In this episode Natalie Giddings demystifies the role of Influencer Marketing in connecting and engaging with mothers. Natalie shares the common mistakes brands make and highlights important considerations in developing your Influencer Marketing Strategy.
 
For the show notes head to: <a href='https://marketingtomums.com.au/podcast/ep5_Natalie_Giddings_Influencer_Marketing'>https://marketingtomums.com.au/podcast/ep5_Natalie_Giddings_Influencer_Marketing</a>

Marketing To Mums

05. Reaching Mums With Influencer Marketing with Natalie Giddings

Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.

You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.

Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.