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In this episode, Leslie is joined by a seasoned entrepreneur and CEO with an impressive 22-year track record in property management and advertising. She's a female-founded and led company that's revolutionizing multifamily marketing and more.

Discover how small changes can yield significant results as our guest advocates for property managers and shares her keen insights. She doesn't just identify frustrations; she actively works on solutions to make processes easier and more efficient. Overhauls can be overwhelming. But small, sustained changes can make a huge impact over time! Learn about the power of changing your scenery and seeking guidance from leaders to re-prioritize effectively.

Barbara Savona is an entrepreneur and CEO with over 22 years of experience in the property management and advertising industries. She is the CEO and Co-Founder of Sprout Marketing, a multifamily platform designed to make personalized multifamily touchpoints easy. She is also the host of the Marketing Home Marketing You podcast.

Barbara's grassroots approach to multifamily marketing is informed by her diverse background as a property manager, regional supervisor, advertising executive, and branding strategist. Her philosophy focuses on small, consistent changes that deliver big results, and her clients consistently praise her innovative yet practical approach.

In addition to her success as a business owner, Barbara is a nationally recognized speaker and a graduate of the AIT program. As a branding and marketing strategist, she has helped countless professionals elevate their brands and achieve their marketing goals. Barbara is also a Certified Functional Wellness Coach. Her unique approach to business incorporates a focus on wellness, ensuring that her clients and colleagues are supported in their personal and professional lives. Barbara lives in a shipping container house in the Texas Hill Country with her husband, Doberman, and twelve chickens.

Hear from Barbara about:

• How she took the leap of faith to start a company.
• The importance of observing how media is consumed.
• Investing money in yourself.
• How small things or changes can make a big difference.
• Her list of frustrations.
• Why stress work is not your best work. 

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