In this episode Catherine Cervasio talks about her experience in selling into the Chinese market. She profiles the key behavioural differences in Chinese mothers, identifies common mistakes brands make in selling to Chinese parents and shares her tips on entering this growing opportunity.
 
For the show notes head to: <a href='https://marketingtomums.com.au/podcast/ep8_catherine_cervasio_selling_to_chinese_mothers/'>https://marketingtomums.com.au/podcast/ep8_catherine_cervasio_selling_to_chinese_mothers/</a>

Marketing To Mums

08. Selling to Chinese Mothers with Catherine Cervasio

Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.

You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.

Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.