The usual lead magnet writers and marketers are familiar with is some kind of deal or download customers receive in exchange for opting in to your email list. But could a quiz funnel do a much better job? Quiz and email strategist Melissa Payne knows so, and in this fascinating episode she talks to us about: <ul> <li>her career journey and how she moved from agency work to starting her own business </li> <li>using quizzes for lead generation</li> <li>how quizzes work and what they can be used for</li> <li>the research and planning that goes into writing a quiz</li> <li>the types of clients who use quizzes</li> <li>the skills and training you need to become a quiz and email strategist</li> <li>and much more!</li> </ul> Where to find Melissa Her website: <a title="https://storyscoutdigital.com/" contenteditable="false" href= "https://storyscoutdigital.com">https://storyscoutdigital.com</a> Instagram: <a href= "https://www.instagram.com/storyscoutdigital/">https://www.instagram.com/storyscoutdigital/</a> LinkedIn: <a href= "https://www.linkedin.com/in/melissa-payne/">https://www.linkedin.com/in/melissa-payne/</a>  Resources + courses mentioned Kirsty Fanton's Brain Camp: <a title="https://kirstyfanton.com/" contenteditable="false" href= "https://kirstyfanton.com">https://kirstyfanton.com</a> Codex Persona (Abbey Woodcock and Justin Blackman's course on brand voice): <a title="https://www.codexpersona.com/" contenteditable="false" href= "https://www.codexpersona.com">https://www.codexpersona.com</a> Chanti Zak's quiz funnels course: <a title="http://chantizak.com/" contenteditable="false" href= "http://chantizak.com">http://chantizak.com</a> Charlotte Isaac, operations consultant: <a title= "https://charlotteisaac.com/" contenteditable="false" href= "https://charlotteisaac.com">https://charlotteisaac.com</a>

The Content Byte

Email strategy and quizzes, with Melissa Payne

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.