Kris spent a decade in TV news before starting Tight Line Media in 2006. Her first book, My Place Among Men, is available now and her most recent film Ocean to Idaho capturing the migration of thousands of salmon on their return from the Oregon coast to the Idaho wilderness premieres this Summer and you can see the trailer at tightlinemedia.com.

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Tightline Media

Ocean to Idaho

My Place Among Men

OWAA

Intro to Outdoors

I grew up in Salt Lake City, Utah, the Wasatch mountains were my playground and I always felt comfortable outside. I didn't grow up hunting with my dad. I didn't grow up fishing with my dad. I grew up hiking with my dad. And my dad is forever lost. He doesn't have an internal compass. My mom says I don't have a danger gene, which is probably true, but my dad doesn't have an internal compass. And so we would wander endlessly and he would never admit he was lost. But, I found that by following his dusty frame down a little trail forever and ever, that I learned patience, persistence, resilience, and all those things helped me do my job today. I would just follow him when I was little. I didn't question if we were lost, but I knew darn well we were, and as I got older, I figured that out, but I still knew lost or not that I was comfortable outside. That's where I feel at home.

Advice

All right. So when it comes to the outdoor business, I have a pretty interesting take on it. And it comes from two and a half decades of watching our industry shift. And I'm just so impressed by what I see within our industry as things shift and what matters now, and the way to come at this business. If I were coming at it now would be to look at it from the user's perspective in every way. And that is because the way we value our natural resources has made a dramatic shift in the last century. And you can see it in the way that outdoor users lay out their expectations and those users are your customers. So a century ago we were, we were mining, logging. Resources to us were, what do we get out of them? What can they do for us with a dollar sign? Now, look at where we're at today. They're still mining, logging, drilling, developing a little bit of damming and all that still going on, but you know what? Now there's a seat at the table for that natural resource as it is. Natural resources hold a value for what they offer us as they are. Or in many cases that you see today as they will be, as they're put back together, that has a value. Now our natural resources hold, hold value beyond the dollar. And when your customers start realizing natural resources, hold value beyond the dollar, The way to connect to them is to also value those natural resources beyond the dollar.

Favorite Book

Oh the Places you'll Go by Dr. Seuss

Favorite Outdoor Gear

My favorite piece of outdoor gear pushes the hundred dollars mark, pretty