In this episode Michelle Poris discusses key insights from the Brand Love 2018 Study and shares key implications this holds for marketers. Their study highlights significant changes in marketing to families and highlights the growing influence of children in family decision making.
 
For the show notes head to: <a href='https://marketingtomums.com.au/podcast/ep6_Michelle_Poris_Kids_Influencing_Mums_Decisions'>https://marketingtomums.com.au/podcast/ep6_Michelle_Poris_Kids_Influencing_Mums_Decisions</a>

Marketing To Mums

06. Kids Influencing Mums Decisions with Michelle Poris

Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.

You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.

Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.