In this episode Bill Partyka shares deep insights about mothers from his 20 plus years’ experience working in consumer foods industry with leading global brands including Wyeth Nutrition, Healthy Choice, General Mills and now, as President and Chief Executive Officer of Gerber Product Company. Leading one of the oldest baby brands in the world, Bill shares with us how brands can stay relevant and build trust with today’s Mums by focusing on deeply understanding their needs, motivations and concerns.
 
For the show notes head to: <a href='https://marketingtomums.com.au/podcast/ep10_bill_partyka_staying_relevant_and_building_trust/'>https://marketingtomums.com.au/podcast/ep10_bill_partyka_staying_relevant_and_building_trust/</a>

Marketing To Mums

10. Staying Relevant and Building Trust with Bill Partyka

Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.

You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.

Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.