There is a common thread among many of the predictions and trends posts that typically blossom across the web as the year draws to a close: AI agents are poised to revolutionize (a word we don’t use lightly) work in 2025. The frontier AI models — ChatGPT, Gemini, Claude, Llama, and a few others — have captured imaginations and led to various uses throughout the business world. But these chatbots, which deliver answers to natural-language queries, will pale compared to agentic AI, which sets off to complete tasks that require multiple steps autonomously. In this short midweek episode, Neville and Shel delve into agentic AI and its possibilities for communicators, along with five other digital marketing trends.

Links from this episode:

• Top 2025 digital marketing trends: AI, MMM, and more
• Greg Isenberg’s list of agentic AI possibilities on LinkedIn

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The next monthly, long-form episode of FIR will drop on Monday, December 23.

We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. To obtain the credentials needed to participate, contact Shel or Neville directly, request them in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog.

Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.

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Raw transcript:

Hi everybody, and welcome to episode number 439 of four immediate release. I’m She Holtz. And I’m Neville Hobson. We are close to Christmas, the time of year when marketers, communicators, and everyone comes out with predictions and trends for 2025, the come following year which is that year, we have one here.

We’ve talked about a couple recently, and this one’s actually quite interesting. Last week Google celebrated 25 years of they say transforming how we search and discover and shared its vision for the top marketing trends shaping 2025. From smarter tools like AI powered marketing mix models to the rise of shoppable video, Google says, the future promises more intuitive, ethical, and consumer centric approaches.

We’ll explore these trends right after this. We will also see AI agents simplifying complex workflows and mindful [00:01:00] marketing addressing consumer decision fatigue. These trends reflect a pivotal moment where technology meets responsibility, paving the way for a more sustainable and inclusive marketing future.

Google’s insights highlight six key digital marketing trends poised to shape 2025. Let’s look into what this means for businesses and marketers alike. The first one, the evolution of marketing mix models and is a statistical analysis tool that helps marketers evaluate the effectiveness of their marketing campaigns and determine how different marketing tactics impact sales.

Media fragmentation and budget constraints, mms are becoming smarter, faster, and more granular. Tools like Google’s