Are you curious about how to make your podcast not only sound great but also serve as a powerful marketing tool for your business? If so, you're in the right place! This episode of podcastingtech is packed with insights into the strategy behind successful podcasting. Tune in and learn.

In this episode, Mathew Passy chats with Philippa Gamse, the president of Websites That Win International. With over twenty-five years of experience in digital marketing strategy and analytics, Philippa shares her expert knowledge on optimizing podcasts as a strategic business tool.

Philippa shares common pitfalls in podcast strategy, ways to improve content visibility on websites, and the importance of analytics in driving successful results. We take a deep dive into the nuances of leveraging social media and tracking listener engagement to effectively enhance your podcast's impact.

By tuning in, you'll discover pragmatic approaches to enhance your podcast as a business marketing tool, the significance of tracking listener engagement, and learn practical steps to boost your podcast’s visibility and effectiveness. 

IN THIS EPISODE, WE COVER:

• The integration of podcasting as a marketing strategy: Philippa discusses why podcasting is not just content creation but a strategic element for business visibility. (01:22) 
• Lost opportunities in promoting podcast episodes: Philippa shares how typical website layouts fail to engage audiences with past podcast episodes and offer solutions for better content promotion. (02:07) 
• Effective analytics usage: Philippa talks about using podcast analytics to track how much content listeners consume and optimize episodes for better retention. (04:37) 
• The role of social media and search engines: Philippa explains the importance of using search engine optimization and social media to enhance podcast discoverability. (05:50) 
• Crafting compelling calls to action: Philippa emphasizes the importance of clear, visible calls to action to drive listener engagement and business conversion. (12:06) 

Links and resources mentioned in this episode:

• Websites That Win International:
• websitesthatwin.com
• Follow Philippa on LinkedIn:
• https://www.linkedin.com/in/philippagamse/
• Philips Game's recommended podcasts:
• The Rest Is Politics:
• the restispolitics.com
• The News Agents:
• newsagents.com
• The Rest Is History:
• therestishistory.com
• WTF with Marc Maron

https://www.wtfpod.com/podcast

Tune in and learn how to boost your Podcast's reach with Philippa Gamse's proven strategies. Subscribe to podcastingtech.com to keep up with all the latest podcast strategies to elevate your podcasting game.

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