There are many steps in the consumer's brand journey but none more important than the last one; purchase. Let's discuss how payment sounds could be retail's weakest link.
This episode was a reboot from a previous article I wrote in 2022; <a href='https://www.dreamrproductions.com/pos-sounds-brands-weakest-link/'>POS Sounds Proven to Be a Brands' Weakest Link</a>.
Thank you to <a href='https://www.sentientdecisionscience.com/'>Sentient Decision Science</a> for their Pay Sounds study and the inspiration for this episode. Thank you also to <a href='https://mademusicstudio.com/'>Made Music</a> for the sonic logo and functional sounds that they contributed to the study.
The SFX were collected from <a href='https://pixabay.com/sound-effects/'>Pixabay Sound Effects</a> and the musical selects (other than the theme song) were from some amazing musicians on <a href='https://artlist.io/referral/9772/Stage'>Artlist.io</a>.
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For further inquiries, email Jeanna at <a href='mailto:jeanna@dreamrproductions.com'>mailto:jeanna@dreamrproductions.com</a>   
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here <a href='https://pod.link/1467112373'>https://pod.link/1467112373</a>.
Let’s make this world of sound more intriguing, more unique, and more on brand.
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Sound in Marketing

POS; Retails’ Weakest Link

Do you hear music when I say the words NBC, McDonald’s, Netflix, or State Farm? Did you sing along? You’re not alone. Brands are discovering the power and flexibility of making sound on purpose. These sound images are filed away in our subconscious; ready to be recalled at any time. 
Remember TripleDent Gum?  
Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b 
Let’s make this world of sound more intriguing, more unique, and more and more on brand.