Ever notice how the NPR ads flow so seamlessly with the programming? It's on purpose and it's thanks to NPM. National Public Media works hard to make every ad relatable, intentional, and engaging.
We kick off season Five of the Sound In Marketing Podcast with an interview about corporate sponsorship advertising. My guests were Sara Barbour and Shannon Boerner of NPM.
For more on what NPM is doing check out <a href='http://www.nationalpublicmedia.org'>www.nationalpublicmedia.org</a> for more information.
 
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The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here <a href='https://pod.link/1467112373'>https://pod.link/1467112373</a>.
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Sound in Marketing

The Sound Of NPR Ads (Part One)

Do you hear music when I say the words NBC, McDonald’s, Netflix, or State Farm? Did you sing along? You’re not alone. Brands are discovering the power and flexibility of making sound on purpose. These sound images are filed away in our subconscious; ready to be recalled at any time. 
Remember TripleDent Gum?  
Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b 
Let’s make this world of sound more intriguing, more unique, and more and more on brand.