Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager and I discussed how it all came about.
Walter in Winter: <a href='https://www.youtube.com/watch?v=a3ta5Q3ITUc'>https://www.youtube.com/watch?v=a3ta5Q3ITUc</a> 
Walter At the Lake: <a href='https://www.youtube.com/watch?v=VhFkPvfjs60'>https://www.youtube.com/watch?v=VhFkPvfjs60</a> 
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Let’s make this world of sound more intriguing, more unique, and more on brand.
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Sound in Marketing

Chevy Silverado Walter the Cat (Part One)

Do you hear music when I say the words NBC, McDonald’s, Netflix, or State Farm? Did you sing along? You’re not alone. Brands are discovering the power and flexibility of making sound on purpose. These sound images are filed away in our subconscious; ready to be recalled at any time. 
Remember TripleDent Gum?  
Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b 
Let’s make this world of sound more intriguing, more unique, and more and more on brand.