Naomi Simson is the co-founder of Australia's largest experiences marketplace, <a href="https://www.thebigredgroup.com.au/%20">Big Red Group</a> and <a href="https://www.redballoon.com.au/">RedBalloon</a>.  During the end of the dot-com era, while working in freelance marketing, Naomi found it difficult to attract clients who were willing to pay for her service. She realised a gap in the market for a digital marketplace for experiences. The idea for RedBalloon was born. Over 2200 small businesses in Australia and New Zealand use RedBalloon, now part of Simson's parent company Big Red Group. I want to hear from Naomi how she brought BRG to scale, how it benefits Australian small businesses and what makes it the third-largest experiences marketplace?<a href="https://www.facebook.com/groups/mentormarkbouris/">Join the Facebook Group.</a>Follow Mark Bouris on <a href="https://www.instagram.com/mark_bouris/">Instagram</a>, <a href="https://au.linkedin.com/in/markbouris">LinkedIn</a> & <a href="https://www.youtube.com/channel/UCPX01K1JgNS5pyzUtwtCtsQ">YouTube.</a> See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.<hr>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

The Mentor with Mark Bouris

#253 Naomi Simson: RedBalloon & Big Red Group

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.