A good case often starts with a bad defendant and a worthy plaintiff. Attorney Steven Debosier of Dudley Debosier in Louisiana joins Kenny this week to discuss finding the villain in your case.
In this episode, you'll hear about how to:
- Focus on finding the "villain" in the case - the party truly responsible for the harm
- Connect the damages directly to the defendant's conduct through visuals and reminders
- Avoid getting bogged down defending against the defense's arguments - persuade the jury
- Use focus groups to identify the key issues that will resonate with jurors