Mi3 Audio Edition

VB, Bunnings, Toyota top Australia’s first Audio Logo Index as smart speakers set new branding challenge

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June 11, 2020 12:44am

32m

Mastercard and Intel are among the highest profile brands who have invested heavily in “sonic branding” but Procter & Gamble and a host of big names are now treating audio branding as important as visual and video identity. New York-based Veritonic and SCA tested a 400,000-panel of Australians to produce the first annual Audio Logo Index in which Bunnings, VB and Toyota were leaders. Here’s why.

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