In this episode, David talks to Joshua B Lee who is also the Founder and CEO of StandOut Authority and a prolific entrepreneur. To date, he has established 16 businesses and is also an author and coach. Joshua is on a mission to get businesses to connect with their customers on a human level rather than just thinking only about how to monetize every encounter they have with them. Joshua shares numerous tips to help you to engage more effectively with people. To make them feel comfortable, educate, and inspire them. Enabling you to build a strong relationship with every customer that turns them into advocates for you rather than just simple buyers.