAB estimated US podcast ad revenue at $1.95bn for 2023. Google has launched a new tool made to “transform your content into AI-generated audio discussions”. And, in much the same way as the company has five different messaging apps , this one is called Google Illuminate AI , which seems to be much the same as another product from the company, Google NotebookLM . Some people suggest it’s a little better; we’ve noticed the voices sound a little different. Meanwhile, in Google NotebookLM, you can now talk to the AI podcast hosts , which you can’t do with the AI podcast hosts in Illuminate AI. There’s a strategy here, if only we could see it. Talk Easy with Sam Fragoso is to switch from Pushkin to Lemonada Media. It will begin releasing episodes under the Lemonada banner on January 5th. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Boost Your Podcast Downloads 🚀 — Only 20% of podcasters hit 1,000+ downloads per episode. Ready to join them? Grab this F
Wed, December 18, 2024
TuneIn tunes out: layoffs and outdated data
Sponsored by Understood, from CBC . From CBC, Understood goes deep on the current events, people, and cultural moments shaping society. Seasons span four episodes, hosted by journalists with an existing expertise on the story. Now accepting pitches. TuneIn appears to have tuned away from podcasts . After three sets of layoffs, which have not been reported until today, the company hasn’t let creators add new podcasts for the last ten months. It is also not communicating with content creators. Podscribe has launched a new, real-time podcast ranker. It monitors YouTube as well as podcasts, and offers demographic data, “rising” shows (so you can spot shows that are going viral), and works using both Podscribe’s existing prefixes and campaign pixels. It’s available to Podscribe clients; the company will also release monthly emails with ranker data. On Air Fest has published more speakers for its Brooklyn event in mid-February. Speakers include Taylor Lorenz, Dan Taberski, and Ashley Carman. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Boost Your Podcast Downloads 🚀 — Only 20% of podcasters hit 1,000+ downloads per episode. Ready to join them? Grab this FREE 3-Day Organic Podcast Growth Mini Course and start climbing toward the top 20%! AI Podcast Growth - Get 12% Off Now! — AudienceLift.com: Your AI-Powered Podcast Growth Partner Trusted by industry leaders to grow audiences and build subscriber databases. Start your first campaign today with code Podnews12 for 12% off! Attention Podcast Hosts! — PodSnacks offers a tool that helps engage your audience. Utilizing AI it summarizes your episodes, links to Spotify and Apple, & alerts your subscribers via emails. The best part: It's entirely free! Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia.com.au/?utm_source=podnews.net&utm_medium=rss&utm_cam
Tue, December 17, 2024
Goalhanger launches ad campaign
Sponsored by Understood, from CBC . From CBC, Understood goes deep on the current events, people, and cultural moments shaping society. Seasons span four episodes, hosted by journalists with an existing expertise on the story. Now accepting pitches. The UK’s Goalhanger has launched its first multichannel ad campaign, in partnership with Spotify. The video ads, which will be shown across social media, show Spotify users switching between individual podcasts (though the “p” word isn’t used) - is it the best ad for a podcast company yet? You can watch it here . Lower Street has announced speakers for its Brand Podcast Virtual Summit 2025 - including brand new research from Signal Hill Insights, the Branded Podcast Benchmark Report. Other speakers include experts from the New York Times, Morgan Stanley, and Jay Acunzo. The event is free. Yesterday, we reported on Licensync, an Italian company charging for linking to podcasts. While ASSIPOD, the Italian Podcasting Association is listed as a partner on Licensync’s website, ASSIPOD have told us that they are not a partner; that their logo is used on the website without authorisation; and they have already requested its removal. We’ve asked Licensync for comment; and added ASSIPOD’s statement to the article. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. 🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more! Kick off your show in 2025 — Launch a podcast your audience loves. The Brand Podcast Summit (Jan 14-15) is what you need to nail your podcast strategy. Featuring Jay Acunzo and experts from Lower Street, Red Hat, Atlassian & more Gold su
Mon, December 16, 2024
The company charging $1,000 for linking to a podcast
Sponsored by Understood, from CBC . From CBC, Understood goes deep on the current events, people, and cultural moments shaping society. Seasons span four episodes, hosted by journalists with an existing expertise on the story. Now accepting pitches. Exclusive: A company in Italy is sending invoices for more than $7,300 to multiple podcast directories and apps for listing six Italian podcasts. In a special report today, Podnews examines what Licensync is doing - and suggests that this is another reason why podcasting could benefit from a trade association to help protect our industry. A BBC World Service investigation has suggested that one of the world’s biggest podcasts, Diary of a CEO with Steven Bartlett , has been accused of spreading fringe theories and harmful health information - including that cancer can be treated by following a keto diet, rather than proven treatments; and that gluten intake causes autism. The company that makes the show, Flight Studio, suggests it’s merely “freedom of expression”. Podcasthon is less than a hundred days away, in March next year. Doug Downs shares a little more about what the charity event is about, and how your podcast can take part. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. 🎧 Grow Your Podcast Downloads & Subscriptions! — AudienceLift.com - AI Audience Growth For Podcasts used by major podcasts, networks and agencies. Grow audience, build your own database of push notification subscribers. See How it Works Now! Are your clients submitting blurry video
Fri, December 13, 2024
The top new shows in 2024
Sponsored by Uncover, from CBC . From CBC, Uncover brings listeners explosive, high-caliber investigations and true crime series. CBC is currently accepting pitches from independents and publishers to be part of this successful podcast. Podtrac has published its Top 25 new US podcasts for 2024 , from its participating publishers. The NBC News show Mortal Sin , from Dateline, is #1; Wondery has six shows in the list. Podtrac has also published a top 10 global list for the year - Diary of a CEO is #3, The Daily is #2, and #1 is... Joe Rogan . Triton’s US Podcast Ranker was released. The data is here - there’s no change to the top five. It measures participating publishers only. “Podcasting is one of the most powerful tools we have for connecting European stories.” Eurowaves , a new podcast newsletter focusing on podcasting in Europe, has launched. In its first issue, it speaks to Andrea Knezevic, Communication Manager for WePod. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Follow the Pointless Global News Podcast — Tad Flakey brings you the most pointlessly weird and funny news from around the world, carelessly exaggerated just for your entertainment. Follow us wherever you get yo
Thu, December 12, 2024
Chartable switches off: what you have to do today
Sponsored by Uncover, from CBC . From CBC, Uncover brings listeners explosive, high-caliber investigations and true crime series. CBC is currently accepting pitches from independents and publishers to be part of this successful podcast. Chartable is switched off today. Among the many things the company offered was analytics - which it achieved with a “prefix”, looking like chtbl.com or chrt.fm in your RSS feed’s “enclosure” section, which counted your total downloads. You must remove this Chartable prefix today if you have one, otherwise your podcast may not play at all in the future. SmartLinks and SmartFeeds will also no longer work. As of Saturday evening, the Chartable prefix was still in 21,585 shows (not including those in Megaphone). We know many have now been removed automatically by podcast companies. If you’re unsure, contact your host’s support team and ask. Users of Spotify’s Megaphone need do nothing. Make sure the Megaphone integration in Chartable is set up in order to access the Chartable platform starting tomorrow. Here’s more information . Don’t panic. Prefixes won’t stop working immediately , we understand. But they will stop working at some point in the future. It’s important to remove them today. The closure of Chartable will have a big impact on download numbers. Changing an audio URL in your RSS feed, as you’ll do when removing Chartable prefixes, causes every Spotify listener’s app to automatically redownload every episode that may have been recently played, or that has been downloaded for future playback. Spotify is built to immediately replace audio if it changes (even in a listener’s cache), since record companies required that functionality for legal reasons. So, if you see bazillions of downloads for some reason, this will be why. Ausha has launched Ausha Charts , a chart tracking service that also covers sub-categories and all countries for Apple and Spotify. The tool is currently a chart (and category) browser, and doesn’t let you search your show. (That’
Wed, December 11, 2024
Gretchen Rubin partners with Lemonada
Sponsored by Uncover, from CBC . From CBC, Uncover brings listeners explosive, high-caliber investigations and true crime series. CBC is currently accepting pitches from independents and publishers to be part of this successful podcast. Exclusive: Gretchen Rubin Media has partnered with Lemonada Media for podcast distribution. The company is headed by the bestselling author; shows which will join the network include Happier with Gretchen Rubin and Happier in Hollywood , hosted by Liz Craft and Sarah Fain. What are the trade-offs with putting video on Spotify? From the Podcast Professionals Association , Eric Johnson of LightningPod investigates for Podnews: and discovers the opportunities and drawbacks when you add pictures to your shows. First look: A new tool for podcast communities, Station, has launched today. The tool is already powering the fan club for New Heights with Jason & Travis Kelce , making it three times as large as the duo’s existing Reddit group. The tool is free, and will offer monetisation options next year. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here CHARTABLE never tracked this many podcast charts! — Podgagement tracks your podcast in nearly 34K charts! Every genre and country in Spotify and Apple Podcasts! See hourly rankings or watch the charts live! This is the BEST CHARTABLE REPLACEMENT! 🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more! Upgrade Your Podfest Networking! — Heading to Podfest ’25
Tue, December 10, 2024
Apple Podcasts improved on Android
Sponsored by Uncover, from CBC . From CBC, Uncover brings listeners explosive, high-caliber investigations and true crime series. CBC is currently accepting pitches from independents and publishers to be part of this successful podcast. Apple Podcasts can now be installed as an Android app , after the company made some unannounced changes to its website. While the app isn’t available in the Google Play store, it can now be installed to work identically to an app on Android phones - appearing in your app drawer, with the opportunity to buy premium subscriptions, and full localisation in different languages. Here’s how to install it . This is a helpful way for Android users to access premium subscriptions and help support their favourite shows. Riverside has raised $30mn in a new funding round. It previously raised $35mn in 2022, $9.5mn in 2021, and $2.5mn in 2020. The company has around 165 employees, and aims to be profitable in the next two years. Riverside launched a multitrack editing tool last week, which works for both audio and video productions. You can now include a timestamp when sharing a podcast from YouTube Music. You’ve been able to do this from YouTube (main) for some time; Spotify and Apple Podcasts also have this functionality. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here CHARTABLE USERS! Keep your rankings and reviews! — Switch to Podgagement to track your po
Mon, December 09, 2024
2025 Podcast Hall of Fame inductees announced
Sponsored by Uncover, from CBC . From CBC, Uncover brings listeners explosive, high-caliber investigations and true crime series. CBC is currently accepting pitches from independents and publishers to be part of this successful podcast. The inductees for the 2025 Podcast Hall of Fame have been announced. Those recognised include Sounds Profitable’s Tom Webster, She Podcasts’ Jessica Kupferman and Libsyn co-founder Dave Mansueto. The ceremony is on Jan 17 in Orlando FL. So far, all 51 inductees have been from the US. Fiction podcast The Program has released its year in review for 2024. The article contains how the show was marketed; how Spotify’s comments have been really helpful; download numbers; revenue; and even some choir music. On Nov 29 Podnews highlighted the Spotify exec who was ignoring video on Spotify , preferring to upload video directly to YouTube. Good news: Bill Simmons, who is currently Spotify’s Head of Podcast Monetization and Innovation, has today uploaded a video to Spotify . The video starts with a... promotion of “our new YouTube Channel, Ringer Movies”, which includes full video episodes of The Rewatchables and The Big Picture, two podcasts which are unavailable in video on Spotify. Seems like that memo hasn’t entirely sunk in. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. AI Podcast Growth - Get 12% Off Now! — AudienceLift.com: Your AI-Powered Podcast Growth Partner Trusted by industry leaders to grow audiences and build subscriber databases. Start your first campaign today with code Podnews12 for 12% off! <a href="htt
Fri, December 06, 2024
Acast acquires Wonder Media Network
Sponsored by Split Screen, from CBC . From CBC, Split Screen features character-driven, narrative series, taking listeners inside the unsettling and captivating world of entertainment and pop culture. Now accepting pitches . Podcast company Acast has purchased New York-based creative podcast studio Wonder Media Network for a total value of $7.8mn . The six-year-old WMN makes its own original podcasts, and branded podcasts and digital content for a number of large companies. WMN’s team will combine with Acast’s existing creatives to form a new division called Acast Creative Studios. Podtrac published its US rankers for November 2024. “All of the Top Global Networks were down on Global Downloads, Streams & Views in November over October.” Potentially connected to the presidential election results, the only changes in the top 21 publishers are The DailyWire+ (up from #10 to #9); and the Fox Audio Network (up from #13 to #12). The Tucker Carlson Show is a new entry in the most popular podcasts at #6. These rankers measure participating publishers only. The New Zealand Podcast Awards released their winners last week. Our page links to the Gold winners, so you can listen for yourself. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Book the world's best podcast studios — Need a podcast studio? Trust Studio Mullet to search and book the best podcast-focussed studios on the planet. 🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more! Upgrade Your Podfest Networking! — Heading to Podfest ’25? S
Thu, December 05, 2024
Spotify unveils “2024 Wrapped”
Sponsored by Split Screen, from CBC . From CBC, Split Screen features character-driven, narrative series, taking listeners inside the unsettling and captivating world of entertainment and pop culture. Now accepting pitches . Spotify launched 2024 Wrapped, its annual look back at your last year on the platform. It includes 2024 Wrapped for Creators , which takes a look at your podcast and how it’s performed. For the Podnews Weekly Review, ours is here . Spotify released a set of “top 10 podcasts”. We’ve got the global list, and those for the US, UK and Ireland. (Of note: the #10 global show is a Spotify exclusive show in Spain - we didn’t think they did those any more.) There’s a fair amount of AI, too. Spotify launched a “Wrapped AI podcast”, working with Google NotebookLM . You’ll find it in the app in some countries - it’s those two folks from NotebookLM, looking through your music list. You can share it with others. You can also enjoy your very own AI DJ, playing some of your biggest tunes. Spotify’s press release also enclosed new numbers for video podcasts on the platform: it’s now over 300,000. In June, the number was 250,000. By way of comparison, there are 125,268 video podcasts using open RSS, looking through the Podcast Index data. And 14 billion videos on YouTube. APM has partnered with Magellan AI to provide real-time attribution and audience analytics to advertisers. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Track your rankings and reviews POST-CHARTABLE! — Podgagement is the premiere tool to track your podcast
Wed, December 04, 2024
Apple’s show of 2024 is Hysterical
Sponsored by Split Screen, from CBC . From CBC, Split Screen features character-driven, narrative series, taking listeners inside the unsettling and captivating world of entertainment and pop culture. Now accepting pitches . Dan Taberski’s Hysterical , from Wondery and Audacy's Pineapple Street Studios, has been named the Apple Podcasts 2024 Show of the Year . There’s a special interview with Dan on Apple’s website, talking about how he makes the show, which is about cases of mass hysteria throughout history and what they say about society. It’s also available ad-free in Wondery+ . It’s the fifth “Show of the Year” from Apple Podcasts, joining NPR’s Code Switch , Pushkin’s A Slight Change of Plans , Slate’s Slow Burn: Roe vs Wade , and Lemonada Media’s Wiser than Me . All winners have been from the US. Mpls.St.Paul Magazine is excited: “ One of the most influential executives in podcasting lives in Minneapolis .” Jessica Cordova Kramer manages to get a shout-out to Podnews in the middle of this interview - extra points! (She will also be a guest on the Podnews Weekly Review shortly, too). Spotify’s Chartable stops working on Dec 12 - if you’re using the Chartable prefix (chtbl .com or chrt .fm) in your RSS feed, your podcast may no longer be playable after that date. In research earlier this week, which we shared with affected podcast hosts, Podnews found 31,749 shows with the prefix still in it. Most podcast hosts are working to help customers. Publishers using Spotify’s Megaphone will be unaffected. It’s long been known that if podcasters change the enclosure URL, like removing the Chartable prefix, that triggers an automatic
Tue, December 03, 2024
Acast open studios in London
Sponsored by Split Screen, from CBC . From CBC, Split Screen features character-driven, narrative series, taking listeners inside the unsettling and captivating world of entertainment and pop culture. Now accepting pitches . Acast has opened its London studios , in the heart of London’s Old Street. The space includes an Amazon Music branded studio, free to emerging and brand-new creators; and has four multimedia studios. Acast podcasters can use the studios for free from early next year. As Chartable prepares to close, Podgagement has launched a global charts and ranking service . The tool monitors nearly 34,000 charts across the world. Podcasts “are here to stay”, according to a report by BVDW on the German Podcast Landscape . “In addition to data on podcast usage, there is also an overview of standards, technologies, and guidelines for podcast advertising, as well as tips for media planning and campaign booking.” Du musst Deutsch sprechen, um es zu lesen, natürlich. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! LUIS GUERRA - Music Composer and Nice Human — Need a theme song or original music for your show? Need help with the musical direction? Have questions about licensing? Need help editing, mixing/mastering? Get in touch! luisguerramusic@gmail.com FREE WORKSHOP - Business & Legal Fundamentals — Learn podcasting business and legal essentials. Do things like the pros, without lawyers and big headaches. Presented by Gordon Firemark, The Podcast Lawyer™ Register now! Don't miss out! Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm
Mon, December 02, 2024
Podcast Show London 2025 tickets now on sale
Sponsored by Split Screen, from CBC . From CBC, Split Screen features character-driven, narrative series, taking listeners inside the unsettling and captivating world of entertainment and pop culture. Now accepting pitches . Day passes for The Podcast Show 2025, in London, are now available. This time round, the show will include an “Independent Podcasters Hub”, connecting independent podcast creators with a range of talks and networking moments; and two new stages - The Content Creator Stage, focusing on multi-format content creation, and The Open Forum Stage, dedicated to open debate and discussions around the hottest topics in podcasting. The event is on May 21-22. Use code PODNEWS10 to save on tickets. Podnews is a media partner; our London-born Editor is on the advisory board. Reflecting that “this was a tough year in media”, former Cumulus Podcast Network SVP John Wordock is offering an hour of free consulting to those who have lost their jobs this year . UK production company Listen has been nominated for a UK television award . The Broadcast Awards are held in early February; the company made The Traitors Uncloaked, a “visualised podcast” broadcast on BBC television. (That’s coming back in early January ). > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. Need short-form content? — I'm Kristen (a real person), who can highlight the best moments from your podcast. Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=sup
Fri, November 29, 2024
The Spotify exec who is ignoring video
Sponsored by CoHost . Uncover the seniority, department, companies, and industries your listeners work in using CoHost’s B2B Analytics feature to drive revenue. Book a demo today. After a launch of Spotify’s video ambitions earlier in the month, industry observers are increasingly asking... why has Spotify’s Head of Podcast Monetization and Innovation so publicly decided not to back it? First spotted by Chris Petersen and again earlier this week by John McDermott , while you can watch this episode of The Bill Simmons Podcast in full video on YouTube, you can only listen to the same episode on Spotify . The Ringer isn’t posting video on Spotify for many of their shows, including ones specifically about video, like The Big Picture, The Rewatchables, The Watch, and The Prestige TV Podcast; and many sports shows - like The Ringer NBA show, which again posts full video on YouTube , but only audio on Spotify . Given Spotify has been shouting about video since June last year , we’re curious as to The Ringer’s reticence. It’s been reported - and refuted - that Simmons will leave Spotify early next year. The Spotify app has added a “recents” carousel , helping you remember what you’ve been listening to. Or watching. Does adding (full) video to a show make any difference to the algorithm in Spotify and YouTube? We qui
Thu, November 28, 2024
Things to be thankful for in podcasting
Sponsored by CoHost . Uncover the seniority, department, companies, and industries your listeners work in using CoHost’s B2B Analytics feature to drive revenue. Book a demo today. Be thankful that, thanks to the power of open RSS and the ease of publishing audio to hundreds of millions of people, podcasting continues to grow and succeed. If you’re a podcast host, thank Justin Jackson for posting where Transistor’s signups are coming from. Be grateful to Californian Governor Gavin Newsom, who gave an official pardon to Earlonne Woods , one of the hosts of Ear Hustle . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. Feature your podcast embed player on publications — Choose your premium publication and deploy your podcast host's embeddable player to grow your listener base. Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , The Podglomerate , Cloud10 , Sounds Profitable , Simplecas
Wed, November 27, 2024
The Rest is Politics now #1 UK-made podcast
Sponsored by CoHost . Uncover the seniority, department, companies, and industries your listeners work in using CoHost’s B2B Analytics feature to drive revenue. Book a demo today. Edison Research published the top 25 UK Podcasts for Q3/24. Goalhanger celebrate improvements in placing for all of its four top-25 shows, including The Rest is Politics, which makes it to #2 in the country, behind the US-made Joe Rogan Experience. There are only two shows from the US in the chart. Acast hosts nine shows, Megaphone hosts seven, and the BBC hosts five. John Lee Dumas and Kate Erickson Dumas from Entrepreneurs on Fire have been announced as keynotes at Podfest Expo in Orlando this January. Spotify launched Spotify for Authors , for audiobook authors and publishers. “This platform is unique for the industry because it is built to support any author or publisher — we’re not gating any features or limiting them based on exclusivity.” > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” The Action Catalyst: Your Inspiration Ignited — Named a top podcast by Inc, Entrepreneur, and Business Insider. Hundreds of episodes from top thought leaders, from CEOs, to TV stars, bestsellers, Olympians, & even secret agents. (Shh, don't tell). 🎧 Grow Your Podcast Downloads & Subscriptions! — AudienceLift.com - AI Audience Growth For Podcasts used by major podcasts, networks and agencies. Grow audience, build your own database of push notification subscribers. See How it Works Now! Gold supporte
Tue, November 26, 2024
How people discover podcasts
Sponsored by CoHost . Uncover the seniority, department, companies, and industries your listeners work in using CoHost’s B2B Analytics feature to drive revenue. Book a demo today. Two-thirds of podcast listeners say it’s easy to find new shows that they’re interested in. 50% discover them from their preferred podcast app; a good description is the #1 reason they hit play. All data from The Podcast Host’s new Podcast Discovery Survey , which was published today. 166 people took the survey. If you’re looking for new podcasts, we’d recommend following the New Podcast Trailers show in your podcast app. Exclusive: The founder of ad agency Single Source Media has acquired a controlling stake in podcast ad management platform LiveRead . Single Source Media will also use LiveRead’s tech platform for podcast ad management. New York magazine publishes How YouTube Ate Podcasting , a piece from John Herrman which argues that it’s TikTok which laid the foundation for video podcasts. It also says that RSS has “almost certainly hindered growth” of podcasting. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” FREE WORKSHOP - Business & Legal Fundamentals — Learn podcasting business and legal essentials. Do things like the pros, without lawyers and big headaches. Presented by Gordon Firemark, The Podcast Lawyer™ Register now! Don't miss out! Brand Podcast Summit, Jan 14-15 — Nail your podcast strategy and create a show that stands out. Learn
Mon, November 25, 2024
Evergreen Podcasts acquires Rhapsody Voices
Sponsored by CoHost . Uncover the seniority, department, companies, and industries your listeners work in using CoHost’s B2B Analytics feature to drive revenue. Book a demo today. Exclusive: Evergreen Podcasts has acquired Rhapsody Voices. The deal unites the teams, talent, and assets of both companies; Rhapsody Voices founder Mike Jensen becomes Chief Business Officer at Evergreen. Our sister publication the Podcast Business Journal interviewed Mike Jensen in September 2023. The winners were announced for the Audio Production Awards in the UK. Podcasting is the fastest-growing ad format in Australia , according to data from IAB Australia. Podcast advertising for the quarter was up by 26.5% year-on-year at AU$31.4mn (US $20.5mn). Podcasts account for 40% of all online audio ad spend in the country (streaming gets 60%). > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. Need short-form content? — I'm Kristen (a real person), who can highlight the best moments from your podcast. 🎧 Grow Your Podcast Downloads & Subscriptions! — AudienceLift.com - AI Audience Growth For Podcasts used by major podcasts, networks and agencies. Grow audience, build your own database of push notification subscribers. See How it Works Now! Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net
Fri, November 22, 2024
Australian Podcast Awards - the winners
Sponsored by CoHost . Get in-depth insights into who your podcast audience is including income, family members, social media habits, age, and more with CoHost's Advanced Audience Demographics . Book a demo today . The 2024 Australian Podcast Awards took place last night in Sydney NSW. We have a full list of the winners : Podcast of the Year went to Ladies, We Need to Talk (above), while the listeners’ choice went to Toni & Ryan . A number of podcasts also made the winners list at The Anthem Awards , including the Free Associations Podcast , Culture Kids , Unseen & Unheard Season 2 , Public Health On Call Podcast , Wrongful Conviction , Our New South , and Going Wild with Dr. Rae Wynn-Grant . Spotify has released a roundup of its new audiobook features in the app - sleep timers, author pages, video clips (but of course!), countdown pages prior to release, “follow-along” visuals, and audiobook playlists. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Tired of podcast hosting without support? — People come first at Rogue Media Network. We will answer your emails, calls, and talk to you one on one. Cheap hosting, good people,and priceless service. Contact us today! hello@roguemedianetwork.com 🎧 Grow Your Podcast Downloads & Subscriptions! — AudienceLift.com - AI Audience Growth For Podcasts used by major podcasts, networks and agencies. Grow audience, build your own database of push notification subscribers. See How it
Thu, November 21, 2024
Podscribe: longer ads are more cost-effective
Sponsored by CoHost . Get in-depth insights into who your podcast audience is including income, family members, social media habits, age, and more with CoHost's Advanced Audience Demographics . Book a demo today . Podscribe released its Q3 2024 performance benchmark report. Among the findings in US podcast advertising: While host-read ads do work better, because they cost more, the cost-per-acquisition is actually the same as running produced spots. (And, as above, longer reads are more cost-effective). Almost all advertisers only reach 25% of total monthly podcast listeners - so, there is significant potential for growth. Amelia Coomber told Podnews that “audio is not a medium to be taken lightly. With all the stuff going on in the industry right now, I think (the report) is a shining light to speak to the exciting opportunity that is in front of us.” In the US, YouTube is the service used most often to listen to podcasts, according to Edison Research. 31% of weekly podcast listeners aged 13+ choose YouTube as the service they use most to listen to podcasts; Spotify is at 27%, and Apple Podcasts is at 15%, says the data. Attribution and analysis company Magellan AI has successfully joined the list of companies compliant with IAB Podcast Measurement Guidelines v2.2 . A number of companies have not recertified since 2021, although the IAB Tech Lab tells us that annual recertification remains a requirement. However, “a few companies” will be removed by the end of the year after choosing not to recertify, the company says, but wouldn’t confirm who. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making
Wed, November 20, 2024
Apple Podcasts: most popular podcasts of 2024
Sponsored by CoHost . Get in-depth insights into who your podcast audience is including income, family members, social media habits, age, and more with CoHost's Advanced Audience Demographics . Book a demo today . Apple Podcasts shared the “most popular podcasts of 2024”. There’s more to the lists than just the US, though - we’ve compiled a list of the top shows in most English-speaking countries ; plus, a way for you to view the top charts for 33 different places. Podcast host Ausha has launched two new tools as part of its Podcast Search Optimisation features. The PSO Checker gives recommendations to help optimise your titles, description and tags; and the PSO Live Search lets you compare your podcast with your competitors. “ Spotify playlists and podcasts are being abused by spammers to link to pirate websites ”, says Digital Music News , noting six-second podcasts that actually serve to link to websites. This isn’t entirely new - back in 2022, RSS .com’s Alberto Betella shared details of how that company deals with spam podcasts, mostly promoting Dubai sex workers. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” 🎧 Grow Your Podcast Downloads & Subscriptions! — AudienceLift.com - AI Audience Growth For Podcasts used by major podcasts, networks and agencies. Grow audience, build your own database of push notification subscribers. See How it Works Now! Subscribe to the Kat & Moose Po
Tue, November 19, 2024
Amazon Music adds audiobooks in Spotify fight
Sponsored by CoHost . Get in-depth insights into who your podcast audience is including income, family members, social media habits, age, and more with CoHost's Advanced Audience Demographics . Book a demo today . First look: In a move that could be targeted at Spotify, Amazon Music is adding the entire Audible audiobook catalog to its app. Unlimited subscribers in the US, UK and Canada can now listen to one Audible title for free each month (of any length), alongside more than 100 million songs in HD Audio, and a range of ad-free podcasts. Audible is the best-known brand for audiobooks (and lays claim to be an early podcast company, too ): this offer also includes the company’s original productions. We’ve analysis, below. First look: Acast has signed an exclusive ad sales deal with Casefile - and it’s a big deal: the show has 80 million listens. The show was with Audioboom. How bad is “podfade”, the phenomenon where podcasters stop podcasting? Research by Podnews suggests that of the 24,464 podcasts started in January this year, 7,388 - 30.2% - haven’t posted a new episode since the end of February. 22.7% of shows started on Spotify for Creators in January haven’t posted a new episode since the end of February - that’s better than the average, as is 20.4% for Ausha, 18.9% for Megaphone, 12.6% for Podbean and 12.3% for Libsyn. As you’d expect, podcast hosting companies with well-publicised free trials show the highest levels of podfade, including Spreaker (40%), RSS (71%) and Hubhopper (83%). These figures were calculated from Podcast Index data in August, using the dates for the first and last episodes in the feed. Some podcast hosting companies delete free accounts when the free trial ends, so they’ll not appear on this data. The top 5 companies with new shows in January this year were Spotify for Creators, RSS, Buzzsprout, Spreaker and Acast: who between them attracted 60% of new shows in that month. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making
Mon, November 18, 2024
YouTube execs to host Q&A
Sponsored by CoHost . Get in-depth insights into who your podcast audience is including income, family members, social media habits, age, and more with CoHost's Advanced Audience Demographics . Book a demo today . Just days after Spotify’s video announcement, YouTube has announced that it is to run an online Q&A session on Dec 12 . Kai Chuk, Global Head of Podcasting, and Steve McLendon, Podcast Product Lead, will be “spilling the tea on platform updates and answering your burning questions”. The session is free; they’ll be joined by Stephanie Chan, a Strategic Partner Manager for YouTube Podcasts. Ashley Carman got an interview with Gustav Söderström at Spotify’s Now Playing event last week. In her newsletter, she managed to prise a little more information from him about how the revenue for videos will work - though much is still under wraps - and she notes the tension from some publishers with the announcement. John McDermott from Calaroga Shark Media is quite critical . For podcasters: “Do video if you wish. Do audio if you wish. But I don’t think this announcement wasn’t meant for you.” Tech Radar suggests that Spotify “cares more about video podcasts than launching its long-awaited lossless HiFi tier”, adding “Maybe you'll be able to play Spotify Hi-Fi in your flying car”. Ouch. In Russia, Apple Podcasts has removed a number of Russian-language shows , including a BBC podcast and shows from The Insider and Echos of Moscow. It’s also removed some apps including the US’s Radio Free Europe/Radio Liberty. Podnews is unavailable in Russia, otherwise we’d ask whether people there can get the shows putting the RSS feed directly into Apple Podcasts. We’d be curious to know. > > > R
Fri, November 15, 2024
Trump and Harris’s podcast audience size
Sponsored by CoHost . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies: sign up for a free 7-day trial . Edison Research has released a study showing the comparative difference between Trump and Harris appearances on podcasts before the election. Trump spoke to over three times the number of listeners, says the data. Acast has tweaked its free podcast hosting plan. It used to offer unlimited episodes; it now offers up to five; and there are adjustments to website and embed player customisation options. “We're making these changes to ensure we can continue providing reliable, high-quality hosting services for the long term,” said an Acast spokesperson. “Like many platforms, we've found that a balanced approach between free and premium features helps us invest in better infrastructure and support.” Acast has also launched a campaign showcasing the effort and research that goes into delivering trusted news content. The Podcasts You Can Trust campaign includes videos with Tortoise Media , The Guardian , the FT , The Telegraph and The Times . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Tired of podcast hosting without support? — People come first at Rogue Media Network. We will answer your emails, calls, and talk to you one on one. Cheap hosting, good people,and priceless service. Contact us today! hello@roguemedianetwork.com <a href="https://podnews.net/class-click/2
Thu, November 14, 2024
Now Playing: Spotify for Creators
Sponsored by CoHost . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies: sign up for a free 7-day trial . Spotify announced a set of new features for creators at its Now Playing event in Los Angeles , with Gustav Söderström announcing its podcast (and video) hosting platform has been renamed to Spotify for Creators . Eligible creators in the US, UK, Canada and Australia are able to join the brand new Spotify Partner Program, which earns money from podcast audio ads (both on and off the platform), and, from early next year, revenue based on how much your video podcast is streamed by Premium users. (The videos will appear uninterrupted and ad-free for those users). Eligibility for the Spotify Partner Program requires you to use Spotify for Creators to host your podcast (or Megaphone in some cases); and you need at least twelve episodes, 2,000 unique Spotify users in the last month, and 10,000 streamed hours in the last month. (YouTube, by comparison, needs 1,000 all-time subscribers, but 4,000 streamed hours in the last year .) Spotify also announced that it’s now possible to upload video clips and video thumbnails for every episode. The event happened in Spotify’s Los Angeles studios, in front of around 150 creators including Stephen Bartlett, Meghan Trainor, Jay Shetty, Emma Chamberlain and Don Lemon. Halsey played an acoustic set and there were a number of sessions . In one of them, when asked what his favourite thing about podcasting was, Geoff Chow , Head of Podcast Studios at The Ringer , said that it was that podcasts are open. (Adm
Wed, November 13, 2024
New Board of Governors for the Podcast Hall of Fame
Sponsored by CoHost . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies: sign up for a free 7-day trial . The Podcast Hall of Fame has announced a new board of governors. The organisation, which honors excellence and creator success stories in podcasting, has also published its eligibility guidelines ; the next Podcast Hall of Fame induction ceremony will be on Fri Jan 17 at Podfest Expo in Orlando, Florida. Magellan AI is now measuring more forms of promotional content within podcasts. “Shows are increasingly using branded episodes, interviews, and feed drops - formats that deserve the same level of measurement as conventional placements,” the company says. Wondercraft and Frequency have produced an integration to let brands and media publishers produce and deploy personalised audio ad campaigns. The tools let you build alternative copy, or even use AI to make hundreds of different variations. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here $97 Podcast Audit! — Podcast Audit covering cover art, titles, intro/outro, format, sound quality, SEO, show notes, discoverability, website, social, and more. Use coupon code PODCASTAUDIT400 at checkout to save $400! LUIS GUERRA - Music Composer and Nice Human — Need a theme song or original music for your show? Need help with the musical direction? Have questions about licensing? Need help editing, mixing/mastering? Get in touch! luisguerramusic@gmail.com 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now! <a href="https://podnews.net/
Tue, November 12, 2024
RØDE launches “Wireless Micro” microphones
Sponsored by CoHost . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies: sign up for a free 7-day trial . RØDE has launched its smallest wireless microphone yet , the Wireless Micro. Built for smartphones - the receiver plugs into the bottom of your phone - it features two clip-on microphones in either white or black. Pocket Casts is getting ready to change “Subscribe” to “Follow” in its popular podcast app, according to change notes for the upcoming next version. The word “Follow” is used by both Apple and Spotify. The Podcast Haven has added a podcast search to help you check if anyone else has the same podcast name. “It’s a pain to check across platforms like Apple, Spotify and YouTube separately, so I created a one-stop search tool to handle it all,“ said its founder, Eric Montgomery. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. ✨ Monetize your podcast with website memberships! — Create a beautiful podcast website, automate your publishing workflow & customize everything. Add restricted content behind paywalls, allow visitor signups and get paid by your fans right on your site 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now! Gold supporters: Buzzsprout , Mowpod , <a hr
Mon, November 11, 2024
Podpage adds a listener survey tool
Sponsored by CoHost . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies: sign up for a free 7-day trial . Exclusive: Podpage has added a listener survey tool for anyone using its podcast website service. It uses standard questions inspired by Tom Webster’s The Audience is Listening , and you can add your own questions should you require. Exclusive: The Wondery/Novel show Kill List - an five-year investigation into the targeting of hundreds of innocent people on a murder-for-hire website - is to have a live show in London, on Dec 3. Tickets went on sale this morning ; host Carl Miller and producers Caroline Thornham and Tom Wright will share backstories of how the show was made, with audio clips, outtakes, and Q&A. Quill and Ipsos have published the 2024 Podcast Marketing Trust Index report. 56% say an endorsement by podcast hosts influences their trust in a product or service. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Free Podcast Growth Workshop 🔥🎧🔥 May 20th — This FREE Podcasting Business School workshop will teach you.. ⭐️FIVE simple strategies to help you grow your podcast without using social media. Show up for live training and Q&A with Adam Schaeuble. LUIS GUERRA - Music Composer and Nice Human — Need a theme song or original music for your show? Need help with the musical direction? Have questions about licensing? Need help editing, mixing/mastering? Get in touch! luisguerramusic@gmail.com From casual listener, to super fan. — Join Stevie Manns from BlackRock
Fri, November 08, 2024
Train company’s podcast promotion on the right track
Sponsored by CoHost . Looking for better podcast insights? CoHost has you covered with insights into download sources, audience demographics, listener behavior, and more. Sign up today for a free trial. Routes is a new podcast that launched yesterday in the UK , for train company LNER. Hosted by Clara Amfo, the way the podcast is being marketed is just the ticket for the railways - on large billboards on the way to railway stations and inside them, plus seat-back QR codes on board; it’s playable on the LNER app, and is even being promoted to travellers on railway station tannoy announcements. See it, say it, sorted: it’s produced by Leeds-based Distorted. Spotify has rolled out an easier way to share podcasts to TikTok (and music, audiobooks, etc). Another new integration can add podcasts to your library as you scroll through Instagram as well. Podtrac released its new US rankers for October. Most participating publishers saw increases in the month. As a reminder, the “top publishers” ranker also includes YouTube podcast consumption; 43% of downloads/views for Libsyn Ads shows are consumed on YouTube; 56% of Paramount’s are, too. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Tired of podcast hosting without support? — People come first at Rogue Media Network. We will answer your emails, calls, and talk to you one on one. Cheap hosting, good people,and priceless service. Contact us today! hello@roguemedianetwork.com 🎧 Grow Your Podcast Downloads & Subscriptions! — AudienceLift.com - AI Audience Growth For Podcasts used by major podcasts, networks and agencies. Grow audience, build your own database of push notification subscribers. See How it Works Now! Gold supporters: Buzzspro
Thu, November 07, 2024
Podcast ads are “too difficult to buy”
Sponsored by CoHost . Looking for better podcast insights? CoHost has you covered with insights into download sources, audience demographics, listener behavior, and more. Sign up today for a free trial. Podcasts are not on media plans because podcast ads are “too difficult to buy”, said SoundStack’s Rockie Thomas at the asi International Radio & Audio Conference in Venice, yesterday. Podcasting offers “immense and varied ad options,” she said, adding that brand suitability tools have brought many new advertisers to the medium, and calling for clearer data and alignment with language used to sell radio ads. Also at the asi conference, Triton Digital’s Darryl Battaglia spoke about the opportunities of sharing data to better see the rest of the podcast landscape and help with cross-publisher promos to grow the medium; meanwhile RAJAR’s John Carroll reminded the audience that podcasting in the UK is just a 6% share of all audio listening. “Many podcast publishers have a video-first strategy for their podcasts, but are only monetising their audio,” he observed. The FTC announced in August new rules about fake reviews and testimonials , and has taken action against a fake review website. Meanwhile, a new rule against deceptive endorsements went into law on Oct 13 - if you just pretend that you’re a user of a product (among other things) then you could face fines of up to $43,000. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Save $400 and Get Your Podcast Audit for JUST $97! — Podcast Audit covering cover art, titles, intro/outro, format, sound quality, SEO, show notes, discoverability, website, social, and more. Use coupon code PODCASTAUDIT400 at checkout to save $400! <a href="https:/
Wed, November 06, 2024
Acast grows in the US
Sponsored by CoHost . Looking for better podcast insights? CoHost has you covered with insights into download sources, audience demographics, listener behavior, and more. Sign up today for a free trial. Acast released its Q3/24 financial report. Sales grew by 12% year-on-year to US$45.6mn, including North America growing at 29%; Europe as a whole saw just a 3% growth, and comments from Ross Adams seem to suggest Acast UK is finding it especially tough. The company remains on track for “positive EBITDA” for the year, though made a loss of US $0.6mn in the quarter. Acast shows are getting more ad-heavy, though. “In Q3, we introduced an additional ad marker, allowing podcasters to add a second midroll ad slot into their episodes, boosting their monetization potential with increased ad inventory.” Acast blames Apple’s iOS 17 changes for a drop in listens of -15%. A decrease of -15.2% was also reported by Podtrac earlier in the year. We covered the iOS 17 changes in full . Spotify will announce a new tie-up with airline Emirates today, with promotion on the airline’s in-flight front page for Trevor Noah’s podcast, and a mix of podcasts and music playlists on the system . Our Editor spotted the collaboration earlier this week. Emirates, which carried 51.9mn passengers last year, uses spafax for its IFE content; our sister publication the Podcast Business Journal spoke to the company about how to get your content there too . PodX-owned Platform Media have acquired a majority stake of the world’s biggest rugby show , The Good, The Bad and The Rugby. Platform Media has produced and commercialised the show since its inception. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Audience growth a pai
Tue, November 05, 2024
The most popular colour for successful business podcasts
Sponsored by CoHost . Looking for better podcast insights? CoHost has you covered with insights into download sources, audience demographics, listener behavior, and more. Sign up today for a free trial. Only 5% of the top 100 business podcasts release in seasons, says new data from One Stone Creative. The State of Business Podcasting 2024 examines the top 100 business shows, and what we can learn from them; other pieces of data include show formats, monetisation techniques, and artwork: most have a picture of the host, and the most popular artwork colour is teal. It’s a free report . 20% of all digital ads on Spotify are video ads , according to new data from Guideline. Ad spending on audio ads was up 11% year-on-year; video ads slightly out-performed that at 12%. Indie podcast company Dorktales has just got its first licensing agreement - Dorktales Storytime will now be carried on Yoto, the screen-free audio player . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , Cloud10 , <a href="https://podglomerate.com/?utm_sour
Mon, November 04, 2024
Podchaser now carries “political skew” data on podcasts
Sponsored by CoHost . Looking for better podcast insights? CoHost has you covered with insights into download sources, audience demographics, listener behavior, and more. Sign up today for a free trial. Podchaser has launched “political skew data” across 500,000 podcasts. It uses “a combination of AI-driven analysis and human verification to determine the political lean of each podcast audience,” and aims to predict left, right or neutral bias and the degree of lean. In an article, Mathew Passy highlights podcasting’s influence on the 2024 election . ListenNotes is spotting podcasts produced using Google’s NotebookLM, and there are now 1,781 . Yikes. Brianna Ansaldo listened to 200 of them , and concludes: “without authenticity, it’s just a bunch of noise.” Spotify appears to have quietly changed its language about its analytics , dropping the claim that its definition of streams “align to the IAB definition of a download”. Specifically, stats for “streams” in Spotify are not de-duplicated by unique listeners - listen three times to an episode (from the same device), and you’d count for three “streams” but would be one IAB “download”. A “listener” in Spotify is de-duplicated through the life of your podcast; a “listener” according to the IAB guidelines works very differently. We’ve updated the section on Spotify’s stats in our article about how to understand podcast stats , as well as making other improvements to the article - feedback is always welcome. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsle
Fri, November 01, 2024
Daily Mail podcasts expand to the US
Sponsored by CoHost . Looking for better podcast insights? CoHost has you covered with insights into download sources, audience demographics, listener behavior, and more. Sign up today for a free trial. The UK’s Daily Mail is expanding its podcasts into the United States. Head of Podcasts for owner DMG, Jamie East, tells the Podnews Weekly Review that podcasts like The Trial of Diddy are showing that expansion into the US will work well. “We’ve got the facilities to do it, we’ve got the people, we’ve got the willing and the desire.” And, he says, there are wider opportunities, too. “If you’ve got someone based in Melbourne or Sydney, and New York and London, there’s not an hour where where you can’t have a team working away.” The full interview is in the Podnews Weekly Review this week . Max Cutler from PAVE Studios writes that creators are the new Hollywood; with podcasts “officially going mainstream”, YouTube dominating streaming, and engaged communities now directly connected to creators. Audio processing company ai|coustics has launched a new AI model called Lark , which claims “users can elevate their audio to professional-grade quality, using advanced reconstructive technology to repair even the most distorted recordings, restore lost frequencies, and add depth and clarity.” You can try it on their website, so we did - here’s a test file with poor-quality echoey original clips from Zoom, then the Lark-treated audio straight after. By way of comparison, here’s the same thing, but using Adobe Enhance (v1) . Ai|coustics sent this better example . <a h
Thu, October 31, 2024
Sennheiser launch three-in-one microphones
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Sennheiser has launched Profile Wireless microphones that work as clip-on, as handheld, or on table-top . The microphones, which feature wireless connection and internal recording, come with a charging bar which doubles as a handheld mount. You can also use lavalier microphones too. They start shipping in a few months. A new ten-part podcast about NASA’s Space Shuttle era, 16 Sunsets, has been announced with Acast. The show is from TellTale Industries and Antica, the team behind 13 Minutes to the Moon - for which this show appears to have been planned as a third season in 2023 by the BBC - but which never happened, for some reason. The show raised £97,274 (US $125,000) on Kickstarter : the notes there say: “this time the series is not affiliated with the BBC”. Podcast marketing and monetisation platform DeepCast Pro has announced enhancements to its marketing suite , including to transcript editing and content distribution. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. LEGEND LETTERS Podcast 🤘 — Uncover the mindset, heartset, and skillset of world-renowned leaders and top voices who have overcome adversity, achieved greatness, and learned practical lessons along the way. Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=po
Wed, October 30, 2024
Newspaper’s hit podcast not all it seems
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Exclusive: Spain’s Hoy en EL PAÍS has been claiming impressively high download figures ; yet today, Podnews can reveal that many of the downloads were never heard. The 14MB podcast was observed automatically downloading , without user intervention, in a browser using an iPhone user-agent - just by visiting the elpais .com homepage.: thus artificially growing the download numbers from every mobile visitor to the website. El País got over 118mn visits in September, according to similar web, making it the largest Spanish newspaper online. It’s owned by Prisa. The podcast is apparently the 12th biggest show, by downloads, on Triton’s Latin America Podcast Ranker , and 45th in Podtrac’s estimated Spanish podcast ranker - the show, hosted by Triton Digital, also appears to contain a spot for programmatic advertising. Podnews notified the newspaper of this behaviour, with a method to reproduce it, and asked for a statement. The auto-download behaviour has now quietly ceased. If you think you’ve seen this before, iHeart was auto-loading podcasts on its over 1,000 radio station websites in 2018. Acast released its Podcast Pulse report , working with Edison Research. 80% of podcast listeners tune into niche podcasts, with 63% saying they are less likely to skip ads on those shows. 92% say they listen to podcasts because they cover topics more in-depth than other media. The data is available in full here . <a href="https://www.si
Tue, October 29, 2024
New country rankers from Podtrac
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. First Look: Podtrac has expanded its service to list the top 100 podcasts in 30 different countries. Shows from Podtrac are automatically considered for the country-specific rankings, which are “made possible by Podtrac’s proprietary download measurement and estimation systems which include all podcasts in a region”. You’ll find the Top Podcasts By Country lists on the Podtrac website . Top shows include The Rest Is Politics in the UK; All Ears English in Saudi Arabia; O Assunto in Brazil, and Conversations in Australia. The UK chart has three shows from the BBC in the top ten, and four from Goalhanger - Joe Rogan is the top US show at #10. Apple Podcasts has just crossed over 100,000,000 available podcast episodes , says the Podcast Industry Insights website. The site has also removed the paywall for historic graphs. What are typical Spotify traffic conversion rates? Here are Podnews’s - 4.4% of people who see Podnews’s podcast in Spotify clicked on it; 41.2% of those listened to at least 60 seconds. Is that good, or bad? Bad, it turns out: The Podcast Marketing Academy is aggregating podcaster-submitted Spotify discovery data to help all of us measure how our shows are doing - and help make them better. Want to share your data? There’s a link in the page. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here <a href="https://podnews.net/class-click/2456/2024-10-29" rel="sponsore
Mon, October 28, 2024
AI - new patents, and new Parkinson
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Podcast platform RSS .com has been awarded a patent for AI-driven, scalable ads. The AI-powered technology replicates a host’s authentic voice and style for ads that can be customisable in real-time using contextual data. A podcast hosted by an AI replica of Sir Michael Parkinson , a talk show presenter in the UK, is to launch, in spite of Parkinson passing away last year. The show has been produced with Sir Michael’s family estate, and will feature new chats with guests with an AI-powered voice trained on over two thousand of his interviews. What’s the biggest podcast on YouTube? It’s not Joe Rogan, says new research from Tubular Lab : Studio71’s Kill Tony more than doubled in watch-time in the last year. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Follow The Antiquarium Of Sinister Happenings! — Multi-award winning full cast horror anthology ft. Mike Flanagan, Kate Siegel, David Dastmalchian and more.Immerse yourself through interactive elements & hidden secrets! New episode weekly. 🎧 Grow Your Podcast Downloads & Subscriptions! — AudienceLift.com - AI Audience Growth For Podcasts used by major podcasts, networks and agencies. Grow audience, build your own database of push notification subscribers. See How it Works Now! Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https:/
Fri, October 25, 2024
Podcasting reaches Gen Z like no other
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. For brands, podcasts are “a great place to reach people that they couldn’t reach before” - Earlier today at Audiodays in Copenhagen, Denmark, Amplifi Media’s Steven Goldstein shared data to highlight why podcasts are a real opportunity to reach younger audiences, or “Gen Z”. Good news from Good Tape : episode two of the magazine has been printed and will begin mailings this weekend. You can still buy The Celebrity Issue here , which investigates a range of questions around the concept of celebrity and the ways in which it’s shifted and warped audio over the years. USA Today writes a negative piece about the effect of appearances by Trump and Harris on podcasts - which have only “reached less than 30% of all voters” . 28% have “seen” Harris on a podcast, and 22.5% for Trump, according to the newspaper - which, including print and digital subscribers, reaches just 0.6% of all Americans. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. Reach 800K+ Podcast Fans with Your Show — Our dedicated Podcast Newsletter reaches over 800,000 engaged podcast opt-in subscribers. Leverage our targeted approach to get your show in front of the right listeners and watch your audience grow! Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=suppo
Thu, October 24, 2024
'It’s a Continent' is Independent Podcast of the year
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. In an award ceremony last night in London, It’s a Continent won three awards, including the coveted Podcast of the Year, at the Independent Podcast Awards . The hosts, Chinny Ukata and Astrid Madimba, were handed the award for Educational: World, Business and Financial by our Editor; before winning the Best History Podcast category, and then the biggest award of the night. The judges said the podcast is “instantly interesting, the hosts are charming and fun, and each episode was fascinating and well researched”. Spotify is improving its listener comments tool. From today, new comments in English will be automatically published by default; though you can change this in your settings. Keyword blocking is also available. The company says that over 650,000 podcast episodes have had a comment since July. There were 44mn new episodes published between Jul 7 and Oct 24 (says the Podcast Index ); which suggests that 1.5% of new episodes have attracted a comment. Spotify is to launch an ad exchange in the US. The initial focus on the Spotify ad exchange will be video. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 💰 Join the High Rollers Club with Supporting Cast — The Viall Files, The Rest is History, Radiolab, Savage Love, The Tennis Podcast, and other shows will earn six or seven figures this year using the Supporting Cast membership platform. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and dri
Wed, October 23, 2024
The world’s largest podcast agency is created
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Oxford Road and Veritone One are to combine to form the world’s largest podcast agency. For now, both companies will continue to trade independently. “With Veritone One’s industry-leading tech and data platform, in combination with Oxford Road’s innovation on behalf of brands, we’re creating an agency that sets a new standard,” says Dan Granger, who is CEO of the newly combined organisation. A number of podcasts hosted on archive .org have gone silent, after an attack on the service. The Internet Archive, which is funded by donations, has been badly affected, and user data has been leaked. Podcasts on Librivox, an audiobook network, are all unavailable. The podcast boom is “far from over” , says Spotify’s Karin Bäckmann, speaking at Lyddager in Oslo, Norway, at the end of last week. The event also saw PrixNorge, an audio industry awards . The podcast Historier fra virkeligheten from Norwegian public service broadcaster NRK was made Podcast of the Year. Podnews’s Editor, James Cridland, was a speaker - speaking on podcast trends and audio tools. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Don't sell "a Patreon," sell your own membership! — Supporting Cast is completely white labeled, so your brand is always front and center. YOU own the listener relationship. ✨ Monetize your podcast with website memberships! — Create a beautiful podcast website, automate your publishing workflow & customize everything. Add restricted content behind paywalls, allow visitor signups and get paid by your fans right on your site Reach 800K+ Podcast Fans with Your Show — Our dedicated Podcast Newsletter reaches ov
Tue, October 22, 2024
Podcast Days takes place in Madrid
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Podcast Days took place in Madrid, Spain. It was held at the College of Architects of Madrid, and contained panel sessions, awards and announcements. Amazon is now spending the most to advertise on podcasts. Magellan AI released the top podcast advertisers for September, showing that BetterHelp has (just) retreated to #2. Betterment, a financial app, posted the biggest increase in spend. There’s a webinar with more detail on Thursday. Research from Nielsen in the UK claims podcast listening is twice as popular as other data from RAJAR , UK regulator Ofcom , and Edison Research - suggesting 42% of people aged 18+ are listening to podcasts every week: and that podcast consumption in the country has “grown by 43%” over the last six months - growth which is not reflected in other data. Queries made by Podnews to Nielsen have only been answered by Acast, the company that commissioned the information for its sales team. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. Hardcore Soft Skills — Learn the essential skills you need to succeed
Mon, October 21, 2024
Women in Podcasting Awards winners
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. The winners of the Women in Podcasting Awards were announced. Over 15,000 listeners participated in the voting process; and there were almost 400 nominees. Our analysis shows that Buzzsprout has the most amount of winning entries. Google’s NotebookLM has added a way to customise the tool’s “deep-dives”. Podcast app Metacast is dropping its price for premium - down from $4.99/month to $1.99/month. The premium service offers transcript search, playlists and bookmarks. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Free Podcast Growth Workshop 🔥🎧🔥 May 20th — This FREE Podcasting Business School workshop will teach you.. ⭐️FIVE simple strategies to help you grow your podcast without using social media. Show up for live training and Q&A with Adam Schaeuble. Listen to The Truth in This Art — where captivating conversations on creativity, culture, and community go beyond the surface. Not just another arts podcast — we uncover the real stories behind the people and their passions Reach 800K+ Podcast Fans with Your Show — Our dedicated Podcast Newsletter reaches over 800,000 engaged podcast opt-in subscribers. Leverage our targeted approach to get your show in front of the right listeners and watch your audience grow! Tweak your podcast packaging, see massive growth — Jeremy Enn shows us how at Lower Street Office Hours on Oct. 23! Plus, he’s giving away 3 Perfect Podcast Packaging Workshops. 2 days left to register for free! (Replay will be a
Fri, October 18, 2024
Canadian Podcast Awards open
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Awards: The Canadian Podcast Awards are open for entry. The awards started in 2018, and now have 31 categories. A new podcast awards has launched in the UK. The Political Podcast Awards is open for entry now , and will take place on Jan 29. It’s (curiously) sponsored by Google, which closed its podcast app earlier this year. In Australia, iHeart and Magellan AI have launched “a new industry award” which recognises the ad agency which has spent the most money in podcasting ads. Podtrac has announced a “predictive promo planner” - to provide insights for publishers who place ads in other podcasts to promote their shows. It’ll identify the podcasts which work best for each show. Captivate has relaxed limits on its private podcasts feature. Now, every podcaster can have up to 100 private podcasts and up to 50,000 private subscribers. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. ✨ Monetize your podcast with website memberships! — Create a beautiful podcast website, automate your publishing workflow & customize everything. Add restricted content behind paywalls, allow visitor signups and get paid by your fans right on your site Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss
Thu, October 17, 2024
Ad revenue drops for This American Life: launches paid model
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Above: The Aarthi and Sriram Show , “a show on optimistic conversations with people building and creating new products and technologies”, advertising in London Heathrow Airport in July. One of the oldest public radio podcasts, This American Life, has launched a premium subscription version of the show, citing a collapse in the podcast ad market. “We’re doing this out of necessity,” says Ira Glass in an email: “the ad market’s changed a lot in the podcast industry and it has affected nearly everyone making shows like ours.” He added: “we expect our ad revenue to be a third less than what we brought in just a few years ago”. The branding is “This American Life Partners” - Glass also suggested other names of “This American Lifeboat” or “This American Life Support”. This American Life switched to ad sales by National Public Media from August. It had been represented by the New York Times. The show is using Supercast and Apple Podcasts to handle subscriptions. The staff page on This American Life lists 36 people on the team. Ignite Creator Studios has launched PODignite , a tailored content marketing strategy package. The company offers a full suite of services, including podcast production, social media content creation, and branded content development. The 4th annual Anthem Awards has announced its finalists. Among this year’s finalists include podcasts such as The Black Fatherhood Podcast ; On Purpose with Jay Shetty ; How to Fix the Internet ; Going Wild with Dr. Rae Wynn-Grant ; <a hre
Wed, October 16, 2024
Megaphone’s Brendan Monaghan returns to podcasting
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Libsyn has announced a new CEO - and it’s an impressive hire: the co-founder and former CEO of podcast host Megaphone, Brendan Monaghan. Megaphone was bought by Spotify in Nov 2020; Monaghan left the company in Feb 2022. The company has also terminated “contractual liquidated damages obligations created by prior management in connection with the 2021 capital raise”, a process its recent stockholder meeting described as a “clean-up of the past”. Both candidates for the US Presidential election are hoping to be on the Joe Rogan Experience , according to media reports. But who listens to the show? Edison Research shares Rogan listener demographic data , including who his audience would vote for. Meanwhile, Kamala Harris guested with The Breakfast Club , another top 50 show, hosted by Charlamagne Tha God - which was carried live by other media outlets. Magellan AI has unveiled its Creative Analyzer , allowing brands to gain insight into their competitors’ ad strategies. The tool looks at creative and placement. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Gold supporters: Buzzsprout , <a
Tue, October 15, 2024
Revenue up 34% for Audioboom
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Audioboom released its Q3/24 trading update. The company saw revenue up 34% y-on-y to $18.8mn; and a record eCPM (revenue per thousand downloads) to $66.06, up 79% from last year (and up 9.9% from last quarter). The company made $1mn EBITDA profit. Listeners are more connected to a brand when it has a sound identity , according a new report from Veritonic. More than half of all podcast listeners say that a brand’s sound is more memorable than its visual logo, too. Spotify has launched audiobooks in France, Belgium, the Netherlands and Luxembourg . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. Book the world's best podcast studios — Need a podcast studio? Trust Studio Mullet to search and book the best podcast-focussed studios on the planet. Follow The Antiquarium Of Sinister Happenings! — Multi-award winning full cast horror anthology ft. Mike Flanagan, Kate Siegel, David Dastmalchian and more.Immerse yourself through interactive elements & hidden secrets! New episode weekly. Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_
Mon, October 14, 2024
Study: AI-generated episode titles and descriptions v humans
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. The Australian ABC has published its findings from a project where the broadcaster used AI to try to optimise episode titles and descriptions. AI isn’t better than humans, the research discovers; but it can be useful for summarising and inspiration. Highlighting cultural differences, it also appeared difficult to stop AI from using a US English style of writing. Podcasting Made Simple Live is a virtual event taking place this Thursday, from 11.30am to 4pm Eastern. There are a number of speakers aimed to help podcast creators grow influence, revenue, and expertise. Tickets are normally $97, but follow this link to get in, free , thanks to Podnews. (You’ll even get replay access, too!) In Australia, the 35th Australian Commercial Radio & Audio Awards (ACRA) announced its winners, including a set of podcast prizes . Hannah’s Story won Podcast of the Year. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Free Podcast Growth Workshop 🔥🎧🔥 May 20th — This FREE Podcasting Business School workshop will teach you.. ⭐️FIVE simple strategies to help you grow your podcast without using social media. Show up for live training and Q&A with Adam Schaeuble. 💰 Join the High Rollers Club with Supporting Cast — The Viall Files, The Rest is History, Radiolab, Savage Love, The Tennis Podcast, and other shows will earn six or seven figures this year using the Supporting Cast membership platform. Book the world's best podc
Fri, October 11, 2024
Questions for YouTube
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. Last week, we spoke with Spotify’s Maya Prohovnik - this week, it’s the turn of YouTube’s Sandy Wilheim to answer questions like... what is a podcast? Do I have to do video now? And how important is RSS to YouTube? You can read the answers here , or listen to the Podnews Weekly Review . Podcast Addict was removed from Google Play, again, this time for apparently violating the “Violent Extremism” policy . It seems to have been restored , though the app’s AdMob account is yet to be reactivated. The app is one of the most popular for Android - and has a history of being blocked and restored from Google’s app store. Earlier this year, it was blocked for having an alarm clock . There are some good opportunities for marketing in family and kids podcasts , according to new data from Realm and Story Pirates released yesterday. 82% of kids listen with their parents, says the data. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. Book the world's best podcast studios — Need a podcast studio? Trust Studio Mullet to search and book the best podcast-focussed studios on the planet. Gold supporters: Buzzsprout , Mowpod ,
Thu, October 10, 2024
Popular podcast goes on the road
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. Above, a live show for The Rest is Politics , in Brighton, UK. The Goalhanger show is doing a tour of the country; the show in Brighton, above, was the first of the tour ; the auditorium fits up to 4,500 people. Blubrry published its stats report for August. The share of Apple Podcasts downloads on the platform dropped to a new low, from 56% in January to 47.3%. Buzzsprout also reported a three-year Apple low for September, and Libsyn has similarly reported an all-time low for Apple Podcasts in August’s numbers. Today is World Mental Health Day, and Spotify is launching Take a Beat , a section with field recordings from nature, to nature-themed albums, guided meditations to inspiring podcasts. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&
Wed, October 09, 2024
New tool to fight the rise of AI podcasts
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. Is a new Google service flooding podcast apps with spam? Calling them “a threat to the podcasting community”, the podcast directory Listen Notes has made a NotebookLM Detector , to spot shows made by Google’s NotebookLM. So far, it’s detected more than 280 shows which have been made using the AI tool. “Notebook LM has made it easier to mass-produce low-quality, fake content”, says Listen Notes founder Wenbin Fang; though The Spectator ’s Sean Thomas suggests that AI may “ make the podcast bro irrelevant ”. There is a proposal for a Podcasting 2.0 tag on generative AI disclosures . However, it relies on creators being honest about their use of AI. Congratulations to Todd Cochrane, who celebrates 20 years in podcasting today. He’ll be doing a special live Geek News Central show today at 6pm Eastern - episode 1,772. Podtrac released its rankers for September. In the US, Wondery has moved up from #5 to #4. iHeart remains #1 for podcasts. The ranker measures participating publishers only. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free
Tue, October 08, 2024
The podcast paywall that’s working great
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. One year after putting (almost) all its podcasts behind a paywall, The Economist claims it has retained 80% of its listeners . Director of Podcasts John Shields speaks to Esther Kezia Thorpe about how the company hit 30,000 paid subscriptions in six months. Audacy has signed a sales representation and distribution deal for Max Cutler’s PAVE Studios. Headliner has added video support for podcasters. Creators can now quickly repurpose video episodes to maximise reach and engagement across social media and YouTube. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. Subscribe to Flames of Freedom Podcast — Our historical 18th-century dramatic podcast sets a new standard for production values, from its ensemble cast to its robust sound design, creating an unparalleled immersive experience for listeners. Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , Sounds Profitable , <a href="https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_ca
Mon, October 07, 2024
“Just add audio”, suggests SiriusXM
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. First look: SiriusXM has just released “Just Add Audio”, a new set of data showing the reach benefits of adding an audio campaign to an existing advertising plan . The data also suggests that audiences trust podcast advertising the most. (There have been various studies showing that podcast advertising is especially good at reaching ad-avoiders). Kamala Harris, the current Vice President of the US and a Presidential candidate, did a guest appearance on Call Her Daddy . In the Netherlands, the audio agency Airborne has announced its independence. It was previously a division of ACE, a creative agency. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Need practical, actionable audience growth tips? — I’m Steph (fellow business owner, listener, creator, marketer) who can highlight impactful, small changes you can make to increase podcast exposure, discoverability and listen length. Use code “Podnews” for 10% off. Listen to The Truth in This Art — where captivating conversations on creativity, culture, and community go beyond the surface. Not just another arts podcast — we uncover the real stories behind the people and their passions 🎧 Full Service Podcast Production — Sundial Media provides audio and video production services for creators and businesses. Book a free strategy call with our team today! Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https://100mba.net/escape/?utm_source=partners&utm_medium=l
Fri, October 04, 2024
An interview with Spotify’s Maya Prohovnik
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. Exclusive: What’s the future of podcasting in Spotify? Is video necessary for every show? Why is Spotify so successful? And how important is open RSS to Spotify? We had questions for Spotify’s VP of Podcast Product, Maya Prohovnik; and she had answers. Her interview with us coincides with a new release of Spotify’s Fan Study , which focuses on video podcasts. There’s a bug in Apple Podcasts in iOS 18 , which is marking shows as “played” when the user hasn’t, actually, played them. Apple Podcasts tells Podnews that the company is aware of the issue; there’s a fix coming in iOS 18.1. Axios has noticed the podcast capability in Google’s NotebookLM . It ends: “Anthropomorphic tech will always wow us — for a time, at least. But these tricks quickly become first mundane and eventually dull and passé.” The tool now works with YouTube videos . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now! Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&
Thu, October 03, 2024
Apple expands transcripts to eight more languages
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. Apple Podcasts has expanded its transcripts to now include a further eight languages : Swedish, Danish, Norwegian, Finnish, Portuguese, Brazilian Portuguese, Italian, and Dutch. Apple Podcasts can now also detect when more than one language is spoken in an episode. The company says that more than 80 million episodes have transcripts. Creators who prefer to provide their own transcripts can do so through RSS using a supporting podcast host . Exclusive: We’ve an interview with Spotify’s VP of Podcast Product, Maya Prohovnik, in the Podnews Weekly Review tomorrow. Ausha launched “Ausha Intelligence” , what it calls the first AI-powered tool designed to generate search-optimized show notes and promotional content. It was first demonstrated at Podcast Movement in Washington DC by Podnews’s Editor, and offers customisable prompts to match your editorial style. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Want To Keep Your Podcast Invisible? — Of course not, right?! Increase your discoverability with LemonSpeak by creating content from your episodes and sharing it with the world! Let listeners know what you have created. 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now! Gold supporters: Buzzsprout , Mowpod , Mamamia<
Trailer · Fri, September 28, 2018
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