In this episode Wendy Liebmann shows us why Mums, in their role as chief household shoppers, are vitally important to the future of retail around the globe. Wendy discusses the speed at which shoppers are changing right now and shares plenty of insights into how brands and retailers can stay ahead of the game. Wendy shares with us which brands are getting it right across a vast range of industries including apparel, beauty, consumer goods and more, and tells us where opportunity lies.
 
For the show notes head to: <a href='https://marketingtomums.com.au/podcast/ep14_wendy_liebmann_how_mums_shop_retail/'>https://marketingtomums.com.au/podcast/ep14_wendy_liebmann_how_mums_shop_retail/</a>

Marketing To Mums

14. How Mums Shop with Wendy Liebmann

Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.

You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.

Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.