There is a plethora of dog-walking businesses displayed in the digital world. But why does your social media stand out from the rest? You don’t want to be just every other dog walking page, but rather stand out by showcasing unique and different content. Your social media page is most likely the first thing potential clients are going to see about you, do you think it is enough to make them hire you?Maybe you don't know what to post, and I understand it, there are no changes almost daily in the digital world and it can be hard to keep up on. Or maybe you are spending too much time reposting other companies' content. Whether you have no clue where to begin or are stuck somewhere in the middle, I want to help you move your social media marketing to where it needs to be. This week I am giving you tips on how to achieve uniqueness that sets your business apart from the rest. Biggest Takeaways: 8:15 Plan out your buckets 9:35 What are their pain points? 11:50 Focus on one thing 13:15 Do not put all social pages on website 16:40 Consider investing in equipment Recommendations: Don't fall victim of the times and let your social pages become outdated. Doors for Better Marketing With Bella are open, and only for a short time. Twice a year doors open to the program to enroll new and existing members to the next semester. Social media is always changing, and we are keeping up on the changes to help you and your business succeed. Choose from two different programs to fit the needs you are looking for. Links: Better Marketing With Bella Episode 231: 13 Biggest Mistakes Pet Sitters and Dog Walkers Make on Social Media Blog: The Secret To Knowing What To Post On Social Media Bella Vasta Instagram Mastermind Group Transcript This is episode 313 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to another episode of Bella in Your Business. You guys, I love the feedback that you send me on Instagram or in my DMs or in my email. It's just awesome. I just want to give a big shout out right now to Paws Oasis, Ceela, who is in the mastermind and also a great podcast listener. She requested that we have longer episodes. The thing is, she's training for a marathon. You go, girlfriend. That's amazing. And while I can't give you a very long episode because it's just not the format, I really appreciate that I get to be in your ears while you are training. And I don't take that lightly. And that's funny—my phone just binged on cue. I'm not going to record this again. But I'm also wondering if when that stuff goes off, if you have an iPhone or you have the similar tones, if that kind of makes your brain go like, “Is someone contacting me?” Because that happens with me. I don’t know about you guys. Also, most recently, I saw Becky from Paws Around Motown post this incredible video and it was her and her husband, I think it is, dancing on their porch with the dog. And it was hilarious. I just shared it to my Instagram story with the caption just talking about how I'm just so amazed at how far Becky has come. I'll never forget when Becky first came into the Jump Consulting Orbit. She came in like she has arrived. She came into Better Marketing with Bella, she joined the mastermind, and we did intensives and we restructured her business. And I always think back to August of 2021, when I was in Chicago, meeting with some other clients and Becky came in from Michigan and stayed the night and just did an intensive with me. And I brought like my selfie sticks and my setup, you know, just to kind of show her how to use Instagram.