<p>Writing a good piece of content can be quite different to penning a feature for a magazine. In this episode, we look at how to choose a topic, perform basic keyword research and write a decent headline. Also covered: writing metadata and the call-to-action (CTA) - plus the resources to help you do all of the above!</p>

The Content Byte

Anatomy of a great piece of content (and how to create it)

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.