Budget Direct is the fastest growing insurer in Australia - is it product, customer experience or marketing and comms that’s driving the growth? CMO Jonathan Kerr unpacks the answer and lobs a jibe at “transformation programs” - Budget Direct has never done one. Kerr is joined by the Head of Innovation at the rebranded Aware Super, Anita Ayres, NRMA’s Digital and Data lead Harris Hutkin and Lavender CX’s Damian Sharpley who get real on the customer roadmap.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Mi3 Audio Edition

Is the "connected customer" boom delivering growth? CMOs, data and innovation leads at Budget Direct, First State-Aware Super, NRMA and Lavender CX reveal the trials and tribulations

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).