In this episode of The NBA Podcast, Morten Jensen (@msjnba) has Pete Croatto (@petecroatto), author of the book "From Hang Time to Prime Time," on to discuss the NBA's marketing advancements during the David Stern era, and how the late commissioner always had a global mindset.<br /><br />Follow us on Twitter: @TheNBAPod

The NBA Podcast

Interview with Pete Croatto, Author of 'From Hang Time to Prime Time'

Morten Stig Jensen walks through all of the latest happenings in the NBA, both on and off the court.