Who decides that the color this season is “mint green” or that denim jackets are “back?” Of course, there’s top-down fashion, where couture houses and runway shows set a trend that trickles down through the rest of the industry. Then … <a href="http://99percentinvisible.prx.org/2016/09/20/229-the-trend-forecast/" target="_blank">Continue reading →</a>
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99% Invisible

The Trend Forecast

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.