Welcome to episode 413 of The Outdoor Biz Podcast, brought to you this week by Toyota. From the RAV 4 to the mighty Tacoma, Toyota has a model built for everyone’s Outdoor adventures. I’m excited to talk with Toyota North America Midwest PR and Outdoor Communications Manager and fellow OWAA member Curt McAllister.

Brought to you this week by Toyota

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Show Notes

[04:59.1] How did you get involved with Toyota? Curtis got involved with Toyota through the Great Lakes Outdoor Writers Association. The association approached him about starting the Toyota Let's Go Places scholarship program aimed at supporting young individuals interested in outdoor media.

[11:26:1] What drives Toyota's commitment to promoting hunting, fishing, and conservation? Toyota's commitment to promoting hunting, fishing, and conservation is showcased through its sponsorship of outdoor communicator scholarships. These scholarships aim to support young individuals in these fields and help replenish memberships in outdoor media groups.

[14:03:3] What is your role in Toyota's sponsorship of outdoor communicator scholarships? Curtis's role involves collaborating with organizations like the Great Lakes Outdoor Writers Association to initiate the Toyota Let's Go Places scholarship program. They help target and support young people interested in journalism or forestry by funding their attendance at conferences and events.

[14:55:03] How about the process of choosing a scholarship winner? The process involves targeting three or four young individuals, usually through word of mouth or by approaching local colleges with journalism or forestry majors. Toyota sponsors their conference attendance by covering accommodations, registrations, and travel expenses.

[21:09:1] Do you get outside much yourself? I try to get outside as much as possible. I live in a rural part of Northern Oakland County, Michigan, and engage in activities like leaf-peeping, exploring natural trails, and visiting dog parks. Additionally, I coach college football, spending several nights a week on the football field.

[24:33:5] What is your favorite outdoor activity? Curtis enjoys fishing and shares fond memories of taking their sons fishing. They find solace in taking a couple of hours off to fish at local reservoirs or lakes.

[25:27:5] Can you share an epic outdoor adventure with us?  Curtis s