PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. In this incisive episode, your host Roshni Baronia talks to Katharina Brendel, storyteller and podcast strategist.

Kat has a background in journalism and marketing which helps her in creating amazing podcasts. She shares how storytelling is essential for the success of a podcast but it is equally important to identify if a good story marries well with the end goal of marketing.

She talks about scripting podcasts that are curated with end listener in mind.

Some noteworthy points from Katharina:

• There is no getting around the practice. You will have to start recording the episodes and eventually you will be able to identify areas of improvement. For example, if you should take longer pauses in between sentences or you should speak a little faster.
• Understand what intellectual level your listeners are at and then tailor the messaging for them so that you can create better value for them.
• Start with something that hooks your listeners and encourages them to listen further. Later, give them the meat of the episode. 

Top quote from Katharina Brendel:

“No method is the only one or the right one. You have to think about who you are creating for”.

Listen to the entire episode as Kat shares a lot of insights on whether you should write a script for your episode, which format to choose from and why to leave “I” from the equation.

About the guest: 

Katharina Brendel’s love of stories led her to study journalism and build a career in media. Through getting a boatload of marketing experience in South America, the US, and Europe, she learned not just how to tell good stories, but how they can drive businesses forward. In 2017, she launched her first podcast and was immediately hooked. Since then, she’s not only become a serial podcaster, but has also helped dozens of people & organizations launch and grow theirs. As a podcasting & storytelling strategist, her jam is helping bold business owners become the orca of their industry’s ocean (aka the biggest, baddest, most big-hearted thing around).

Connect with Kat: 

Website:- https://tellonpurpose.com/

Linkedin:- https://www.linkedin.com/in/katbrendel