In this introductory episode your host, Katrina McCarter, shares nine key mistakes brands make when marketing to mothers. She shares research findings from a survey of more than 1,800 Mums which examined how Mums want to be communicated with to assist you in improving your messaging and channels.
 
For the show notes head to: <a href='https://marketingtomums.com.au/podcast/ep1_Katrina_McCarter_Key_Mistakes_Brands_Make'>https://marketingtomums.com.au/podcast/ep1_Katrina_McCarter_Key_Mistakes_Brands_Make</a>

Marketing To Mums

01. Key Mistakes Brands Make with Katrina McCarter

Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.

You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.

Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.