<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/727683/open_sms">Send us your thoughts</a>In this week’s episode of the CFO 4.0 podcast, Alwyn Jones, CFO of Global Cryptocurrency company, Luno, sat down with Hannah Munro to talk about the importance of an effective finance business partner function.Hannah and Alwyn covered the following:<ul><li>Alwyn’s journey to becoming a CFO</li><li>Why businesses are reluctant to invest in finance and analytics at an early stage</li><li>How to prioritise effectively as a CFO</li><li>Understanding the impact of finance teams</li><li>The benefits of providing insight to the executive team</li></ul>Links mentioned in this podcast:<ul><li><a href='https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Falwynhjones%2F&data=05%7C01%7CMegan.Anthony%40itassolutions.co.uk%7C8ef3816cb3494b815f2808dabbeb58e0%7C907feea3b707473f98d0b6ce85b07ab7%7C1%7C0%7C638028916727381072%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=Qrj3S3ZbThY8qBn%2BEQsQ5%2BIJRX%2F6Xj4i4jvq9SOb16o%3D&reserved=0'>Connect with Alwyn Jones on LinkedIn</a></li><li><a href='https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.luno.com%2F&data=05%7C01%7CMegan.Anthony%40itassolutions.co.uk%7C8ef3816cb3494b815f2808dabbeb58e0%7C907feea3b707473f98d0b6ce85b07ab7%7C1%7C0%7C638028916727381072%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=6kGkcorkTwNaOF5ez67GaRrKCE2xytmPkzQjz0BxI0Q%3D&reserved=0'>Learn more about Luno</a></li><li><a href='https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fitassolutions.co.uk%2Fsage-resources%2Fcfo-40-podcast%2F&data=05%7C01%7CMegan.Anthony%40itassolutions.co.uk%7C8ef3816cb3494b815f2808dabbeb58e0%7C907feea3b707473f98d0b6ce85b07ab7%7C1%7C0%7C638028916727381072%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=ilF99bLOFS8xgHhlV%2B7GhoURxUYZGOtC9417UFql0Kk%3D&reserved=0'>Listen to more CFO 4.0 Podcast episodes</a></li></ul><ul> <li>Explore other CFO 4.0 Podcast episodes <a href='https://itassolutions.co.uk/sage-resources/cfo-40-podcast/'>here</a>.</li> <li><a href='https://itassolutions.co.uk/sage-resources/cfo-40-podcast/'>Subscribe to our Podcast!</a></li> </ul>

CFO 4.0 - The Future of Finance

103. CFO Stories: The importance of an effective Finance Business Partnering Function with Alwyn Jones

Welcome to CFO 4.0, where we explore the dynamic landscape of Financial Leadership in the era of Technology 4.0. I'm your host, Hannah Munro, Managing Director of itas, a pioneering Financial Transformation consultancy. In this podcast series, we unravel the intricate connection between cutting-edge technologies and the financial domain. It's more than just adopting tools; it's about cultivating the skills necessary to navigate and spearhead the transformative journey within Finance.  CFO 4.0 embodies the archetype of the Financial Leader in the future — a fusion of strategic visionaries and tech-savvy innovators. As the CFO role swiftly evolves from a mere cost controller to a strat...