Volvo is out of petrol and oil engines and about to launch vegan leather; The Guardian is banking on progressive-leaning audiences for ad growth from purpose-led brands and former Danone China and US CEO Lorna Davis predicts 50% of Big Four audit firm revenues will be from Environment and Social Governance (ESG) compliance. Here’s the fast update on brands and purpose.      See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Mi3 Audio Edition

‘Purpose’ is polarising: Volvo unpacks killing its fossil fuel cars by 2030; The Guardian banks on ad growth targeting progressive readers; former Danone-Kraft CEO, global B Corp Ambassador Lorna Davis “staggered” by out of touch brands, marketers

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).