In this episode Mike Johnstone talks about how Volvo UK is taking an innovative approach to marketing their cars to mothers. He profiles the customer led strategy Volvo has successfully created and implemented to connect, engage and convert mothers to buy their cars.
 
For the show notes head to: <a href='https://marketingtomums.com.au/podcast/ep7_mike_johnstone_mums_and_automotive_marketing/'>https://marketingtomums.com.au/podcast/ep7_mike_johnstone_mums_and_automotive_marketing/</a>

Marketing To Mums

07. Mums and Automotive Marketing with Mike Johnstone

Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.

You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.

Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.