Starlee Kine’s friend Noel works in advertising. In 2003, Noel was working in at an agency in Richmond, VA. Everyone wanted to work on flashy spots like Apple or Nike or Gatorade. Do you know what wasn’t flashy? Insurance. Which … <a href="http://99percentinvisible.prx.org/2012/06/28/99-invisible-57-what-gave-you-that-idea/" target="_blank">Continue reading →</a>
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99% Invisible

What Gave You That Idea

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.