Creative Shop Talk with Wendy Batten
How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy di...
S5 E268 · Mon, July 07, 2025
268. Awesome Isn’t Accidental: Raise the Retail Standards in Your Shop
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: It’s not luck. It’s not magic. Running a successful retail shop takes purpose, planning, and showing up as your best self. In this inspiring episode, I’m sharing a powerful reminder from one of my favorite authors, Jon Acuff: “Awesome is never accidental.” Let’s talk about how you can intentionally create a business that feels great for you and your customers—on purpose, not by chance. We don’t want average businesses or lives: strive for AWESOME. Tips on Raising Your Retail Standards: “Awesome” isn’t just luck. Success is built with intention. Stop saying “She’s so lucky” and ask what she is doing differently. Be an intentional leader. Plan 90 days ahead like a CEO. Learn new skills to grow your shop and confidence. Make business decisions that align with your personal and brand values. Level up your customer’s experience. 81% of people will leave your store if they think someone else offers a better experience. Inconsistent service can drive even loyal customers away. Set clear store standards: music, smell, cleanliness, staff behavior—it all matters. Your Next Steps: Write down the quote: Awesome is never accidental. Pick one small area in your business and raise the bar. Ask yourself: how can I be more awesome today? Related podcasts we think you’ll like: Episode 136 : Annual Planning that Fills Your Life Buckets Episode 143 : How to Plan and Host Successful Events in Your Retail Shop Episode 144 : How to Create a Customer Journey Map About your host, Wendy Batten In case we haven
S5 E267 · Mon, June 30, 2025
267. Retail Planning Midyear Check-In: The Essential Steps
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I want you to ask yourself this question: “Why wouldn’t I be checking in mid-year with my retail business? Is there something I am avoiding? Am I making excuses like I’m ‘too busy’?” (Your words, not mine!) As a retail coach, it’s my job to not only teach you the steps you need to take to do a midyear check-in in your retail business but also encourage you to get it done. Trust me: this will make a huge difference in your mindset and in how you run your beautiful business. In this episode I’m walking brick and mortar retail shop owners through a simple yet powerful midyear retail planning process to stay on track for profitability and growth. You’ll learn what you need to look at during the review, how to adjust business goals, and how to build a profit plan to keep you flexible yet focused for the rest of the year. (Inner Circle members have access to a quarterly retail planning checklist to review your progress!) Whether you’ve hit your targets or need to pivot, this actionable framework will help you identify “creep” in your operations, celebrate your wins, and map out the next six months with confidence. “Don’t plan for ‘fine.’ Plan for awesome. Your business deserves more than mediocre.” - Wendy Batten Timestamped Topics: 03:00 – Flexibility vs. Excuses: Adjusting Your Goals 05:00 – Spotting and Reining in “Creep” 07:00 – Setting Real Profit Planning Numbers 09:00 – Month-by-Month Financial & Inventory Review 12:00 – Profitability Check: Are You Pushing String? 13:00 – Celebrating Achievements & Acknowledging Progress Key Takeaways to Help with Your Midyear Planning Check In: Use a quarterly retail planning checklist to audit goals, revenue, and operations (Inner Circle members: We have one in the mid-year planning masterclass!) Identify and correct “creep” in profits, inventory, team standards, and operations. Use a profit plan template and plug in your numbers, margins, and expenses. This will help you to make sure you are on track to meet your
S5 E266 · Mon, June 23, 2025
266. Behind the Counter: Retail Growth Tips You Want to Try with Yarn Store Guru Cadence Kidwell
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Running a retail business isn’t just about WHAT you sell—it’s about WHO you bringing together in your retail store. In this heartwarming and wisdom-filled episode, Cadence Kidwell of Fuzzy Goat (a yarn store in Thomasville, Georgia) shares how she’s built a thriving business rooted in connection, creativity, and community support. Whether you’re a seasoned retailer or just starting out, Cadence’s story will inspire you to think big, act bravely, and build something meaningful. Key Takeaways from a Retail Yarn Store Owner: Cadence shares her inspirational journey from university teacher to yarn shop owner Why community is the most important product she sells How she built a strong, trusted team that loves the store like it’s their own Creative marketing tools she swears by (like countdowns and story-driven videos) How events like Local Yarn Shop Day bring huge in-store traffic Why offering benefits like retirement plans helps retain staff The importance of mentorship, coaching, and always learning something new “We’re not just selling yarn. We are selling connection and whimsy.” - Cadence Kidwell About Cadence and Fuzzy Goat Prior to opening Fuzzy Goat, Cadence Kidwell obtained a PhD in Creative Writing and designed a certificate program for students to develop cultural competencies while working at Florida State University. She was happy with that career but began dreaming of her own shop. She decided that she could either steady-on into the last decade of university life or she could join the makers’ life by building a business from a rough-worn building & filling it with beautiful yarns made by strong women. Luckily for Thomasville (and the rest of us) she chose the latter. Fuzzy Goat is truly an independent business with over 90% of our merchandise created by other independent women makers. Fuzzy Goat creates a space where conversation across generations and life experiences is valued and sought after. Follow along with Cadence and Fuzzy Goat here: <a href="https:/
S5 E265 · Mon, June 16, 2025
265. How to Have a Summer of Ease Without Losing Retail Momentum
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Let’s make this summer your most joyful and productive yet, without the burnout. In this episode, I’m sharing how to embrace a "Summer of Ease" while still keeping your retail business humming along behind the scenes. Whether you're a brick-and-mortar owner in peak tourist season or experiencing a slower Q3, this one’s for you. We’re trading hustle for harmony by leaning into three core pillars: (1) Fun (yes, you need it!), (2) Rest (not a reward, but part of your job), and (3) Momentum (because Q4 is coming and we need to be ready!) How to Create Ease This Summer: Schedule your calendar and your team’s through September Pre-plan promotions, social content, and email marketing Reuse great content from last year (no one remembers your July 2023 meme, it’s fine) Humanize your brand with softer summer content (think beach reads and mojito recipes) Hand off live sales, store tours, or event planning to your team or guest hosts Let go of the guilt and get off your phone and POS app while you're away It’s time to drop the “shoulds,” my friend. Let’s get to work. Until next week, cheers to joy, freedom, and profits. “Watching your POS like a hawk is not making things sell faster.” -Wendy Batten Your Next Steps Get out your calendar and do some planning! And let’s connect on Instagram! What are your top tips for planning your summer of ease? I’d love to hear from you. Screenshot this episode and tag me on Instagram, or just jump into my DMs. If you're a member of the Retailer’s Inner Circle, check your monthly playbooks. They’re packed with done-for-you email prompts, promotional calendars, and content ideas to make this even easier. And if you aren’t…join my supportive community of retailers in the Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check i
S5 E264 · Mon, June 09, 2025
264. Turn Your Summer Slowdown Into a Retail Reset
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Let’s talk about the “summer slowdown,” shall we? In this episode of the Creative Shop Talk Podcast, we’re flipping the script on the summer slowdown and showing you how to use any quiet time as a powerful CEO reset. Whether it’s organizing your back-end systems, strengthening customer relationships, or proactively planning for Q4, this season can be one of your most productive if approached with intention - and I’m showing you how. We’re diving into practical and mindset-driven strategies for using this seasonal dip to build momentum, clarity, and energy. Learn how to schedule a “money date” with your financials, declutter your tech stack, and plant the seeds for a thriving holiday season. What You’ll Learn in This Episode: Why a slower season can be your biggest strategic advantage How to use your CEO date to make smarter inventory decisions Ways to deepen customer relationships and build brand loyalty Quick backend system fixes that can boost efficiency How to use the summer to prep for a stress-free Q4 and holiday season Why mindset matters more than momentum during seasonal dips Your Next Steps If you found this episode helpful in any way, I would LOVE if you would share it with a fellow shop owner who might need a mindset shift! Then tag me on Instagram (@ wendybatten.biz ) with your summer reset plans. I’d love to hear from you! And then …join my supportive community of retailers in the Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE . Related podcasts we think you’ll like: Episode 115 : How to Tame All of Those Great Ideas <a href="h
S5 E263 · Mon, June 02, 2025
263. Why CEO Time Isn’t Optional in Your Retail Business
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Do you struggle to schedule and/or keep your CEO dates with yourself? Running your shop like a true CEO isn’t just for big-box retailers: it’s for independent creative retail shop owners just like you - trust me on this. If you’ve ever felt like your business is dragging you down; if you KNOW you aren’t spending your time on the things you should be…this episode is for you. Not sold on why CEO time is crucial? Unsure of where or why to start? Wondering what you should be doing during your CEO date? Listen in now! Takeaways for Indie Retailers Hard seasons are normal – Obstacles come with owning a business. What matters is how you move through them. Stop playing small – Don’t let busy work keep you from doing the real CEO work that moves the needle. You can’t scale with hustle and heart alone – Aligned action is what brings joy, profit, and freedom. Take a pause and plan – A regular CEO date with yourself brings clarity and confidence. Want help? – I’m hosting a Quarterly CEO Planning Day on June 10th. Come plan alongside other retailers who get it! More info below. What to Focus on During CEO Time Strategic planning (not just goal setting) Reviewing what worked and what didn’t Understanding your income streams and profit margins Creating intentional marketing, not last-minute campaigns So what is your next step? Join me for a productive afternoon of planning out your next 90 days in my Retailer’s CEO Planning Day on June 10th! This is a new program I’m offering. We will meet together in a small group and spend an afternoon doing some intensive quarterly CEO-level planning for your business. It comes with pre-meeting vision planning prompts, 4 hours of a focused planning session with me and a small group, 2 weeks of support from me, and a retail success toolkit to help you every step of the way! Save $100 by regis
S5 E262 · Mon, May 26, 2025
262. 11 Tiny Habits That Will Make Your Retail Business Better
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Small habits can lead to big results! In this episode of the Creative Shop Talk Podcast, I’m sharing 11 easy-to-start micro habits that can totally transform your retail business. These habits may be small, but they pack a powerful punch. From looking at your numbers to making faster decisions, I’ll give you real-world, simple advice that WORKS. Whether you run a boutique, a gift shop, or a creative space, these tips will help you grow with confidence — and have fun doing it! 11 Micro Habits for Independent Retailers: Don’t “Ostrich” – Stop hiding from your business numbers. Look at them daily so there are no surprises. Always Be Learning – Reading 10 minutes a day or listening to a podcast can level up your skills. Ditch the Burden Mindset – Remember, you get to run this business. Approach it with joy, not dread. Use a “Yet” Mindset – “I’m not good at planning... yet.” Add "yet" to reframe your self-talk. Ask: How Can I Make This Easier? – Don’t overcomplicate. Ask who or what can help. Crush Self-Doubt – Keep a list of wins, kind words, and proud moments to boost your confidence. Set Clear Goals – Know what you’re aiming for so your daily actions move you closer to it. Look Up – Don’t get stuck in the day-to-day. Plan 90 days out. Know what your customers are experiencing. Prioritize Your Health – A healthy YOU means a stronger business. Protect your time and energy. Decide Faster – Avoiding decisions holds you back. Be intentional and aligned with your goals. Make It Fun – This is your dream! Bring energy and joy into your day-to-day. Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! There is so much to love about the Inner Circle: acces
S5 E261 · Mon, May 19, 2025
261. How to Stay Focused and Get Things Done
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Running a shop can feel like juggling flaming squirrels – I totally get it! In this episode of The Creative Shop Talk Podcast, I’m sharing a powerful training from the Retailer’s Inner Circle library to help you focus, prioritize, and actually get things done (without the late nights and endless to-do lists). If distractions and squirrel-brain are wreaking havoc on your retail business, listen up. This one's for all of the busy retailers out there trying to get things DONE! Takeaways for Independent Retailers: How to protect your personal time as a retail CEO The power of setting non-negotiables for work-life balance What a CEO Date is – and why it will change your week The difference between results and goals: what are the three “cross-offable” things you need to do today? How to use the Pomodoro Method to beat distractions: You’ll be shocked by how much you can get done in 25 minutes! 4 D’s to simplify your to-do list: Do, Delete, Delegate, Defer Why batching tasks and working away from the shop floor matters How small group support boosts momentum and accountability Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE . Related podcasts we think you’ll like: <p
S5 E260 · Mon, May 12, 2025
260. Winning with Community in Your Retail Business: Takeaways from my Mastermind Retreat
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Helping and inspiring independent retailers is my passion (and my job!), but I would be remiss if I never shared how inspiring my retailers are to ME. Their inspiration is never more apparent than when we are all together in person: talking shop, ruminating on all the things, and brainstorming through big ideas. In this episode, I’m sharing some of my takeaways from my Level Up Mastermind Retreat in early April in Thomasville, Georgia. I’m always learning from my retailers and amazed by their ideas and this retreat was no different. There is something very inspiring about getting a group of like-minded people together who are working toward a similar goal: running a successful independent retail shop. I hope these takeaways inspire you to try something new to move the needle in your retail business. Takeaways for Independent Retailers: Bravery is contagious: It’s important to surround yourself with people who are on your side. Making a decision and being brave enough to stick to it when you see the needle starting to move and/or having the courage to course correct if it’s not working Collaborations & community are super hot right now: Everyone in your community has the same goal: growing and thriving in a community that supports them. Look to your community for inspiring people: Annie Jones of The Bookshelf in Thomasville showed us that building multiple revenue streams and marketing differently works. (You can follow along with her Instagram at @bookshelftville) Lean into others: You cannot do this alone! I also wanted to give a quick shoutout to YOU! Thanks to your support, the podcast has reached 100,000+ downloads! Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your pr
S5 E259 · Mon, May 05, 2025
259. Behind the Counter: Building a Unique Retail Shop with Heart with Amy and Chris Hart
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Can couples successfully run a retail shop together? Absolutely! From a flash of inspiration on a trip to London to creating a beloved community hub in Thomasville, Georgia; Amy and Chris Hart join me on the Creative Shop Talk Podcast to share how passion, teamwork, and a little bit of "what's our widget?" can turn your entrepreneurial dreams into reality. Amy and Chris own The Hare and the Hart , a boutique inspired by the couple’s time in the Cotswolds. They describe the shop as “English at heart with a Southern sensibility and a French twist.” Amy is an active member of the Retailer’s Inner Circle and has been in the Level Up Mastermind for almost 5 years running. This episode is packed with tips for independent retailers, especially those working together as a couple. From finding your niche, connecting with your community, and navigating the ups and downs of retail life together, Amy and Chris are an inspiration to all aspiring retail shop owners. Takeaways for Retail Shop Owners: Finding your "widget": Identify your unique product (like Amy's Toile designs) Involving family: Amy and Chris have incredibly talented family members who showcase unique products in their shop. Defining Roles: The importance of defining roles and communicating them clearly. Build your community: Make it a point to connect with members of your community. Featuring local artisans in your shop is a good way to do that. Overcoming challenges: Amy and Chris know when their slow season is and have come up with ways to draw customers in and also keep their minds right knowing things do pick up. Chris’s Advice : "Don’t give up your dream to somebody else.” Listen in for more thoughts on what Chris and Amy could have done differently if they could rewind 7 years. “Don’t give up your dream to somebody else.” -Chris Hart Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless
S5 E258 · Mon, April 28, 2025
258. Five Smart & Ethical Ways to Build Your Email List and Connect with Customers
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: What’s something you are doing now in your retail business that you wish you would have started doing sooner? When I ask clients this question, the answer is often “I wish I would have started an email list sooner.” The reason is because they’ve learned over time that email is still a super powerful tool! It’s a direct line to your customers - no “beating the algorithm” required. In this episode, I’m giving you 5 simple ways to build your email list and keep your customers happy. You’ll learn how to connect better, sell more, and own your customer relationships. I hope you’ll join my email list (if you aren’t already on it)! You can do that by scrolling to the bottom of my homepage HERE . 5 Ways to Build Your Email List: Ask your customers at checkout to join the list: You can use a QR code to do this! Do an in-store give-away. Offer a freebie/lead magnet as an incentive to join. When you host events customers need to pre-register for, ask those folks to join the list when they are registering. Use a pop-up on your website and ask people to join: Simple and effective! Remember to ensure your emails are valuable to your clients. You want them to look forward to hearing from you! Regular emails help you sell more and build loyal fans of your brand. Who doesn’t need more of that in their retail shop? “If all of your social media accounts were gone tomorrow, how would you connect with your clients?” -Wendy Batten Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand <a href= "https
S5 E257 · Mon, April 21, 2025
257. Spring Cleaning for Your Retail Business: Refresh Your Mind, Shop, and Sales
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ LAST CALL! Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: Ready to spruce up your shop and boost your business? Spring (or Autumn, depending on where in the world you are!) is the perfect time to clean out the old and bring in the new. In this episode, I’m giving independent retailers easy tips to refresh their mindset, clean up their shop, and make more money. Key Takeaways: Mindset Refresh: Get rid of negative thoughts and focus on new opportunities. Remember why you started your business and get that excitement back! Money Moves: Inventory Check: Look at old stock and have a spring cleaning sale to clear it out. Don’t let money sit on your storage shelves! Expense Review: Cut unnecessary spending by checking your credit card and bank statements. Pricing Check: Make sure your prices make you a profit, and don’t just copy your competitors. Shop Spruce-Up: Clean your shop, including dusting and fixing anything that looks worn out. Update uniforms, aprons, and how your staff presents themselves. Marketing Boost: Refresh your marketing plans to get customers excited. Remember: “Nothing great was ever achieved without enthusiasm!” Plan for Success: Having a plan is key to making good things happen! “Nothing great was ever achieved without enthusiasm.” - Ralph Waldo Emerson Need more? Join me and our supportive community of re
S5 E256 · Mon, April 14, 2025
256. Retailers in the Wild: Elevate Your Retail Shop Using These Observations From My Time in New Zealand
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: I’m home from a 6-week trip across New Zealand where I perused more than 150 independent retail shops! Phew! In this episode of the podcast, I am sharing 5 tips/observations that will elevate your retail shop. Want customers lining up instead of walking by? It’s time to revamp your retail strategy and I have the keys to success! Here are 5 powerful tips to magnetize customers and maximize sales, all inspired by visiting retailers in the wild in beautiful New Zealand. 5 Tips to Elevate Your Shop: Boost Visibility: I’ll give you some ideas and platforms you can use right now to make sure people can find you. Perfect Your Shop Standards: There is more to keeping shop than turning on the lights and unlocking the door! Signage That Sells: I’ve said it before and I’ll say it again: Good, clean signage is a silent salesperson. Check Your Inventory/Merchandising: I’ll offer my thoughts around aligning inventory with your branding as well as making sure your shop is “shoppable.” Stop Making Assumptions About Your Customers: Offer your help. Serve all of your customers with hospitality. "Clear is always kind." -Wendy Batten Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to
S5 E255 · Mon, April 07, 2025
255. Resilience, Real Talk & Redefining Success in Your Retail Business (and Life)
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: Running an independent retail store comes with challenges, but it can also be AWESOME. Join me as I chat about keeping a positive mindset, facing challenges head-on, and creating your own version of success. Let’s make your retail dreams a reality! Key Takeaways: The Myth of Easy Success: There's no secret recipe for success. It's about trying, learning, and growing. You're Not Behind: Forget comparing yourself to others! Just focus on moving forward. Challenges Are Part of the Job: Being a boss means dealing with problems. Think of them as making you stronger! Ditch the “Pity Marketing”: Complaining gets you nowhere. Take charge and find solutions! Control the controllables: You can't change everything, but you can control your attitude, effort, and how you handle things. Define Your Success: What does success REALLY mean to you? It's your business, so you get to decide! Action Beats Avoiding: Don't hide from problems – tackle them! And the best advice I can give you today… Keep Going! You're doing great. Stay positive, keep learning, and make it happen! "The experience of resistance strengthens the architecture of our character enough to hold the weight of our success." -Megan Miller Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! There is s
S5 E254 · Mon, March 31, 2025
254. The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: What happens when independent retailers join forces? In a word: Magic. In this episode, I’m chatting with Millie and Adam Blackwell, a powerhouse entrepreneurial couple from Greytown, New Zealand. Millie owns Mrs. Blackwell’s Village Bookshop and Adam owns Blackwell and Sons Bike Shop , both located in Greytown. Want to hear about how they transformed their small town in New Zealand into a thriving shopping and tourism destination? Let’s dive in! Key Takeaways: The Power of Collaboration: How Greytown retailers and small businesses united to boost business for everyone. Amplifying a Destination Town: The strategy behind turning a small town into a must-visit shopping spot. Winter Festival Success: How one idea turned the slowest season into a top sales month. Branding a Town Like a Business: Why a strong, unified message matters. Running Multiple Businesses as a Couple: Insights on balancing entrepreneurship and life. “Customers don’t just show up—you have to give them a reason to come.” – Adam Blackwell Listen in to this week’s episode and get thinking about your town, and what you could do to spark initiatives in your community. Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! You’ll get a monthly marketing and operations playbook, monthly group coaching, countles
S5 E253 · Mon, March 24, 2025
253. Mastering Social Selling: How Retailers Can Boost Sales and Build Loyal Customers
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: Did you know that 76% of shoppers have made a purchase from a brand they discovered on social media? Social selling isn’t just a trend—it’s a game-changer for independent retailers looking to drive sales and build deeper customer connections. In this episode, we break down how you can turn your likes, comments, and follows into real revenue for your retail business. Key Takeaways: What social selling really means (hint: it’s more than just posting products!) How to create engagement-driven content that leads to sales Why live shopping is the future and how to start The power of consistency—how to build an audience that shows up to buy Tools and strategies to make social selling seamless and profitable Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! You’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information <a href
S5 E253 · Mon, March 17, 2025
252. Creating a Culture of Hospitality in Your Retail Business with Guest Expert Stephanie Miller Vincent
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: Hospitality isn’t just being nice to your customers. It’s about genuinely caring for others and in retail, it starts with your team! Join me and my guest expert Stephanie Miller Vincent as we chat about bringing hospitality back to its roots: caring about others. Stephanie has worked in hospitality in the US and in Canada for years. She now runs her own business, SMillerVision , where the goal is to help her clients empower their employees, leading to increased satisfaction for the employees and guests alike, company growth, and increased revenue. Win win win! “Hospitality is not an industry. It is the core of who you are and how you take care of people.” -Stephanie Miller Vincent In this episode, you’ll learn at its core what “hospitality” means and what we mean when we say “you can’t run a business from a checklist!” Key Takeaways: You must lead your staff by example. The days of telling staff “because I said so” are over! Your staff needs to understand the vision of your retail business and why exuding high levels of hospitality to their customers/guests matters Being an “employer of choice” isn’t always all about money. Have in-person conversations with your staff to find out why they work for you: what your strengths as an employer are, what they might change, what might make them leave. Think about your team the same way you would think about your customers. The “Peak-End Rule”: people remember an experience based on how they felt at its peak and at its end, rather than a sum of every detail of the
S5 E251 · Mon, March 10, 2025
Stop Hiding and Be Known: Part 3 of the Retailer’s Visibility Series
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: Become better known in your community! The third episode in the Retailer’s Visibility Series is about connecting through community and leveraging your business through collaborations with other businesses in your area. I’ll share exactly what collaborations are, how collaborations can grow your ideal customer audience, and who you should be contacting. There are a lot of opportunities in your own community to connect with your customers. Where in your community is your ideal customer hanging out? Let’s figure out how to get those people into your retail shop! There is also an element of community involvement and support and I’ll share my thoughts on when to say yes to all those sponsorships you are asked for. The goal is for potential customers to see you and your brand everywhere in the community! Remember: involvement doesn’t always mean attending a fancy gala or some big networking event! Listen in and hear how to make it easy, free and fun! I’d love to know if this series was helpful to you and which of the 3 strategies you will amp up? Let me know how you make out. Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! March is the PERFECT time to join - Coaching Week is from March 24-28! Every day during that week we will meet for group coaching. This only happens once a year so don’t miss it. On top of that, you’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic M
S5 E250 · Mon, March 03, 2025
Stop Hiding and Be Known: Part 2 of the Retailer’s Visibility Series
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: How do we get our brick-and-mortar retail business found and seen by more people? Welcome to Part 2 of the Retailer’s Visibility Series! In this episode, I’m sharing three things you can update today for free to ensure your shop is being found when potential customers are searching for businesses like yours online. And it’s not all about social media! We’ll touch on what SEO can do for your retail business and what you may need to update on your Google Business account and your shop’s website. I’ll also share my thoughts on blogging! (Hint: it’s not dead!) Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! March is the PERFECT time to join - Coaching Week is from March 24-28! Every day during that week we will meet for group coaching. This only happens once a year so don’t miss it. On top of that, you’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE . Related podcasts we think you’ll like: Episode 96 : Before You Pay For Ads, Do These 3 Things Episode 142 : How to Ma
S5 E249 · Mon, February 24, 2025
Stop Hiding and Be Known: Part 1 of the Retailer’s Visibility Series
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: Are you hiding from your customers? Have you ever heard someone refer to a business as a “best-kept secret?” While this is typically a compliment, we don’t want that to be us! It’s time to stop hiding and make sure everyone in your community (and beyond!) knows who you are and what you are doing. Episode 249 is the first in a series of three podcasts dedicated to getting your shop found. We start with your Attract Strategy: the ways you are attracting new customers to your shop. We’ll cover lots of important topics in this episode including what you should be doing on social media and why your front-facing assets need to tell a compelling story about you and your shop. Inside the episode, I’m giving you three EASY action items to complete so you know you are doing everything you can to make sure your Attract Strategy is working for you and your retail business. On the next episode of the podcast, we will continue the series specifically covering how your retail shop can be found. Don’t miss it! Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! You’ll have access to countless Masterclasses including Foot Traffic Made Simple . Not ready to join but want to purchase this stand-alone masterclass? You can purchase it on demand HERE . Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE . Related podcasts we think you’ll like: Episode 96 : B
S5 E248 · Mon, February 17, 2025
5 Minute Retail Marketing Tips: Where Do You Spend Your Time?
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you struggling to find the time to spend on what will move the needle in your retail business? Not sure what should be spending YOUR time on versus what you should be delegating out? In this episode of the Creative Shop Talk Podcast, we are focusing on the art of delegation and the importance of focusing on CEO-level work. I’ll talk about how to break down your tasks and time so you can effectively use the most powerful resource you have: your time as CEO. I have some great book recommendations to share in this one as well! Looking for more? Join the Retailer’s Inner Circle . You’ll have access to a monthly playbook that will help you track your numbers, support your weekly CEO date, provide promotional ideas and marketing strategies, and so much more. We also have an on-demand catalog of masterclasses that will help you move the needle and find success in your retail business. More info here ! Related podcasts we think you’ll like: Episode 33 : The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success Episode 48 : The 3 Biggest Time Wasters for Retailers and How to Avoid Them Episode 94 : The Retailer’s Ecosystem: Where To Spend Your Time and Focus Within Your Business About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked
S5 E247 · Mon, February 10, 2025
5 Minute Retail Marketing Tips: Making Marketing Manageable
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you feeling overwhelmed at the thought of making a marketing plan for your retail business? Don’t worry - I’m breaking it all down for you in this quick 5 minute episode. I’ll share how independent retail businesses can simplify their marketing by focusing on the numbers that matter most. With the practical tips I share throughout this episode, you’ll be able to flip your mindset around retail marketing to simplify your efforts AND make your efforts more intentional. Intentional marketing leads to retail success! Let’s dive in! Related podcasts we think you’ll like: Episodes 163-166 : Simple Sales Strategy Series Episode 241 : Year-End Reflections: Mindset, Marketing, and Lessons for Success in 2025 Episode 245 : Best of Series: Retail Marketing from Gen Z to Boomers About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free res
S5 E246 · Mon, February 03, 2025
246. 5 Minute Retail Marketing Tips: Relationships are Rocket Fuel
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: We know that building strong relationships is more than just good business - it’s the key to staying memorable, growing your network, and fostering trust in your community. In this quick 5 minute episode, I am breaking down how relationships can fuel your success: from customer connections to community collaborations. Key Takeaways: Relationships Matter: Connect with your customers, staff, vendors, and other local businesses. Building trust and being known in your community keeps you top of mind. Empower Your Team: Train your staff to be conversationalists who represent your business and nurture customer relationships with care. Collaboration is Key: Partnering with other local businesses can spark fresh ideas and open doors to new opportunities. Word of Mouth Works: Strong relationships lead to referrals and help your business grow organically. Retail Excellence: Independent retailers stand out by nurturing relationships and providing exceptional service through authentic connections. Related podcasts we think you’ll like: Episode 147 : How to Reframe Your Mindset Around Competition Episode 174 : 5 Ways to Network in Your Own Community Episode 238 : Behind the Counter: Building Community Through Beautiful Spaces with Lisa Wrixon About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailer
S5 E245 · Mon, January 27, 2025
Best of Series: Retail Marketing from Gen Z to Boomers
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: We are going back in time to rediscover one of the most popular episodes of the Creative Shop Talk Podcast! We all know that differences exist across generations, but have you given any thought to how those differences could impact marketing for your retail shop? Today on the podcast we are going to dive into just that: generational differences among our customers and how we can market differently to ensure we are serving all of our customers without leaving money on the table. This question came up in my Level Up Mastermind retail group recently and as a group we did some digging. Today I’m sharing some research and findings with you all. If you are interested in learning more about the group, you can check out my website here . How to Market to Different Generations Here are some notes about each generation: where they are in life, what they respond to, what they are looking for, etc. Gen Z - (ages 12-26 currently) - Gen Z spans a wide age range, but the older bunch is at the age where they are getting their first apartment, buying their first home, getting married, etc. They will tell you that they have a short attention span. This group (more than others) responds to short-form video (TikTok) Millennials - (ages 27-42 currently) - Millennials have a busy lifestyle. They are often parents of young children. A few things that characterize their shopping experience are frictionless buying, connection to the community, loyalty to brands they love, driven by peers (reviews). Surprisingly, Millennials are still listening to the radio. They love curbside pickup and Instagram buying - anything that makes life easier. Gen X - (ages 43-58 currently) - Gen X shares characteristics of both Millennials and Boomers. They are totally loyal to brands they love and expect great customer service. Traditional marketing typically still work amongst Gen X (value added, coupons, discounts etc.) They are a very nostalgic bunch and often purchase from Facebook ads. Boomers - (ages 59-75 currently) - Surprisingly, Boomers are the best at opening emails. They are very brand loyal and not motivated by FOMO, meaning last-minute or exclusive deals won’t speak to them. Boomers love online ordering and still purchase gift certificates.
S5 E244 · Mon, January 20, 2025
Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you curious how e-commerce businesses evolve into brick and mortar shops? Maybe you operate an Etsy shop or sell on social media but have always wondered what it would be like to open your own shop. If that sounds like you, listen up! In this episode of the podcast, we are diving into the story of Chris Waddy, the owner and CEO of Loopy Wool in Salisbury, New Brunswick. Chris shares her incredible journey from running a small Etsy shop to building a thriving brick-and-mortar destination. She is also an active and valuable member of my Level Up Mastermind and Retailer’s Inner Circle. If you’re an entrepreneur looking to turn dreams into actionable plans (or your online shop into a successful brick and mortar!), this episode is packed with insights just for you. Let’s dive in! Key Highlights: Planning for Success: How simple planning eased anxiety and built confidence in Chris’s retail journey. Brick and Mortar Mastery: The challenges and wins of opening a physical store after starting online. Community Impact: How creating a vibrant, local business can uplift small towns - and YOU can be a part of that! Marketing Tips: Chris talks about her experience using design, events, and even billboards to attract customers and build a destination business. Balancing Introversion and Leadership: Chris’s insights on navigating personal challenges as a retail entrepreneur. Actionable Takeaways for Retailers Plan Events to Build Buzz: Create signature events or demos around quieter seasons to bring traffic to your store. Employ Multiple Revenue Streams: You can earn revenue with both brick-and-mortar and e-commerce options to build stability and reach more customers. About Chris Waddy and Loopy Wool Chris is the owner of Loopy Wool, a fibre art studio in Salisbury, New Brunswick. Chris was a rug hooker first but her love extends to all fibre art now. Loopy Wool opened less than a year ago. Follow along with Chris and her business: Loopy Wool: Instagram | <a href="https://www.l
S5 E243 · Mon, January 13, 2025
Behind the Counter: Creating Customer Joy in Retail with Kim Williams of The Polka Dot Press
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: What’s the secret to running a retail business that feels like home and keeps customers coming back? In this episode of the podcast, I sat down with powerhouse and retail expert Kim Williams of The Polka Dot Press in Tallahassee, Florida - and we are answering that question and so much more. Get ready to be inspired! With over 21 years of retail experience and a knack for social media marketing, Kim shares actionable tips for retailers, heartfelt stories, and strategies that every independent retailer can use. From training staff to balancing a side business, Kim’s insights are a must-hear for retailers looking to stand out in 2025. Key Highlights: Kim’s Retail Journey: From a home-based stationery line to a thriving brick-and-mortar stationery and gift shop, learn how Kim evolved her business over two decades. Hospitality in Retail: The beauty of treating your shop like your home and creating a welcoming experience for customers. Your shop should feel like your happy place! “Treat your shop like your home, and your customers will feel like family.” -Kim Williams Staff Training Secrets: How Kim uses a “Disney Main Street” analogy to keep her team and customers engaged and her shop dynamic. Listen in for some really fun secrets her staff uses to make the customer experience at The Polka Dot Press better! Smart Transitions: The bold move to move from custom services and focus on curated, ready-to-sell products. Additional Revenue Stream Success: How Kim invested in her love for social media marketing: taking on clients and adding revenue. Social Media Success: Why relationships matter more than algorithms and how consistency can transform your online presence. “Relationships over algorithms—that’s the key to social media success.” -Kim Williams Balancing Act: How Kim juggles a successful retail business and a growing social media agency. Actionable Takeaways: Embrace “consumable gifts” for products that delight and don’t add clutter. <p dir="ltr" role="presentation"
S5 E242 · Mon, January 06, 2025
6 Areas to Focus on in Your Retail Business in 2025
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Join me for a 4-hour intensive January Retail Reset on January 14th! This is a small workshop where we will be laser-focusing on your business. Feel like you might need to revisit your goals and get clear on what you need to do in 2025? Join me! All of the details are here . If you are dreading making a plan for your retail shop in 2025, I have something for you: Design Your Best Retail Year Ever is available for purchase as a stand-alone workshop (or free for you if you are a member of The Retailer’s Inner Circle program)! This workshop has been named a favorite by so many of my clients. It’s truly an invaluable resource that every retail shop owner can use - whether you love to plan or dread it. Grab it today, or join the Retailer’s Inner Circle and it’s included in your membership - along with a “pantry” full of other masterclasses and resources for you to grab when you need them. The 6 Areas You Should Focus on This Year Building a stable foundation: There are three pieces to business stability: (1) business viability/profitability (2) your customers and their changing needs (3) you and your team Embracing retail excellence: Mediocrity is not going to cut it in 2025. “Excellence” doesn’t mean luxury, it means paying attention to details in all aspects of your business. “If coming to my shop today wasn’t the best thing our customer did, then we haven’t done our job.” -Cindy Boissonneault, Poco Inspired Earning your customers’ loyalty: Your customers want to be seen and understood. What strategies do you have in place to create customers for life? Be a superhero in your community: How can you be a town cheerleader, connector, and community advocate? Exude confident leadership: Believe in what you are creating. What are you spending your CEO time on? Visibility is key: Position your brand to be seen as the “go-to.” Can your customers shop online? Are there revenue streams you can add? Rel
S5 E241 · Mon, December 30, 2024
Year-End Reflections: Mindset, Marketing, and Lessons for Success in 2025
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: This year has flown by, and as we bid farewell to 2024, it's time to reflect on the lessons, wins, and challenges that shaped our journeys. In this episode, I’m sharing powerful takeaways from coaching clients, my own experiences, and inspirational quotes/insights that can inspire independent retailers to make 2025 their best year yet. Get ready for mindset shifts, marketing tips, and practical strategies to simplify, amplify, and thrive! If you are dreading making a plan for your retail shop in 2025, I have something for you: Design Your Best Retail Year Ever is available for purchase as a stand-alone workshop (or free for you if you are a member of The Retailer’s Inner Circle program)! This workshop has been named a favorite by so many of my clients. It’s truly an invaluable resource that every retail shop owner can use - whether you love to plan or dread it. Grab it today, or join the Retailer’s Inner Circle and it’s included in your membership - along with a “pantry” full of other masterclasses and resources for you to grab when you need them. Some Takeaways: The Power of “How Can I” Energy: Shift from “I can’t” to “How can I” and see the shifts. Simplify and Amplify: Why B+ work and “Done is better than perfect” can help you focus on what truly matters. Give yourself permission to let it be easy - whatever “it” is! “A confused mind never buys.” Mindset Makeover: Embrace the courage to course-correct, drop words like “busy,” “just,” and “yeah, but…” from your vocabulary and get out of your own head. Build a Trusted Brand and Use the Power of Invitation: Move beyond selling and yelling. Learn how to create a customer experience they’ll adore. Bring them into your business. Financial Wisdom: “It’s not the money you make; it’s the money you keep.” Get intentional about your cash flow and profitability. “You can’t be upset about the results you didn’t get from the work you didn’t do.” “Fix Problems Now”: Don’t let problems get bigger or manifest into somet
S5 E240 · Mon, December 16, 2024
240. 5 Questions to Ask Yourself Now as You Design Your Year Ahead
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: As an independent retailer, the end of the year is a perfect time to pause, reflect, and plan for the future. In this episode of the Creative Shop Talk Podcast, I’m sharing five powerful questions that can help you evaluate your past year, identify growth opportunities, and set intentional goals for 2025. Whether you're looking to streamline your operations, grow your customer base, or simply realign your business with your values, these insights are tailored to help small business owners thrive. If you are dreading making a plan for your retail shop in 2025, I have something for you: Design Your Best Retail Year Ever is available for purchase as a stand-alone workshop (or free for you if you are a member of The Retailer’s inner Circle program)! This workshop has been named a favorite by so many of my clients. It’s truly an invaluable resource that every retail shop owner can use - whether you love to plan or dread it. Grab it today, or join the Retailer’s Inner Circle and it’s included in your membership - along with a “pantry” full of other masterclasses and resources for you to grab when you need them. Episode Highlights: 1. Reflect on Success: Use five reflective questions to assess your year and identify areas of improvement. What do I wish I had done better? What am I most proud of? What am I worried about? What do I want to be proud of next year? Do my goals align with my vision? 2. Plan with Purpose: Embrace the Design Your Best Year Ever workshop to map out a clear and intentional plan for 2025. 3. Community Matters: Join a supportive retailer network to share insights, get inspired, and stay accountable. 4. Mindset Shift: Replace worry with clarity by addressing concerns directly and creating actionable steps. "Success is yours, but you have to design it." -Wendy Batten Related podcasts we think you’ll like: Episode 194 : Feeling Stuck? 20 Prompts to Help Flip Your Mindset Episo
S5 E239 · Mon, December 09, 2024
239. Behind the Counter: Building the Business You Wish Existed with Jasmine McCue
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: What kind of business do you wish existed in your community? Jasmine McCue, owner of The Crow’s Nest Pantry in Alberta, identified just that and then made it a reality. In this episode, Jasmine shares her inspiring journey of starting the pantry to address her community’s needs and how it evolved into what it is today. She shares lessons learned about staffing and planning and the power of using data to drive success. Listen in to discover valuable insights for independent retailers! Episode Highlights: Small town, big vision: Jasmine describes how she turned a community need into a profitable, beloved store. Data-driven decisions: The importance of using sales data to refine inventory and meet customer demand (including an amusing story about Brussels sprouts!) Planning saves time and money: How Jasmine leveraged pre-planning to improve profit margins and efficiency Staffing lessons: Managing challenges with employees while prioritizing the needs of the business Creative marketing: Innovative ideas like partnering with Airbnbs to attract new customers. "Freedom lies on the other side of hard conversations.” -Wendy Batten Jasmine is an active member of the Retailer’s Inner Circle program and is part of one of our Progress Pods inside the group. Join her and other amazing retailers like her in 2025! Related podcasts we think you’ll like: Episode 238 : Behind the Counter: Building Community Through Beautiful Spaces with Lisa Wrixon Episode 220 : Retailer Success Series: How Two Friends Turned a Creative Hobby into a Successful Retail Business Episode 204 : Behind the Counter: Meet Inner Circle Member Jeanne Terrill About Jasmine and The Crow’s Nest Pantry Jasmine is a pharmacist by trade but her passion has led her on a path to serve her community through opening The Crow’s Nest Pantry. She opened her business because she believes everyone deserves access to wholesome bulk food and natural products that they can afford. Their she
S5 E238 · Mon, December 02, 2024
238. Behind The Counter: Building Community Of Beautiful Spaces with Lisa Wrixon
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: What would happen if you built a business centered entirely around what you love and what you believe your community is currently missing? We’re about to find out! In this truly inspiring episode of the Creative Shop Talk Podcast, I’m sitting down with Lisa Wrixon, the visionary and CEO behind thestylewell and Lewellyn , two boutique shops in North Vancouver. From her roots in art history to leading retail operations for major brands, Lisa’s journey is a masterclass in turning passion into purpose. Discover how she built a thriving business centered on beautiful design, community engagement, and a curated customer experience—all while staying true to her values and vision. If you’re an independent retailer looking for actionable insights and motivation, this episode is for you! Episode Highlights: We dig into Lisa’s Background: From studying art history to managing merchandising and retail operations for top brands like The Body Shop and Indaba Trading. thestylewell Origin Story: A dream sparked by a love for beautiful, curated spaces, culminating in a thriving home decor business in North Vancouver. Running Two Shops: Lisa owns thestylewell, focusing on home decor, and Lewellyn, a sister shop for fashion and accessories. Building Community: The importance of hosting workshops, events, and pop-ups to engage with the local design and retail community. Curating Success: Balancing simplicity, aesthetics, and strong operational practices to create a loyal customer base. Biggest Lessons: The value of staying true to your brand while taking calculated risks to grow. Takeaways for Retailers: Invest in your community and prioritize relationships over transactions. Curate your offerings with a strong focus on aesthetics and what resonates with your ideal customers. Don't overcomplicate operations—simplicity and clarity can fuel success. Co
Mon, November 25, 2024
237. Retailer Success Series: Cindy’s Journey to Building a Thriving Bead Store
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Do you need inspiration navigating your role as an accidental entrepreneur? This episode is for you! Like many of us, Cindy Boissonneault of Poco Inspired in Winnipeg didn’t intend on putting on a CEO hat and running a retail business. In this episode, Cindy shares her inspiring journey from overcoming stress-induced challenges to becoming a successful retail entrepreneur. With no prior retail experience, Cindy built her bead store into a thriving business by mastering inventory management, focusing on what works, and building strong systems. Tune in to hear her strategies for transitioning into a true CEO role, creating a sellable business, and achieving retail excellence—all while staying connected to her customers and community. In this episode, Cindy and I chat about: Her 20-year journey from overcoming stress-related illness to owning a thriving bead store. How buying an existing retail business kickstarted her entrepreneurial career. The value of niching down: Focusing on what sells best. Transitioning from hands-on retail to strategic CEO leadership. Key insights into creating a sellable business with strong systems and processes. Practical strategies for inventory management and using metrics to make tough decisions. Collaboration with competitors: Why rising tides lift all ships. Planning secrets for reducing stress and driving success. Takeaways for All Independent Retailers: Understanding your unique selling point and investing in expertise. Developing systems (SOPs) that make your business scalable and sellable. Using metrics to guide inventory and revenue decisions—don’t let emotions dictate choices. Building community, both in-store and with competitors, to boost customer loyalty. Stepp
S5 E236 · Mon, November 18, 2024
236. How to Clear Inventory Fast and Boost Holiday Sales in Your Retail Store
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Don’t sit on cash. This time of the year we want to move inventory OUT. Let’s make sure you don’t have any extra inventory left after the holidays. Let’s also optimize how much you can get for what you do have and let’s turn it into cash before the end of the holidays! In this episode, I’m sharing practical, effective tips to help independent retailers move slow-moving or excess inventory. I’ll tell you how to leverage bundling, flash sales, and other simple promotional strategies to clear stock and improve holiday sales. Some Takeaways: Optimize Inventory Levels: Regularly assess your stock to ensure you're not overstocked on items that aren't moving. Set a Clearance Timeline: Establish a plan for holiday decor or seasonal items to avoid post-holiday clutter. Bundling Products: Combine slow-moving items with popular ones to create attractive themed bundles. Create “Last Chance” Sections: Designate a specific area in your store for final sale items to draw attention. Use Flash Sales and Events: Go live or send emails to promote limited-time offers that create urgency. Exclusive Discounts for Loyalty Members: Reward your loyal customers with early access to deals. Gift With Purchase (GWP): Offer a free gift to customers who spend over a certain amount to clear out smaller stock. Host a Live Sale: Engage customers by showcasing products directly, ideal for highlighting overlooked items. Mystery Bags & Stocking Stuffers: Surprise and delight customers with mystery items to encourage impulse buys. End-of-Season Blowout: Schedule an annual or biannual clearance event to keep stock fresh and avoid storing unsold items. “We don’t want to box up money. Keep your inventory moving and in front of customers.” -Wendy Batten Related podcasts we think you’ll like: Episode 104 : Tight on Cash Flow? Let’s Turn Your Old Inventory into Cash for
S5 E235 · Mon, November 11, 2024
How to Design Your Best Retail Year Ever
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Make 2025 the best year ever in your retail business! In this episode of the Creative Shop Talk Podcast, I’m sharing how to do exactly that. I’ll share actionable steps for setting goals, vision-storming, and creating a strategic marketing plan. Whether you're a planner or not, this episode is packed with easy tips to ensure you are ready to hit the ground running in 2025. If you like this episode but need a little more, you can grab my on-demand Design Your Best Retail Year Ever on my website. Let’s dive in! Key Takeaways: Looking Back to Plan Ahead: Reflect on your business’s performance over the past year to identify what worked and what didn’t. Vision Storming: Craft a clear vision of what you want your business to achieve in 2025, focusing on growth, freedom, and profitability. Set Realistic Goals: Develop SMART (Specific, Measurable, Achievable, Realistic, Timely) goals to align your vision with actionable steps. Create a Marketing Strategy: Design a marketing plan that matches your revenue goals and targets new customer visibility and engagement. Prioritize Your Team & Systems: Evaluate the support you need and implement systems that will help you reach your goals smoothly. Write out your 1-5 BIG Vision goals: for the year on one page and keep it close. "A better year starts now. If you want to go from good to great, or fine to better, this is how we do it." -Wendy Batten Your Next Steps: Here’s what I want you to do this week. Commit to creating a plan, then grab the Design Your Best Retail Year Ever workshop, and schedule time to work through your business goals. And of course, you’re always welcome to join us in the Retailer's Inner Circle where we dig into this stuff even more! All of my courses are available at no additional cost to all members of the Inner Circle. Related podcasts we think you’ll like: Episode 82 : Five Steps to Simplify Your Content Planning Episode 136 : Coffee C
S5 E234 · Mon, November 04, 2024
234. Simple Shifts to Boost Your Bottom Line This Holiday Season
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Want to increase profitability in your retail shop this holiday season? Let’s talk about how! I’m chatting all about how to make that bottom line number BIGGER in this episode. It’s not about revenue - it’s about what stays in your pocket after all the bills are paid. I’ll walk you through some simple, practical changes that will help you make more profit this season without overwhelming yourself. Key Takeaways: Profit vs. Revenue: We’ve got to stop chasing that top-line revenue number like it’s the only thing that matters. What we really want is profit—what’s left after you pay for everything that makes your business run. “Revenue is vanity. Profit is sanity.” -unknown Easy Pricing Tweaks: One quick win for you—try raising your prices by 3-5%. Don’t panic! Small increases can make a huge difference in your margins without customers feeling like prices went up. Trim Your Operating Expenses: Take a good look at where your money is going. Is there something you can negotiate, cut, or adjust? Things like shipping costs, credit card fees, and even your phone plan can often be negotiated down with a little effort. (But be sure not to cut expenses that are making you money or that you are gaining value from!) Think Percentages, Not Dollars: When you focus on making small percentage changes, like reducing expenses by just 1%, you’ll start seeing big results over time. It’s all about those small wins adding up! Your Next Steps: Here’s what I want you to do this week: Take a walk around your shop and really look at your pricing. Is there an opportunity to nudge things up just a bit? Next, review your expenses line by line and see where you can make a tiny cut that won’t affect your business but will boost your bottom line. If you’re ready to dive deeper into increasing your profits, I’ve got a Best Year Ever workshop and a three-part Holiday Profits Challenge waiting for you at wendybatten.com . Let’s get you making those simple changes that will bring in more profits without the stress. And of course, you’re always welcome to join us in the Retailer's Inner Circle where we dig into this stuff even more! <p d
S5 E233 · Mon, October 28, 2024
233. Preparing Your Retail Business for Sale or Expansion: The Essential Checklist
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you thinking of selling or expanding your retail business? Think that’s not for you? Never say never! Either way, it’s important to prepare for the unexpected - and that’s exactly what we’ll be discussing in this episode. We need to be building brands that are sellable. As a retail coach, I’ve helped countless retailers through these phases. I’ve identified four critical areas you need to review to ensure your business is in top shape for opportunities as they arise. Key Takeaways: The 4 Key Areas for Growth-Ready Retail Businesses: Solid Systems Document operational processes (think recipe cards for everything!) Create living documents for your team to reference Ensure systems can be scaled to a new location Financial Health Keep organized, clean books—no messy finances Use tools like QuickBooks or Xero Make sure your business is profitable and cash flow is clear Brand Strength & Reputation Consistently deliver on your brand promise Monitor your reputation in the community and online Conduct regular brand audits Email List Grow and nurture your email list—it’s an asset you own Don’t rely solely on social media for customer connections Are your wheels turning? What’s on your to-do list after listening to this episode? Where can you improve your sell-ability? Let’s continue the conversation in my DMs on Instagram (@wendybatten.biz) or join my email list! Related podcasts we think you’ll like: Episode 89 : Money Talk & Mindset with Profits First
S5 E232 · Mon, October 21, 2024
Earning Your Customers’ Support and Sales
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you earning your customers' support and loyalty? What do the words “shop local” mean to you? It’s not enough to expect people to shop locally just because we’re a small business selling quality items. We need to create a brand and experience that makes them want to support us. We need to earn our customers’ support and not simply “guilt” them into shopping locally. “People do not buy goods and services. They buy relations, stories, and magic.” -Seth Godin Key Takeaways: Customer experience is everything. Focus on how your store makes customers feel when they walk through the door. Review all of your shop standards and train your team. Do not look at customers as sales, look at your customers and think about how you can serve THEM. Stop guilting customers into shopping locally. Instead, create an inviting and engaging environment that encourages them to return. It’s about relationships, not transactions. This is the foundation of customer loyalty. Let’s give them the magic. Regularly assess your store’s atmosphere: Is it clean, welcoming, and engaging? Small details like ambiance and staff training play a huge role. Curate products with your customer in mind: Keep evolving your inventory to stay relevant and interesting. “It is about them. It is not about us. We want our customers to feel amazing about shopping local, not guilt them into it.” -Wendy Batten Are you creating relationships, weaving in stories, and creating magic in your beautiful shop? Let’s talk about it! I’d love to hear your thoughts on this episode. Feel free to continue the conversation on Instagram @wendybatten.biz or check out our programs on my website ! Related podcasts we think you’ll like: Episode 118 : How To Create Loyalty and Amazing Customer Experiences with Guest Expert & Author Shep Hyken Episode 144 : How to Create a Customer Journey Map Episode 215 : Customer Service vs. Customer Experience Epi
S5 E231 · Mon, October 14, 2024
3 Retail Marketing Levers to Push to Increase Your Holiday Sales
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m diving into the three big metrics I encourage my retailers to track and improve in order to increase sales especially during the holiday season. And what’s more important than that this time of year?! We dug into the importance of tracking these metrics a few weeks back with my retailers at the Level Up Mastermind meetup. It gets me fired up to talk about these things because I know just how effective an intentional marketing plan can be if you are tracking the right numbers. So let’s start there! The first thing you want to be clear on is knowing your numbers: Before you put any marketing strategies in place, you need to focus on knowing exactly how much money I need to make. This includes knowing how much you need for rent, payroll, insurance, etc. Once you have this number, you can reverse engineer to determine how you are going to make that money. This means setting foot traffic goals, tracking conversion rates, and increasing average order value (AOV). Foot Traffic: How many customers you need to enter the shop in order to hit your financial targets. I recommend writing it out: “I need X customers by [date].” Conversion Rate: Track how many visitors make a purchase, and then focus on ways to improve it—whether through better in-store experiences or staff training. Average Order Value (AOV): You should always be looking for ways to increase AOV, using value-add promotions instead of just relying on discounts. By knowing your numbers and working backward, you can create a clear, actionable plan to increase foot traffic and improve your conversion rate and AOV. Thanks for tuning in! I would love it if you would share this episode with other retailers who might find it helpful. Let’s grow together! Related podcasts we think you’ll like: Episode 143 : How to Plan and Host Successful Events and Promotions in Your Shop Episode 145 : How to Market Promotional Events in Your Retail Shop Episodes 163-166 : Simple Sales Strategy Series About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of <a href= "https://wendybatten.com/wendy-b
S5 E230 · Mon, October 07, 2024
230. Takeaways from my Mastermind Retreat: Building Connections and Strong Businesses
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Do you know who your “people” are in your business life? Do you have a trustworthy sounding board for your big ideas? A mentor to guide you in the right direction when you feel stuck in your retail business? I just hosted my Level Up Mastermind members here in my hometown of Lunenburg, Nova Scotia and I am vibrating with excitement to share the takeaways with you on the podcast. I believe that being a part of a group like this is so important for so many reasons that I touch on in this episode. It was such an inspiring week, and I hope you can take away a few nuggets of wisdom to implement in your retail business! Major Takeaways from the Retreat: Care About Your People: Truly caring about your customers and clients makes all the difference. It's not just about sales; it’s about creating an experience that makes your customers feel seen, heard, and valued. You Can’t Create in a Silo: Ideas flourish in conversation with other like-minded business owners. Sparks fly when you surround yourself with peers who understand the retail grind and inspire you to level up. Invest in Personal and Business Development: Successful retailers invest in their growth. Financials, marketing, skill development - Whether it's attending retreats or working with mentors, personal development fuels business success. Relationships Are Rocket Fuel: Your business thrives when you nurture relationships—with customers, team members, vendors, and fellow shop owners. Building intentional connections leads to greater success. Protect Your CEO Time: As retail business owners, it’s easy to get caught up in the small tasks, but your job is to focus on the big strategy. Delegate the small stuff and be the visionary your business needs. Podcast Mentions Sandwick Bay Candles Mrs. Blackwell's Village Bookshop Related podcasts we think you’ll like: Episode 89 : Money Talk & Mindset with Profits First Coach April Stroink <a href="https://wendyba
S5 E229 · Mon, September 30, 2024
Having a Monthly Playbook for Your Retail Shop
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: You hear me say it in every episode, but it’s true: running a retail business doesn’t have to be so hard! Sure, there are aspects of it that feel hard and heavy sometimes, but help is here. Let’s chat a bit about the magical tool I’ve created inside of the Retailer’s Inner Circle that keeps my retailers on track every month called the Retailer’s Playbook. Get your CEO hat out! The Retailer’s Playbook was created because I had so many retailers urging me to tell them what they need to do every month. It is a multi-page document that helps you track your progress, plan your social media and promotions, increase your profits, and stay on top of the day-to-day tasks that often go by the wayside. Retailers love the Playbook because it frees up their time, empowers them to make decisions in their shops, and has the potential to increase profitability. Having freedom in your retail business looks different for everyone, but one thing we all have to have to stay afloat is profitability. How the Retailer’s Playbook can help you: Key Elements of the Playbook Reflection questions: Getting curious on what worked, what didn’t, and where we can improve Goal Setting: Focus on setting realistic revenue, marketing, and operational goals that are results-driven Marketing Calendar: Provides pre-planned email subject lines, social posts, and promotions/events Operational Tasks Checklist: Make sure everything is done—inventory, bank statements, and managing your team - Self-Care & Mindset: I include reminders for self-care because if we aren’t well, neither is our business Why I Believe You Need a Monthly Playbook It keeps your operations, marketing, and finances on track You’ll feel more clarity and direction each month It reduces the chaos we often feel, especially during busy seasons How you can get a Monthly Retailer’s Playbook Join us inside my Retailer’s Inner Circle coaching program. The Retailer’s Playbook is exclusive to the <a href= "https://wendybatten.c
S5 E228 · Mon, September 23, 2024
Protecting Your Retail Store: Simple & Effective Loss Prevention Tips
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: As independent retailers, protecting our stores, staff, and ourselves is always a top priority, right? How do you ensure safety among your staff and yourself - especially when it comes to loss prevention? In this episode of the Creative Shop Talk Podcast, I am sharing practical tips to prevent both external (shoplifting by customers) and internal (staff) theft to ensure your shop stays safe, profitable, and secure for everyone. Here are some of the key takeaways from the episode: Inventory is Money: Every piece of stock represents your revenue and you need to be vigilant about protecting it. Do you have a handle on your inventory? Is your POS up to date? Do you have cameras in place and separation of duties among your employees? Safety First for You and Your Staff: Ensure your team feels safe by having clear protocols for dealing with shoplifters. Never confront them directly—safety is more important than merchandise. Empower staff to trust their instincts and call the police if something feels off. Prioritize their well-being in every situation - do not confront shoplifters, call the police and allow them to handle the situation. Best Practices for Loss Prevention: Engage customers as soon as they enter the shop and ensure visibility in all store areas. Use simple tools like mirrors, security cameras, and clear layouts to reduce theft. Foster a culture of awareness with your team, making sure they know you are paying attention. POS Systems and Inventory Management: Track inventory regularly, audit stock, and ensure employees are aware that it's being monitored. Separation of Duties: Rotate responsibilities for handling cash and inventory to avoid unchecked control. Loss prevention isn’t just about protecting your inventory—it’s about keeping yourself, your team, and your business safe. By implementing these strategies, you’ll reduce risk and ensure a secure environment for everyone. <p
S5 E227 · Mon, September 16, 2024
Improve Customer Loyalty and Become Referable with Katrina Scarlett
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Do you feel like you are always looking for new customers? Did you know that it is less expensive to keep your customers coming back than it is to market to new ones? In this episode of The Creative Shop Talk Podcast, I’m sitting down with Katrina Scarlett of Scarlett & Co. to chat about how independent retailers can elevate their in-store experience through a hospitality-driven approach and focus on customer retention. Katrina is a customer experience expert whose company specializes in helping clients improve retention, satisfaction, and monetization efforts to make a bigger impact. While she works now mostly with authors and coaches, her experience and approach are perfect for retail. I am so inspired by her work and am excited to share this conversation with you. Let’s dive in! Here are some of the highlights and major touchpoints of our chat: Customer Retention as a Key Strategy: Katrina emphasized that customer retention goes beyond repeat visits—it's about creating loyalty and fostering a referral network. Loyal customers not only return but also spread the word, helping retailers grow their business organically. The Five Pillars of Customer Experience: Katrina’s framework focuses on five essential areas that retailers should prioritize and with this framework, can set up actual operational guidelines for their staff and business. Culture: A customer-centric culture should start from the top and flow throughout the entire team. Service: Retailers should focus on delivering more than just basic customer service—serving with intention and heart is essential. Offers: Product mixes should cater to customers’ needs and desires, not just the store owner's preferences. Operations: Streamlining processes and systems makes shopping easier and frictionless for customers. Journey: The customer journey includes every interaction and touch point, from first impressions online to in-store purchases and beyond. Adopting a Hospitality Mindset: Adopting a hospitality-first approach in retail is key. Treating customers like valued guests can make a significant impact on their experience and loya
S5 E226 · Mon, September 09, 2024
Does Your Shop’s Reality Match Your Vision?
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Something I encourage my retailers to ask themselves regularly: Does the vision I have for my retail shop match its reality? Running a successful retail shop involves more than just great products and a love for your store. The true test is whether your shop's current reality aligns with the vision you originally had and the vision you desire to have. Are there areas of your business that feel messy or hard or annoying to you? This happens to all of us, but it must be corrected. As with any thriving ecosystem, there has to be balance and alignment - and that’s where my Retailer’s Ecosystem framework comes in. Here’s a quick guide to help you assess and realign your business: Evaluate Your Vision: Does your shop’s daily operations reflect the atmosphere, customer experience, flow of your daily business life, staff interactions and income you initially envisioned? If not, it’s time to reassess and adjust. Retail Ecosystem Check: Success in retail (and for your own personal payroll as a retail shop owner) hinges on a balanced ecosystem. We suggest you evaluate and assess these four critical areas: CEO/Visionary Role: As the leader, you must maintain a healthy mindset, clear future planning, and strong personal habits. Your energy and vision set the tone for the store. How often do you invest in your own personal development as your business evolves? Marketing Strategy: Go beyond social media. Develop a comprehensive strategy that includes customer experience, visibility, and brand consistency. Measure your efforts with clear strategy and metrics for things like conversion rates as you work to turn browsers to buyers, and in store sales and order value increase strategies etc. Do you have a full marketing strategy in place? It can be simple, but it needs to cover all areas. Attract, engage, serve, and wow and delight your customers. Operations & Systems: Streamline your shop’s operations with clear systems and shop standards. Implementing standardized procedures for everything from customer service to daily cleaning can transform chaos into order. Financial Alignment: Don’t shy away from your numbers. Understand your finances, including pricing, inventory management, and profitability me
S5 E225 · Mon, September 02, 2024
Practicing Self-Care While Running a Retail Business
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Looking for a retail survival guide for the Holidays? I’ve got you! My Holiday Success Bootcamp is truly all you need to rock the 4th quarter in your retail business. And the best news is you can purchase it as a stand-alone masterclass this year! Don’t wing it this holiday season! Grab it here ! The Holiday Success Bootcamp got a glow-up in 2024! In addition to the 5 masterclass sessions, the program also includes: A list of curated ideas (that we know work!) for promotional events for every holiday/celebration from October through January 6 editable email templates every retailer should send between Black Friday and New Year’s Day Holiday gift certificate templates Social media prompts and editable Q4 Canva graphics that make scheduling posts for the holidays EASY …and so much more! In This Episode: Happy September! Did you know September is Self-Care Awareness Month? Well, it is - so let’s talk about it. As I’m sure you know by now, running a retail business is rewarding, but it can also be overwhelming. This episode of the Creative Shop Talk Podcast focuses on self-care for retail shop owners. As retail shop owners, we must remember that self-care isn’t selfish at all. It’s SO important to avoid burnout in your retail business. So let’s talk about being the CEO of your life, not just your business. Some points discussed in this episode: Self-Care Awareness Month: This is the perfect time to step back and decide what self-care means for you and what works to help you feel cared for in your personal life and in your biz Your life needs you: I chat about checking in on different areas of your life and why you need to prioritize them. Health and Energy: Focus on your health by optimizing sleep, movement, and nutrition. Small improvements in these areas lead to greater energy, which fuels your business. <li dir="ltr" ari
S5 E224 · Mon, August 26, 2024
An Easy Fix to a Common Retail Marketing Mistake
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Looking for a retail survival guide for the Holidays? I’ve got you! My Holiday Success Bootcamp is truly all you need to rock the 4th quarter in your retail business. And the best news is you can purchase it as a stand-alone masterclass this year! Don’t wing it this holiday season! Grab it here ! The Holiday Success Bootcamp got a glow-up in 2024! In addition to the 5 masterclass sessions, the program also includes: A list of curated ideas (that we know work!) for promotional events for every holiday/celebration from October through January 6 editable email templates every retailer should send between Black Friday and New Year’s Day Holiday gift certificate templates Social media prompts and editable Q4 Canva graphics that make scheduling posts for the holidays EASY …and so much more! In This Episode: Sometimes, as retail shop owners, we get so busy working on our businesses and staying in our lanes that we make the mistake of thinking everyone knows what’s going on inside of our shops. YOU know what you do in your shop. YOU know what you sell. But does your community know what your shop is all about? This episode is all about putting an end to the assumption that people in your community know what you do and what you sell in your retail business. I’m here to tell you that you have to be talking about your shop and your business so much that even YOU are almost sick of hearing it! How do you know if you are talking enough about your biz? Here’s some homework: Identify your best-selling categories (jeans, jewelry, candles, etc.) Go through all of your social media & selling platforms (email, FB, etc) and figure out how often you are actually sharing these categories. Also, identify HOW you are sharing the categories: is it just through live video or just static photos? You need to mix it up! Make sure yo
S5 E223 · Mon, August 19, 2024
223. Behind the Counter: Buying an Existing Business with Shop Owners Dan and Robin Haynes
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: So much gold here. Are you considering buying an existing business in a field that’s outside of your wheelhouse? Already a business owner but interested in a great conversation between a husband/wife entrepreneurial team and hearing some great advice for your store? This episode of the Creative Shop Talk Podcast is for you! Robin and Dan Haynes purchased an existing equestrian retail shop called The Golden Horseshoe in Eureka, MO in 2023. As entrepreneurs in real estate, they are always looking for an opportunity and couldn’t pass this one up! Robin knew a bit about the equestrian industry and found out the shop was for sale after their daughter started working at Golden Horseshoe. They each have their own roles in the business and are active members of the Retailer’s Inner Circle . Dan is always sharing incredible marketing ideas, biz book recommendations, and inspiration for the whole group. Throughout this duel interview episode, Robin and Dan chat about their experience purchasing a business that had been operating for over 40 years. Here’s what you can expect to hear us chat about: How they refreshed and elevated a tired brand How they leveled up their marketing and customer experience Some tips to navigating social media successfully without having to buy ads How they handled staff resistance and turnover How they are building a business they can turn into passive income What they are doing to keep staff communications consistent The pros of building a business with your spouse (you all know I could probably do a whole episode on this one!) What they would have done differently if they bought the business today Why you need to keep your books clean! (so so important!) Dan’s favorite masterclasses in the Inner Circle and what he’s excited for in the group This episode has so many golden nuggets of wisdom - even if you aren’t in
S5 E222 · Mon, August 12, 2024
222. 6 Things to Do This Month to Prepare Your Shop for the Holidays
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Ready to soar this holiday? I’ve never met a shop owner who wants to have a ho-hum holiday season! I’m here to help ensure your holiday season is as fab as your retail shop. The time to start preparing for Q4 and the holiday season is NOW. Take it from me: taking some time in August to get your retail shop’s ducks in a row for Q4 is worth its weight in gold! Not sure what exactly you should be doing to prepare? Here are the six topics I lay out for you in this episode: Goal setting for the holidays (and that doesn’t mean just to “beat last year’s numbers”) Know what you are going to sell/opportunities you are going to take to hit those goals Block your calendar with community events, your personal days, etc. Attach marketing plans to goals Prep your support team (your family and staff) for the holidays Sit back and implement your plan! If you need more (trust me - you do!), I’ve got that for you in my Holiday Success Bootcamp workshop inside the Retailer’s Inner Circle . Not only do we deep dive into all of these topics, I’ll be helping you work through the program with a live Q+A every week from August 15 through September 15. The Holiday Success Bootcamp got a glow-up in 2024! In addition to the 5 masterclass sessions, the program also includes: A list of curated ideas (that we know work!) for promotional events for every holiday/celebration from October through January 6 editable email templates every retailer should send between Black Friday and New Year’s Day Holiday gift certificate templates Social media prompts and editable Q4 Canva graphics that make scheduling posts for the holidays EASY …and so much more! NEW THIS YEAR: You can purchase the <a href= "https://wendybatten.thrivecart.com
S5 E221 · Mon, August 05, 2024
How to Raise the Bar on Excellence in Retail with Guest Expert Jeffrey Shaw
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Have you ever considered looking to luxury brands for inspiration, even if you don’t consider your brand or products to be luxury? I have news for you: you should! In this episode, I’m chatting with one of the biggest advocates for small businesses, my mentor (and one of my favorite humans) Jeffrey Shaw. Jeffrey is the host of The Self Employed Life Podcast and author of two excellent business books: The Self-Employed Life and LINGO. Jeff is the real deal: he has been self-employed for his entire career. He has never received a paycheck from someone else! He has built his business around his passion for self-employed business owners and building the local economy. He’s got so much to share on how and why, as retailers, we need to raise the bar on excellence. “If you make your customers feel seen and understood, you will create an unbreakable bond.” - Jeffrey Shaw Here are just a few of the topics we chat about: How small businesses (like yours!) are saving Main Street One of the most important things business owners overlook while marketing their business The brands you should follow and dissect to mimic the “luxury experience” (even if you aren’t operating a luxury brand!) Why making assumptions about your customers/clients can be detrimental to your business (and some ideas on how to stop) I love this conversation for so many reasons and the way Jeffrey weaves real-life examples and stories into our chat makes it so powerful. He inspires us through storytelling and shares how we can raise the bar to achieve excellence in our retail businesses. Let’s dive in! Jump into my DMs on IG and share with me your takeaways. About our Guest, Jeffrey Shaw From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. Today, Jeffrey speaks about how to sell to an affluent clientele at association events and conferences. He is the author of two books, The Self-Employed Life and LINGO, and host of, The Self-Employed Life podcast. Jeffrey is also the founder of The Self-Employed Business Institute, his TEDx Talk is featured on TED.com, and he is responsible for the creation of National Self-Employed Day, which falls on May 4th of the U.
S5 E220 · Mon, July 29, 2024
Best of Retailer Success Series: How Two Friends Turned a Creative Hobby into a Successful Retail Business
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ July is winding down and Member Appreciation Month is coming to a close in the Retailer’s Inner Circle but we are just warming up to prepping for the Holidays. Our amped-up Holiday Bootcamp is launching in August! In addition to the 5 part masterclass, we’ve added promotional guides with creative and fun ideas to get buying customers in your shop in Q4. We’ve got editable social media graphics so the work is done for you - all you have to do is hit the schedule button! Q4 is coming and we’ve done the planning for you. Q4 doesn’t have to be hard! So much more is happening inside the Inner Circle - trust me you don’t want to miss it. You don’t have to run your retail business alone. Join us today ! In keeping with our celebration of our members all of July in the Inner Circle, we’re highlighting some of our favorite past interviews with Inner Circle retailer members! These retailer interviews are some of our most popular episodes and what you all are telling us you want more of. This week we are going all the way back to Episode 149 with Susan Mocker and Devon Cretella of Extending Grace in Hubbard, Ohio. Let’s dive in! Show Notes As a retail coach, I often get asked my thoughts on going into business with friends and honestly, I have seen it succeed and I’ve seen it go sideways. Today, we are going to share a great success story of a retail partnership. Meet Retailer Inner Circle members Susan Mocker and Devon Cretella, owners of Extending Grace , a home decor shop in Hubbard, Ohio. They are sharing partnership advice and what worked for them and how two friends turned a shared creative hobby into a successful retail business partnership. Susan and Devon will tell us what has worked for them in business, including a yearly planning retreat they take together and how they’ve balanced work and life. They’ll also give us their best advice on going into business with friends. “Plan it, but write it in pencil because business is flexible.” Whether or not you are considering joining a partnership, there is something for every retail shop owner in this episode. I hope you enjoy this conversation as much as I did! About Susan and Devon: Susan Mocker and Devon Cretella are the co-owners of Extending Grace in Hubbard, Ohio. Friends since the 90’s, we opened the store in 2016. Both of us love all things vintage & creative, and our store reflects that. Customers experience a home déco
S5 E219 · Mon, July 22, 2024
Best of Retailer Success Series: Meet Inner Circle Member Jeanne Terrill
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Hey Friends! This month, we’re celebrating our retailers in the Retailer’s Inner Circle. It’s Member Appreciation Month! We’re hosting weekly giveaways (including private coaching sessions with me!), launching promotional guides and editable social media graphics, and so much more. It’s not too late to join us - and NOW is the time. You don’t have to run your retail business alone! Join the Inner Circle today and get immediate access to countless Masterclasses on topics from merchandising to social media and our coveted monthly playbooks that break your month down for you into bite sized pieces. You’ll also have an opportunity to make peer-to-peer connections in our community with retailers who are facing the same questions and issues as you. Q4 is looming and our revamped Holiday Bootcamp also launches soon. Retail doesn’t have to be so hard! Join us today ! In keeping with our celebration of our members, over the next few weeks on the podcast we’ll be highlighting some of our favorite past interviews with Inner Circle retailer members! These retailer interviews are some of our most popular episodes and what you all are telling us you want more of. This week we are going back a few months to Episode 204 with Jeanne Terrill of Junque Rescuers in Lake Jackson, Texas. Let’s dive in! In This Episode: I’m taking you behind the counter of Junque Rescuers in Lake Jackson, Texas to chat with shop owner and Inner Circle member Jeanne Terrill in this episode of the Creative Shop Talk Podcast. Buckle up because Jeanne is taking us on a ride and sharing her journey from accidental entrepreneur to thriving shop owner! In the episode, she shares how her shop has evolved since opening as an antique/vintage shop in 2017. We talk about many of her challenges including moving locations, why incredible success caused her to change her product mix, and learning to put her CEO hat on and the changes that come along with that. Jeanne also shares examples of specific actions she has taken and changes she has made as a result of what she has learned from the Inner Circle masterclasses and our tight-knit community. I loved this conversation with Jeanne and I hope you do too! It’s always awesome to catch up with my Inner Circle retailers and share their successes with our podcast listeners. Did anything strike a chord for you? Anything you’ll be reflecting on or changes you are going to make based on the conversation you just listened to? Need mor
S5 E218 · Mon, July 15, 2024
218. Best of Retailer Success Series: Community Marketing Strategies with Millie Blackwell
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Happy July! This month, we’re celebrating our retailers in the Retailer’s Inner Circle. It’s Member Appreciation Month! We’re hosting weekly giveaways (including private coaching sessions with me!), launching promotional guides, editable social media graphics, and so much more. It’s not too late to join us - and NOW is the time. You don’t have to run your retail business alone! Join the Inner Circle today and get immediate access to countless Masterclasses on topics from merchandising to social media and our coveted monthly playbooks that break your month down for you into bite sized pieces. You’ll also have an opportunity to make peer-to-peer connections in our community with retailers who are facing the same questions and issues as you. Q4 is looming and our revamped Holiday Bootcamp also launches soon. Retail doesn’t have to be so hard! Join us today ! In keeping with our celebration of our members, over the next few weeks on the podcast we’ll be highlighting some of our favorite past interviews with Inner Circle retailer members! These retailer interviews are some of our most popular episodes and what you all are telling us you want more of. This week we are going all the way back to Episode 132 with Millie Blackwell of Mrs. Blackwell’s Village Bookshop in Greytown, New Zealand. Let’s dive in! In This Episode: If you think you have to be on FB to grow your business, think again! Meet Millie Blackwell - owner of Mrs. Blackwell’s Village Bookshop in Greytown, New Zealand. Before opening her shop in December 2020, Millie and her husband owned digital businesses and did a lot of home renovations. Her shop is perfect for romantic, curious minds and romantic souls. Her bookshop is filled with books and creative items such as notebooks, jigsaw puzzles, fountain pens, stationary, etc. Because Millie opened her shop during the height of the pandemic, she really had to work hard to build their market base in unique and creative ways. Storytelling has been a successful marketing strategy for them with print ads, Instagram, and their quarterly newsletter: The Blackwell Bugle. Fun fact: Millie doesn’t use Facebook for personal use or for her business! It can be done. All of Millie’s business marketing decisions are based on building community and becoming a destination shop. Listen to her attract strategies! They go against the grain and work for her! She’s doing it her way and making connections, human to human. <p dir
S5 E217 · Mon, July 08, 2024
217. Best of Retailer Success Series: Simplifying Your Retail Business with Louise McManus
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Happy July! This month, we’re celebrating our retailers in the Retailer’s Inner Circle. It’s Member Appreciation Month! We’re hosting weekly giveaways (including private coaching sessions with me!), launching promotional guides and editable social media graphics, and so much more. It’s not too late to join us - and NOW is the time. You don’t have to run your retail business alone! Join the Inner Circle today and get immediate access to countless Masterclasses on topics from merchandising to social media and our coveted monthly playbooks that break your month down for you into bite-sized pieces. You’ll also have an opportunity to make peer-to-peer connections in our community with retailers who are facing the same questions and issues as you. Q4 is looming and our revamped Holiday Bootcamp also launches soon. Retail doesn’t have to be so hard! Join us today ! In keeping with our celebration of our members, over the next few weeks on the podcast we’ll be highlighting some of our favorite past interviews with Inner Circle retailer members! These retailer interviews are some of our most popular episodes and what you all are telling us you want more of. So this week we are going all the way back to Episode 120 with Louise McManus of Vischer Ferry General Store. Let’s dive in! In This Episode: Inner Circle member Louise McManus has managed to find balance - a profitable and enjoyable shop, balanced with a great quality of life. She’s here to share with us how that’s possible! Several years ago Louise McManus bought a house, built in 1856, in the historic Erie Canal hamlet and had a dream of creating a beautiful shop the community would love, and the rest is history! This was a new venture for Louise, as she came from working in a bridal boutique and as a jewelry designer. The Vischer Ferry General Store is both a café and a retail gift shop. Her journey as a retail shop owner has been one to watch not only because of her multiple buckets of revenue streams, but the atmosphere she has created for her customers - it truly is a destination shop! I have watched her grow into a CEO who is flexible and knows how to think in the future. I know her journey will help yours as well. Take some notes, Louise is living her best life as a shop owner and is still in love with it all! “It’s my business, and it can be whatever I want it to be.” - Louise McManus Ready to Level Up? Join The Reta
S5 E216 · Mon, July 01, 2024
216. Create A Summer Of Ease for Your Retail Shop
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Can you have a summer of ease and keep your momentum going? Yes. No matter what summertime looks like in your retail shop, you need to balance your work schedule with rest and fun while keeping the momentum at the same time. Sounds challenging, right? Trust me, if you put in the effort, you can get things done and still have time to enjoy the sunshine. In this week’s episode of the podcast, I’m sharing some things you can easily cross off of your retail shop’s to-do list this summer. Some of the things I’ll share thoughts on: Setting your schedule and your staff’s schedule as far in advance as you can Scheduling out big rocks and promotions between now and September (this is done for you if you are an Inner Circle member!) A hot tip for getting a bunch of social media posts and emails scheduled in one hour or less (Inner Circle members have access to a masterclass on content creation and monthly playbooks with email subject lines) Easy ideas on how to humanize your brand Planning out and delegating roles/responsibilities for your upcoming events How hiring/delegating out these tasks can free up your time and actually grow your business Get out your calendars, my friends! I challenge you to sit down this week and schedule what needs to get done in your retail business so you can sit on a beach in peace this summer. Ready to Level Up? Join The Retailer’s Inner Circle. Here’s everything you need to know about the Retailer’s Inner Circle . You’ll have access to countless Masterclasses including Foot Traffic Made Simple , Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. Related podcasts we think you’ll like: Episode 143 : How to Plan and Host Successful Events in Your Retail Shop Episode 145 : How to Market Promotional Events in Your Ret
S5 E215 · Mon, June 24, 2024
Coffee Break Chat: Customer Service vs. Customer Experience
With host retail coach Wendy Batten https://wendybatten.com/podcast/ In This Episode: As a retail shop owner, have you given much thought to the difference between customer service and customer experience as it relates to your brand? In this short coffee chat episode, I’ll share the difference between the two and what you can do to ensure your brand is having the impact you want it to on your customers. Remember: it doesn’t matter what you sell in your shop, the goal should be to build a brand your ideal customers want to be a part of. l also touch on customer journey mapping and becoming a destination shop in this episode. If you want to dig in more on these topics, additional episodes are linked in the Related Podcasts section of the show notes. So grab a cup of coffee (or tea - or whatever you like!) and let’s dive in! Ready to Level Up? Join The Retailer’s Inner Circle. Here’s everything you need to know about the Retailer’s Inner Circle . You’ll have access to countless Masterclasses including Foot Traffic Made Simple , Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. Related podcasts we think you’ll like: Episode 144 : How to Create a Customer Journey Map Episode 69 : Becoming a Destination Shop About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been
S5 E214 · Mon, June 17, 2024
214. Coffee Break Chat: Be a Big Deal!
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Let’s have a coffee chat around being a big deal in your community, shall we? Recently, I had a conversation with a client where she relayed to me that being a “big deal” in her community felt awkward for her because she didn’t want to show off or flaunt herself. I want to be the first to tell you that being a big deal isn’t about you personally, but rather, it’s about making sure your brand is known in your community. It’s about knowing what makes your brand special and making sure your community knows. It’s about having confidence in what you are doing in your retail store and sharing it with your community. “Confidence comes from doing.” If you need a little pep talk around gathering the confidence to get your name out there in the community, this coffee chat is for you! Grab yourself a cup and let’s dive in. Be sure to check out the related podcast list this week for a deep dive on visibility. Ready to Level Up? Join The Retailer’s Inner Circle. Here’s everything you need to know about the Retailer’s Inner Circle . You’ll have access to countless Masterclasses including Foot Traffic Made Simple , Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. Related podcasts we think you’ll like: Episodes 198-200 : Stop Hiding and Be Known: The Retailer’s Visibility Series About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am p
S5 E213 · Mon, June 10, 2024
213. Five Areas Retailers Should Focus on in Q3
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: If your retail shop is in an area where summertime means things slow down a little bit, it’s not time to settle into vacation mode just yet! As we move into summer, there are a few things that we can be doing around our retail shops to set us up for success when things get busier this Fall. In this episode, I’m going to share 5 areas retail shop owners could focus on this summer so you won’t be winging it when Q4 arrives. The 5 areas I’ll be discussing in this episode are: Any maintenance and physical changes to your shop Updating processes & systems Reorganizing and making changes/additions to your team Your marketing plan Review and know your numbers You can ease off the gas and take a little break this summer, even as you focus on these areas. There is time for both… for now! So let’s get to planning in Q3 so we can set ourselves up for a phenomenal Q4 in 2024. Let’s dive in! Ready to Level Up? Join The Retailer’s Inner Circle. Here’s everything you need to know about the Retailer’s Inner Circle . You’ll have access to countless Masterclasses including Foot Traffic Made Simple , Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. Related podcasts we think you’ll like: Episode 112 : How to Do a Mid-Year Review and Check-up Episode 162 : What to Focus on in Q3 Episode 166 : Simple Sales Strategy Series Episode 195 : What Numbers Successful Retail Shop Owners are Measuring About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the r
S5 E212 · Mon, June 03, 2024
212. Pushing Through Business Blocks with Guest Expert Jane Bellante
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: When you are feeling stuck in your retail business or in life, what tricks do you use to change your mindset? How do you push through the blocks that feel as though they are keeping you stuck? In this episode, I’m joined by mixed media artist, creative coach, and former client Jane Bellante to chat about all things mindset. Jane’s business has transformed over the years from a retail shop to creative coaching. Today she hosts The ArtFusion Podcast and helps retailers and creatives let go of negative thought patterns to create art and personal brands. If you need some inspiration around flipping your mindset and overcoming business blocks, this episode is for you! “As you start to walk on the way, the way appears.” -Rumi Just a few of the points we chat about: The magic of stillness Trusting yourself and listening to your intuition Tying habits to positive affirmations How changing your thought patterns can also change your neuropathways Being brave enough to let go of the things that are no longer serving you and your business The connection between you, your customers, and your branding (This conversation may surprise you!) Jane also gives us great advice on seeking progress over perfection, or as I like to say, “done is better than perfect!” What’s holding you back? How can I help? Reach out and let’s chat! About our Guest, Jane Bellante Jane Bellante is an expert at helping people let go of negative thought patterns to create the art and personal brands they have always wanted with joy, confidence and ease. She has been a mixed media artist for 30 years, is an International Best Selling Author, a 3 time published artist and has a Masters Degree in Adult Education. She is host of the ArtFusion Podcast, founder of the 5 Day Letting Go Workshop, the Creating Confidently (ArtFusion) course, IGNITE mastermind leader, and is a married mother of 2 kids and 2 pets. Ready to Level Up? Join The Retailer’s Inner Circle. Here’s everything you need to know about the Retailer’s Inner Circle . You’ll have access to countless Masterclasses includ
S5 E211 · Mon, May 27, 2024
211. Relationship Marketing for Retailers
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Our business growth is dependent on relationships. Customers, team, and others in your community. Being intentional about relationship marketing is key. As a retail shop owner, have you thought about which other businesses in your community might be a good fit to build relationships with? Listen in on this episode to expand your network: the perfect collaboration might not be with who you think! Relationship marketing can be beneficial to you and your community in big ways. In this episode of the Creative Shop Talk Podcast, I’m sharing all about relationship marketing: how and why it works, where to find your collaborators, and ideas on how to build your network. Put on your CEO hat and let’s dive in! “Your network is your net worth.” - Porter Gale In this episode, you will learn: How building community relationships can enhance your retail business The importance of learning what your customers are looking for when planning collaborations Who you should be aligning and collaborating with Why collaborations work and how to build your network The impacts good retail marketing can have on your visibility strategy This episode is a great companion to the Visibility Series we shared a few months back! You can find the link to those episodes below. So grab a pen and paper and let’s dig in! If you have any a-ha moments, ideas, or experiences to share around this episode, jump into my DMs on Instagram! I would love to hear from you. Ready to Level Up? Join The Retailer’s Inner Circle. Here’s everything you need to know about the Retailer’s Inner Circle . You’ll have access to countless Masterclasses including Foot Traffic Made Simple , Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. Related podcasts we think you’ll like: Episodes 198-200 : Stop Hiding and Be Known: Retailer’s Visibility Series Parts 1-3
S5 E210 · Mon, May 20, 2024
210. What's Working for Social Media and Retail Business Growth with Brooke Riley
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Looking for ideas and ways to grow your social media presence for your independent retail business? Look no further than this conversation with business coach Brooke Riley. Brooke started her entrepreneurial career with a DIY/creative blog and website and is a great success story of how businesses can grow and pivot. Today, Brooke still runs her blog and has since added an online boutique and started a coaching community where she serves others and helps entrepreneurs grow their online presence. In this episode, I’m sharing our conversation about what she sees that’s working right now in social media and retail business growth. Throughout the episode, we chat about: Some tips on going live The importance of video Why you need to personalize/humanization of your brand on your social accounts Hiring to your weakness Tips on working with your partner/spouse Why you need to stay connected with those you like to learn from (coaches, mentors, etc) There are quite a few golden nuggets of wisdom throughout this episode - even in the rapid fire round of questions (book recommendations and more!) So grab a pen and some paper, and let’s dive in. About Our Guest, Brooke Riley Brooke Riley is the CEO and Founder of Re-Fabbed, a DIY decorating and lifestyle website, and Re-Fabbed Boutique, an online women’s boutique. She has maximized her social media presence to well over a million followers and offers online business coaching to teach entrepreneurs and aspiring business owners how to grow and maximize their online presence for profit. You can follow along with Brooke here: Facebook | Instagram | Blog | Store | Coaching Group Ready to Level Up? Join The Retailer’s Inner Circle. Here’s everything you need to know about the Retailer’s Inner Circle . You’ll have access to countl
S5 E209 · Mon, May 13, 2024
Retail Observations from a Seven-State Road Trip
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I just returned from a seven-state two-week road trip from Nova Scotia, Canada to North Carolina, USA! The trip’s destination was Mount Holly, North Carolina to meet with my mastermind group at member Jeff Lee’s shop, The Vintage Nest. John and I weaved down the East Coast, taking time to stop in and visit with Inner Circle members and peruse independent retail shops along the way. In this episode of the Creative Shop Talk Podcast, I’m sharing my observations that will help you level up your retail business and be known in your community, including: Why it’s important to get out in your community and observe what shoppers are doing/buying Updating your retail shop’s profile on Google (like, right this minute) Why shop standards matter: employee behavior, greetings, pricing your items, etc. What should be on the outside of your shop Being known in your community by other independent business owners I encourage you to step outside and get a bird’s eye view of your retail shop to make sure you aren’t missing the mark on any of these simple yet incredibly impactful tips. Are you missing the mark on any of them? Anything you recently changed that has had an impactful effect on your business? Jump into my DMs on instagram and let’s chat! Ready to Level Up? Join The Retailer’s Inner Circle. Here’s everything you need to know about the Retailer’s Inner Circle . You’ll have access to countless Masterclasses including Foot Traffic Made Simple , Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. Related podcasts we think you’ll like: Episode 113 : Retail Success Series: Growth Mindset with Jeff Lee from The Vintage Nest Episode 144 : How to Create a Customer Journey Map Episode 201 : Cell Phone Usage: What’s Your Store Policy? About
S5 E208 · Mon, May 06, 2024
Stack Your Team with Guest Expert Shelli Warren
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: When you hire employees to work in your retail shop, you aren’t simply giving them a job. As a shop owner, you are uniquely positioned to offer career opportunities that better the lives of people in your community. In Episode 208 of the Creative Shop Talk podcast, I’m sitting down with the host of the Stacking Your Team podcast, Shelli Warren. Through her podcast and in her role as a Leadership Advisor, Shelli has dedicated her time to teaching women how to build capable leaders in their businesses so as owners, they can focus on the higher-level growth of the company. Sound familiar? Shelli will teach you how to stack your team so you can get your CEO hat on and focus on the growth and well-being of your business. Shelli and I chat about: The difference between a job and a career How to attract and hire the “right” people The balance of incorporating and encouraging your employees’ ideas and keeping healthy boundaries Advice on how to have difficult conversations with good employees - even if you are a self-proclaimed people pleaser! Unique ways to keep employees motivated and happy (Shelli has a great freebie on her website about motivating your team here ) What you should be sharing and not sharing with your employees So let’s dive in and start stacking our teams! About our guest, Shelli Warren As a distinguished women's Leadership Advisor and host of the Stacking Your Team podcast, Shelli Warren helps small business owners set up their teams to take over the daily operations of their business so they can focus on higher-level growth activities. With a track record of steering multi-million dollar projects for a Fortune 50 corporation and iconic billion-dollar brands, Shelli has leveraged her background in building and leading technical teams to coach business owners for the last decade. Now in its fifth year, The Stacking Your Team podcast is a top-rated show with over 500,000 downloads that teaches women leaders how to establish a capable leadership team that ensures the daily direction needed to delight their business. You can find
S5 E207 · Mon, April 29, 2024
Let’s Talk About Uniforms and Name Tags for Your Retail Shop
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Ready for another controversial episode? Let’s do it! Let’s talk about name tags and uniforms. If you are a retail shop owner who thinks uniforms don’t apply or fit with your brand, I hope you’ll keep listening and reconsider after hearing this short episode. It’s not as stuffy as it sounds. I promise. In the episode I’ll cover: Why uniforms don’t have to be stuffy or formal (and can feel quite magical!) How uniforms make your brand more cohesive and professional Why employees will buy in and feel more unified with your retail shop How do you feel about uniforms? Do your employees wear a uniform that aligns with your brand? If not, why not? Ready to Level Up? Join The Retailer’s Inner Circle. Here’s everything you need to know about the Retailer’s Inner Circle . You’ll have access to countless Masterclasses including Foot Traffic Made Simple . Not ready for a monthly commitment yet? Join the small group 6-Week Sales Accelerator course. We start on April 24th! More information HERE . Related podcasts we think you’ll like: Episode 144 : How to Create a Customer Journey Map Episode 171 : Colorful, Cute & Creative Ways to Grow Your Business with Madeline Muñoz-Bustamante from Colorful Cute Episode 193 : Retailers: First Impressions Count! About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dreams and
S5 E206 · Mon, April 22, 2024
Behind the Scenes: New Retailer’s Inner Circle Support
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: We are all passionate, creative, and imperfect business owners who want to do it all. But as our businesses grow, it’s harder to keep all of our plates spinning. As our businesses evolve, we cannot simply keep adding to our already full plates, so it’s important to acknowledge that and adjust where necessary. My mission has always been (and continues to be) to help as many retailers grow their businesses as possible. With that comes change. In Episode 206 of the podcast, we’re going inside the Retailer's Inner Circle and inside my brain: I’m sharing some of the changes I’ve been making in the Inner Circle (including the monthly planning document your retail business NEEDS called The Playbook) and how I hope these changes make your beautiful retail business better. The Retailer’s Inner Circle is always open for new members. Inside, you’ll find countless masterclasses covering topics from money to marketing to business operations; a tight knit community of retailers active in our Facebook group, monthly coaching roundtable meetings, editable Canva graphics, and so much more. The Playbook is your easy button for all of your planning, marketing, and monthly operations. I want to make retail easy for you so you can feel confident in your role as CEO as your business grows. I’ll also share some of the things I’m seeing my retailers doing that are bringing success including: Connecting with community Humanizing their brands Varying their marketing Planning And more… Ready to Level Up? Join The Retailer’s Inner Circle. Here’s everything you need to know about the Retailer’s Inner Circle . You’ll have access to countless Masterclasses including Foot Traffic Made Simple . Not ready for a monthly commitment yet? Join the small group 6-Week Sales Accelerator course. We start on April 24th! More information HERE . Related podcasts we think you’ll like:
S5 E205 · Mon, April 15, 2024
205. Workshops and Classes: Added Income for Your Retail Shop
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: If you are looking for a way to distinguish your retail shop from your competition and add a revenue stream, this episode of the Creative Shop Talk Podcast is for you. In Episode 205, I’m sharing how adding workshops and classes to your calendar can be a game changer that levels up your retail shop. If you’ve already mentally rejected the idea of workshops, I’m challenging you to listen to this episode. It will surely change your perspective! Many retailers are hesitant about teaching workshops, but the reality is that not hosting classes is a huge missed opportunity for your retail shop’s visibility. And honestly, you don’t even have to be the one who teaches the workshop! Throughout this episode: I’ll share some ideas on how to decide what types of workshops/classes you might want to consider hosting (you’ll want them to mesh with your brand/product offerings) Who in the community you could contact for class collaborations When it makes sense for the workshop to take place outside of your retail shop entirely! (Have I gotten your attention yet!?) I’ll also share: Tips for making your workshops/classes successful How to get bums in seats A hot take: your current customer base might not be the people you are interested in bringing in for workshops, it might be an opportunity to expand. Hopefully, I’ve convinced you to consider classes of some sort. It’s time to get out of your own way and figure out how you want to gather people in your retail shop through hosting and/or teaching workshops! Let’s dig in! Get your list of workshop tips HERE ! Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! You’ll have access to countless Masterclasses including Foot Traffic Made Simple . Not ready to join but want to purchase this stand-alone masterclass? You can purchase it on demand <a href="https://wendybatten.thrivecart.com/simple-foot-traffi
S5 E204 · Mon, April 08, 2024
Behind the Counter: Meet Inner Circle Member Jeanne Terrill
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m taking you behind the counter of Junque Rescuers in Lake Jackson, Texas to chat with shop owner and Inner Circle member Jeanne Terrill in this episode of the Creative Shop Talk Podcast. Buckle up because Jeanne is taking us on a ride and sharing her journey from accidental entrepreneur to thriving shop owner! In the episode, she shares how her shop has evolved since opening as an antique/vintage shop in 2017. We talk about many of her challenges including moving locations, why incredible success caused her to change her product mix, and learning to put her CEO hat on and the changes that come along with that. Jeanne also shares examples of specific actions she has taken and changes she has made as a result of what she has learned from the Inner Circle masterclasses and our tight-knit community. I loved this conversation with Jeanne and I hope you do too! It’s always awesome to catch up with my Inner Circle retailers and share their successes with our podcast listeners. Did anything strike a chord for you? Anything you’ll be reflecting on or changes you are going to make based on the conversation you just listened to? Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! You’ll have access to countless Masterclasses including Foot Traffic Made Simple . Not ready to join but want to purchase this stand-alone masterclass? You can purchase it on demand HERE . Most impactful: Join the small group 6-Week Sales Accelerator course. We start April 24! More information HERE . Related podcasts we think you’ll like: Episode 55 : Unscalable Conversations - A Free, Simple, and Powerful Marketing Tool Episode 75 : Adding Ecommerce to Your Brick and Mortar with Special Guest Susan Bradley Episode 176 : Retail Marketing for Gen Z to Boomers About Jeanne Terrill and Junque Rescuers Junque Rescuers LLC is a well-established brick-and-mortar lifestyle boutique located in downtown Lake Jackson, Texas. With eight years of experience, the business has evolved from its roots as a vintage and vi
S5 E203 · Mon, April 01, 2024
203. Mystery Bags: A Simple Retail Marketing Promotion
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Looking for a quick and easy retail promotion to sell off older inventory, seasonal items, or even just a new fun way to move merchandise? I’ve got you! In this episode of the Creative Shop Talk Podcast, we are discussing mystery bags/bundles. I’ll share how they can work for you, how to determine a price point for your audience, and what you should be putting in the bags. It’s important to remember that not all mystery bag buyers aren't discount shoppers. If done right, your ideal customer base will love these! We’ll also talk about why you need to keep your brand in mind while putting these bags together. I’ll touch on how to market your mystery bags and how mystery bag stuffers can be a great marketing tool. So what’s stopping you? I’d love to hear if you’ve tried selling mystery bags in your retail shop and how it went! If it wasn’t what you expected, I hope this episode gave you some insight and the courage to try again. Let’s go! Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! You’ll have access to countless Masterclasses including Foot Traffic Made Simple . Not ready to join but want to purchase this stand-alone masterclass? You can purchase it on demand HERE . Most impactful: Join the small group 6-Week Sales Accelerator course. We start in April! More information HERE . Related podcasts we think you’ll like: Episode 21 : An Intro to Subscription Boxes with Sarah Williams Episode 126 : 10 Simple Ways to Level Up Your Shop Episode 156 : 6 Proven Ways to Improve Your Shop’s Merchandising About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a
S5 E202 · Mon, March 25, 2024
202. Why Every Retail Store Should Consider Selling Souvenirs
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Don’t skip this because you’re not a “touristy” shop. Many of you will want to skip this episode because you may think souvenirs would not fit in with your shop’s brand but I’m challenging that perspective in Episode 202 of the Creative Shop Talk Podcast. Your retail shop may not be in a traditional “tourist town,” or maybe it is and you just leave that to the regular tourist shops, but not carrying locally branded merchandise could be a HUGE missed opportunity. In this episode, I’ll share some “souvenir” ideas that you may want to incorporate into your product line. Local merchandise and souvenirs don’t have to be mass produced (even though there is also a market for that too!) Even if you aren’t in a tourist town, many of your customers are likely proud of their hometown or have friends and family whom they buy for who have moved away and are missing home. Consider what local businesses you can collaborate with to add some locally branded merchandise to your product line. I’m hoping this episode helped change your perspective on adding souvenirs. Let us know if you decide to bring some products in and tag me in IG with your photos. Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! You’ll have access to countless Masterclasses including Foot Traffic Made Simple . Not ready to join but want to purchase this stand-alone masterclass? You can purchase it on demand HERE . Most impactful: Join the small group 6-Week Sales Accelerator course. We start in April! More information HERE . Related podcasts we think you’ll like: Episode 56 : How to Add Additional Revenue Streams to Your Retail Business Episode 156 : 6 Proven Ways to Improve Your Shop’s Merchandising Episode 173 : Find the Right Customer for Your Shop About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle,
S5 E201 · Mon, March 18, 2024
Cell Phone Usage - What’s Your Store Policy?
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Hot topic. Is cell phone use an issue with your employees? Let’s nip that in the bud today. What is your retail shop’s policy around employee cell phone use? In Episode 201 of the Creative Shop Talk Podcast, I’m sharing my advice on this issue. And trust me - it is a huge issue for some! As retail shop owners, you are in the business of hospitality. The very last thing you want your customers to feel is that they are a bother to your employees. Let me be clear: when customers enter your shop and your employees’ heads are buried in their cell phones (whether they are doing work or not), what are the optics around that? I’ll share my (perhaps controversial) thoughts on cell phone use: when and where it is appropriate, what to do if employees push back, and how your employees’ cell phone use and other behavior may be eroding your brand. If you don’t have a policy in place it’s time to get one. What changes should you make to your shop’s policy around cell phones? What kind of thoughts came up? Agree or disagree with me on this one? Jump in my DM’s on IG and let me know. Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! You’ll have access to countless Masterclasses including Foot Traffic Made Simple . Not ready to join but want to purchase this stand-alone masterclass? You can purchase it on demand HERE . Most impactful: Join the small group 6-Week Sales Accelerator course. We start in April! More information HERE . Related podcasts we think you’ll like: Episode 93 : How to Wow & Delight Your Customers and Keep Them Coming Back Episode 144 : How to Create a Customer Journey Map Episode 151 : How to have Difficult Conversations with Good Staff About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets
S5 E200 · Mon, March 11, 2024
200. Part 3 of the Retailer’s Visibility Series
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Become better known in your community! The third episode in the Retailer’s Visibility Series is about connecting through community and leveraging your business through collaborations with other businesses in your area. I’ll share exactly what collaborations are, how collaborations can grow your ideal customer audience, and who you should be contacting. There are a lot of opportunities in your own community to connect with your customers. Where in your community is your ideal customer hanging out? Let’s figure out how to get those people into your retail shop! There is also an element of community involvement and support and I’ll share my thoughts on when to say yes to all those sponsorships you are asked for. The goal is for potential customers to see you and your brand everywhere in the community! Remember: involvement doesn’t always mean attending a fancy gala or some big networking event! Listen in and hear how to make it easy, free and fun! I’d love to know if this series was helpful to you and which of the 3 strategies you will amp up? Let me know how you make out. Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! You’ll have access to countless Masterclasses including Foot Traffic Made Simple . Not ready to join but want to purchase this stand-alone masterclass? You can purchase it on demand HERE . Most impactful: Join the small group 6-Week Sales Accelerator course. We start in April! More information HERE . Related podcasts we think you’ll like: Episode 199 : Stop Hiding and Be Known: Part 2 of the Retailer’s Visibility Series Episode 198 : Stop Hiding and Be Known: Part 1 of the Retailer’s Visibility Series About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate runn
S5 E199 · Mon, March 04, 2024
Stop Hiding and Be Known: Part 2 of the Retailer’s Visibility Series
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: How do we get our brick-and-mortar retail business found and seen by more people? Welcome to Part 2 of the Retailer’s Visibility Series! In this episode, I’m sharing three things you can update today for free to ensure your shop is being found when potential customers are searching for businesses like yours online. And it’s not all about social media! We’ll touch on what SEO can do for your retail business and what you may need to update on your Google Business account and your shop’s website. I’ll also share my thoughts on blogging! (Hint: it’s not dead!) Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! You’ll have access to countless Masterclasses including Foot Traffic Made Simple . Not ready to join but want to purchase this stand-alone masterclass? You can purchase it on demand HERE . Most impactful: Join the small group 6-Week Sales Accelerator course. We start in April! More information HERE . Related podcasts we think you’ll like: Episode 96 : Before You Pay For Ads, Do These 3 Things Episode 142 : How to Make Real Progress in Your Business with Guest Expert Richard Ralston Episode 177 : Local SEO Simplified with Matt Diamante of HeyTony Episode 198 : Stop Hiding and Be Known: Part 1 of the Retailer’s Visibility Series About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, <a href= "https://wendybatten.com/wendy
S5 E198 · Mon, February 26, 2024
Stop Hiding and Be Known: Part 1 of the Retailer’s Visibility Series
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you hiding from your customers? Have you ever heard someone refer to a business as a “best-kept secret?” While this is typically a compliment, we don’t want that to be us! It’s time to stop hiding and make sure everyone in your community (and beyond!) knows who you are and what you are doing. Episode 198 is the first in a series of three podcasts dedicated to getting your shop found. We start with your Attract Strategy: the ways you are attracting new customers to your shop. We’ll cover lots of important topics in this episode including what you should be doing on social media and why your front-facing assets need to tell a compelling story about you and your shop. Inside the episode, I’m giving you three EASY action items to complete so you know you are doing everything you can to make sure your Attract Strategy is working for you and your retail business. On the next episode of the podcast, we will continue the series specifically covering how your retail shop can be found. Don’t miss it! Need more? Your free gift is HERE ! Grab your copy of my best Attract Strategy tools today! Join me and our supportive community of retailers in my Retailer’s Inner Circle ! You’ll have access to countless Masterclasses including Foot Traffic Made Simple . Not ready to join but want to purchase this stand-alone masterclass? You can purchase it on demand HERE . Join the small group 6-Week Sales Accelerator course. We start in April! More information HERE . Related podcasts we think you’ll like: Episode 96 : Before You Pay For Ads, Do These 3 Things Episodes 163-166 : Simple Sales Strategy Series About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through
S5 E197 · Mon, February 19, 2024
A Monthly Debrief: A Simple Activity All Retail Shop Owners Should Be Doing
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: The monthly debrief is a simple process that can be an important factor to the growth and sustainability of your retail business. And it’s easy peasy. If you’ve ever found yourself repeating mistakes or wondering why a promotion or event you tried in your retail shop didn’t work, this episode is for you. Stop reinventing the wheel and trying to “remember.” (We won’t!) 🙂 The term “debrief” may scare some people off, but I promise doing this simple exercise every month will help you tremendously in your business. This episode is full of prompts and questions you should be answering at the end of every month during your operational debrief CEO time. We’ll cover all the bases from your KPIs to what the weather was like during your big event to making sure your “big rocks” are scheduled for the next month. As a member of my Retailer’s Inner Circle, you have access to the full checklist/list of debrief questions. Ready to join us? Here’s how . Don’t miss Coaching Week inside the Retailer’s Inner Circle in February! I’m providing a full week of live coaching in the Retailer’s Inner Circle February 19-23, 2014 all you have to do is be a member! I will go live in our Facebook group going through the foundational principles of my signature course, Retail Made Simple, which as a member you will have full access to. Retail Made Simple has helped hundreds of retailers simplify their business from understanding financials to gaining confidence to manage your team. There is no better time than now to join me and other like-minded retailers. Let’s go! Related podcasts we think you’ll like: Episode 33 : The CEO Date: This Non-Negotiable Habit is Key to Creative CEO Success Episode 133 : Retail Success Series: Community, Culture, and CEO Mindset with Amy Cseh Episode 195 : What Numbers Successful Retail Shop Owners are Measuring About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. <p dir="ltr
S5 E196 · Mon, February 12, 2024
New Revenue Streams Ideas For Your Retail Business
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m sure you’ve all heard the phrase “work smarter, not harder”- possibly even from me during this podcast! How have you applied that in your retail business? Are you wondering how you can expand your business in new ways without reinventing the wheel? In this episode, I’m sharing ways you can build your retail business by optimizing revenue streams that work for you and your brand. In addition, this episode is FULL of specific examples of new revenue streams that fit into each area from subscriptions and memberships to ways to earn “other” income. How will you know if a new revenue stream is a good fit for your retail business? We’ll work through that too! I’ll share some questions you’ll want to ask yourself before diving headfirst into something new. It’s not about adding more to your plate, it’s about optimizing your business model. If you are ready to grow your business using some of the tools you already have in place, this episode is for you. Let’s dive in! Don’t miss Coaching Week inside the Retailer’s Inner Circle in February! I’m providing a full week of live coaching in the Retailer’s Inner Circle February 19-23 - all you have to do is be a member! I will go live in our Facebook group going through the foundational principles of my signature course, Retail Made Simple, which as a member you will have full access to. Retail Made Simple has helped hundreds of retailers simplify their business from understanding financials to gaining confidence to manage your team. There is no better time than now to join me and other like-minded retailers. Let’s go! Related podcasts we think you’ll like: Episode 32 : Retailer Success Series: Susanne Dropped a Huge Revenue Stream and Made More Profit Episode 56 : How to Add Additional Revenue Streams to Your Retail Business Episode 66 : Find Revenue Streams That Light You Up: Retail Success Series with Virginia Warner About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy
S5 E195 · Mon, February 05, 2024
What Numbers Successful Retail Shop Owners are Measuring
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Have you ever heard the saying “What gets measured gets managed”? But what should we look at (other than total sales?) Exactly WHAT should we measure? How should that apply to your unique business? In Episode 195 of the Creative Shop Talk podcast, we are talking about Key Performance Indicators (KPIs). I am sharing which ones you should be measuring as an independent retail shop owner, why they are important, and the document I’ve created that makes it easy for you to track them. We’ll talk specifically about a few of the financial and marketing KPIs you may want to be tracking regularly. Don’t let metrics and math scare you away. It’s how you learn to scale your time and lessen your overwhelm - oh and increase your sales. I know so many retailers and shop owners shy away when we start talking numbers, but this episode will make this concept so easy to understand. Once you have a handle on your KPIs, I promise you’ll feel empowered to put your CEO hat on and make business decisions confidently. So grab a pen and some paper and let’s get down to business! Don’t miss Coaching Week inside the Retailer’s Inner Circle in February! I’m providing a full week of live coaching in the Retailer’s Inner Circle February 19-23 - all you have to do is be a member! I will go live in our Facebook group going through the foundational principles of my signature course, Retail Made Simple, which as a member you will have full access to. Retail Made Simple has helped hundreds of retailers simplify their business from understanding financials to gaining confidence to manage your team. There is no better time than now to join me and other like-minded retailers. Let’s go! Related podcasts we think you’ll like: Episode 33 : The CEO Date: This Non-Negotiable Habit is Key to Creative CEO Success Episode 183 : Fine Tuning Your Retail Business Operations with Business Strategist Gwen Bortner Episode 187 : Make 2024 Your Best Year Ever in Your Retail Business This week’s podcast is sponsored by our friends at Stitchcraft Marketing Looking for some help with social media and content creation? My friend Leanne can help! Her business, Stitchcraft Marketing , is a niche mar
S5 E194 · Mon, January 29, 2024
Feeling Stuck? 20 Prompts to Help You Flip Your Mindset
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Ever feel stuck? Or maybe feeling uninspired in your retail business? Sometimes we need a mindset shift. In this episode, I’m sharing some tips and prompts (with the occasional motivational quote thrown in for good luck!) to help you “flip the script” so negative thoughts don’t sabotage your business. If you are working on building your leadership muscle, this episode is for you! From my thoughts on B+ work to the permission to let things go, the prompts I share throughout this episode will help you move from negative thinking around your business to constructive planning for 2024. This is an episode you’ll need a notebook and pen for. Don’t miss Coaching Week inside the Retailer’s Inner Circle in February! I’m providing a full week of live coaching in the Retailer’s Inner Circle February 19-23 - all you have to do is be a member! I will go live in our Facebook group going through the foundational principles of my signature course, Retail Made Simple, which as a member you will have full access to. Retail Made Simple has helped hundreds of retailers simplify their business from understanding financials to gaining confidence to manage your team. There is no better time than now to join me and other like-minded retailers. Let’s go! Related podcasts we think you’ll like: Episode 147 : How to Reframe Your Mindset Around Competition Episode 153 : Recipe for Success: 4 Leadership Lessons We Can Learn From Erin French of The Lost Kitchen Episode 187 : Make 2024 Your Best Year Ever in Your Retail Shop This week’s podcast is sponsored by our friends at Stitchcraft Marketing Looking for some help with social media and content creation? My friend Leanne can help! Her business, Stitchcraft Marketing , is a niche marketing agency specializing in social media and content creation for wholesale and retail businesses in the soft craft industries. After you’ve listened to our chat on Episode 160 of the Creative Shop Talk Podcast, reach out and see what she and her team can offer that can help you grow your business in 2024. About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of <a href= "https://wendybatten.com/wendy-battens-inner-circle/"
S5 E193 · Mon, January 22, 2024
Retailers: First Impressions Count!
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: First impressions count! When new customers come into your retail shop, what is the first thing they notice? It’s likely they first notice NOT the prices of your pieces, but rather the beautiful displays, your awesome branding, and the way your shop makes them FEEL. We want our shops to be memorable. In this episode of the podcast, I’m chatting about the importance of first impressions and specific ways you can make your customers’ experiences in your shop memorable. This will keep them coming back again and again and talking about you to their friends. Let’s dive in! Three things I’ll touch on (some may surprise you!): 1. The 5 senses in your shop 2. Training your staff 3. Having the right inventory to reflect your brand This week’s podcast is sponsored by our friends at Stitchcraft Marketing Looking for some help with social media and content creation? My friend Leanne can help! Her business, Stitchcraft Marketing , is a niche marketing agency specializing in social media and content creation for wholesale and retail businesses in the soft craft industries. After you’ve listened to our chat on Episode 160 of the Creative Shop Talk Podcast, reach out and see what she and her team can offer that can help you grow your business in 2024. How is your 2024 planning going? Are you prepared for your best retail year ever? If you think you might need some help, join us in the Retailer’s Inner Circle ! We are a casual, positive group of likeminded retailers who are constantly trying new things and supporting each other along the way. Also, if you join now, you’ll get a free 30-minute one-on-one coaching session with me! This bonus doesn’t last long, so if you were on the fence before, now is the time to join. See you inside ! Related podcasts we think you’ll like: Episode 96 : Before You Pay for Ads: Do These Three Things Episode 141 : Are You Running the Store of Your Dreams? Episode 144 : How to Create a Customer Journey Map About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, w
S5 E192 · Mon, January 15, 2024
Ask Wendy Anything: What Drives Me Crazy in Retail Shops?
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: As an unwavering advocate for independent retail shops, I often get asked “What are retailers doing that drives you crazy?” In this episode, I am going to share a few. These are the five things that drive me crazy in retail shops. Hopefully you aren’t caught in any of these traps! If you are, it’s time to give some thought to them and fix them. Let’s dive in! The Five Things I’ll Chat About: 1. What happens when you brand your product lines not yourself 2. Retailers not doing everything they can to get sales 3. Treating your business like a hobby 4. Messy/dirty shops 5. Your attitude matters This week’s podcast is sponsored by our friends at Stitchcraft Marketing Looking for some help with social media and content creation? My friend Leanne can help! Her business, Stitchcraft Marketing , is a niche marketing agency specializing in social media and content creation for wholesale and retail businesses in the soft craft industries. After you’ve listened to our chat on Episode 160 of the Creative Shop Talk Podcast, reach out and see what she and her team can offer that can help you grow your business in 2024. How is your 2024 planning going? Are you prepared for your best retail year ever? If you think you might need some help, join us in the Retailer’s Inner Circle ! We are a casual, positive group of likeminded retailers who are constantly trying new things and supporting each other along the way. Also, if you join now, you’ll get a free 30-minute one-on-one coaching session with me! This bonus doesn’t last long, so if you were on the fence before, now is the time to join. See you inside ! Related podcasts we think you’ll like: Episode 190 : Five Areas to Focus on in Your Retail Business Episode 144 : How to Create a Customer Journey Map Episode 39 : Retailer Success Series: How Jill Went from Hobbyist to Creative CEO Customer Map About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help othe
S5 E191 · Mon, January 08, 2024
191. Retail Growth Through Small Steps
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Don’t set yourself up for failure! In This Episode: “Baby steps!” It’s what everyone tells us when we are trying to achieve a big goal. Maybe aren’t getting there as fast as we’d like, or maybe when we are trying to make progress more quickly than is realistic. Episode 191 of the Creative Shop Talk Podcast is about just that: growing and managing our retail businesses through small (baby) steps. I’m here to remind you that 180 degree changes don’t happen overnight. “Success is the product of daily habits - not once-in-a-lifetime transformations.” -James Clear, Author of Atomic Habits What’s one small habit or step you can change or take right now to start making progress in your business? This week’s podcast is sponsored by our friends at Stitchcraft Marketing Looking for some help with social media and content creation? My friend Leanne can help! Her business, Stitchcraft Marketing , is a niche marketing agency specializing in social media and content creation for wholesale and retail businesses in the soft craft industries. After you’ve listened to our chat on Episode 160 of the Creative Shop Talk Podcast, reach out and see what she and her team can offer that can help you grow your business in 2024. Related podcasts we think you’ll like: Episode 160 : Simplifying Social Media with Guest Expert Leanne Pressly Episode 141 : Are You Running the Store of Your Dreams? Episode 36 : How Planning Kept Emily Kerley Thriving About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped reta
S5 E190 · Mon, January 01, 2024
190. 5 Areas to Focus on in Your Retail Business in 2024
With host retail coach Wendy Batten https://wendybatten.com/190/ Welcome to Season 5 of the Creative Shop Talk Podcast! Topics Covered in This Episode: As we roll into 2024, the way we market our businesses, our customers’ expectations, and so many other things are going to change. Not in a HUGE way, but in Episode 190 I’m going to lay out and then dig deep into the 5 areas I believe you should be focusing on in your retail business so you can see big success in 2024. The 5 Areas I Will Explain in Detail 1. Your Shop’s Financial Well Being 2. Your Sales & Marketing Strategy & Assets (and I don’t just mean social media!) 3. Service and Hospitality 4. Being a Leader to Your Team 5. Your CEO Mindset (and Skillset) If you are looking for support as we move into 2024, my Retailer’s Inner Circle is always open. One of my members just told me the other day that she now feels “large and in charge” versus how she felt prior to joining - what a compliment! My members are doing the work and have access to countless masterclasses and trainings to support them - not to mention an incredible group of likeminded retailers and me as your coach. Join us today! “My mission is to help more retailers enjoy more joy, freedom, and profitability in their shops this year.” -Wendy Batten Related podcasts we think you’ll like: Episodes 163-166 : Simple Sales Strategy Series Episode 63 : Making Bookkeeping Simple with Guest Expert Kelly Christian Episodes 40-43 : Plan Your Best Year Ever About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle</
S4 E189 · Mon, December 25, 2023
. 3 Quick Things Retailers Can Do This Week, in Your PJs
With host retail coach Wendy Batten https://wendybatten.com/189/ The Creative Shop Talk Podcast reached 176,000 downloads! As we wrap up Season 4 of the podcast, I wanted to thank every single person who has listened, downloaded, left a review, shared the podcast, all of it. I started this podcast in March of 2020 just hoping to reach and help more retailers and it is working! Podcasting isn’t an easy or inexpensive venture, but with the help of my small but mighty team, I am proud to say we are wrapping up Season 4 excited to start recording Season 5. We appreciate every single listen, share and comment. Thank you! Topics Covered in This Episode: As I’m sure you know, the brain of a retailer never stops. As we wrap up Season 4 and enjoy our holidays, I wanted to give you a few things to noodle on. Here are three questions to think over as you snuggle by the fire that will help move the needle for your retail business in 2024. Listen in this week and find out the 3 things you can work on, in your PJ’s with your feet up. You’ll want to take your answers to the three questions and dive into the Best Retail Year Ever Workshop - our Annual Planning Workshop - you’ll be well on your way to seeing the results you are looking for in your retail business in 2024. Retailers who purchase the workshop (or who are in my Retailer’s Inner Circle) are invited to join me live on January 17th for a Q+A! So get your goals all on one page and see a better 2024, and jump in before the end of the year and save $200. There is one week left to get EARLY BIRD PRICING (in effect until Dec 31st, 2023!) SAVE $200! YES SAVE $200! Join here I am confident that you can find epic success in your retail business - no matter what success looks like for you - by taking the time to adequately plan. I’d love to help and support you through your 2024 planning. Join us in the Inner Circle for access to the workshop and a community of like minded retailers or purchase the Design Your Best Year Workshop on-demand - discounted if you purchase before the end of the year! Happy Planning! Related podcasts we think you’ll like: Episode 185 : Avoid Burnout with Guest Expert Dr. Ashley Margeson Episode 138 : Wins, Insights, Lessons & Struggles E
S4 E188 · Mon, December 18, 2023
188. 10 Tools to Help Your Retail Business in 2024
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Show Notes: Don’t miss joining the Best Retail Year Ever Workshop - our Annual Planning Workshop. Get your goals all on one page and see a better 2024, and jump in before the end of the year and save $200! EARLY BIRD PRICING in effect until Dec 31st, 2023! SAVE $200! YES SAVE $200! Join here I am confident that you can find epic success in your retail business - no matter what success looks like for you - by taking the time to adequately plan. I’d love to help and support you through your 2024 planning. Join us in the Inner Circle for access to the workshop and a community of like minded retailers or purchase the Design Your Best Year Workshop on-demand - discounted if you purchase before the end of the year! Happy Planning! You know I’m all about setting you up for success in 2024 and that includes making your life of running a retail business easier. On Episode 188 of the Creative Shop Talk Podcast, I’m sharing 10 of the top business tools my team and my retailers are using and loving in 10-ish minutes. Throughout the episode, I’ll also share HOW and WHY these tools can help you in your retail business. The 10 Tools we shared and links : 1. Google Workspace : grow up your business 2. Flodesk for email marketing services 3. The Planner Pad : the planner for the non-traditional 9-5 worker/entrepreneur 4. Descript : content creation 5. When I Work 6. ThriveCart & ThriveLearn: course creation & check out all at one price 7. ChatGPT : use for social posts, newsletter, ideas 8. Canva AI Tools 9. Libro FM for audiobooks 10. Voxer Related podcasts we think you’ll like: Episode 187 : Make 2024 Your Best Year Eve
S4 E187 · Mon, December 11, 2023
187. Make 2024 Your Best Year Ever in Your Retail Shop
With host retail coach Wendy Batten https://wendybatten.com/187/ Show Notes: Don’t miss joining the Best Retail Year Ever Workshop - our Annual Planning Workshop. Get your goals all on one page and see a better 2024, and jump in before the end of the year and save $200! A new year is almost upon us, my friends, so that means it’s time to plan and set new goals in your retail business. So what does success look like to you? Are your goals just revenue driven? On Episode 187 of the Creative Shop Talk Podcast, I’m challenging you to plan for an EPIC 2024 by making sure you first plan what you want FROM your business first then set shop goals to achieve just that. Topics We’ll Cover in This Episode: Getting out of the routine of running your business the way you always have Prioritizing what you want from your business first and plan your business around that Your role in the shop’s Front of House vs. Back of House Two incredible resources I’ve created for you I’m excited to share with you two resources to help make 2024 your best retail year ever: 1. Planning Your Best Year 4 Part Podcast Series 2. Grab this workshop: Design Your Best Year Workshop : a 60 minute on-demand workshop (available free to all of my Retailer’s Inner Circle members) and to non-members for purchase through my website. EARLY BIRD PRICING in effect until Dec 31st, 2023! SAVE $200 YES SAVE $200! Join here I am confident that you can find epic success in your retail business - no matter what success looks like for you - by taking the time to adequately plan. I’d love to help and support you through your 2024 planning. Join us in the Inner Circle for access to the workshop and a community of like minded retailers or purchase the Design Your Best Year Workshop on-demand - discounted if you purchase before the end of the year! Happy Planning! “Planning is bringing the future into the present so you can d
S4 E186 · Mon, December 04, 2023
Choose Joy: Reframe Your Mindset to End Your Retail Year Happy
With host retail coach Wendy Batten https://wendybatten.com/186/ Show Notes: Q4 proves time and again that it is the most stressful quarter of the year for retail shop owners - but it doesn’t have to be! Inside this episode of the podcast, I’m encouraging you to CHOOSE JOY: to change your mindset around how you are “supposed” to feel this time of year while running your retail business. Instead of finishing this year strong (as we so often hear), I’m encouraging you to end the year HAPPY. Topics We’ll Cover in This Episode: How your vibe and energy affect how others are feeling in your shop Why you need to reframe your “yeah, but” responses The best way to respond to compliments Reframing your “have to’s” and “should’s” into “get to’s” The power of simply making a decision and moving on Reframing our expectations of our customers and our staff Flipping the script and detaching yourself from bad outcomes Sleeping in and baking cookies… unconventional advice this time of year perhaps? Oh well, I said what I said! Reflecting on what went right If you are feeling stressed during this time of year in your retail shop, I hope this episode gives you a glimpse into what it might look like if you flipped the script this holiday season and chose joy and happiness over stress and hustle. I promise this mindset will bring you more joy as we finish out 2023. Related podcasts we think you’ll like: Episode 178: 3 Top Mindset Musts for Retailer Owners Episode 172: Retailers: Solve Any Problem & Get Better Results By Doing This Episode 153: Recipe for Success: 4 Leadership Lessons We Can Learn from Erin French of The Lost Kitchen Episode 130: The Karate Kid Stages Will Help Your Retail Business About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of <a href= "
S4 E185 · Mon, November 27, 2023
185. Avoid Retail Burnout with Guest Expert Dr. Ashley Margeson
With host retail coach Wendy Batten https://wendybatten.com/185/ Show Notes: Retailers take note. If you’ve ever experienced burnout in your home tasks or business, you know it’s something that’s best to manage in its early stages. In Episode 185 of the Creative Shop Talk Podcast, Dr. Ashley Margeson joins me for a dynamic discussion about burnout, including what it is, and methods for prevention and recovery. If you are like many of my retailers and have said things like “I love what I do, but…” “I just need to hustle through this one event/season/month…” This conversation is for you. What is burnout? Burnout has been studied since the 1970s. It is an interesting phenomenon that the WHO set as a true diagnosis only a few years ago, identifiable by three key symptoms: depressive-like feelings, apathy towards your work (whether it be at home, entrepreneurship, etc), and a loss of productivity/performance. Burnout is tough to recognize at its earliest stages because we keep justifying it with logic. Dr. Ashley explains that burnout occurs when we overuse adrenaline as our main energy source. The longer we use adrenaline as energy, cortisol production is suppressed. Cortisol is your energy & stress response hormone that should rise in the morning and stay steady throughout the day. As entrepreneurs, our first instinct is often to just “do more,” which leads to living on adrenaline. Living on adrenaline leads to burnout. Managing Burnout Like A Bank Account An easy way to think about managing burnout is to think of a bank account. Like a bank account withdrawal, our energy is depleted for things we spend it on. Similarly, an energy “deposit” can be made into our bank through things like eating healthy meals and adequate sleep. 4 Modes/Stages of Burnout: 1. Savings/Investing Mode: Early Stage Burnout: We have lots of deposits coming in so we are able to “spend” our energy/adrenaline. 2. Paycheck to Paycheck: In this mode, there is just enough energy coming in to deal with what’s going out. 3. Overdraft: There is no longer enough energy coming in to cover what is going out. At this stage, you aren’t quite apathetic, moreso irritated. You start putting things off. 4. The creditors are calling: In this stage, you are no longer getting out of bed. Once you get to this stage, you may need medical intervention and recovery can take months and months. One of the things that Dr. Ashley points out early on in our conversation is that burnout can’t necessarily be avoided. Rather, severe burnout should be managed/prevented so that recovery can be a walk
S4 E184 · Mon, November 20, 2023
184. Holiday Retail Sales Tips From Seasoned Shop Owners
With host retail coach Wendy Batten https://wendybatten.com/184/ You are in for a very special holiday treat on this episode of the Creative Shop Talk Podcast, my friends! Joining me on this episode are three of my Level Up Mastermind and Retailer’s Inner Circle members: Amy Cseh, Amy Hart, and Jeff Lee, all brilliant and longstanding independent retail shop owners who have been in the trenches and experienced ups and downs just like many. (Links to follow along with all of them are below.) The interview, which originally aired exclusively in the Retailer’s Inner Circle Facebook group, is FULL of holiday sales tips from these three seasoned shop owners. Here are just a few of the sales tips we dug into: Take advantage of any of the events that are organized by the community or town. Ensure your staff is well trained and knows exactly what you are trying to accomplish. Set specific numbers goals for your staff so they can be engaged and track progress. Know your customer base and anticipate what they are looking for. Don’t “panic buy” merchandise just because you have FOMO or think that’s what you should be doing. If you are an Inner Circle member, implement the sales strategies in the Sales Accelerator masterclass. (And if you aren’t a member, maybe it’s time to join the Retailer’s Inner Circle !) Don’t miss the after Christmas rush! Customers want to shop that week between Christmas and New Year’s. Have a plan for projected sales/buying plan for Q1. Sales will slow down after the holidays are over and you don’t want to be caught off guard. There is a new masterclass that just released into the Inner Circle this week all about Open to Buy Inventory Management that all members have access to. Pay attention to your return rate per square foot. If something isn’t selling fast enough, you may need to make a decision to downsize the display or get rid of the line completely. Plan your events & weekly emails ahead of time so you aren’t missing personal thing
S4 E183 · Mon, November 13, 2023
183. Fine Tuning Your Retail Business Operations with Business Strategist Gwen Bortner
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Show Notes: What should we focus on in our retail operations? On Episode 183 of the Creative Shop Talk Podcast, fellow retail business coach Gwen Bortner and I turned on the mics for a little impromptu chat about retail business operations. Like me, Gwen has a background in retail. Her coaching business focuses on the operations of her clients’ businesses so that their businesses support their lives rather than the other way around. In our coaching careers, Gwen and I have found that after the start-up phase of business is over (in my experience 2-3 years after start-up), business owners are spending their energy mostly on marketing, in reality, it’s often the operations of the business that also needs our top attention and consistent fine tuning. In order to move the needle in your business, the first step is to identify where the bottleneck is. Gwen’s clients participate in a rating exercise called The GEARS Assessment. It is an assessment of operations and is designed to be completely subjective. Essentially, you evaluate 5 operational aspects of your business on a scale of 1-4. The total number can give you an idea of how you feel about the operations of your business and individual scores can give you an idea on where the most necessary (and likely easiest) operational fix in your business is right now. You can take the GEARS Assessment for FREE on Gwen’s website HERE . Goods – Products and services you sell Effectiveness – Personal and team productivity, business leadership Accountability – Prioritizing what is important and taking consistent action to reach goals Resources – People, money, equipment, technology, and similar Systems – Processes, routines, and reporting Gwen is a special guest coach inside the Retailer’s Inner Circle, teaching Open To Buy inventory management. As listeners of this podcast, you know I encourage weekly CEO dates: something that doesn’t often come easily to creative business owners. So many of us are accidental entrepreneurs: our businesses started as a passion project that grew and grew leaving us on a hamster wheel. What you need to remember is that it is okay to ask for help: NO ONE IS DOING THIS ALONE - nor should they! However, as leaders of our businesses we need to have our finger on the pulse of all of the operational aspects of our businesses. Gwen’s GEARS Assessment is the perfect place to start. About Gwen: Gwen Bortner is the founder of <a href= "https://eve
S4 E182 · Mon, November 06, 2023
182. Fresh Ways to Wow & Delight Your Customers This Holiday Season
With host retail coach Wendy Batten https://wendybatten.com/182-2/ Show Notes: If you want to put your best foot forward this Holiday season and beyond in your retail shop, join the Retailer’s Inner Circle ! The Inner Circle is my private coaching group. We’ve got a vibrant group of retailers from all over the globe in our community and we want to help you too! In October, we launched our monthly playbook inside the Inner Circle. The monthly playbook is changing the way my retailers approach marketing! It’s taking the pressure off: you’ll no longer have to ask yourself “What do I need to do? When do I need to do it? What emails should I be sending?” In addition to goal setting, it’s full of tips, ideas, and timelines to help independent creative retailers navigate small business ownership. Check it out today! Holiday Retail Marketing can feel so hard. But it doesn’t have to be. One extra step and an important step in the marketing framework I teach is to “wow & delight” our retail customers to keep them coming back. This is such an important part of independent retail because it is one of our true advantages over the big box stores. We can build communities of allies, believers and advocates for our shops. Hospitality is what connects people to you and your retail brand. This week on the podcast I’m sharing some extra tips for you this season. Tips to Wow & Delight Your Customers: 1. Send a gift to your top/milestone clients: Even if you don’t have access to home addresses of your best customers, you can make up small “thank you” gifts to hand out when your best clients come in to shop. Get creative! 2. Think beyond the bench: Do unexpected things! We’ve all thought about placing a bench outside of the dressing room or a place for the husbands to hang out, but what else can we do that will wow your customers unexpectedly? In this episode, I’m sharing a bunch of ideas my clients are using now. 3. In-store and ongoing promotions: Think about what you can do in your shop that will help out your clients that is unique to you. Make your promotions fun and different. Elevate your gift registries, bag stuffers, all of the things! How can you make your customers smile? Related podcasts we think you’ll like: Episode 93 : How to Wow & Delight Your Customers to Keep Them Coming Back Episode 143 : How to Plan and Host Successful Events and Promotions in Your Shop Episode 145 : How to Market Promotional Events in Your Shop</p
S4 E181 · Mon, October 30, 2023
181. 3 Areas to Focus on in Q4 in Your Retail Shop
With host retail coach Wendy Batten https://wendybatten.com/181-2/ Show Notes: If you are looking for support in your retail business, now is a great time to join my private coaching group, the Retailer’s Inner Circle ! We just added a monthly playbook that will help guide you through your weekly CEO dates. We’ll give you marketing tips and ideas, email topics for your list, number tracking, event organization, ALL THE THINGS! We are so excited for this new document. It will surely help every member of the Inner Circle, and YOU can be one of them. The Retailer’s Inner Circle is the group I couldn’t find when I had a brick + mortar and needed support. Get more info and join us HERE . In Episode 181 of the Creative Shop Talk Podcast, I’m sharing 3 things that will help you maximize your sales this holiday season end the year in your retail shop with a little more energy and profits. Remember: it’s not about chasing the sales and our top line. Three Things to Focus on in Q4 1. Your Team: Ensure your team knows the daily/weekly sales goals. Think about how you can motivate them to meet those goals. Can you gamify the goals for your staff? Make sure your team is feeling empowered, are trained properly in the products you sell, and that you are communicating properly with them. Does your team know to greet your customers? Are you asking “is there anyone else you have to buy for?” 2. Stop Random Acts of Marketing/Discounts: Random last minute sales confuse our customers and our staff. Any sales/discounts should be planned in advance with intention and communicated properly to our staff and customers. If you are starting to panic because things are slower than you expected, try going live on Facebook or Instagram. Show the value of your products through bundling, offering gift baskets etc. 3. Wow & Delight New Customers: This is the time of year that new customers will be coming into your shop. Maybe their friends told them about you, maybe holiday shopping gave them a reason to make their first visit. Take time to show them around your shop, introduce yourself, and make that first impression a good one. We want these customers to come back in the new year. Related podcasts we think you’ll like: Episode 169 : 5 Easy Ways to Improve Your Profit Margins (And Why You Should!) Episode 168 : Merchandising to Sell: Intuitive Merchandising <a href="https://wendybatten.com/1
S4 E180 · Mon, October 23, 2023
180. Our Retailer’s Mastermind Book Club Book Roundup with Guest Millie Blackwell
With host retail coach Wendy Batten https://wendybatten.com/180/ Show Notes: Did you know we have an active book club in my Level Up Mastermind ? It’s true - we do! One of our amazing members - Millie Blackwell of Mrs. Blackwell’s Village Bookshop - curates an incredible list of books for our Mastermind members and leads our book club each month. Today on the podcast, Millie and I are having a fun time reviewing the books we read so far this year, complete with star ratings! Don’t miss the first episode Millie and I recorded together. Bonus points for whoever knows which of the books we review today Millie called out as a favorite in Episode 132. It’s linked below! A quick reminder - before you shop the big guys for you reading and listening think local retail first. How to support your local booksellers: 1. Shop in store! This is the very best way for your local booksellers to help you find exactly what you are looking for - and maybe even a little more! 2. Shop your local bookstore’s website or through bookshop.org . Bookshop.org is an amazing alternative to shopping on Amazon. You can choose which shop you want your purchase to support. Use bookshop.org if your favorite local bookstore doesn’t have their own website. 3. Purchase audiobooks through Libro.fm . Libro.fm is an alternative to Audible. New Zealand followers, you can shop directly with Millie HERE . The Books: <a style= "text-decoration: non
S4 E179 · Mon, October 16, 2023
179. Retailer Success Series: Jess Gebauer, using unique marketing and sales strategies
With host retail coach Wendy Batten https://wendybatten.com/179/ Show Notes: I’m talking with Retailer Inner Circle member Jessica Gebauer. Jess owns Krysset Artisan Boutique & Market in Yardley, PA: a shop full of unique products and gifts made by artists all over the United States and Canada. Jess’s business started as a monthly subscription box and evolved into a brick and mortar when she realized the subscription box was limited and she had bigger dreams. Working with makers has its challenges: being able to meet margins, being able to pay staff, etc. Jess’s advice is to focus on makers who are set up to do wholesale and want to sell their goods to independent retail shops like Krysset. Jess uses Faire and other wholesale marketplaces, trade shows, local craft shows, and years of experience to find her vendors. Krysset has over 100 vendors in rotation. We talked a bit about Jess’s journey to CEO. It has not been linear, as most shop owners will tell you! Jess describes opening her shop as being on the water skis attached to the boat, rather than being the one actually driving the boat, which is so true and an analogy I love. Jess opened Krysset in September 2021 as the pandemic lingered. She describes her first year as “really (really, really) rough.” She had a number of challenges she was facing in her personal life, leading to her first hire: her current shop manager, Michael. Her CEO hat has been coming out more and more in 2022 and 2023 as she settled into her shop, something we focus on inside the Retailer’s Inner Circle. <p dir="ltr"
S4 E178 · Mon, October 09, 2023
178. 3 Top Success Mindset Musts for Retailer Owners
With host retail coach Wendy Batten https://wendybatten.com/178/ Show Notes Running a retail business doesn’t have to be so hard, but sometimes it can be, right? You want your business to be successful, but sometimes as your business grows you face more challenges and bumps in the road. Today I’m going to share 3 must-have mindset shifts you need in order to keep growing your successful retail business. I promise today’s episode can change your retail business for the better. Before we get started, I wanted to shout out my Retailer’s Inner Circle . The retailers in this group are doing the work, supporting each other, and growing so fast - and there is always room for more! If you need support in your retail business, join me and a community of heart centered, like-minded retailers who are working on bettering their retail businesses. Joining comes with access to countless masterclasses (some I mention in today’s episode) that you can work through at your own pace. We meet at least monthly via Zoom and our Facebook group is active pretty much daily! If you’ve been hesitant, ask yourself why? The monthly investment is low and the rewards are so high. It’s a vibrant space because of retailers like you who want to grow their businesses, make more profit, and have more time in their lives. Together we are always working on mindset. Successful retailers need these 3 mindsets. What we cover in the podcast this week. Three Mindset Shifts You Need for Success 1. Circumstances happen so you need to build your resilience muscle. We have all had bad things in our businesses: bad buys, bad reviews, a good team member leaves. How do you react when these things happen? Following the CTFAR model will help you control your thoughts, your feelings, and your reactions. I talk about the CTFAR model at length in <a style="text-decoration: none;" href=
S4 E177 · Mon, October 02, 2023
177. Local SEO Simplified with Matt Diamante from HeyTony
With host retail coach Wendy Batten https://wendybatten.com/177/ Show Notes: Let’s talk about LOCAL SEO for retail. Today on the podcast I’m talking with Matt Diamante, owner of a Canadian digital marketing agency called HeyTony, about all things LOCAL SEO. If you aren’t sure where to start with SEO, this podcast episode is absolutely it. Matt and I talk through the basics and the small steps you can take today to get your retail business and website optimized on Google. “[People use Google] with intent: they are looking to buy, they are looking for more information, maybe they are looking to do research to buy later. And if you are not showing up higher on Google, you aren’t going to make that sale.” -Matt Diamante Simple Tips to improve local SEO on your website and Google Business: 1. The footer on every page of your website should have your business name and logo, your address, and a contact phone number. 2. Delete duplicate content from page to page on your website (this doesn’t apply to the footer). If more than one page on your website explains the same thing, rewrite it. 3. The more reviews you have on your Google Business, the better you will rank. Ask your customers to leave reviews on Google. 4. Ensure everything is updated on your Google Business page: your business name, address, phone, description, services, photos, etc. Make sure you list ALL of your services. 5. Remember that social media isn’t necessarily used by people who have an intent to purchase (except TikTok sometimes). Use social media for instant feedback from your customers (likes, comments, etc.) SEO, on the other hand, gives us delayed gratification. It can take time to see that it’s working; however, locally, it can work fast if you put in the work. 6. Use Google Search Console. Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. It helps you learn and use your data. 7. Blog as often as possible as long as you are putting out good pieces of content - at the very least, one time a month for retail shop owners. Answer the questions your customers have inserting your keywords, it doesn’t always have to be selling. About Matt and HeyTony: Hi! I'm Matt! I run a digital marketing agency called HeyTony. I've helped my clients get over 55M+ website visitors through my organic digital marketing efforts. Oh, and I love talking SEO. Don't get me started, cause I won't stop! Check out my free course, Understanding SEO . Follow along with me on Instagram
S4 E176 · Mon, September 25, 2023
176. Retail Marketing for Gen Z to Boomers
With host retail coach Wendy Batten https://wendybatten.com/176/ Show Notes We all know that differences exist across generations, but have you given any thought to how those differences could impact your marketing? Today on the podcast we are going to dive into just that: generational differences among our customers and how we can market differently to ensure we are serving all of our customers without leaving money on the table. This question came up in my Level Up Mastermind retail group recently and as a group we did some digging. Today I’m sharing some research and findings with you all. If you are interested in learning more about the group, you can check out my website here . How to Market to Different Generations Here are some notes about each generation: where they are in life, what they respond to, what they are looking for, etc. Gen Z - (ages 12-26 currently) - Gen Z spans a wide age range, but the older bunch is at the age where they are getting their first apartment, buying their first home, getting married, etc. They will tell you that they have a short attention span. This group (more than others) responds to short form video (TikTok) Millennials - (ages 27-42 currently) - Millennials have a busy lifestyle. They are often parents of young
S4 E175 · Mon, September 18, 2023
175. How to Audit Your Brand Assets
With host retail coach Wendy Batten https://wendybatten.com/podcast/ Don’t miss - my 6-week Sales Accelerator Workshop starts again on September 27th! This workshop was a game changer for the retailers who participated in the first round back in July. In this workshop, we work together step by step on the sales funnel: how you find your people and move them from lurkers to repeat customers. If you need more info or would like to join us (you totally should), here is the link . Show Notes First impressions count. Your brand assets are your customer’s first glimpse into what your shop is all about. That’s why ensuring they tell a cohesive story is SUPER important. Today I’m going to give you a few tips to ensure that no matter where customers are looking for you, they will find a clear, cohesive story of what your shop is all about. Remember that reality is what our customers think of our shop and our brand, not necessarily what we want them to think. Keep in mind that you have control over this! No matter how customers find you, your shop’s first impression matters. The information you present online via Facebook, your website, LinkedIn, Google Business, etc. should be accurate and convey consistent information and branding. You need to ensure that your platforms answer these questions: (1) who you are (2) what you do and (3) who your shop serves. A few tips: 1. Use keywords that your customers will be searching. 2. Don’t be too generic with your description of what you do. 3. Make sure all the basics are correct: your phone number, address, store hours, etc. <p dir="ltr" style= "line-height: 1.2;
S4 E174 · Mon, September 11, 2023
174. 5 Ways to Network in Your Own Community
With host retail coach Wendy Batten https://wendybatten.com/174-2/ As independent shop owners, we are always looking for ways to improve our shop’s visibility within our communities. We want our shops to be better known by the people who live and work where we do, right? If that sounds like you, listen up. Today’s podcast is all about your Attract Strategy through networking; or, in other words; getting you out of the door to get people in your door. Before we dive in, I wanted to let you know that we have a new Sales Accelerator Course starting in October. Sign up here . 5 Ways to Network in Your Community 1. Get social on social media: In addition to nurturing the clients you already have who follow you on social media, take a few minutes every day to comment, share, like, etc. on the posts of other businesses/groups where your ideal customers are hanging out. Check out who is watching your stories and who is following you and reach out to thank them or like some of their posts. 2. Get involved in your community: Getting involved can mean joining the Chamber of Commerce, shopping around and supporting the other local businesses, joining a club or group, etc. 3. Host a community event or service: Host an event that doesn’t have anything to do with your shop but supports your community. Examples from my clients are pet adoptions, paper shredding events, flea markets, book clubs, outside group meetings, etc. 4. Set up collaborations: Think about your customers and what collaborations you can offer them to make their lives easier. What goods or services are complimentary to your products? Collaborate with other local businesses to offer workshops/events/products that your customers will love. “[A mindset of] Collaboration over competition can work miracles for you.” 5. Introduce yourself to people in your community: Retailers need to get out. Drop by some businesses in your community and introduce yourself without expectations. If it’s doable, offer a gift certificate or small gift as well. Having people know and recognize you and your business is incredibly valuable. Related podcasts we think you’ll like: Episode 173 : Find the Right Customer for Your Shop Episode 166 : Simple Sales Strategy Series: Return Customer Rate Episode 165 : Simple Sales Strategy Series: Increasing Your Average Order Value Episode 164 : Simple Sales Strategy Series: Foot Traffic and Conversion <
S4 E173 · Mon, September 04, 2023
173. Find The Right Customer For Your Shop
With host retail coach Wendy Batten https://wendybatten.com/podcast/ Before we get started today, I wanted you to know that I am offering a FREE private coaching call for everyone who joins the Retailer’s Inner Circle during the month of September! It’s a GREAT time to join - we’ve added the revamped Holiday Bootcamp to our long list of masterclasses. Join us on the inside and work through it with us! Remember: You don’t have to do this alone. Today on the Creative Shop Talk Podcast, we are talking about the people we want in our shops: our ideal customers. Where do we find them? How do we attract them? Let’s dive in! You’ll need to first identify who your ideal customer is. In identifying that person, remember that great brands are not for everyone. It is okay to repel some people while you work on attracting your ideal customer. Here are some questions you can ask yourself to help with this process: -How is your retail shop different from the other shop down the street? -Who are you currently serving versus who do you WANT to be serving? -What are 3-5 words that describe how you want your ideal customer to FEEL when they are in your shop? -Think of everything about your brand from your customers’ point of view. What are the words your customers use to describe you? What do your customers WANT to buy in your shop? -Are your customers value-driven? Connection-driven? Pride-driven? Something else? -Where are your retail customers hanging out? What other shops/restaurants in your town are your ideal customers frequenting? Where else do they shop? Throughout the episode I’ll give you some real examples of my clients who adjusted their offerings based on their customers’ needs/wants with great success. In order to find your people, you need to understand them. In order to attract them to your shop, you need to make sure that every piece of your brand is speaking to your ideal customer. Related podcasts we think you’ll like: Episode 144 : How to Create a Customer Journey Map Episode 126 : 10 Simple Ways to Level Up Your Shop Episode 55 : Unscalable Conversations: A Free, Simple & Powerful Marketing Tool to Use About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn
S4 E172 · Mon, August 28, 2023
172. Solve Any Problem and Get Better Results By Doing This
With host retail coach Wendy Batten https://wendybatten.com/172/ When circumstances are out of our control, what you do next is critical. As the CEOs of our businesses, we have to be prepared for when things go sideways and problems arise in our shops and in our lives. Today on the podcast, I’m sharing a proven method that works for me the CTFAR model and how it can change your problem solving process and get you better results. It’s not a new emethod and originally created by Brooke Castillo. It has worked for me in so many situations in my business and in my personal life - it will work for you as well. What is the CTFAR Model? C: Circumstances - What actually happened that was out of our control T: Thoughts - How we think about the circumstance F: Feelings - How we feel because of the thoughts A: Actions - What we do (or don’t do) in response to our feelings R: Results - What we get in the end The purpose of the CTFAR model is to reframe your thinking to help you solve problems. By being aware of what is happening and choosing how you think about it, you can change the outcome. We need to always be showing up with a positive, solution-oriented mindset for ourselves, our team, and our customers. When we do this, we will see positive results. “Our actions will drive our results but it starts with our thoughts.” - Wendy Batten Related podcasts we think you’ll like: Episode 109 : Money Mindset, Abundance, & Bad Ideas with Guest Expert Emily King Episode 147 : How to Reframe Your Mindset on Competition Episode 151 : How to Have Difficult Conversations with Good Staff About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around th
S4 E171 · Mon, August 21, 2023
171. Colorful, Cute, and Creative Ways to Grow Your Business with Madeline Muñoz-Bustamante from Colorful Cute
With host retail coach Wendy Batten https://wendybatten.com/171-2/ Show Notes: Are you looking for some creative new ideas to grow your business? You’ll want to turn up your volume on this one, my friends! Today on the podcast I’m talking with retailer Madeline Muñoz-Bustamante, owner of Colorful Cute - Miami’s first (and only!) Kawaii gift shop. Madeline is also an active member of my Level Up Mastermind and my Retailer’s Inner Circle . Like many of us, Madeline describes herself as an accidental entrepreneur. After losing her job in 2020 when the pandemic started, she turned her passion for kawaii (the Japanese culture of cuteness) from an online shop/pop up into a brick and mortar storefront. Madeline shares her journey to CEO, bumps and all with us. For a number of reasons including (1) a location that isn’t conventionally ideal, (2) opening a brick and mortar during a pandemic, and (3) she isn’t afraid to try new things, Madeline has implemented a number of creative ideas and strategies that have led to incredible growth of Colorful Cute over the past three years. I know you’ll be able to pull something from our conversation to implement in your business, so listen up! Some of the ideas and strategies Madeline has implemented include: 1. A fresh perspective on marketing: Madeline noticed a niche market that wasn’t currently being served in Miami. Filling that gap came very easy to her because she was also a member of that niche market. Her marketing is very cohesive because the “voice” is simply her talking to her customers as they are friends who love what she loves. Madeline calls it “letting her geek flag fly,” which I love. “Excitement is contagious…and that’s what we try to inject into our marketing.” - Madeline 2. Hosting events: Madeline began hosting events like movie nights, cons, and trading nights after realizing that her customers were looking for community through her shop. 3. Growing her online presence through Instagram: Madeline uses hashtags to find her people. She searches hashtags that align with her shop and when she finds interesting or exciting posts, she comments and shares which results in pulling that person into her community! Oftentimes, it results in a win-win: her new instagram friend becomes aware of her shop and they are excited that she has shared their post. Implementing this strategy only takes minutes a day and can really grow your business. 4. Coming up with creative ways to
S4 E170 · Mon, August 14, 2023
170. Get Your Shop Holiday-Ready Now!
With host retail coach Wendy Batten https://wendybatten.com/get-your-shop-holiday-ready-now-episode-170/ The time has come! It’s now mid-August and before you know it, the holiday shopping season will be here. Your shop will be full of customers, your profits will be high, and you’ll be feeling GREAT. But wait, how do you get there? I’m here to help! Over my 10 years in this business, I have found that retailers who are most successful going into the holiday season have two things in common: (1) a good mindset and (2) a plan in place. Here’s how I’m helping retailers like you get ready for this holiday season! 1. I’m hosting a FREE live Holiday Prep Workshop August 28th at 4pm ET . I’ll talk you through some things you’ll want to have in place so your holiday retail season goes smoothly. Learn more and register here! 2. For podcast listeners, Grab my free Holiday Podcast Playlist ! Over the years, we’ve had some incredible conversations here on the podcast about all things Q4 so I decided to curate a playlist for you with the best of CST holiday podcast episodes. You can grab it HERE. 3. If you’ve been on the fence about joining my Retailer’s Inner Circle , the time is NOW. We start our full Holiday Boot Camp in September - it is a five part plan to give you all the steps you need for a successful end of the year. We host it inside the Retailer’s Inner Circle and it is all new and revamped this year. Come be part of the conversation. As you know, we also have countless masterclasses and a great community rich with conversation and ideas from retailers all over the world. This is where you’ll find your people! Thanks for listening today! I hope to see your smiling faces on August 28th for the Holiday Prep Workshop. If you have any questions about the services I offer for retailers, jump into my DMs on Instagram or shoot me an email! I’d love to help. Related podcasts we think you’ll like: Grab the Holiday Playlist HERE. About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online class
S4 E169 · Mon, August 07, 2023
169. 5 Easy Ways to Improve Your Profit Margins (and Why You Should!)
With host retail coach Wendy Batten https://wendybatten.com/169/ Hard truth to start off the podcast today: More sales will not necessarily make you more profit! I am a firm believer and you all hopefully know by now that I do not believe in chasing sales. Today on the podcast we are going to talk through 5 ways you can improve your profit margins and why you should. Let’s work together on building a business that works for us, not the other way around. Here we go! 1. Price your goods properly. We have a whole Buying & Pricing Masterclass in the Retailer’s Inner Circle, but the short explanation is not to just use MSRP, copy your neighbors, etc. “Being ‘nicely’ priced is going to put us out of business.” -Wendy Batten 2. Buy your merchandise properly. This is when you make your money! Think strategically about your margins when you are purchasing from vendors, at trade shows, etc.Find sell offs and walk away from low margin items. 3. Strategically place your products with the highest margins in the most visible, high traffic areas of your shop. 4. Demo your products. Let your customers touch, feel, see how they work. Trust me - this works! You can demo with ANY products in your shop. 5. Bundle your higher margin products with other products. Offer different price points for your bundles, offer themed bundles, etc. Taking small steps to feel more confident in your financials is key to feeling good and in control of your beautiful business. By analyzing your profit margins, you are on your way. If you found this episode helpful, please share it with at least one of your business besties! If you are looking for more, remember that my Retailer’s Inner Circle is always open. The perfect time for you to join us is NOW - ahead of Q4 and right before we start talking holiday sales! You’ll get access to tons of masterclasses (including my Buying and Pricing Masterclass referenced in this episode!) You’ll also have full access to Retail Made Simple, my signature course and an exclusive Facebook group full of like-minded retailers from all over the world. Jump in today! Related podcasts we think you’ll like: Episode 109 - Money Mindset, Abundance, and Bad Ideas with Guest Expert Emily King Episode 104 - Tight on Cash Flow? Let’s Turn Your Old Inventory Into Cash for You Episode 89 - Money Talk & Mindset with Profits Fi
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