Podcasting Tech
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March 18, 2025 3:00am
27m
Are you curious about how to make your podcast not only sound great but also serve as a powerful marketing tool for your business? If so, you're in the right place! This episode of podcastingtech is packed with insights into the strategy behind successful podcasting. Tune in and learn.
In this episode, Mathew Passy chats with Philippa Gamse, the president of Websites That Win International. With over twenty-five years of experience in digital marketing strategy and analytics, Philippa shares her expert knowledge on optimizing podcasts as a strategic business tool.
Philippa shares common pitfalls in podcast strategy, ways to improve content visibility on websites, and the importance of analytics in driving successful results. We take a deep dive into the nuances of leveraging social media and tracking listener engagement to effectively enhance your podcast's impact.
By tuning in, you'll discover pragmatic approaches to enhance your podcast as a business marketing tool, the significance of tracking listener engagement, and learn practical steps to boost your podcast’s visibility and effectiveness.
IN THIS EPISODE, WE COVER:
Links and resources mentioned in this episode:
https://www.wtfpod.com/podcast
Tune in and learn how to boost your Podcast's reach with Philippa Gamse's proven strategies. Subscribe to podcastingtech.com to keep up with all the latest podcast strategies to elevate your podcasting game.
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