PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. This episode has your host Roshni Baronia in conversation with Joni Deutsch, Vice President of Podcast Marketing and Audience Development at The Podglomerate, to spill the deets on podcast marketing and audience engagement.

Even when you have figured out podcast creation, publishing, and distribution, making the listeners come to your podcast, ensuring that they stay around and follow through the actions you ask them to take like booking a call or visiting your website or downloading the PDF - isn’t an easy task. Thus this conversation becomes extremely valuable if you are a podcaster who is navigating the challenges of building a loyal audience for your podcast. 

Do you have a marketing plan for your podcast? If not, listen in to get some effective strategies for same and the pivotal role visual branding plays in podcast marketing. Did you know that you should have your marketing plan in place even before launching your podcast and Joni gives a peep into the various podcast marketing strategies that they implement at Podglomerate to elevate audience engagement.  

Some noteworthy points made by Joni:

• When you start out with podcasting, see what works for you and get a sense of stability in terms of content and system before promoting your show in full swing.
• Get an idea of your target audience and demographics, as that will help you to decide which promotional vehicles will work for your podcast advertising.
• Collaborating with fellow podcasters is a great promotional vehicle that independent podcasters have easy access to. 

Top quote from Joni Deutsch:

“ I am excited about a trend that I am also a little fearful of, and that is AI; just like everyone out there, AI is on the top of my mind, and it is such a dynamic component for podcasting in so many ways - drafting copy and interview questions to basically stimulating our interview just like this one.”

Listen to the entire episode as Roshni and Joni discuss various ways of marketing podcasts and building effective audience engagement strategies around them. 

About the guest

Joni Deutsch is an award-winning audio professional and National Public Radio (NPR) veteran with more than 10 years of outstanding experience as a podcast manager, content marketer, and audience growth specialist. Deutsch is currently Vice President of Podcast Marketing and Audience Development at The Podglomerate. She leads marketing and audience growth strategy for a high-profile portfolio of podcast clients including Magnificent Noise & PRX’s “This Is Dating” (named “one of the best podcasts of 2022” by New York Times a