In this episode Jeff Fromm talks about why marketers need to start planning for Gen Z who will very soon become our mothers of tomorrow. He profiles Generation Z and shares his research and highlights why strategies you are using today will not work when they become parents.
 
For the show notes head to: <a href='https://marketingtomums.com.au/podcast/ep4_Jeff_Fromm_Gen_Z_Mothers'>https://marketingtomums.com.au/podcast/ep4_Jeff_Fromm_Gen_Z_Mothers</a>

Marketing To Mums

04. Understanding Gen Z Mothers with Jeff Fromm

Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.

You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.

Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.