Ever wonder why some podcasts skyrocket while others fade into obscurity?  If you're a podcaster looking to unlock the secrets of long-term success, this episode of PodcastingTech is for you!

Join us as we chat with Roy Coughlan, a seasoned serial entrepreneur with an impressive track record of founding 20 companies across five countries. On top of that Roy has also launched six podcasts that topped their industry charts. Today’s episode is packed with insights and strategies on ensuring your podcast not only survives but thrives.

Roy brings a wealth of knowledge from his diverse experiences across different fields. He ventured into podcasting to spread powerful messages and has found success in various podcast genres like meditation, blockchain, learning languages, and more. His podcasts are distinctly different yet consistently successful, driven by his passion for enhancing the world through impactful content.

In this episode, we explore effective podcasting strategies, insights from Roy's multifaceted journey in podcasting, and actionable tips for launching and marketing your podcast for maximum reach and impact. He shares his unique approach to preparing for guest interviews, the importance of systemizing processes, and why marketing is as crucial as content creation.

With an unwavering commitment to elevating the podcasting space, Roy reveals his secret formula for engaging audiences and sustaining long-term growth in the industry. This episode is a must-listen for anyone eager to enhance their podcasting strategy and transcend the challenges most podcasters face.

IN THIS EPISODE, WE COVER:

• The journey from entrepreneur to podcaster: Roy discusses how personal experiences inspired his entry into podcasting and the purpose-driven approach behind his diverse podcast portfolio. (01:24) 
• Strategies for engaging content creation: Decoding the art of preparing unique interviews that capture the attention of both guests and listeners, setting your podcast apart from the rest. (05:08) 
• The power of marketing in podcasts: Discover Roy's emphasis on marketing efforts and how it plays an integral role in keeping podcasts alive and thriving in a competitive space. (06:30) 
• Efficient time management and systemization: Learn Roy’s methods to streamline production and free up time for creative pursuits through effective systemization and task delegation. (10:16) 
• Launch strategies for new podcasts: Roy shares his tried-and-true strategy for launching new shows successfully, ensuring an immediate impact on audiences from day one. (16:08) 

Links and resources mentioned in this episode:

• Learn more about Roy Coughlan:
• https://roycoughlan.com
• Recommended software: Audacity -
• https://www.audacityteam.org/
• Connect with Roy on Social Media:

LinkedIn

Instagram

Facebook

Tiktok

Twitter

• Listen to Roy’s