The Marketing Stir

Sue Beckett (Lovesac) - We Found a Unicorn

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December 17, 2020 9:05am

46m

Sue Beckett, VP of Digital Marketing and E-Commerce at Lovesac, explores how the brand’s foundation is built on moving away from planned obsolescence, and how the company has managed to thrive from their cult following on social media. She also offers some insight into navigating the data marketing landscape as a whole. Ajay goes on a getaway and Vincent dreams of the African safari.