The Jasmine Star Show

Why No One is Clicking Your Content (And How to Fix It)

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February 27, 2025 3:00am

8m

Want to know the real reason some content gets clicked while others get ignored? It’s all in the TITLE. Whether you’re naming a podcast episode, YouTube video, masterclass, newsletter, or even your next big offer—how you title it makes ALL the difference.

In this episode, I’m breaking down the 5 must-know strategies for crafting titles that stop the scroll, attract your dream audience, and ultimately drive sales.

These aren’t just ideas—I’ve tested them in my own business, my podcast, and my YouTube channel, and I’m spilling everything so you can use them, too!

Click play to hear all of this and:

(00:00:38) Why benefit-driven titles attract more clicks

(00:01:54) The right way to use keywords without sounding robotic or gimmicky

(00:03:40) How to frame your titles positively to inspire action

(00:05:23) My go-to title formulas

(00:06:10) Real-life before-and-after title makeovers so you can avoid the mistakes I’ve made

🎧 Listen to the full episode, Get Your Content Discovered: How to Optimize Your Titles for 2x Intrigue, >>HERE<<

Episodes Mentioned:

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode522