Case studies can be a convincing form of social proof for content clients - and can be a valuable addition to your writing services. In this week's episode, we talk about the following: <ul> <li>The types of case studies clients want (from structured templates to interviews to video-style case studies)</li> <li>How they stack up compared to other content marketing</li> <li>Our tips for finding customers for interview case studies</li> <li>What we charge for case studies and why</li> <li>Creating case studies for your own website.</li> </ul> Other resources <a href= "https://b2blauncher.com/episode171/">https://b2blauncher.com/episode171/</a>

The Content Byte

Your guide to doing case studies for content clients

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.