Extrology: Mastering People, Performance & Purpose

Building a High-Performance Culture with one of the UK’s Biggest Tech Titans; Credas CEO, Tim Barnett #128

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April 15, 2025 7:00pm

1h 5m

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Looking to scale a tech company from zero to multi-millions? Our latest guest achieved just that in only 4 years!

In episode 128 of Extrology, Tim Barnett, CEO of Credas breaks down how he built a team that can outperform competitors from Silicon Valley, with just 40 people in Cardiff. 

Whether you’re an entrepreneur, leader, or someone looking to understand what truly drives high-performing teams, this episode offers valuable insights. 

Lee and Tim discuss:

  • How clear values, trust, purpose, and removing fear of failure breeds high performance teams
  • The importance of defining a clear “North Star” goal.
  • Demonstrating vulnerability as a leader, admitting mistakes, and creating a culture of accountability
  • The future of digital verification technologies and the challenges Credas faces in a complex market
  • Integrating community engagement and purpose beyond pure business metrics

Tim Barnett: https://www.linkedin.com/in/timothymbarnett/

Credas: https://credas.com/

Get in touch: lee@extrology.com

Extrology:

https://www.extrology.com/

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https://www.tiktok.com/@extrology

https://substack.com/@extrology

https://www.youtube.com/@extrology

Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/