Hot off the heels of overseeing a brand refresh for the Commonwealth Bank, CMO Monique Macleod talks the art and science of marketing, customer personalisation and how her team is structuring and adapting to AI and new tech stacks - and what it now means for media and team capabilities. "Your tech is never sorted,” she says.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Mi3 Audio Edition

Commbank CMO Monique Macleod weighs in on the downside of short-term marketing and what she sees next for customer personalisation, AI, media and tech

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).